April 12, 2021



What is holding you back?
What is keeping you from rapidly growing in your business?
Whatever it is . . . tackle it. You have been given all of the tools necessary to break through.
If you don’t have it, I guarantee you it’s a few clicks away.

Let go of the restraints keeping you from blasting off. You know what they are.
It’s way more painful to toil over not being where you want to be than it is
to pull the bandaid off and step into your light.

Everything that is holding you back is made up garbage . . . those things you are saying to yourself
aren’t true. They are lies and they are keeping you from being the best you can be. Stop lying to yourself. What is the truth? The truth is there is no limit to what you can achieve here if you shift your thinking. You know this!

It’s time to take the handcuffs off and get out there and show the world what you are capable of.
Seriously stop messing around. You have all the tools that you need. The distance between where you are and where you want to go is a short distance. It’s effortless once you decide.

Step back from it and take a birds eye view. Imagine all the people out there that should be using our services but are not. Now, imagine you with your little business. Your little business would be a big business if you could get the word out to these people. What will it take. Get creative and bold.
Start saying “I can” vs “I can’t”

You are an entrepreneur. You are a business builder. What do entrepreneurs and business people do? They are resourceful and they build the business.

What does it mean to be resourceful. If you don’t have what you need you find others that do and you borrow it from them OR you find what you need. Rather than being resigned that you don’t know how to do something you figure out how to do it.

But also be aware that you don’t need to know most things to be successful.
I like to use Steve Smith as an example . . . .

It’s easy to begin to pretend that you must know everything before achieving anything. And that is a convenient excuse for not producing. Blame it on your upline or your training or the tools. If I had what I needed I could do it. You have 100 times more resources at your fingertips today than I did when I started. It’s time to stop making excuses and it’s time to open the floodgates to your success.

Imagine people pouring into your business. This is what I’m talking about. What I’m describing is real and it’s possible for you if you’ll do the work.

You can be a business owner with us for $14/mo. Then just choose what you need and go! Not much to figure out! Keep it simple. Services and products that build relationships.

What are your shackles? What is keeping your hands tied? Fear of technology? Not knowing enough people? Being disorganized? Discomfort with social media? Again, you are one decision away from washing all these reasons to fail down the drain. It’s a decision to not let your hangups keep you from winning.

Do you think Richard Branson knows everything about Rocket Science? Do you think Kody knows everything about the internet and programming? Do you think I know everything about the revolution back office? Nooo!!! But I can use some great services and products and I can share a great idea!

200 people in your business on the $97 unlimited plan is over $2500 a month in residual income. That’s nice house payment. And if you are wondering what it takes to get 200, you don’t have to get them all! 10X10X10 is 1000 people. And through our affiliate and customer referral program getting 200 shouldn’t be hard at all! Oh and with all of our other services, you understand that the average purchases can be well over $97 a month

I live next door to a mall where the average purchaser spends $45,000 (on one visit!) Interestingly I have only purchased in this mall one time and I bought a gold Rolex and spent $45,000. The stores include Louis Vuitton, Fendi, Hublot, Prada, Bvulgari, Geogio Armani. And people will go into these stores and in ONE visit spend $45,000. And there are enough people out there to support all of these stores and the entire mall.

We all need to think bigger. We all need to stretch a little more (some of you a lot more). We all need to focus on offering so much value that people can’t say no.

You do understand that this is a $100,000 a month program. That means with the business you have, you have the potential to earn that kind of money. It’s just math. X people spending $X per month = $X income. And the system doesn’t care!

We had a saying in hang gliding, “The mountain doesn’t care!” The same holds true.

The system does a calculation, spits out a check and sends it to the address on the account!

There is no judgement. The system does not care how smart you are (no test to pass), it doesn’t look at your past failures, it doesn’t matter what your race or religious beliefs or which side of the tracks you grew up on! It’ just looks at how many people you have in your team buying services and products and it calculates your commission and sends you a check for that amount.

So make a decision. That’s when things will happen. Gregg made a decision to get healthy and as soon as he did he lost 50 lbs. After years and years of carrying that weight.

After 11 years of getting in and out of companies I made a decision not to quit and to grow with ONE company and that’s when I started to make money. But just staying in doesn’t cut it. You can’t just decide to stay in . . . you have to decide to GROW. Once you decide you will be in a whole different place.

So time to decide and time to grow and time to open the floodgates!

Oct 28th, 2019


1. People have more of a need for our service now than any other time

2. We are around more people during the holidays than any other time (Holiday Parties)

3. The reason people get involved is because they are stressed for time and stressed for money . . . holidays makes them hungry! We solve both of these problems better than any other options

4. There is less competition . . . most people are taking a break!

5. Positions you with momentum and leverage for the new year


You will get sidetracked and tend to want to put things off.

It will be easier to not do anything until the craziness dies down

The secret is to decide now to just make it part of your DAILY ROUTINE . . . S.S.S. EVERY DAY

Yes, people are busy. AND, they will thank you for stopping them long enough to take a look!

DON’T FORGET “Watch Parties and A.T.M. . . . As people make holiday videos and posts, leverage social media DAILY!
(Let’s not keep this a secret any longer!) Card Examples, Campaign Sending Demo’s, Holiday Promo’s etc . . .

TREAT IT LIKE A BUSINESS!! It’s BIG business . . . What does Nordstoms, Urban Outfitter’s and every “Mall” store do during the holidays?? They triple their team, extend their hours and promote like crazy!!




1). Don’t unless you want to get kicked out!
2). Be interested in others
3). Take lots of photos!
4). LISTEN!!
5). Meet for coffee, lunch or zoom

IF SOMEONE ASKS YOU WHAT YOU DO . . . “Right now I’m focusing on helping businesses and individuals schedule their holiday card sends . . . “

April 23rd, 2019

PRACTICING ALCHEMY – Creating income from thin air

I want to talk about the ‘concept’ of ‘Alchemy’ – Spinning thread into gold.

Alchemy is turning something of little value into something of great value. Your success
in the business will be largely due to your ability to practice this skill on a daily basis.
All around us we see evidence of Alchemy.

The raw materials used to build an commercial aircraft are worth a fraction of what you would pay
for the aircraft new. A commercial plane has the potential to be a conduit for the flow of millions of dollars
as people pay to fly across the country or around the world. This is Alchemy in action.

Let’s say you purchased an old run-down piece of residential real estate for $100,000. You then invest
$30,000 into it to fix it up. You put it on the market and it sells for $250,000 yet you only have $130,000 into it.
You just created $120,000 from nothing. You are practicing the principle of ‘Alchemy’.

As you grow your network marketing business, you are creating a ‘conduit’ for money to flow. You are investing your time, money and energy into creating this conduit over a period of 2-7 years. You are creating something where there once was nothing. You are practicing ‘Economic Alchemy’. Your business was worth a couple hundred dollars when you signed up and 5 years later, it can be worth thousands, hundreds of thousands or even millions. Why? Because you created a ‘network’ of people and customers that are purchasing products AND you now have a business that has the potential to continue to expand all over the world even without your involvement!

Alchemy is creating something out of nothing. It’s spinning thread into gold. It’s producing value where there once was none.

About 4 years ago, myself and Megan did a little experiment. I had been getting calls from our distributors that $398 was ‘too much for people to pay to start a business’. I wanted to prove that whether someone got involved or not had little to do with how much it cost. I decided I would do an exercise on our Monday night call to see how much our distributors would be willing to pay for a $100 bill. The exercise would last just 10 minutes. I told everyone I would be auctioning off a $100. Of course a few people thought this was a ‘dumb’ idea. Why would anyone pay MORE than $100 for a $100 bill?? So we had the call. Megan was standing by with her cell phone. I told everyone to text Megan if they wanted to put in a ‘bid’. I then announced the bids as they came in. My objective was to ‘add value’ to the $100 bill by practicing the principle of ‘Alchemy’. I started by saying . . . ‘this isn’t a normal $100 bill . . . it will be constant reminder to you that a $100 bill can be worth more than $100 and it will INSPIRE YOU to take a little more time to create value in the minds of the people you meet with. It will come framed” I then got a bid for $130. My goal was to get $1000 but I didn’t tell anyone that. I then told everyone on my call that the $100 bill may be a ‘lucky’ $100 bill. I believe it could bring good luck to the person that possesses it. Well guess what happened?? I got a bid for $200 for my ‘lucky’ $100 bill!!. So 3 minutes prior to me saying this, no one would exchange more than $100 for it and here I am getting $200! But I wasn’t going to stop there. I then said, “This $100 bill will be signed by me, framed AND it’s lucky!” Someone texted Megan with a $250 bid. I was surprised to find out that my signature was worth $50! And then 5 more bids rolled in driving the value up to $400. I then sweetened the pot once again. I told everyone that not only would this ‘lucky’ bill be framed with my signature but it would have the signature of Kody Bateman and the Top 3 money earners in SOC! I got 10 more bids driving the value of the bill up to $650. Again, my goal was to get $1000 so I wasn’t going to stop at $650. I then said. If anyone wants to pay $1000 for this $100 bill, I’ll make sure that it includes an hour of coaching with me and an hour of coaching with Kody Bateman the CEO of SOC (at that time, Kody was not doing a Sunday night coaching call). Linda Thomas bid $1000. I had never spent any time with Linda but because of her ‘lucky’, framed $100 bill signed by myself, Kody and the top 3 money earners in the company AND a little bit of coaching, Linda became an Executive with SendOutCards. Interesting. The value of something is determined by a whole lot more than what YOU think it’s worth. The Affiliate program that cost $59 in my eyes is worth millions of dollars and therefore it’s EASY for me to get affiliates! I explain to people why it’s worth so much and what this business can do for them.

Understand that this doesn’t just apply to a $100 bill or an affiliate position. It basically applies to everything. How and why something is used, what’s it’s combined with can help to determine it’s value. In my book Beach Money, I talk about ‘How I turn little rectangular pieces of cardboard into $100 bills’ Actually I turn them into $1000 bills but I don’t say that because a). people won’t believe it. b). there is no such thing as a $1000 bill in circulation. 🙂

Before we expand our thinking to talk about rectangular pieces of cardboard, let’s look at a couple more examples:

I mentioned that ‘how’ something is used can ultimately increase it’s value. By applying the principle of ‘alchemy’ the
Post-It Note became an idea worth hundreds of millions of dollars. An employee at Kodak figured out how to take a ‘mistake’ and turn it into an idea that would solve a big problem. Rather than writing directly in a book or on a report, a ‘yellow-sticky’ could be moved around on a page and within a document without having to write directly on it. Worthless glue that didn’t stick very well turned into something that we see on nearly every desk in the world today. Not-so-sticky glue could be applied to paper and used for a completely different purpose that people were willing to pay for.

Do you realize the SendOutCards is economic alchemy in action?? Paper and ink are worth fraction of a penny as raw material, but by adding images, words, compassion, love, ingenuity, that same piece of paper and the same ink is priceless. If you were really paying attention, you would have discovered that in fact the ‘paper and ink’ we are referring to is not really worth what people are paying for it at all. Ask Lynn and Jan Savage if the card that Jan sent to Lynn (her ex-husband) was worth the price of the card . . . they were re-married on what would have been their 37th wedding anniversary. The card that Jan sent Lynn resulted in a chain of events that caused them to get back together after many years. You see alchemy is alive and well all around us. We just need to learn how to apply it!

Did you know that you can go to Nordstrom’s ‘Rack’ and get same items’ that were sold in Nordstroms for 1/3 the price? And did you know that some people would NEVER shop there? Why? Because some people just don’t believe in buying things that are ‘on-sale’. It would be considered lowering their socio-economic standards to buy from a discounter. As crazy as it sounds, some people will only pay full price for EXPENSIVE things because it’s tied to their identity as a ‘rich person’. Once again, this is alchemy in action. Some companies have gone to great lengths to create ‘value’ in the name . . . such that people pay exponentially more for an item than it could be purchased elsewhere. Here are a few companies that have masterfully applied the principles of alchemy through service, quality AND perceived status:

Mercedes Benz
Ralph Lauren
Monte Blanc
American Express

Question . . . is the value of materials used to make these items worth less or more than what people are willing to pay? The answer is obvious.

The computer you are working on . . . what’s it worth?? If you paid $2000 for it, is that what it’s worth? What if over the next 3 years you make $300,000 working on your little computer? What would you have paid for it? Alchemy in action . . . I made $1,000,000 on my little vio laptop before I ‘retired’ it. I decided I wouldn’t put it to sleep until the ticker in my back office said I had made $1,000,000 in SOC.

Now let’s talk about how you can turn rectangular pieces of cardboard into $100 bills:

Harvey McKay, in his book ‘Swim with the Sharks without Getting Eaten Alive’ says:
“If you want to predict the future of someone’s income look at the size of their rolodex!”

I read this at a relatively young age and began to collect business cards from every single business
owner that I met. I began to apply the principles of ‘Alchemy’ long before I knew what they were.
I understood that if I did some combination of the following over time, each business card would ultimately
be worth exponentially more to me:

1. Make a phone call to each just to say ‘hi’
2. Send a personal note or a card to each at least once a year
3. Take each to lunch
4. Send a birthday card to each
5. Ask each how I can help them with their business

Just by doing these 5 things with each person that I met, I could increase the value of each business card (or each contact that I met)

Here are some generalizations of the results that I have experienced as a result of doing these 5 simple things and practicing the principles of alchemy for 100 business cards collected:

DO NOTHING – 1 sign up
SEND A PERSONAL NOTE – 10 sign ups
TAKE EACHTO LUNCH – 20 sign ups
ASK HOW I CAN HELP – 30 sign ups

So by doing all of these things with 100 business cards collected, I can sign up 30 out of 100 over time.

Now let’s talk numbers. What’s the LIFETIME VALUE OF AN AFFILIATE? (In other words when someone
signs up with you, how much money will you make from their activity over the course of your/their lifetime in the business?)

For purposes of example, I’m going to use $200/MO OVER THE COURSE OF 60 MONTHS. My average in SOC is over
$400 per month . . . I’m cutting it in half to be conservative. Keep in mind that some will produce $3/mo and some may produce $5000/mo . . . this is just an average over your career. I’m also limiting the amount collected by you to 60 months (5 years). It could actually go a lot longer. $200/mo for 60 months is $12,000.

So for purposes of example, I’m going to use $12,000 as the average lifetime value of a distributor to you.

I am also assuming that you apply the following principles to your team:

1. Give to Give (without expectation)
2. Apply business building action steps
3. Be on a journey of personal and professional growth

30 Distributors (out of 100 business cards collected) X $12,000 = $360,000

$360,000/100 = $3600 per business card collected!!

So each time you grab someone’s card and apply the 5 steps you are practicing alchemy
and increasing the value of each card you collect. This is something that anyone can do right now.
There is no learning curve. It starts with the very first card you collect. Simply take each contact and
begin to do these things on a REGULAR BASIS:

1. Make a phone call to each just to say ‘hi’
2. Send a personal note or a card to each at least once a year
3. Take each to lunch
4. Send a birthday card to each
5. Ask each how I can help them with their business

Practice the principle of alchemy by asking yourself, how can I increase the value of this offering, service, product or relationship? Be creative. Look for new ways to apply our new products. Ideas can launch alchemy into action. Allow people to ‘see’ what something is really worth because you did your job of expanding their vision.

Feb 25th, 2019

I was at Bart Ratliff’s and Laura Viskovich’s wedding this weekend in Salt Lake City and the legendary Larry Thompson and his wife Taylor were there. We had met before but had never had more than exchanging quick cordial hello’s.

I thought to myself over dinner, I wonder how many network marketers would pay $10,000 to sit and have dinner with Larry Thompson? The answer is thousands.

We talked network marketing philosophy and he shared some observations with me that got me thinking. I wanted to share them with you and what I think they mean.

Larry suggested that the audience has changed in the past 5-10 years. He said we are marketing an old and tired philosophy to a much smaller group of people. And he said there is a new group of people out there but they are looking for something completely different. They don’t hear the old message. What is the old message he is referring to?

MAKE $10,000/MO

The market interested in this message is a fraction of what it was. And, the government frowns upon it! There is a new market of people that need to hear something different and are looking for something different!


So in his words, “The audience has changed and the message must change!”

And he kept on talking about this thing called the “Gig Economy”. I had never heard of it. I thought Gig had something to do with Gigabytes . . . it doesn’t.

Here’s why I believe things have changed:

1. Technology allows companies to bring the opportunity directly to the consumer.
2. More and more people are fed up with the constraints of working for a large corporation. In other words they want their freedom and flexibility.
3. For the most part, Millennial’s want to call their own shots and don’t want to be like their parents by working a 9 to 5 job.
A gig economy is a free market system in which temporary positions are common and organizations contract with independent workers for short-term engagements. The trend toward a gig economy has begun. A study by Intuit predicted that by 2020, 40 percent of American workers would be independent contractors.

Gig is slang for a live musical performance. Originally coined in the 1920s by jazz musicians, the term, short for the word “engagement”, now refers to any aspect of performing such as assisting with performance and attending musical performance.

WHAT HAS CHANGED? The long-term stability of a job in traditional business is gone. People used to join companies and retire on pensions 30 – 40 years later. People that work for companies change jobs on average 8 times in their career and that # is going up! Young people are graduating from college today and having a tough time finding work that allows them to make ends meet. Many want to have the freedom and flexibility to call their own shots vs working in a structured environment for a paycheck. Technology has created this trend and given anyone with a smart phone access to making extra money at the click of a button.

HOW ARE PEOPLE EARNING EXTRA MONEY TODAY? Have you ever taken an Uber ride and found out that the driver is also a Real Estate Agent? Here are some things that I have heard from Uber drivers:

1. I’m going to school and Uber is helping me pay for it.
2. I’m in Real Estate and I’m not selling enough yet to make ends meet.
3. I’m in retirement and Uber gives me extra spending money.
4. My wife and I plan a vacation each year and Uber helps me pay for it.

Uber is a product of the gig economy.

When I googled opportunities at Uber, it said,


Some other examples of opportunities in the Gig Economy are:

Task Rabbit
Amazon Flex

There are HUNDREDS of apps now offering ways that people can make money.


The audience driving the Gig Economy is not interested in big money. They are interested in calling their own shots and making extra money alongside what they are already doing. The message must be simple and must speak to those that are looking.

I’ve alway said, “The Big Money is In the Small Money!” Help lots of people make a little and you’ll make a lot! Start with PAID4! You earn PAID4 and then teach others to earn PAID4. This is a brilliant plan that is consistent with the required messaging to attract this audience!

Larry suggested going back to the simple message of the past that built the foundation of SendOutCards.

In the beginning, I received cards (multiple!). I watched a DVD and then I was shown the system.
I paid my money and started sending cards (there were no gifts back then). I didn’t really know if I could make money at this, but I did some simple calculations and decided it was going to be a big opportunity. But I always focused on helping people make an extra $200-$1000 a month.

1. The message must be simple
2. The message must focus on earning extra money and calling your own shots
3. The “Build Plan” must require almost a zero learning curve


1. Send Cards and Gifts
2. Show others how to Send Cards and Gifts
3. Show others how to earn their PAID4
4. Teach it


1. Teach the Law of Reciprocity!
2. Master Relationship Marketing!
3. Be Generous every day!


1. Conference Calls
2. Weekly Meetings
3. Boot Camps
4. Road Tours
5. Convention

Larry and Taylor LIT UP when I told them about the $97/mo plan and how you can send out unlimited heartfelt cards including postage on that plan. I then told him about how to get a $500/mo residual check within 1 year by just signing up two of those a month. That’s the simplicity were talking about.


Make some money
Work Part Time
Earn extra income
Easy to sign up

These are some of the messages you will see on the websites of those companies offering Gig Economy opportunities and jobs.




HOW IT WORKS (Easy to sign up):

1. Select the $97 subscription
2. Start sending
3. Upgrade to Referral partner for $59
4. Two $97 Subscriptions per month = $500/mo
(based on 12 months)
5. No limit to income

1. Earn Money
2. Inspire Others
3. Great training

January 21st, 2019 – Do One . . . Then do One More!

Southwest Airlines was built on a System and Culture.
If you’ve flown on SW, you’ve experienced both. Flight attendants singing on the PA while inflight. Jokes during the pre-flight demo . . . a positive attitude with a bright smile. And even Herb Kelleher writing a book about the airline called “Nuts” This represents Southwests culture. And they have a system throughout their entire network. And EVERYONE runs the same system. Can you imagine if some of the employees decided to deviate from the system? You’ve even experienced the system. Boarding Group A/B and C. It has even taken some flack over the years, but it works. They have a system for equipment acquisition, a system to keep fuel prices down, a system to be the most profitable and efficient airline in the US, a system for boarding a deplaning . . . everything has a system in the airline industry. And their system must work with the systems laid out by the FAA regarding emergency procedures, hazardous materials, how to handle unruly passengers, communication with ground, control towers and other aircraft. Even airspace is systematized!

Well any company that wants to get big MUST have a culture and a system. And the system must be clearly defined and communicated . . . Kody has created a culture of kindness and a philosophy of giving that permeates every person involved in our company. He writes about it in his books, speaks it from the stage and talks about it on his videos and his podcasts.

I want to spend some time on our system . . . We have a system for sending out kindness and appreciation and we have a business building system. Each person in SendOutCards that wants to grow a business must know what the system for building the business is. It must be clearly defined and communicated.

I’m going to focus on one specific part of our system . . . the part that insures that your business will grow even after you are done working. This is essential to the long term success of your income. Remember, your business doesn’t duplicate . . . PEOPLE duplicate!

In Amway the engine that drove the growth of their company to go on to do a billion dollars a month (yes, A MONTH!) in revenue was STP (Show The Plan). Even with a strong culture, without that mantra, they would not be the company they are today. They would chant “Show The Plan! Show the Plan! Show the Plan!” at their rally’s!
Again, the business does not duplicate . . . YOU DO!

One thing I have always been good at is running the system.

1). Continuously adding names to my list (daily)
2). Setting up appointments
3). Showing the Plan (doing the demo)
4). Following Up
5). Setting up new customers and referral partners and getting them started.

The system is clearly laid out in the BUSINESS TRAINING

If it all seems overwhelming, then just do this . . . set up one. Do one zoom with one person. Or meet them at a cafe and go over everything. Show the app, go over the 3 different types of cards sends. Go over the 4 subscription plans. Talk about add-ons and PAID4. Do ONE! Just do ONE. THEN do ONE MORE.

After the first of the year, I decided to warm up the growth engine by consciously scheduling more meetings . . . if there is no duplication in your group, remember it starts with YOU. Stop trying to motivate people and get to work SHOWING THE PLAN! And again . . . if that’s overwhelming, just set up one this week. And do one. Then do one more.

It’s the culture and the system that are the overriding factors to our growth. SendOutCards has one of the richest cultures in the network marketing profession and our culture even transcends network marketing. We are known as a company that lifts people up through appreciation. And our system consists of:

1. Sending Out Kindness and Appreciation into the world
2. Continually expanding our reach and sharing our message and system with others.

There is no growth or long term residual income for you if #2 is not in play in your business. You don’t really have a business unless you are actively doing both 1 and 2.

Always ask the question . . . “Who’s Next?”. Who’s the next person I will meet? Who is the next person I will invite? Who is the next person I will schedule? Who is the next person I will show it to? Who is the next person i will follow up with? Who is the next person I will train?

STORY OF MOMENTUM . . . Al Thomas (Safari Resort in Scottsdale)


I have found that one of the most valuable abilities you can adopt
in becoming a successful entrepreneur is the ability to personally ‘restart’
each day. Not only is this an acquired habit, I believe it’s one of the benefits of being your own boss.
The business tends to be a roller coaster of emotion.
Even in the early stages when you are just getting going, you’ll find that something
as simple as a friend not calling you back can cause you to go into a tailspin.
As your business matures and you deal with larger numbers of people, you’ll find
that managing your emotions become one of the most important
skills you can have. You may need to ‘reinvent’ yourself more than a few times
a day on some of your more difficult days. Kody calls them ‘shut downs’ in his new book
called MLM Blueprint.

I wouldn’t be here today if I had not adopted this quality early on. When someone I had high hopes for disappears or an email that I send out upsets a bunch of people, I need to step back, learn from it and press the ‘reset’ button on my day. Sometimes I do this 2-5 times a day. Other times I may not need my ‘reset’ button for weeks at a time.

Here’s how it goes. I’m doing my business each day and something happens that sets me into a tailspin. It may be an email from a disgruntled rep. It may be that my check went down this week and I expected it to be up. Or I get a bad cough right before a Treatemright weekend. Any of these things can
cause me a setback in my business. These are the times that I need to step back and hit ‘reset’. It’s time to start over. Start fresh.

After we have been around the business for awhile we tend to accumulate experiences that color our perception of things. Depending on these experiences, it can help us or hurt us. I have seen big leaders in network marketing get so jaded that they are unable to rebuild. They become ‘one hit wonders’. Getting ‘jaded’ is the one thing that will kill your chance of success. Some of you are
‘jaded’ from past experiences with other companies or you may have had something happen to you since being in SendOutCards.

Here’s the deal. We all experience the same circumstances. What we do with them is up to us. I have a few friends that built massive businesses in another company and have not been able to repeat their success. They are jaded.

We must remember that everyone signs up with the same level of excitement and enthusiasm as we did the day we signed up. The past never equals the future. Whether you are brand new in the business or have some
‘history’, it’s important to follow these three steps when you feel yourself going into a tailspin:


Start with a fresh set of eyes. Go back to where you started from in terms of your level of excitement and focus on possibility. Stop-Breath-Press Reset

January 14th, 2019 – The Competition

People are asking . . . How does this compare and how does that compare?

Competition is part of business . . .

START WITH WHY: A company defines its culture and attracts people that are in alignment with it. If someone finds a company or culture that is better suited to them, then they will leave (Harley, Apple, etc)

I’m going to deal with this topic dead on . . .

There are lots of companies out there. Walgreens, Vistaprint, Etsy, Shutterfly, Costco – Many do cards, promotional items with photos etc. Most don’t offer a compensation plan for building a business. Lots of them do bulk orders but few do what we do. SendOutCards is the #1 variable print on demand company in the world.

#1 Follow your heart . . .

Make your decision based on LOVE not fear (Tell my story).
Follow the herd?

I suggest considering the The Golden Rule
and ask yourself how you would feel if someone worked hard at convincing your downline (THAT YOU BUILT) to doubt or leave. How would you feel? NOT A GREAT WAY TO MAKE FRIENDS OR INFLUENCE PEOPLE! Mark my words. History repeats itself.

Gayle suggested considering 3 things:

1. Integrity
2. Loyalty (Difficult to earn and easy to lose)
3. Sustainability (longevity)

Chamath Palihapitya – Early Exec at FB and own of the Golden State Warriors . . . Founder of Social Capital (Venture Capitalist)

Ellen Marrs – “If you have to go, go with grace” Don’t burn bridges. Just go, BUT, Go with Integrity . . . If you do decide to go and you want to act in integrity one of the things you don’t do is “Poach” (Definition of poaching: Disparaging with the intent to create doubt so that others will leave what they are doing and join you.
Step back from it and look at the impact that has on the friendships that were forged and the leadership that edified the individual doing the poaching.
IT’S NOT WHAT THEY TELL YOU THAT COUNTS . . . It’s what they DONT tell you – they give you reasons to leave. I’m going to give you reasons to stay. After 14 years in this business I don’t know of one time . . . not one that someone in our company tried to get someone to leave their company to join ours. If after hearing the reasons to stay you still want to leave, then you should go:


1. There have been about 20 companies offering a similar service to SOC in the past 15 years. Most are out of business.

2. Our closest competitor is sending a few hundred cards a day. We send 10’s of thousands of cards a day. Hundreds of thousands some days. That is not competition to me.

3. We offer, Flat Cards, BIG Cards and upgraded paper options. They do not offer any of these options. And you can put photos on the front of ALL of our card option choices.

4. We have a PROVEN Compensation Plan that has paid out over $100 million dollars. Ask them how much their comp plan has paid out.

5. We offer a fully integrated online relationship marketing system connected to YOU that has expert content written for you and tons of video interviews of people that have achieved big success with our system. Our completion has nothing like this.

6. We have an App . . . they don’t

7. We have the ability to write on the cards in color. They don’t.

8. Our cards are less expensive if you send them. IF YOU DON’T SEND CARDS OUT, OUR CARDS ARE MORE EXPENSIVE. The goal is to attract good by sending good into the world. 3 cards a day . . . our cards are less than $1 (and that includes the stamp!) 30% LESS THAN “The Competition”

9. We don’t have monthly fees. We have all inclusive subscriptions. Big difference.

10. We have “All You Can Eat” – Send Out unlimited HEARTFELT CARDS and it INCLUDES THE POSTAGE! They have nothing like this.

11. We have been featured in about 50 books in the past 15 years. Our Founder is the leading authority in this movement. Promptings is the foundational book for relationship marketing and law of attraction using on online/offline system. How many books have they been featured in? We wrote the book on Relationship Marketing.

12. You can send out a 270 page book on Relationship Marketing for .02. as a way to educate your community on the value and importance of Relationship Marketing. Do they have anything like that?

13. We have an alliance with the largest business network in the world . . . BNI. Their Founder and CVO, Dr Ivan Misner known as “The Father of Modern Networking” endorses our company onstage and off. They don’t have this.

13. And . . . research the leadership. Seriously research (Google).

14. We have a new CEO that has taken companies into the billions.

Ask Yourself: What is the FOUNDATION that the company was built on? Was it built on a foundation of what you are going to get? Or built on a foundation of what you were going to give. One is short-lived, and the other is long-lasting. Was it built on the intent of instilling “fear of loss” or the intent of spreading kindness and love? Is any of our competition going after their own customers or are they going after of yours. Because shows intent.

COMPETITION IS A MYTH: We really have no competition. We have created something that is a worldwide movement. We are known as the company that will change the world by acting on promptings . . . Seven Eleven vs Safeway

Nov 26th, 2018 – Let the Naysayers Beware . . . The Myth of the Overnight Success

At the Promptings Academy in Seattle, Kody Bateman, our Founder brought up the topic of the Fidget Spinner that a couple years ago exploded on the scene. He wondered whether it was an overnight success or if it had been around for awhile and just had a rise in popularity. I did a little research and here is what I found!
THE FIDGET SPINNER: A fidget spinner is a type of stress-relieving toy. A basic fidget spinner consists of a bearing in the center of a design made from any of a variety of materials including brass, stainless steel, titanium, copper and plastic. The toy has been advertised as helping people who have trouble focusing or fidgeting (such as those with ADHD, autism, or anxiety) by acting as a release mechanism for nervous energy or stress.
You have probably seen it shared on social media on possibly on the news. It was invented in the 1990’s but became popular just LAST year.
Catherine Hettinger, a chemical engineer by training, was initially credited by some news stories to have been the inventor of the fidget spinner, including by media outlets such as The Guardian,[5] The New York Times,[6] and the New York Post.[7] Hettinger filed a patent application for a “spinning toy” in 1993 (25 years ago!)
Hasbro declined to pursue a deal after market-testing it.[5] Hettinger let her spinning toy patent lapse in 2005; if it had been maintained, it would have expired in 2014.[9]
On December 23, 2016, James Plafke of Forbes published an article describing fidget spinners as the “must-have office toy for 2017.”[4] In late March, users on social media websites such as YouTube and Reddit began uploading videos reviewing and performing tricks with fidget spinners.[6] The Boston Globe reported that fidget toys in general “entered the mainstream” with the related Fidget Cube toy also rising in popularity.[1] Several sellers on Etsy were reported to be creating and selling customized spinner designs.[1]
The fidget spinner’s popularity began to increase greatly in April 2017, with Google searches for “fidget spinner” spiking that month, according to Money magazine.[11][12] By May 4, variations of the spinner occupied every spot on Amazon’s top 20 best seller list for toys.
Over 50 Million Fidget Spinners have been sold ranging from $5 to $25 each!
SENDOUTCARDS has not been an overnight success. I have heard the naysayers say for years . . . if SendOutCards is that great, how come more people aren’t using them after 14 years in business. Let’s do a little comparison of some other companies . . . BUT before we go there I think it’s important to understand that SendOutCards by no means has been a flop! In fact we have sent out over 140 million cards and 5 million gifts. We also had to navigate a very difficult transition in that past few years that involved migrating 600,000 customers from an old clunky technology platform to a new one allowing us to grow into the future with smartphone technology.
WE HAVE A LOT OF WORK TO DO! I challenge anyone to go out into the streets in any major city during rush hour and try and find one person that has the SendOutCards App on their phone. They would be hard-pressed to find even one! And I also know that once someone has there is a high likelihood they will use it!
You have an idea . . . you build a product and you get rich overnight. It rarely happens this way in real life. In reality it takes years to build a successful company! From the time a network marketing company starts up to the time it breaks even is typically 3-5 years!
My story is no different! I worked in 11 businesses in 10 years and spent money in all of them but never made a dime! And then the first year I made money, I made less than $2000! on my 12th year I made $85,000 and my 13th year was my first year that I ever broke $100,000. I was 36 years old. Between my 14th year and my 34th year I’ve made about $22 million. My story is the norm and not the exception for those that make it. Most people don’t have a story like this because they quit 3 feet from gold!
Phil Barnhart sent me a story from the USA Today saying that roughly 20% of new businesses survive past their first year of operation and only 1/2 of the remaining are around 5 years later. Undercapitalization is the #1 reason why business fail. They run out of money. And the article goes on to say that in most cases they are better off failing in their first year because otherwise they blow through 5 times more cash trying to stay afloat only to not make it! Failing quickly can be a good thing! And staying in business can be quite expensive until you start making money! Sometimes business will lose money for 5 years or more before becoming profitable.
Rovio built over 51 games before getting it right and succeeding. The makers or Angry Birds tried and failed multiple times. It was only after Angry Birds that the company took off.
The first Starbucks coffee shop opened in 1971 in Seattle. It took 16 years for Starbucks to start expanding outside Seattle. The multinational and multibillion business that Starbucks is today started expanding into the global phenomenon after 1988.
We often celebrate companies and individuals once they’ve achieved undeniable success, but shun their disruptive thinking before reaching such a pinnacle. Before Oprah was Oprah, before Jobs was Jobs, they were labeled as misguided dreamers rather than future captains of industry.
WD-40 had 39 failures before it succeeded. It stands for “Water Displacement 40th try!
Have you heard of Dyson vacuum cleaners? You probably have, and you may even have one at home. Dyson has become one of the most popular and successful vacuum manufacturers, thanks to the relentless entrepreneurial spirit of its founder, James Dyson.
Dyson is personally worth $5 billion — a net worth he didn’t acquire through luck. Dyson knows a thing or two about failure — there were 5,127 failed prototypes before his first model was proven successful. This journey also took 15 years, far from an overnight success. While some entrepreneurs might have called it quits after a dozen failed prototypes and a few years of trying, Dyson didn’t give up.
Colonel Sanders, at age 56, founded Kentucky Fried Chicken. His fried chicken recipe was rejected more than 1,000 times and he held a number of odd-ball jobs, from steam-engine stoker to gas-station attendant, before his entrepreneurial journey started — founding a company that manufactured acetylene lamps.
The company failed, but that didn’t stop him. He believed in his chicken recipe, starting a roadside restaurant and later seeing the opportunity that franchising presented.
SendOutCards has not been an overnight success. The engineering around our technology has taken lots of time to develop and millions of dollars in programming and capital equipment. However, we have something that is unique in the marketplace and is revolutionizing an entire industry. We have succeeded at many things and failed at lots of things as well. Successful companies do not win at everything they do. In fact they fail at more things than they succeed at for awhile and that’s how they learn, grow and evolve.
We have yet to succeed at being exposed to the masses. Our time is coming. Those that are around when we are will experience a windfall like no other.
I spoke with a woman in Tucson that has not yet joined our company. She was completely deflated when I told her that our API program has not launched yet. She is ready to start marketing to big businesses. She was ready to quit before even signing up ! I also told her that in the commercial marketplace, the buying cycle is longer and from the time a company agrees to look at our program to the time that she is getting paid could be 6-12 months before commissions start to roll in. They need to have all the meetings usually with multiple decision makers, they need to sign contracts, customize the user interface, use the service and THEN you will get paid. I burst her bubble!
And then I tried to explain that if she wants to get paid quickly she should consider working our program as it is today and THEN when our commercial program launches she will have the leverage of a team vs just going at it alone. Right now it’s just her. So its her X1. If she has 10 active members on her team when we launch the commercial product then it’s her X10. The people that will benefit from anything new we do as a company will be the people that have active growing teams. Because each person gives you the leverage of their daily activity! Imagine if you have 100 active team members when the commercial program launches. Now it is you X 100!
We are just getting started. SendOutCards is a sleeping giant. I think this is going to be really big. We have a product that is worthy of a worldwide movement. There will be competition but we are the leading company and have a huge jump on anyone else that enters the marketplace. I believe you have a bright future with us if you continue to grow a team and add new customers. It’s only a matter of time before something shifts the scale. Critical mass is a magically thing. It takes years of trial and error. It’s a tipping point. Everything will line up. We have already beat the odds. We have successfully been operating for over 10 years. And, we have proven that there is a need for what we offer. The tides will turn and something will happen that will expose our company to the world overnight. And we will look like an overnight success. People will call you lucky for getting in at the right time. You will be known as some type of visionary.
The reason I know this is because that virtually everyone that knows about us thinks its a great idea and loves us. And I also know that 99.9% of the population doesn’t know about us. We have a lot of work to do.
I promise there will be people that moved on after working SendOutCards for awhile and will regret it. They will say, “I wish I had stuck around and built it.”

Nov 19th, 2018 – How to Work a Holiday Party

1. HERE’S WHAT TO DO. 1). Bring lots of business cards. 2). Practice your 2 minute “pitch” (loudly because the parties can be kind of noisy 3). Practice answering the 5 most common objections that are likely to come up (i.e.; Like, “I’m not interested!” or “No one makes money at those things?” or “Is this a pyramid scheme?” etc 4). Make sure you have back up parties lined up in case you get kicked out.

Best advice around working a holiday party: DON’T (Unless you never want to be invited back)

2. GREAT OPPORTUNITIES ARE EVERYWHERE. (Don’t “pounce” on them!)

3. GOAL FOR HOLIDAY PARTIES . . . Make a few new friends and take a lot of photos (We used to have to remind people to bring their camera’s!)


DO: Meet people, ask questions and listen. Be interested in others take photos. Send fun cards to attendees (ask for addresses later if you don’t have them). Follow F.O.R.M. DON’T: Pitch the business even if asked. Don’t hand out business cards. Don’t try and explain what we do. Don’t “be THAT guy or girl (The one everyone else gossips about after the party).

GENERAL NOTE: If someone starts asking you questions about the business, It’s okay to say . . . you know, if you want I can contact you later and we can chat, but I’d rather not talk about it at this party.

(Tell Dad at Thanksgiving story)

Follow general networking protocol . . . if you wouldn’t someone else pitching you at a party, then don’t pitch them! Use good sense.


1. It’s BY FAR the best time of year to build the business (Lots of reasons)

2. The bigger your team, the bigger your bonus LEVERAGE: (Have your holidays paid for each year!)

3. What will most people do during the holidays . . . give yourself a MAJOR competitive advantage and a launch into the new year by WORKING WHEN EVERYONE ELSE ISN’T!

1. Make new friends
2. Celebrate your family, friends and associates
3. Thank and appreciate the people in your network
4. Focus on GIVING and not GETTING


1. Set the intention
2. Figure out how many presentations you think you need to hit it
3. Go to work and start messaging people like crazy (20 A DAY) and setting up appointments
4. Track your every move!
$2000 will go a long way!!

Nov 5th, 2018 – You Can’t Count the Apples in a Seed

We are all looking for QUICK results. We live in a fast-food microwave society and business
is moving at the speed of thought. With our hand-held devices we can now do in 5 minutes
what used to take weeks to do (literally!). I can get a message to the other side of the world in less than
a second! Meals are served up in 2 minutes or less and the expectation for immediate results is becoming the norm.
In the past if I wanted to meet with someone face to face, I had to get in a car or get in an airplane. Today
we just open our computer! Have you noticed that the more connected we become the less connected we become!
It’s the great paradox of technology. It conjures up visions of the family of 5 sitting around the dinner table all
on their “Smart” devices texting. We have a greater need for human interaction than ever before. Kody Bateman
says that our #1 human need is the need to love and be loved and I don’t think anyone would dispute that!

However I find it interesting that most people that have the desperate mindset of wanting or needing it NOW
are also the same ones that struggle financially year after year. If it’s not going fast enough they change
companies . . . and they do it over and over and over again. And most of them never attain what they are looking for.
I learned some fundamental lessons in business years ago that I believe still apply today.
In fact I would wager that these principles will withstand the test of time
regardless of how fast things go. I would even go so far to say that the faster things move because of
technology the greater the need for human interaction and relationships.

FROM DR IVAN MISNER, “The Father of Modern Networking” and author
of multiple New York Times Best-Selling books. Ivan is the Founder of BNI.
He is the leading expert on networking:

When asked why so many people resist taking the time to network one reason given is:

“You’re impatient for results.
Often people don’t network because they expect immediate results. They deny the fact that networking works because they personally don’t follow up with the people they connect with and get no results. They are impatient and don’t understand the value of taking the time to build fruitful relationships. It hasn’t worked for them in the past, because they go for the “close” as opposed to establishing trust and the relationship first.”
We live in such a rushed society these days, expecting — even demanding — immediate results for our efforts. Networking is not a “get-rich-quick” scheme. As I’ve often said, a successful networking effort is much more like farming than hunting. We have to cultivate good relationships that pay us back over the long term, year after year.

Most movements (things that go viral) are a result of people telling people about something they like to people they like. Who do you listen to? Who do you trust? Who are you most likely to follow through with? When you find something that you love, who do you want to immediately share it with?

In a few minutes I’m going to reveal six things that cause ideas and businesses to go viral. But before I do,
let’s talk about networking and networks.

I tell you . . . you tell a few others . . . they tell a few others and so on and so on. That’s how networks are built. Some people
are more connected than others. And we don’t always know who will resonate with our idea and who will not. A good idea
can travel FAST when it enters the right network of people.

I know of and have experienced many circumstances of interactions and relationships that resulted in huge networks of people and business that would not have developed if the person or people introducing the idea were impatient and desperate. Most importantly when business becomes #1 and the relationship becomes #2, most of the time the business never happens. You’ve heard the phrase . . . “People don’t care how much you know until they know how much you care!”

When I hear the phrase . . . “Why should I take the time to sign up a premier customer when I only make $20 per month?” this tells me that the person doesn’t get networking AT ALL. This is the phrase that comes from a salesperson not a network marketer. If you want to be a salesperson, then Network Marketing is probably not for you! There are many things you can go sell and make money. You’ll probably never walk away with a large residual income, but you can make money. It’s the difference between buying liter bottles of soda for .25 cents each knowing you can resell them for $1.25 vs placing vending machines that sell soda in multiple locations around your town. One provides massive leverage and the other doesn’t. It shouldn’t matter whether you sign someone up on a FREE “Basic” ACCOUNT, an “Enhanced” customer account, a “Premier” customer account or an “Enterprise. YOU CAN’T COUNT THE APPLES IN A SEED! Networking is about building personal connections with people. Getting to know them. Understanding their needs. Listening. Offering them something that will make their life better. I am looking for 1). People that have a network of people that trust them. 2). People that are looking for an opportunity to improve their lives in some way.

There is a woman in another network marketing company that had an event planned for her company in another city that was 2 hours away. At the last minute the woman in her downline that planned the event cancelled . . . but one of the guests that was planning on coming still wanted to meet. The upline was trying to decide whether she should take this 2 hour trip just to meet with one woman. She decided to go. The woman went on to become her top performer with thousands of distributors in her organization. YOU CAN’T COUNT THE APPLES IN A SEED!

Here are a few things you can do that can help you in mining the gold in your network:

1. FOCUS ON THE RELATIONSHIP FIRST – Make people and not business your priority. We are a “People First” company! It’s what sets our culture apart from the rest.


They typically already have a network of people that they are connected with that would be good potential business builders.

4. ONCE YOU GET DOWN TO BUSINESS, GIVE PEOPLE ALL THE OPTIONS BUT SIGN THEM UP FOR THE OPTION THAT IS BEST FOR THEM – Be more concerned about serving them vs what you are going to get. These are the people that will be with you for the long haul.

5. PEOPLE WILL DO THIS ON THEIR SCHEDULE AND NOT YOURS – People will sign up when they are ready and not when you want them to.

6. BUILD A LIFETIME NETWORK – When you serve people your network will be with you for life!

7. SEND PERSONAL CARDS – It’s one of the best ways to build lasting relationships.

8. PLAY YOUR BEST GAME – Learn the business of networking inside and out and always play at your highest level. Over the long haul, no one will ever be able to compete with that.

9. USE TECHNOLOGY TO YOUR BENEFIT – But recognize when you are hiding behind technology to avoid doing the fundamentals of relationship building. Technology gives us the tools to get to the relationship quicker but understand that trust is built over time and destroyed in seconds. By giving, staying in touch, being more interested in the person than getting their business, etc you build trust. The technology simply helps you to connect with more people sooner. How do you like to be treated? Would you prefer to business with people who treat you like a number and a prospect or with people that treat you like a valued human being?

10. FOLLOWING UP, CARING ABOUT PEOPLE AND STAYING IN TOUCH ARE KEY – In ALL cases a successful business is built on the foundation of these principles.
When someone joins any network marketing business and their income explodes, it is because of one of two reasons:

a. They joined and they already had a LARGE network of people that trusted them (a large list) and they approached that group about the business.

b. They quickly sponsored someone that already had a LARGE network of people (a large list) that trusted them and they approached that group about the business

This seems to be true in ALL cases.

The fundamentals of networking will never change. People connected to people through a common bond will outperform any technological scheme over time. Imagine muscles that are injected with steroids. In the short run the muscles will appear to outperform those that follow a stringent fitness regime . . . however the healthy person will always win over the chemically induced performer in the long run. Some technology schemes create massive growth but in the long-run they fall apart because they aren’t built on the basis of relationships.

Think about you and your friends . . . when a trusted friend asks you to check something out, are you more or less likely to consider it (if it’s a good idea) than if a stranger approaches you on the internet?

(As we go through these, ask yourself if we are well positioned to go viral?)
by Nadia Goodman
Ten years ago, had you ever heard of the hand sanitizer Purell? It existed, but nobody really used it. Then one day, it was everywhere. Grocery stores placed dispensers at the door, nail salons gave it to clients, and people started carrying travel size bottles in their bags. With little advertising, how did Purell catch on?

Jonah Berger, an assistant professor of marketing at the University of Pennsylvania’s Wharton School of Business, has dedicated his career to answering that question. As he explains in his new book, Contagious: Why Things Catch On (Simon & Schuster, 2013), every viral product has six key features in common — features that can be replicated to make any product go viral.

“People often think that contagious products just get lucky,” Berger says. “But it’s not luck and it’s not random. It’s science.”

According to Berger’s research, specific circumstances and attributes empower consumers to share a given product. Any business can leverage those insights to create a viral hit. “You don’t need a huge advertising budget,” Berger says.

Related: Creative Problem-Solving Strategies to Test Your Business Idea

As many as half of consumers’ purchasing decisions are driven by word of mouth marketing — it’s trustworthy and far more targeted than traditional advertising. Plus, the majority of those interactions happen offline, where advertisements can’t reach. “Authenticity is a big reason word of mouth impacts behavior,” Berger says.

To create a viral product that consumers are inspired to share authentically, incorporate these key elements.

1. Social currency. Consumers are more likely to adopt a product if it makes them feel special or ahead of the curve. For example, Gilt’s exclusive sales helped it become one of the hottest online shopping sites.

2. Triggers. Products that catch on become part of our everyday lives, so successful products create reasons and reminders to return on a regular basis. For example, Facebook and Twitter drive you back to their sites every time they email you to say you have a new message or mention.

3. Emotional impact. People tend to evangelize a product if it affected them emotionally, whether it solved a stressful problem or brightened a bad day. For example, if a Buzzfeed article makes you laugh, you’ll likely share it with friends who need a lift.

4. Visibility. Giving a product a distinctive feature, such as a standout logo or color, helps consumers notice when others are using it. For example, you immediately recognize iPods because Apple made the headphones white when other companies all used black.

5. Practical value. A truly useful product that helps the user become more effective is more likely to be recommended often. For example, Evernote is very good at helping users remember and organize information, so it’s often recommended for research.

6. Stories. If people are going to share your product, they need to be able to tell its story. That can be as simple as a clear statement about what the product does, or as complicated as a really interesting origin story. For example, people who buy TOMS shoes love telling others how one pair is donated for every pair you buy.

Read more: http://www.entrepreneur.com/article/226114#ixzz2RCVRobwb

Oct 9th, 2018 – 17 Things You Must Know


You don’t need to know all these things to START. But if you want to become a great coach and builder, you will need to learn all of these things. Use this as a checklist. Rate yourself on each one . . . 1-10.
You need INFORMATION, SKILLS AND PERSONAL MOTIVATION OR DRIVE. These 17 things fall under the category of INFORMATION:






(on Appreciation Pal)

7. HOW TO SET UP AN APPOINTMENT – 2 Step Texting Script



10. HOW TO TRAIN A NEW RP (Business Training, Get Started SendOutCards FB Group)








What do you need to work on? How did you score? Where you are strong? Where did you fall short?

Oct 1st, 2018 – Best of Monday Nights

Jay Smith handed me a note before I had ever sponsored a single distributor . . .

Long before I owned a cell phone or a computer and years before I was on FB, Jay jotted this note down on a sheet of paper, tapped me on the shoulder at an event and handed it to me. It said: “Nothing would make me happier than to see you get your Executive promotion . . . and soon!”
Jay Smith

This one note of encouragement help to change the trajectory of my career. And in some ways led me here to SOC. I didn’t really believe in myself but Jay believed in me and his words and actions proved it. I learned to believe in people and give them notes of encouragement. It goes a long way. I’m going to find the note and put it on FB. I still have the note and I’m going to find it and put it on FB.
25,000 Towns and Cities in the US – Take all of the distributors that have ever signed up in SOC and divide them up into all the towns and cities in the US . . . that’s only 10 distributors per city. And every year 5,000,000 people turn 18. That means in the past 10 years, 50 million people have turned 18. That’s 50 million that can now do the business that couldn’t do it before.
Here’s the list of cities in California alone – Cali has more than 400 cities:

City list for California:
Adelanto  (pop. 18,130)
Agoura Hills  (pop. 20,537)
Alameda  (pop. 72,259)
Alamo, California (CA)  (pop. 15,626)
Albany, California (CA)  (pop. 16,444)
Alhambra, California (CA)  (pop. 85,804)
Aliso Viejo  (pop. 40,166)
Alondra Park  (pop. 8,622)
Alpine, California (CA)  (pop. 13,143)
Alta Sierra (pop. 6,522)
Altadena  (pop. 42,610)
Alum Rock (pop. 13,479)
American Canyon  (pop. 9,774)
Anaheim, California (CA)  (pop. 328,014)
Anderson, California (CA) (pop. 9,022)
Antioch, California (CA)  (pop. 90,532)
Apple Valley, California (CA)  (pop. 54,239)
Aptos  (pop. 9,396)
Arcadia, California (CA) (pop. 53,054)
Arcata  (pop. 16,651)
Arden-Arcade  (pop. 96,025)
Arrowhead  (unincorporated, pop. 24,532)
Arroyo Grande  (pop. 15,851)
Artesia, California (CA) (pop. 16,380)
Arvin (pop. 12,956)
Ashland, California (CA) (pop. 20,793)
Atascadero  (pop. 26,411)
Atherton (pop. 7,194)
Atwater, California (CA)  (pop. 23,113)
Auburn, California (CA)  (pop. 12,462)
August (pop. 7,808)
Avenal  (pop. 14,674)
Avocado Heights (pop. 15,148)
Azusa  (pop. 44,712)
Bakersfield, California (CA)  (pop. 247,057)
Baldwin Park  (pop. 75,837)
Banning  (pop. 23,562)
Barstow, California (CA)  (pop. 21,119)
Bay Point  (pop. 21,534)
Baywood-Los Osos (pop. 14,351)
Beaumont, California (CA)  (pop. 11,384)
Bell, California (CA) (pop. 36,664)
Bell Gardens  (pop. 44,054)
Bellflower, California (CA) (pop. 72,878)
Belmont, California (CA)  (pop. 25,123)
Benicia  (pop. 26,865)
Berkeley, California (CA)  (pop. 102,743)
Bermuda Dunes  (pop. 6,229)
Beverly Hills, California (CA)  (pop. 33,784)
Big Bear (unincorporated, pop. 24,865)
Blackhawk-Camino Tassajara  (pop. 10,048)
Bloomington, California (CA) (pop. 19,318)
Blythe, California (CA)  (pop. 12,155)
Bonadelle Ranchos-Madera Ranchos  (pop. 7,300)
Bonita, California (CA)  (pop. 12,401)
Bostonia  (pop. 15,169)
Boyes Hot Springs (pop. 6,665)
Brawley  (pop. 22,052)
Brea  (pop. 35,410)
Brentwood, California (CA)  (pop. 23,302)
Briones (unincorporated, pop. 6,431)
Buena Park  (pop. 78,282)
Burbank, California (CA)  (pop. 100,316)
Burlingame, California (CA) (pop. 28,158)
Calabasas  (pop. 20,033)
Calexico  (pop. 27,109)
California City  (pop. 8,385)
Calimesa (pop. 7,139)
Calipatria  (pop. 7,289)
Camarillo  (pop. 57,077)
Cambria, California (CA)  (pop. 6,232)
Cameron Park, California (CA)  (pop. 14,549)
Camp Pendleton North (pop. 8,197)
Camp Pendleton South (pop. 8,854)
Campbell, California (CA) (pop. 38,138)
Canyon Lake, California (CA)  (pop. 9,952)
Capitola  (pop. 10,033)
Carlsbad, California (CA)  (pop. 78,247)
Carmel, California (CA)  (unincorporated, pop. 15,714)
Carmel Valley (unincorporated, pop. 6,281)
Carmichael  (pop. 49,742)
Carpinteria  (pop. 14,194)
Carpinteria Valley (unincorporated, pop. 19,108)
Carson, California (CA)  (pop. 89,730)
Casa de Oro-Mount Helix  (pop. 18,874)
Castro Valley  (pop. 57,292)
Castroville, California (CA)  (pop. 6,724)
Cathedral City  (pop. 42,647)
Central Coast, California (CA) (unincorporated, pop. 230,250)
Central Colusa (unincorporated, pop. 9,644)
Central Contra Costa, California (CA) (unincorporated, pop. 459,252)
Central Shasta (unincorporated, pop. 10,473)
Ceres (pop. 34,609)
Cerritos  (pop. 51,488)
Charter Oak, California (CA) (pop. 9,027)
Cherryland (pop. 13,837)
Chico, California (CA)  (pop. 59,954)
Chino  (pop. 67,168)
Chino Hills  (pop. 66,787)
Chowchilla  (pop. 11,127)
Chuckwalla (unincorporated, pop. 11,336)
Chula Vista, California (CA)  (pop. 173,556)
Citrus (pop. 10,581)
Citrus Heights  (pop. 85,071)
Claremont, California (CA)  (pop. 33,998)
Clayton, California (CA)  (pop. 10,762)
Clearlake  (pop. 13,142)
Cloverdale, California (CA) (pop. 6,831)
Cloverdale-Geyserville (unincorporated, pop. 12,777)
Clovis, California (CA)  (pop. 68,468)
Coachella  (pop. 22,724)
Coachella Valley, California (CA) (unincorporated, pop. 118,932)
Coalinga  (pop. 11,668)
Colfax-Summit (unincorporated, pop. 18,177)
Colton, California (CA)  (pop. 47,662)
Commerce, California (CA)  (pop. 12,568)
Compton, California (CA)  (pop. 93,493)
Concord, California (CA)  (pop. 121,780)
Corcoran, California (CA) (pop. 14,458)
Corning, California (CA) (pop. 6,741)
Corona, California (CA)  (pop. 124,966)
Coronado  (pop. 24,100)
Corte Madera (pop. 9,100)
Costa Mesa, California (CA)  (pop. 108,724)
Cotati (pop. 6,471)
Coto de Caza  (pop. 13,057)
Country Club, California (CA) (pop. 9,462)
Covina  (pop. 46,837)
Crestline, California (CA)  (pop. 10,218)
Cudahy, California (CA) (pop. 24,208)
Culver City  (pop. 38,816)
Cupertino (pop. 50,546)
Cypress, California (CA) (pop. 46,229)
Daly City, California (CA)  (pop. 103,621)
Dana Point  (pop. 35,110)
Danville, California (CA)  (pop. 41,715)
Davis, California (CA)  (pop. 60,308)
Del Aire (pop. 9,012)
Delano, California (CA) (pop. 38,824)
Delhi, California (CA)  (pop. 8,022)
Desert Hot Springs  (pop. 16,582)
Diamond Bar (pop. 56,287)
Dinuba (pop. 16,844)
Discovery Bay, California (CA)  (pop. 8,981)
Dixon, California (CA)  (pop. 16,103)
Donner (unincorporated, pop. 14,492)
Downey, California (CA)  (pop. 107,323)
Duarte  (pop. 21,486)
Dublin, California (CA)  (pop. 29,973)
Earlimart (pop. 6,583)
East Colusa (unincorporated, pop. 8,248)
East Compton (pop. 9,286)
East Contra Costa (unincorporated, pop. 73,778)
East Foothills (pop. 8,133)
East Hemet (pop. 14,823)
East Kern (unincorporated, pop. 69,614)
East La Mirada (pop. 9,538)
East Los Angeles, California (CA) (pop. 124,283)
East Palo Alto  (pop. 29,506)
East Pasadena (pop. 6,045)
East Porterville  (pop. 6,730)
East San Gabriel (pop. 14,512)
East San Gabriel Valley, California (CA) (unincorporated, pop. 933,557)
East Shasta (unincorporated, pop. 8,251)
East Sonora-Phoenix Lake (unincorporated, pop. 12,288)
East Yolo (unincorporated, pop. 31,799)
El Cajon  (pop. 94,869)
El Centro (pop. 37,835)
El Cerrito (pop. 23,171)
El Dorado Hills  (pop. 18,016)
El Monte, California (CA) (pop. 115,965)
El Paso de Robles (Paso Robles)  (pop. 24,297)
El Rio  (pop. 6,193)
El Segundo  (pop. 16,033)
El Sobrante (pop. 12,260)
El Toro, California (CA) (unincorporated, pop. 172,825)
Elk Grove, California (CA)  (pop. 59,984)
Elsinore Valley (unincorporated, pop. 70,763)
Emeryville  (pop. 6,882)
Encinitas  (pop. 58,014)
Escondido, California (CA)  (pop. 133,559)
Eureka, California (CA)  (pop. 26,128)
Exeter, California (CA)  (pop. 9,168)
Fair Oaks, California (CA)  (pop. 28,008)
Fairfax, California (CA)  (pop. 7,319)
Fairfield, California (CA)  (pop. 96,178)
Fairview, California (CA) (pop. 9,470)
Fallbrook  (pop. 29,100)
Farmersville, California (CA) (pop. 8,737)
Fillmore, California (CA) (pop. 13,643)
Florence-Graham (pop. 60,197)
Florin (pop. 27,653)
Folsom, California (CA)  (pop. 51,884)
Fontana, California (CA)  (pop. 128,929)
Foothill Farms (pop. 17,426)
Foothill Ranch  (pop. 10,899)
Fort Bragg, California (CA)  (pop. 7,026)
Fortuna  (pop. 10,497)
Foster City  (pop. 28,803)
Fountain Valley (pop. 54,978)
Fremont, California (CA)  (pop. 203,413)
Fresno, California (CA)  (pop. 427,652)
Fullerton, California (CA)  (pop. 126,003)
Galt, California (CA)  (pop. 19,472)
Garberville  (unincorporated, pop. 12,194)
Garden Acres (pop. 9,747)
Garden Grove, California (CA)  (pop. 165,196)
Gardena (pop. 57,746)
Gilroy  (pop. 41,464)
Glen Avon (pop. 14,853)
Glendale, California (CA)  (pop. 194,973)
Glendora, California (CA)  (pop. 49,415)
Gold River  (pop. 8,023)
Golden Hills (pop. 7,434)
Goleta  (pop. 55,204)
Gonzales, California (CA) (pop. 7,525)
Grand Terrace  (pop. 11,626)
Granite Bay  (pop. 19,388)
Grass Valley  (pop. 10,922)
Greenfield, California (CA)  (pop. 12,583)
Greenfield-Panama (unincorporated, pop. 17,567)
Grover Beach  (pop. 13,067)
Hacienda Heights  (pop. 53,122)
Half Moon Bay  (pop. 11,842)
Hanford  (pop. 41,686)
Hawaiian Gardens (pop. 14,779)
Hawthorne, California (CA) (pop. 84,112)
Hayward, California (CA)  (pop. 140,030)
Healdsburg (pop. 10,722)
Hemet  (pop. 58,812)
Hercules  (pop. 19,488)
Hermosa Beach  (pop. 18,566)
Hesperia, California (CA)  (pop. 62,582)
Highland, California (CA)  (pop. 44,605)
Hillsborough, California (CA) (pop. 10,825)
Hollister, California (CA)  (pop. 34,413)
Home Gardens (pop. 9,461)
Huntington Beach, California (CA)  (pop. 189,594)
Huntington Park  (pop. 61,348)
Huron, California (CA) (pop. 6,306)
Idyllwild (unincorporated, pop. 11,837)
Imperial, California (CA) (pop. 7,560)
Imperial Beach  (pop. 26,992)
Indio  (pop. 49,116)
Inglewood, California (CA)  (pop. 112,580)
Interlaken, California (CA) (pop. 7,328)
Ione, California (CA)  (pop. 7,129)
Irvine, California (CA)  (pop. 143,072)
Isla Vista  (pop. 18,344)
Jurupa (unincorporated, pop. 85,106)
Kentfield (pop. 6,351)
Kerman (pop. 8,551)
King City, California (CA)  (pop. 11,094)
Kingsburg  (pop. 9,199)
La Canada Flintridge  (pop. 20,318)
La Crescenta-Montrose  (pop. 18,532)
La Habra  (pop. 58,974)
La Mesa  (pop. 54,749)
La Mirada  (pop. 46,783)
La Palma (pop. 15,408)
La Presa, California (CA) (pop. 32,721)
La Puente  (pop. 41,063)
La Quinta  (pop. 23,694)
La Riviera  (pop. 10,273)
La Verne  (pop. 31,638)
Ladera Heights  (pop. 6,568)
Lafayette, California (CA)  (pop. 23,908)
Laguna, California (CA) (pop. 34,309)
Laguna Beach, California (CA)  (pop. 23,727)
Laguna Hills  (pop. 31,178)
Laguna Niguel  (pop. 61,891)
Laguna West-Lakeside (pop. 8,414)
Laguna Woods (pop. 16,507)
Lake Arrowhead, California (CA)  (pop. 8,934)
Lake Elsinore  (pop. 28,928)
Lake Forest, California (CA)  (pop. 58,707)
Lake Los Angeles  (pop. 11,523)
Lake Mathews (unincorporated, pop. 16,351)
Lake Tahoe  (unincorporated, pop. 12,158)
Lakeside, California (CA)  (pop. 19,560)
Lakewood, California (CA)  (pop. 79,345)
Lamont, California (CA) (pop. 13,296)
Lancaster, California (CA)  (pop. 118,718)
Larkfield-Wikiup  (pop. 7,479)
Larkspur, California (CA) (pop. 12,014)
Lathrop, California (CA)  (pop. 10,445)
Lawndale, California (CA)  (pop. 31,711)
Lemon Grove (pop. 24,918)
Lemoore (pop. 19,712)
Lennox, California (CA) (pop. 22,950)
Lincoln, California (CA)  (pop. 11,205)
Linda (pop. 13,474)
Linda Rural (unincorporated, pop. 7,851)
Lindsay, California (CA)  (pop. 10,297)
Live Oak, California (CA) (pop. 6,229)
Livermore, California (CA)  (pop. 73,345)
Livingston, California (CA)  (pop. 10,473)
Lodi, California (CA)  (pop. 56,999)
Loma Linda, California (CA)  (pop. 18,681)
Lomita  (pop. 20,046)
Lompoc  (pop. 41,103)
Lompoc Valley (unincorporated, pop. 58,301)
Long Beach, California (CA)  (pop. 461,522)
Loomis, California (CA)  (pop. 6,260)
Loomis Basin-Folsom Lake  (unincorporated, pop. 67,397)
Los Alamitos (pop. 11,536)
Los Altos  (pop. 27,693)
Los Altos Hills  (pop. 7,902)
Los Angeles, California (CA)  (pop. 3,694,820)
Los Banos  (pop. 25,869)
Los Gatos  (pop. 28,592)
Lucas Valley-Marinwood (pop. 6,357)
Lynwood, California (CA) (pop. 69,845)
Madera  (pop. 43,207)
Madera Acres (pop. 7,741)
Magalia  (pop. 10,569)
Malibu  (pop. 12,575)
Mammoth Lakes  (pop. 7,093)
Manhattan Beach  (pop. 33,852)
Manteca  (pop. 49,258)
Marina  (pop. 25,101)
Marina del Rey  (pop. 8,176)
Martinez, California (CA)  (pop. 35,866)
Marysville, California (CA)  (pop. 12,268)
Marysville Rural (unincorporated, pop. 6,195)
Mather (unincorporated, pop. 97,081)
Maywood, California (CA)  (pop. 28,083)
McFarland, California (CA)  (pop. 9,618)
McKinleyville  (pop. 13,599)
Mendota, California (CA)  (pop. 7,890)
Menlo Park  (pop. 30,785)
Mentone, California (CA)  (pop. 7,803)
Merced  (pop. 63,893)
Mill Valley  (pop. 13,600)
Millbrae  (pop. 20,718)
Milpitas  (pop. 62,698)
Mira Loma (pop. 17,617)
Mira Monte (pop. 7,177)
Mission Viejo  (pop. 93,102)
Modesto, California (CA)  (pop. 188,856)
Monrovia, California (CA)  (pop. 36,929)
Montclair, California (CA) (pop. 33,049)
Montebello, California (CA)  (pop. 62,150)
Montecito  (pop. 10,000)
Monterey, California (CA)  (pop. 29,674)
Monterey Park  (pop. 60,051)
Moorpark  (pop. 31,415)
Moraga  (pop. 16,290)
Moreno Valley, California (CA)  (pop. 142,381)
Morgan Hill  (pop. 33,556)
Morro Bay  (pop. 10,350)
Mount Baldy-Wrightwood (unincorporated, pop. 6,032)
Mountain Empire (unincorporated, pop. 6,485)
Mountain View, California (CA)  (pop. 70,708)
Murrieta  (pop. 44,282)
Muscoy  (pop. 8,919)
Napa  (pop. 72,585)
National City (pop. 54,260)
Newark, California (CA)  (pop. 42,471)
Newberry-Baker (unincorporated, pop. 13,617)
Newhall, California (CA) (unincorporated, pop. 189,172)
Newman, California (CA)  (pop. 7,093)
Newport Beach  (pop. 70,032)
Nipomo  (pop. 12,626)
Norco, California (CA) (pop. 24,157)
North Antelope Valley, California (CA) (unincorporated, pop. 150,931)
North Auburn (pop. 11,847)
North Coast, California (CA) (unincorporated, pop. 363,603)
North Coastal (unincorporated, pop. 20,415)
North El Dorado (unincorporated, pop. 28,303)
North Fair Oaks (pop. 15,440)
North Highlands (pop. 44,187)
Northeast Marin (unincorporated, pop. 54,506)
Northwest Marin (unincorporated, pop. 9,349)
Norwalk, California (CA) (pop. 103,298)
Novato  (pop. 47,630)
Oakdale, California (CA) (pop. 15,503)
Oakhurst-North Fork (unincorporated, pop. 25,734)
Oakland, California (CA)  (pop. 399,484)
Oakley, California (CA)  (pop. 25,619)
Oceano  (pop. 7,260)
Oceanside, California (CA)  (pop. 161,029)
Oildale  (pop. 27,885)
Ojai  (pop. 7,862)
Olivehurst  (pop. 11,061)
Ontario, California (CA)  (pop. 158,007)
Opal Cliffs (pop. 6,458)
Orange, California (CA)  (pop. 128,821)
Orange Cove (pop. 7,722)
Orangevale (pop. 26,705)
Orcutt  (pop. 28,830)
Orinda  (pop. 17,599)
Orland, California (CA)  (pop. 6,281)
Orosi  (pop. 7,318)
Oroville, California (CA)  (pop. 13,004)
Oroville East (pop. 8,680)
Oxnard, California (CA)  (pop. 170,358)
Pacific Grove  (pop. 15,522)
Pacifica  (pop. 38,390)
Palm Desert  (pop. 41,155)
Palm Springs, California (CA)  (pop. 42,807)
Palmdale, California (CA)  (pop. 116,670)
Palo Alto, California (CA)  (pop. 58,598)
Palomar-Julian (unincorporated, pop. 6,193)
Palos Verdes (unincorporated, pop. 89,786)
Palos Verdes Estates  (pop. 13,340)
Paradise, California (CA)  (pop. 26,408)
Paramount (pop. 55,266)
Parkway-South Sacramento  (pop. 36,468)
Parlier (pop. 11,145)
Pasadena, California (CA)  (pop. 133,936)
Paso Robles (unincorporated, pop. 40,493)
Patterson, California (CA)  (pop. 11,606)
Pauma Valley (unincorporated, pop. 7,097)
Pedley (pop. 11,207)
Pendleton, California (CA) (unincorporated, pop. 36,146)
Perris  (pop. 36,189)
Perris Valley, California (CA) (unincorporated, pop. 144,533)
Petaluma  (pop. 54,548)
Pico Rivera  (pop. 63,428)
Piedmont, California (CA) (pop. 10,952)
Pine Grove-Silver Lake (unincorporated, pop. 9,784)
Pinole  (pop. 19,039)
Pismo Beach  (pop. 8,551)
Pittsburg, California (CA)  (pop. 56,769)
Placentia (pop. 46,488)
Placerville  (pop. 9,610)
Pleasant Hill, California (CA)  (pop. 32,837)
Pleasanton, California (CA)  (pop. 63,654)
Pomona, California (CA)  (pop. 149,473)
Port Hueneme  (pop. 21,845)
Porterville  (pop. 39,615)
Portola Hills  (pop. 6,391)
Poway  (pop. 48,044)
Prunedale (pop. 16,432)
Quartz Hill  (pop. 9,890)
Ramona, California (CA)  (pop. 15,691)
Rancho Cordova  (pop. 55,060)
Rancho Cucamonga, California (CA)  (pop. 127,743)
Rancho Mirage  (pop. 13,249)
Rancho Palos Verdes  (pop. 41,145)
Rancho San Diego (pop. 20,155)
Rancho Santa Margarita  (pop. 47,214)
Red Bluff  (pop. 13,147)
Redding, California (CA)  (pop. 80,865)
Redlands, California (CA)  (pop. 63,591)
Redondo Beach  (pop. 63,261)
Redwood City  (pop. 75,402)
Redwood-Potter (unincorporated, pop. 11,658)
Reedley  (pop. 20,756)
Rialto  (pop. 91,873)
Richmond, California (CA)  (pop. 99,216)
Ridgecrest, California (CA)  (pop. 24,927)
Rio Linda  (pop. 10,466)
Rio del Mar (pop. 9,198)
Ripon, California (CA)  (pop. 10,146)
Riverbank  (pop. 15,826)
Riverside, California (CA)  (pop. 255,166)
Rocklin  (pop. 36,330)
Rodeo  (pop. 8,717)
Rohnert Park  (pop. 42,236)
Rolling Hills Estates  (pop. 7,676)
Rosamond  (pop. 14,349)
Rosedale, California (CA) (pop. 8,445)
Roseland, California (CA) (pop. 6,369)
Rosemead  (pop. 53,505)
Rosemont, California (CA)  (pop. 22,904)
Roseville, California (CA)  (pop. 79,921)
Ross Valley (unincorporated, pop. 59,662)
Rossmoor, California (CA) (pop. 10,298)
Rowland Heights  (pop. 48,553)
Rubidoux (pop. 29,180)
Russian River-Coastal (unincorporated, pop. 24,824)
Sacramento, California (CA)  (pop. 407,018)
Salida, California (CA) (pop. 12,560)
Salinas, California (CA)  (pop. 151,060)
San Anselmo  (pop. 12,378)
San Bernardino, California (CA)  (pop. 185,401)
San Bruno (pop. 40,165)
San Buenaventura (Ventura), California (CA)  (pop. 100,916)
San Carlos, California (CA)  (pop. 27,718)
San Clemente  (pop. 49,936)
San Diego, California (CA)  (pop. 1,223,400)
San Diego Country Estates  (pop. 9,262)
San Dimas  (pop. 34,980)
San Fernando  (pop. 23,564)
San Francisco, California (CA)  (pop. 776,733)
San Gabriel  (pop. 39,804)
San Gorgonio Pass  (unincorporated, pop. 53,533)
San Jacinto  (pop. 23,779)
San Jose, California (CA)  (pop. 894,943)
San Juan Capistrano  (pop. 33,826)
San Leandro  (pop. 79,452)
San Lorenzo  (pop. 21,898)
San Lorenzo Valley (unincorporated, pop. 28,673)
San Luis Obispo  (pop. 44,174)
San Marcos, California (CA)  (pop. 54,977)
San Marino  (pop. 12,945)
San Mateo  (pop. 92,482)
San Pablo (pop. 30,215)
San Rafael  (pop. 56,063)
San Ramon  (pop. 44,722)
Sanger, California (CA)  (pop. 18,931)
Santa Ana, California (CA)  (pop. 337,977)
Santa Barbara  (pop. 92,325)
Santa Clara, California (CA)  (pop. 102,361)
Santa Clarita, California (CA)  (pop. 151,088)
Santa Cruz, California (CA)  (pop. 54,593)
Santa Fe Springs (pop. 17,438)
Santa Maria, California (CA)  (pop. 77,423)
Santa Maria Valley, California (CA) (unincorporated, pop. 110,773)
Santa Monica  (pop. 84,084)
Santa Paula  (pop. 28,598)
Santa Rosa, California (CA)  (pop. 147,595)
Santa Ynez Valley (unincorporated, pop. 21,859)
Santee, California (CA)  (pop. 52,975)
Saratoga, California (CA)  (pop. 29,843)
Sausalito  (pop. 7,330)
Scotts Valley  (pop. 11,385)
Seal Beach  (pop. 24,157)
Seaside, California (CA)  (pop. 31,696)
Sebastopol, California (CA)  (pop. 7,774)
Selma, California (CA) (pop. 19,444)
Shafter (pop. 12,736)
Shasta Lake  (pop. 9,008)
Sierra (unincorporated, pop. 17,334)
Sierra Madre  (pop. 10,578)
Signal Hill  (pop. 9,333)
Simi Valley, California (CA)  (pop. 111,351)
Solana Beach  (pop. 12,979)
Soledad  (pop. 11,263)
Sonoma  (pop. 9,128)
South Antelope Valley, California (CA) (unincorporated, pop. 168,106)
South Bay Cities, California (CA) (unincorporated, pop. 131,712)
South Coast, California (CA) (unincorporated, pop. 288,147)
South Coastside (unincorporated, pop. 29,012)
South El Dorado (unincorporated, pop. 78,296)
South El Monte (pop. 21,144)
South Gate, California (CA)  (pop. 96,375)
South Lake Tahoe  (pop. 23,609)
South Oroville (pop. 7,695)
South Pasadena, California (CA)  (pop. 24,292)
South San Francisco (pop. 60,552)
South San Gabriel  (pop. 7,595)
South San Jose Hills (pop. 20,218)
South Whittier (pop. 55,193)
South Yuba City  (pop. 12,651)
Southeast Marin (unincorporated, pop. 52,094)
Southwest San Gabriel Valley, California (CA) (unincorporated, pop. 320,008)
Spring Valley, California (CA) (pop. 26,663)
Stanford, California (CA)  (pop. 13,315)
Stanton, California (CA) (pop. 37,403)
Stockton, California (CA)  (pop. 243,771)
Suisun City  (pop. 26,118)
Sun City, California (CA)  (pop. 17,773)
Sunnyvale, California (CA)  (pop. 131,760)
Susanville  (pop. 13,541)
Taft, California (CA)  (pop. 6,400)
Tamalpais-Homestead Valley  (pop. 10,691)
Tassajara (unincorporated, pop. 26,723)
Tehachapi  (pop. 10,957)
Temecula  (pop. 57,716)
Temple City  (pop. 33,377)
Thermalito  (pop. 6,045)
Thousand Oaks, California (CA)  (pop. 117,005)
Tiburon  (pop. 8,666)
Toro (unincorporated, pop. 10,424)
Torrance, California (CA)  (pop. 137,946)
Trabuco, California (CA) (unincorporated, pop. 187,063)
Tracy, California (CA)  (pop. 56,929)
Truckee  (pop. 13,864)
Tulare, California (CA)  (pop. 43,994)
Turlock  (pop. 55,810)
Tustin, California (CA)  (pop. 67,504)
Tustin Foothills  (pop. 24,044)
Twentynine Palms  (pop. 14,764)
Twentynine Palms Base (pop. 8,413)
Ukiah, California (CA)  (pop. 15,497)
Union City, California (CA) (pop. 66,869)
Upland, California (CA)  (pop. 68,393)
Upper San Gabriel Valley, California (CA) (unincorporated, pop. 320,969)
Vacaville  (pop. 88,625)
Valinda  (pop. 21,776)
Valle Vista (pop. 10,488)
Vallejo, California (CA)  (pop. 116,760)
Valley Center, California (CA)  (pop. 7,323)
Vandenberg AFB (pop. 6,151)
Ventura, California (CA)  (unincorporated, pop. 106,197)
Victorville  (pop. 64,029)
View Park-Windsor Hills  (pop. 10,958)
Vincent, California (CA) (pop. 15,097)
Vineyard (pop. 10,109)
Visalia  (pop. 91,565)
Vista  (pop. 89,857)
Walnut, California (CA) (pop. 30,004)
Walnut Creek, California (CA)  (pop. 64,296)
Walnut Park (pop. 16,180)
Wasco, California (CA) (pop. 21,263)
Waterford, California (CA)  (pop. 6,924)
Watsonville  (pop. 44,265)
West Athens (pop. 9,101)
West Carson  (pop. 21,138)
West Contra Costa, California (CA) (unincorporated, pop. 236,008)
West Covina, California (CA)  (pop. 105,080)
West Hollywood  (pop. 35,716)
West Imperial (unincorporated, pop. 7,339)
West Modesto (pop. 6,096)
West Point-Wilseyville  (unincorporated, pop. 11,334)
West Puente Valley (pop. 22,589)
West Sacramento  (pop. 31,615)
West Santa Clara (unincorporated, pop. 8,135)
West Valley, California (CA) (unincorporated, pop. 22,408)
West Whittier-Los Nietos (pop. 25,129)
Westlake Village  (pop. 8,368)
Westminster, California (CA) (pop. 88,207)
Westmont, California (CA) (pop. 31,623)
Westside, California (CA) (unincorporated, pop. 27,382)
Whittier  (pop. 83,680)
Wildomar  (pop. 14,064)
Willowbrook, California (CA) (pop. 34,138)
Willows  (pop. 6,220)
Windsor, California (CA)  (pop. 22,744)
Winter Gardens (pop. 19,771)
Winters, California (CA)  (pop. 6,125)
Winton, California (CA) (pop. 8,832)
Woodcrest (pop. 8,342)
Woodlake  (pop. 6,651)
Woodland, California (CA)  (pop. 49,151)
Yorba Linda (pop. 58,918)
Yreka  (pop. 7,290)
Yuba City  (pop. 36,758)
Yucaipa  (pop. 41,207)
Yucca Valley  (pop. 16,865)

How do I ‘duplicate’ my business?

This is an interesting question but the wrong question to be asking if you want to duplicate. When your goal is to DUPLICATE, you will focus on things to DO designed to help your reps GET people. GETTING people is not the key to long term healthy growth. Consider focusing on SIMPLICITY and GIVING vs. duplication. I look for ways to communicate and teach the system in a simple way that anyone can do now. I teach each person to focus on giving vs getting. Teaching Simplicity and Giving will grow your team infinitely faster than teaching duplication. If I want to increase duplication, I may work on things that add steps and complexity to the process which will ultimately slow things down for you and not speed them up. I’ve seen people put together complicated and expensive systems that are supposed to ‘grow a team for you’. In actuality they cause the system to get clogged because they add steps and expense. The average person is looking for a way that they can start now without having to figure a bunch of stuff out.

Simplicity and Giving are the keys to rapid growth and duplication. By giving, you are sending positive messages in to your sphere of influence that will attract the right people quickly and easily. Give with your time, money, energy, thoughts and actions. And of course be generous with your cards and gifts.

I’m busy . . . can I make this work with a family and another career or do I need to do it full time to make money?

Its a total myth that one needs to put 100% of their time in to their network marketing business if they want to be successful. Believing that you need to do this is the first obstacle you must overcome. In my last company, I had a full time job with employees and I built an organization that ultimately paid me millions of dollars over time. I also have many friends that work only a few hours per week (under 10) and have what most people would consider to be full time income. The real value of Network Marketing is that it provides leverage. I have met people with families and jobs that consistently spend 2-4 hours per day in front of the television. The AVERAGE family spends 30-40 hours PER WEEK in front of the TV. Someone could build a business that replaces their current income by simply scaling back their TV time to 10 hours per week and using the remaining 20 hours per week to introduce SendOutCards to 10 people per week. Leveraging time and people can give you the power to invest limited time and money in your business and produce extraordinary results. You’ve heard me say that if you can invest 5 hours per week and find 4 other people that can invest 5 hours per week, you now get to benefit from 20 hours worth of work a week, but you are only putting in 5! Imagine getting paid for thousands of hours worth of work a week and you’re only putting in a few! You can build a successful enterprise on just a few hours a week.

Without being blunt, even if you are busy, please don’t use that as an excuse. If you are busy, you need the business more than ever. You need passive residual income. You need to free yourself from the shackles of linear income.

Most people that earn great money in our business were already busy when they joined us. For most of them, that’s why they did it! In fact I have found that busy people are well connected and they get things done. I look for busy people to sponsor in to the business. So if you are busy, congratulations! You’ll do great!

1. The people that ask what to do will always work for the ones that know the answer to
the question WHY? . . . Remember Kody’s story! Kody is about allowing others to act on promptings. We are just an extension of Kody and his vision. Kody is out to give others that gift. Can you say that you are out to do the same?

2. Get clear on your intention – When you go to work on a cause bigger than
yourself, you discover the answers along the way. The answers will come to you as
you need them. Simply know WHY you are doing the business and then stay in action.
The rest will usually take care of itself.

3. Waiting to know all the answers is a formula for failure, because with each
phase of your business and personal growth comes more questions. At this phase of
my business, I would be paralyzed if I had to know all the answers before I got going.
I am on a journey of learning. I’ll get the answers as I need them. I have never been
here before, but I have the innate wisdom to know what moves to make. Guess what . . .
you do too if you just listen! As you grow, you’ll be taking on new challenges offering many
new questions. Some of the questions only you can answer. Actually, trying to get answers from
others may mess you up!

When I saw SendOutCards for the first time, , I went to ‘The Masters’ to find out what they thought of it . . . They all told me that it was a great idea and a great second program. They ALL said I would never make any money. These were the EXPERTS in our profession. Guess what . . . in just over 3 years I made more money monthly than ALL of them! Boy were they wrong! I’m sure glad I didn’t listen! What if I had listened? Sometimes you just have to learn to listen to your gut.

4. When you type a card, type from your heart, not from your head. For some of you this will take practice because you have never done things this way! That’s okay . . . it will change you for the better.

What should I say in the cards that I send?
How often should I send someone a card if they don’t sign up?
Should I do a walk-through first or send a card first?
Do you have any campaigns that work?

Remember that Kody teaches us to act on promptings. Acting on promptings means listening to your inner voice that tells you who to send a card to, when to send them a card and what to say . . . Do you believe that acting on your promptings will lead you to your genius? When one asks the question, What do I say in the cards, are they really not saying, “I don’t trust myself to say the right things in the cards that I write?” My words in your cards will not inspire your friends, family and business associates!. They will know its not you talking! I have seen cards like this that have been pre-fabricated. They sound cold and impersonal. They feel like a ‘sale pitch’. This is not what SendOutCards is about!

You are destined for greatness when you listen to that God given voice that draws you towards some people and away from others. If you’ll just listen each day, you’ll know who to send a card to, when to send it and what to say. Your messages don’t need to be clever or witty. They don’t need to be well written. They can be as simple as, “I was thinking about you today and wanted to say, ‘hi’ just for the heck of it! You make my life better.”

‘Which card should I use?’

Same thing! You’re results will be mediocre if someone tells you which card to send to the people you know and the people you meet. Its not which card you pick that determines how you do. Its the heart you put in to your cards!

One really cool thing thing about SendOutCards (and one of the reasons I decided to do it as a business) is that you can be anywhere in the world that there is an internet connection and send cards and gifts. Actually a few Novembers ago I sent out 2700 cards from a cruise ship between Aruba and Barbados! And I sponsored 3 distributors on the trip! I spoke to a small group of professional networkers onboard and so I was able to write off a lot of the trip. Now that’s ‘Beach Money’!



a. Ask the people you know to introduce you to one or two people they know that own businesses. Tell them you are looking to network and meet other business owners. Invite those people to local business networking events around town. You’ll get to know them and they will thank you for leading them to new business.

b. When someone provides great service to you, send a card to others in your circle of influence bragging about the great service you received. You’ll get a lot of mileage from this! It makes your service provider feel great and will most likely lead them to even more business and referrals.

c. Join your High School or College Alumni Association FB Group. Look for opportunities to reconnect with people from your past. You’ll have fun reminiscing and you’ll probably have some great opportunities to send cards to those from your graduating class.

d. What do you love to do? Meetup.com is a great place to find groups with similar interests. Also join a few groups on FB with others that share similar interests. There are many groups for basically everything. Don’t be a secret agent in the group. Get involved. Post things that others will be interested in. Engage in conversation and connect with others. Become a regular participant!

a. As you bring people on to our team, you’ll see that some are going to be more active than others. Your job is to build a bridge. Get them going . . . If you find yourself chasing someone, the time is not right for them. Here’s how to determine whether you should be working with someone:

1). They call you
2). They show up (they are on the weekly conference call and you don’t have to remind them)
3). They are doing something (they are doing Demoing the app, signing up customers and signing up referral partners).

b. Again, your job is to build a bridge so that they don’t become dependent on you. If they are dependent on you to do the business, your growth will be limited. Your job is to help them get started by:

1). Training them to use the system
2). Help them with their first 2 or 3 Demo’s
3). Show them where to find all the training resources available to them THE TRAINING BUSINESS CENTER, www.thecoolbuzz.com, the CORP LEADERSHIP CALL and Appreciation Pal.

d. Think of it this way . . . if someone is a close friend, hang out with them as friends. If you find yourself working with the same people day in and day out, you’ll really limit your growth. Find new people both in your team and in your circle of influence (people you meet) that you can help get started. As you find new people, make friends with them either in person or on zoom. Get to know them. Teach them the ropes. Keep it simple. If they are doing the 3 things mentioned above, give them the resources they need to get going and then GO WORK WITH SOMEONE NEW. This is essential to your success. AND, if they are a friend and you love hanging out with them as friends, then do that too!

The point here is to avoid ‘latching on’ to members of your team and working with them for long extended periods of time. Each person builds THERE OWN group.

e. Have get togethers with your team on a monthly basis. Have everyone kick in $10 and get pizza. Its okay for these to be informal. Teams that play together, stay together. Do fun things on a regular basis to create ‘bonding’ within your team community. This will do more for growth than any ‘business building’ activity.


a. Train by doing – In other words, do Demo’s with potential card senders and invite a new team member to ‘listen in’ either on a Zoom or in person.

b. When you have a team ‘take off’, suggest to your leader that the two of you do a group zoom call to help build the team. Typically when a team has about 20 or 25 people you can pull together a call with 5 or so people.

1). Share your vision (you can get great ideas from the Monday Team Call)
2). Answer Questions
3). Propose action (point everyone in the right direction)

This will help you build a team identity and create some strong relationships with your group.
1. On my first call with Kody, he told me his brothers story and I got inspired by it.

One of the first cards I sent was to my Gymastics coach from High School. My Senior Year, he told us he was moving to Wyoming on a ranch with his wife. I went to high school in Illinois. We never heard from him again.

On my 20th High School Reunion there was a rumor going around that he had moved to Sedona Arizona and was a cop. I have a home in Jerome which is on a mountain that overlooks Sedona. I called and left 3 messages over 6 months and he finally called back!

I went to see him with my younger sister Donna who was also a gymnast. She was visiting from Chicago.

After our visit I sent him this card. It said . . .

“Hey Coach,

It was almost surreal seeing you in Sedona last week. Its hard to believe that over 26 years have past.

Donna specifically asked if we could stop and see you. You had a great impact on her life.

I learned discipline, hard work and persistence from you. I also developed a habit of exercise from you that I have carried with me over a lifetime.

Thanks for making time for us to talk with you. I know it made Donna’s trip. You have had a HUGE impact on both of our lives.



One piece of advise that I have for you. I hear people talk about having multiple streams
of income to make ends meet. I understand the importance of having a job if thats what it
takes to pay the bills. Many people start with a job and they have their business as extra income
until it finally exceeds their job income. A mistake that I feel many make is to try and
work multiple businesses all at the same time. For example I hear some say ‘I believe in
multiple streams of income!’ I do too . . . however I also believe that the quickest way to wealth
is to master one and get it really blazing . . . then take your resources into the next and
get leverage. Let me explain. I have never seen anyone work multiple businesses at the
same time and gain any success worth talking about.

I see it this way. Remember burning leaves as a child with a magnifying glass. Living in the forest, I can now see how crazy this was and how potentially devastating it could have been. However this just adds to my point. A blaze starts from serious focus on one thing.

Now imagine taking the magnifying
glass and running it quickly across many leaves attempting to start a fire. It really can’t be done
because there is no focus. Now imagine that the leaves are your business and you are trying
to get them to burn. It requires laser focus. Get focused on one part of the leaves and start
a fire. The rest will catch on fire from the original fire! I recommend powerfully
focusing on your business and get it to a point where its producing a substantial income
for you and your family. Then fuel other businesses like Real Estate with income from your
business. In my opinion this is a much more productive use of your time. There are two reasons why most people don’t do well in network marketing . . . 1. Not focused 2. Quitting.

You can apply this same philosophy to your SendOutCards business. The people
having the greatest success are not trying to implement many things all at the same time.
They have zeroed in on the 1 or 2 things that produce the greatest success (meaning they
are focusing on activities that create solid and long lasting growth and retention). It
is no mystery the the best results come through networking and building relationships with others
through heartfelt appreciation. So why convolute and complicate your message by
trying to do and teach all those other things all at the same time. Get massive leverage by
focusing on the things that will give you the best results now. Let’s say you come up with
a really great way to bring people in, but it doesn’t provide the long term retention of
distributors. Consider that you’ll create some great short term income but you’ll never
get big in the business. Why? Because you will never have the leverage of having LOTS
of people continuing to grow the business.

Let’s talk about taking a quantum leap in your business. I recommend getting a book
called ‘You2’ by Price Pritchett. He talks about that little fly trying to escape through a window
by trying to fly through the glass. 10 feet away, there is a wide open door and all the fly would
have to do is think differently and it could effortlessly fly to freedom. That little fly’s strategy
is to ‘try harder’. Most people ask questions that give them answers that teach them how to
escape by trying harder. But what if that quantum leap comes not from trying harder but from
thinking differently. Quantum leaps don’t come in the realm of the ‘How to’. They are a feeling
that’s created by thinking differently. That fly still fly’s but it just fly’s in a different direction!
Your process of action is your flying. You must still fly, but realize that trying harder and learning
more stuff will just lead to burnout and possibly death. Now imagine 18 flies on that window
trying to get out . . . one little fly decides to fly in the opposite direction. The others say, ‘You’re
stupid! You’ll never escape going in that direction! Its not logical . . . it doesn’t make sense
to fly away from the light. But quantum leaps in your business are only possible as soon
as you realize that they are not only possible, but actually easier. Flying to freedom is
as effortless as that fly flying in the other direction.

Here are a few examples:

1. Riding a Bicycle – Success doesn’t happen in the realm of ‘How to’. Proof –
You can’t learn to ride in the classroom. Success comes through the feeling
of ‘Balance’. Its a feeling.

2. Kody in Reno – 500 people. 45 minutes of philosophy. 2 minutes of SOC
40 people want to sign up.

3. Story vs Process – Kody and Michelle Bateman’s story vs the technology . . .

These are some things to think about. Again . . . its not logical. It comes down
to feeling vs thinking. It comes down to story vs strategy. It comes down to
Simplicity vs Complexity. It comes down to knowing vs believing!

The great deception is that somehow creating new and exciting strategies
will outpace the tried and true time tested skills of networking. Make it grow faster!
Cutting corners only creates a volatile team.
Let’s just look at what Kody has done and how he has done it. He’s moving mountains.
He’s doing the impossible. What if we were to just do what he does? We share his
story and help others to touch the hearts of the people in their lives by having them
send a special personal card to someone they love. We create stories through sending
cards. That’s what inspires people. Systems, processes and strategies are boring and
uninspiring. People will lose interest. But a crusade that is meaningful will
magically bring large numbers of people to the table . . . very rapidly. I’ve seen it
and experienced it. Are you part of the crusade or just part of the deal. This could
be the big differentiator for you!

So then you ask . . . ‘How do you get to that place?’ Again . . . its not a how to!
Its a feeling like ‘faith’ is a feeling. Its a knowing. When you are there, you have no
more questions. AND you still must fly (just fly in a direction that most don’t go)

I’m not talking about creating new systems that mass recruit. I’m actually talking about
the opposite of that. Again . . . its not about doing more. If anything its about doing less.
Remember, success is effortless. Can you believe that its possible to go from where you
are to where you expect to be in a blink of an eye? Attracting lots of people is more about
how you feel about what your are doing than the techniques that you use.

Get to your heart and out of your head. Questions come from the head. Inspiration comes
from the heart.


1. Dreaming (exercise your dream muscles) GROWING YOUR MIND
2. Expanding your vision and beliefs through personal development GROWING YOURSELF
3. Meeting and getting to know new people each week GROWING YOUR NETWORK
4. Exposing new people to the business GROWING YOUR TEAM
5. Mastering ‘Leverage’ (master the tools of leverage) GROWING YOUR INFLUENCE

Frustration is usually found in people that aren’t growing.
When you are growing, you’re excited and not frustrated.
When you have hope you are expanding and not dying.
Hope comes through personal development. Hope and
frustration don’t live in the same space. Either you are growing
or you are dying. Personal Growth ALWAYS precedes
business growth.


1. QUIT Watching Television – #1 Killer of Success (Avg Family watches
30 hours of TV per week! Turn it off. Break this habit! 2 hours per day
working your business is only 12 hours per week.
2. QUIT Complaining – The type of people you want to attract are not
complainers. Complainers drive people away. Don’t be one.
If you are one it could be why your group is not growing. Kill this
3. QUIT beating yourself up – Rather than being upset with yourself
for not doing it, just start doing it!
4. QUIT blaming your circumstances, the economy or your upline
for your lack of success. In Kodys words, ‘You either fly or you die’
Eagle’s don’t have a choice if they want to thrive. They MUST fly
or they die.
5. QUIT quitting – You won’t be successful sitting on the fence. It
actually can be quite painful. Are you in or are you out??
Are you quitting on your downline. The biggest one
is the number of times you ‘question’ yourself because you doubt whether
you can do it. This is the same as quitting on yourself. Stop it!
Doubting yourself is not a formula for success . . . another reason
why personal development is so important. Stop quitting on yourself. Break
this habit NOW! It doesn’t serve you. You’ll have good days and bad days.
Its part of life. Its not a reflection on you or SendOutCards. Keep falling
forward and embrace the ups and the downs.

US ‘Stars they are just like us!’ (Explain)
When I meet wildly successful people (Kenny Troutt,
Joe Mitchell, Pete Bolton, Steve Smith and many many
others) one thing that is clear to me, is they are just like us!
They joke about the same things we do
They get holes in their socks
They get depressed when someone doesn’t like them
They get cravings for starbucks
They love puppies
They take the kids camping

But in some ways they are very different . . .
for one thing, they deal with adversity differently.
They play at a higher level. What seems like a big thing
to small thinker is a small hic-up to them. They are
‘re-framers’. They see opportunities in the problems.
They are dreamers and they are not realistic in their thinking.
They help others to see opportunities in the problems.
They have bigger problems because they have bigger dreams.
The difference is, the problems NEVER derail them. The problems
‘FUEL’ them. They know that anyone can steer the ship when the sea
is calm. They have the habit of commiting and not the habit of

Here’s the deal. If you are not where you want to be you MUST
develop some new habits right away. You have greatness in you,
but your habits may be holding you back. You must immediately transform
yourself and create some new habits. This may require you to STRETCH.

Residual Income is worth some temporary sacrifices. You may see these sacrifices
as ‘opportunities’ if you choose. You have an opportunity to give up some things
that have no long term value in your life so that you can go to the convention. You
have the opportunity to temporarily set aside softball practice, your favorite television show, bowling,
movie night, playing video games, etc so that you can create
a life that will allow you to really be free from the confines
of your paycheck to paycheck doldrums. Give SendOutCards a 2-4
year commitment. Not a ‘I’m going to try it’ commitment but a
‘I’m doing this no matter what’ commitment.

Those of you that know me know that I am an undying advocate
for Network Marketing. There is no other form of business out there
that can give someone the freedom that Network Marketing provides.
You have a company with a TRACK RECORD (not a struggling
start up) that provides all back office support, legal council, payroll,
research and development, revenue tracking, product fulfillment,
real estate, etc for running a successful business. We do one thing . . .
sponsor and grow a team that uses a great product and without all the overhead
and risk AND you can grow a business with no limits. Start a franchise, and you invest
$20,000- over $1 million with a 30% chance of failure (even with a successful
franchise). You must take on the risk of overhead, employees, payroll, inventory,
legal, franchise fees, etc. The average potential is about $75,000 per year with no residual.
You’ll be expecting to run your business for 3-5 years BEFORE EARNING
a profit! Your network marketing business can give you a profit in the first month
or two!

Sept 18th, 2018 – BREAKING LOOSE IN 2008

There are about 100 days left in the year. The next 100 days can be just like the last 100 days or they can launch you in to 2019 with so much momentum that your life will never be the same. In my last company, my income grew from $2800 per month to over $34,000 between my 33rd month and my 40th month.

Truthfully, this will not happen for you if you simple treat the next 100 days the way you treated the last 100 days. You must become the person that deserves and expects this kind of growth to attract it. You must change. Money will not make you the person you need to become. We teach the importance of ‘I am’ statements in the Relationship Marketing Summits. Your ‘I am’ statements will transform you into the person you’ll need to be to create the massive shift we are talking about here.

If you are fearful, doubtful, apprehensive, unsure, impatient, desperate, anxious, greedy or distracted, you will probably not get the momentum you are looking for. You must re-invent yourself tonight. You must immediately become the person that is worthy of attracting success and being a leader. These are all feelings that we move in an out of all the time. The key is to be aware of these feelings and then reframe them. Flip them around and turn them into empowering feelings that will serve you over the next 100 days.

You must start here. When you go into massive action before creating yourself as a person that deserves success, you’ll get frustrated because you will be spinning your wheels. Remember . . . Affirmation first – then action. Affirmation without action leads to delusion. Action without affirmation leads to frustration. How many of you know someone that says their affirmations daily, but they never DO anything??!! They are delusional. How many of you know someone that works, and works and works and works, but gets poor results. They may be in action with no empowering affirmations! This is frustrating! Action without affirmation leads to frustration!

So who are you that deserves and expects success? Are you confident? Are you empowered? Are you empowering? Are you a leader of leaders? Are you lucky? Are you blessed? Are you loving? Are you charismatic? Are you friendly? Are you fun to be around? Are you healthy?

Do not skip this step! Keep it simple . . . write down three things that you ARE that will empower you. Put them where you can see them every day. Read them daily. When you find yourself going ‘South’, immediately re-invent yourself by reading your ‘I am’ Statements.

Breaking loose will require a little extra time and a little extra effort. There is a misnomer that to make twice as much money
you must work twice as hard. Actually the difference between being #1 and being #2 is just a little bit of extra effort. Tonight will be about a personal challenge to do just a little more. Its crystal clear to me and others that are winning in the game of life. We say to ourselves, “If they only knew, they would just do a little more” Its not that tough . . . actually its really tough if you are not being the person you need to be to find and lead people. Its easy once you become that person. You become that person in an instant. Once you become that person, success flows to you quickly and easily at whatever you put your mind to!

In my last company, I had just purchased my first dream home in the mountains of Arizona. It was a beautiful mountain home in the forest with tall cathedral ceilings and huge picture windows that framed the valley below. The sky and the mountains were like a beautiful painting. The pine trees came right up through the decks and when the wind blew, they sounded just like the ocean. My network marketing income allows me to come and go as I please. Every day is Saturday in my world.

One Sunday night in October, I was cruising up to Pine in my convertible. The top was down and the night breeze was cool. The sun had set and the mountain roads snaked up through the pine forests. What I noticed that night taught me a valuable lesson . . . As I drove up the mountain, I noticed a chain of car lights that went on for 50 miles on the southbound road that led back down to Phoenix. I was the only one going UP the mountain that night and thousands of cars were coming down the mountain. The mountains were a weekend vacation retreat for the masses, but I LIVED there!

I was driving UP on Sunday night while everyone else was driving down. You see what happened on Saturday night, was, the boss started to rattle the chain that was attached to the ankles of all those that had to go to work on Monday morning. ‘Time to pack it up!’ I guarantee that if that chain didn’t get rattled, the majority of them would have stayed on vacation!

Winning as an entrepreneur means THINKING DIFFERENTLY. It means going against the grain. It means driving in the other direction. It means standing up for what you believe in. Here’s how I see it . . . We are not average. We will do what average people won’t do.

So tonight we are talking about busting loose in 2018. That means doing more of the right activities than the average referral partner does. We are not going to talk about doing more than the average couch potato . . . this would just get you better than average results. We are going to talk about the extra 5% that will make the difference as to whether you plod along or whether you have a banner, kick-some-butt 2019! But we are not talking about burning yourself out or being a work-a-holic. Remember the difference is simply doing a little extra.

What does this mean?

If the average distributor is sending about 1 card per day . . . send out 3 heartfelt cards per day.

If the average distributor never makes it to a Relationship Marketing Summit, go to 3 per year.

If the average distributor meets one new person per day, meet 3 new people per day.

If the average distributor does one walk-through per week, do one per day. Do 2-5 per day to break-loose quickly!

If the average distributor usually doesn’t make it to the Monday Night call, be on all of them!

If the average distributor is afraid to share sendoutcards, make sure everyone you know at least knows what you are
up to.

If the average distributor does SendOutCards ‘on the side’, consider doing SendOutCards as a major positive force in your life.

If the average distributor doesn’t follow up, make sure you follow up with everyone you meet with cards, texts, e-mails, messages phone calls. Become a valuable resource to the people you meet. Following up to me means making friends with everyone I like and keeping them friends over my lifetime by nurturing our relationship.

If the average distributor gives up easily, never give up.

Very simply, stand out as a leader of leaders. Become great at what you do. The rewards will astound you.

I have heard it said that the difference between water boiling or not is just 1 degree! Just 1 degree more heat makes a huge difference. Have you ever wondered what would happen if on take-off in a Boeing 757, the pilot was just 1 knot short of take-off speed? What would happen? That 1 extra knot makes the difference as to whether an airplane takes off or crashes. Do you get the point. Its not a huge shift! Its just doing a little more that makes a huge difference!

My challenge to you beginning tonight is to define yourself as someone who wins. Not just someone who gets by or makes a living, but someone who wins in a big way. Starting tonight, own your power. Recognize that your actions today can potentially impact many thousands of people as your team grows. You have the opportunity to change many lives and impact thousands or even 10’s of thousands of people by who you introduce SendOutCards to. My challenge to you is to do just a little more each day, for the next 100 days. Make SendOutCards a top priority in your life for the next 100 days. Instead of trying to work SendOutCards into your life as a side business, make your life about the crusade to change lives and make a difference for many others for the next 3 months.

HOW TO ANSWER OBJECTIONS . . . I have them give me ALL of their questions and I tell them I will write them down to make sure we get all of them answered. I then write them down and repeat them all back. THEN I TAKE THEM THROUGH A COMPLETE DEMO FROM START TO FINISH. Most of the time, just by doing this, the value becomes so great that the questions become less important and objections melt away.

Simply do 3 things:

1. Have them send a card OR send them a card and have them watch you.
2. Give them a short tour of the SendOutCards Website (3 types of card sends)
3. Go over the 4 options to get started

If you try to answer questions BEFORE showing them the system and going over the options, expect to get objections. Most people don’t see the value UNTIL they have seen everything.

NOW let’s talk about what to do with your 100 Squares . . . Bryan Perez . . .

If you have your secret group I recommend the following . . . 3-2-1 constitutes a check mark (3 Tags and Messages, 2 Follow Ups, 1 Offline Conversation with Zoom or in Person) OR If you don’t have your secret group set up, 3 Cards and 1 Presentation per day constitutes a check mark.

I want to hear your stories! It will be pretty tough not to sign up AT LEAST 12-20 new referral partners and an additional 10 customers by doing either of these 2 options.

Aug 6th, 2018- Finding Your Courage

You know what you need to do but you have fear (Fear of contacting friends, Fear of setting up a Secret Group, Fear to learn to Zoom, Fear of Presenting – etc)

You are paralyzed and so you resort to just sending cards.

You’re waiting for the timing to be better (you know this is an excuse because you are afraid)

You procrastinate because the truth is you are scared out of your mind . . . don’t know what to say to people.

I’M AN EXPERT AT THIS BECAUSE I HAVE EXPERIENCE . . . Name something (Speaking on stage . . . first small groups then big groups, Writing and publishing a book – Not having a clue what I’m doing, Flying Hang Gliders . . . standing on launch. Space trip . . . BIG Check. Buying Rentals . . . knowing that I could lose everything, Learning to fly helicopters and now looking to buy one!

Hundreds of “moments” where I question myself, doubt and get paralyzed by fear

1. Notice it

2. Acknowledge it.

3. Lean into it.


1. Disconnect your mind from your body (Go through the motions – Do it anyway)

2. Rationalize It – “I can always go back to the way it was”

3. Talk to others that have done it

4. Write down all the good things that will happen if you do and all the bad things that will happen if you don’t

5. Trivialize it – Make it “Not That Big of a Deal” in the scheme of things

6. Become Courageous – Be known as the courageous one that takes on challenges

7. Find someone else that has done it and gain confidence by learning from them.

8. Declare it to the world so that there is no backing out without looking like a coward!


10. Oh Yes . . . FAITH. Faith can get you through anything. Have faith that all will be fine. Have faith that you can be more than you think you can.
Almost all of the real joys and memorable experiences in life come as a
result of getting out of your comfort zone and courageously taking on new challenges.

Personal growth is about taking on new challenges. You will be ok. In fact you’ll be
better than ok. You’ll be great. Sometimes you just have to rip off the bandaid. Your thoughts are your biggest enemy.

July 30th, 2018












11. Gives YOU ownership and control over your business

12. No more spinning plates!

July 16th, 2018

“I live this stuff. When I write it I doubt it but as long as I continue to focus on it and bounce back after my setbacks, my dreams always seem to come true.”

Jordan Adler

Tonight I promised The #1 Mental Strategy for Success. Simple yet not so easy. Most recently I published “Better Than Beach Money” which is all about letting go of the tethers that hold you back and embracing a new future. Sometimes when you are stuck, you have to let go of the way you used to do things to allow yourself the space for new possibilities. “You can’t steal second with your foot on first!”

When I was writing the book, I remember thinking to myself quite a few times, “What beliefs am I holding on to that are holding me back? What do I need to let go of to be free?” I remember being committed to answering this question but I couldn’t identify what they were. I thought about this A LOT.

And a couple of things have happened since I started asking the question. 1). I’m in pursuit of buying a helicopter (which may not see like a big deal to you, but I had to let go of some long standing well anchored beliefs to even start on the journey) 2). This was a big one . . . I have been teaching the same thing for 30 years . . . LIST, CONTACT, PRESENTATION, FOLLOW UP. Hotel meetings, three-way calls, etc. And I was feeling stagnant and stuck in an outdated model. For some of you hearing this, you are feeling discomfort and anxiety just at just the thought of this. And you most of you probably haven’t been doing much and if you have, your growth has been mediocre at best. I had to let go of an old model and embrace a new way of doing business.

Ironically, just months after publishing my book, a huge transformation began to happen. Mentally I began to let go of some old beliefs (dirty tennis balls?) about the way things are supposed to be done. Some of my beliefs were really really old! And interestingly, I was beginning to feel old and somewhat irrelevant. Could it have been because what I had been teaching was outdated?

I just saw that there are only 2 Blockbuster Stores left and they are both in Canada. They used to be a multi-billion $$ company and now they are gone. This is a company that couldn’t come to terms with the changes that were rapidly happening all around them.

Toys R Us and Babies R Us are GONE! All their stores have closed. They didn’t even make an attempt to redesign their model to adapt to a rapidly changing environment.

I have a couple of friends that were with my old company that went out of business in 2004 (14 years ago!). Both of them are still upset with our company founder for decisions he made almost 20 years ago. They still can’t stop talking about how they have been wronged. And I see them struggle because they just can’t let go of the past. The past is keeping them tethered and robbing them of the joy of personal growth.

I recently had a conversation with someone who has been around our company since the early days. She started complaining about the changes and I stopped her and said . . . “If you continue to compare the past with what we have now, you will never make it. It can’t be compared because it’s completely different. You have to completely let go of the past if you are going to fly again . . . “ She told me she has let go and then proceeded to talk about how she doesn’t like this or doesn’t like that. I reminded her that this conversation IS an example of holding on to the past. As long as someone is talking about how they liked this better than that, etc, they are holding on to the past and it will keep them from embracing a new future. The old site had some things that we don’t have today and the new site does lots of things that the old did not do. Most importantly, we were unable to operate on the old site any longer. With Adobe Flash being eliminated we had to reinvent ourselves and rebuild a new platform from the ground up. It’s different, it’s better and it’s relevant. Staying on the old platform meant our demise.

I made a bunch of conscious decisions over the past few months and I feel like I was just introduced to SendOutCards for the first time . . . that I just learned about a way to build that has the potential to be explosive. The only reason I can say this is because I CHOSE to start fresh . . . as if this is my first week in the business. I completely 100% have let go of the old site, the old requirements, the old check out process, the old way of buying cards and gifts, the old plans, the old way of setting appointments and giving presentations, etc. I decided to invent and create instead of just doing it the way I have always done it.

I am in a state of RAPID growth right now because I let go of my old ways of doing things and have adopted much more modern methodologies. And now that I’m teaching them, I finding lots and lots of other people that were ready to experience a new level of growth but like me were stuck in their old ways.
Etch A Sketch Strategy (Start with a clean slate)
Sometimes letting go can be scary.

The fundamentals don’t change. Certain things are timeless . . . like relationships are foundational to who we choose to spend time with and do business with. Personal conversations are key to forging solid relationships. Although today a conversation can happen through social media, a webinar platform or even audio chat . . . not much different than a telephone conversation only more dynamic.


1. Relationships are #1
2. A simple thank you goes a long way
3. Appreciation wins over self promotion every time
4. A picture paints a thousand words
5. People do business with people they know, like and trust
6. The tangible touch is more powerful than electronic communication
7. People need to constantly be reminded.
8. People don’t care how much you know until they know how much you care
9. Someone’s name is the sweetest word to them
10. People love to be complimented and have their egos stroked

So although these things have not changed in hundreds of years (it’s seems to be the way we are wired) there are truths that are driving how we communicate and do business today. Here are some of these truths:

1. Technology is rapidly changing and is a moving target
2. We used to get our info from our teachers and from our parents. Now we get our info from the internet
(and the internet is very smart)
3. People seem to have a much shorter attention span because there is so much competing for our attention
4. Products have become commoditized due to technology and easy access to knowledge and information
De-commoditization . . . The act of separating yourself from the competition by forging solid relationships that transcend product features. Raving fans are created by our culture, our philosophy and our connection to our user base.
5. People have become used to communicating with family, friends and business associates online vs offline (Just look around and see how many people have their faces buried in their phones) 2 Billion People are on Facebook.
6. People are becoming more accustom to buying things online using their credit card. And an increased # of people are buying from their smart phone.
7. People crave ease of use and speed. And most of all, people crave connection.

So I’m suggesting that if you want to thrive and not just survive, the #1 mental strategy for success today is to let go of the past. If you are kind of holding on, you have not let go. For example if you let go of the rope but you are still tied to the string, you are not free. You are not free until you completely let go. This is a mental game. It’s not a question of how to do it. Imagine you are holding on to a pen with a tight grip. Now turn your hand with the palm facing down as you grip the pen. What does it take to let it go? Can you imagine using a computer keyboard while continuing to grip the pen? You must let go.

Let go of the old site. Let go of the old requirements. Let go of the past pay structure. Let go of the point system and the old plans. Embrace a future of exciting and dynamic growth. Embrace technology as a way of doing business and communicating. If your days of growing are over with and you have achieved all you have dreamt about, then celebrate your successes and fade into the sunset . . . but if you are not done . . . if you have dreams you still want to see come true, it’s time to start fresh as if this is your very first month in the business. Embrace a new model and embrace a new future.

July 2nd, 2018


First let’s draw the distinction between Marketing and Prospecting. Marketing is passive and Prospecting is active. When you are getting started in the business it’s important to spend most of your time Prospecting but also work on setting up your marketing so you can continue to have a flow of new potential customers and referral partners to work with. Marketing is about “attracting” and Prospecting is about “pursuing”. So if you were to create a blog or use appreciation pal, that’s marketing. If you were to make a list and start texting people inviting them to take a look, that’s prospecting. Tonight we’ll talk about BOTH.

When someone is brand new in the business, the first thing we want them to do is get some people into their relationship manager and begin to get into the habit of sending out a few cards a day so that they can create some stories. I suggest subscribing them to the “GET STARTED SENDOUTCARDS” FB Group and have them watch the 71/2 minute pinned post which will give them everything they need for their first 2 weeks in the business. A healthy minimum is 3 cards per day every day for 14 days. After 14 days they have at least 42 people in their relationship manager and have sent out at least 42 cards. 5 or 6 people are starting to ask them questions about the business.


Now as a newer RP (Referral Partner) they should begin to invite others to take a look using the two step texting script. We prefer texting over calling because 1). People don’t answer their phones these days 2). It’s much easier for a new person to control the conversation towards a positive outcome. I teach 20 texts in 20 minutes to invite. Typically anywhere from 3-10 will say yes that they will take a look.

TEXT 1: _____________, I would like to set up a time to show you something really cool that I think has big potential.

TEXT 2: (If they ask “What is it?”) It’s a new technology I need to show you on your phone or computer. When can I catch you uninterrupted for 30 minutes or so?


Imagine a big hotel room that we rented for $1000 for 3 hours one evening. We are going to kick off your business by showing SendOutCards to a roomful of people that you invite. Most likely you are pretty nervous about inviting people to a hotel meeting. How many will you need to invite to get 100 to show up? The truth is, you’ll need to invite at least 1000 to get 100 to show up. I’m going to have a tough time getting you to do that! And, by the time I find a break in my schedule, schedule and purchase the flight, book the hotel, etc we are looking about 3 weeks to over 1 month from now to have our first meeting. The trip will cost me $1500 and there is a chance that few people will show up. I can’t even tell you how many times I have taken trips half way across the country, spending $1000 to $2000 expecting 40 people to show up and only having 5. Sometimes its worth the trip even if only a few show up, because one can turn to hundreds or even thousands!


The truth is, it’s become way more difficult in modern times to get people to show up for meetings. We can still visit people in their offices but to get them to come out on an evening or weekend is much more difficult than before. Everyone is glued to their devices and they have become conditioned to look at opportunities and services online. This is just how it’s done today.


Imagine a hotel room online. It’s a virtual hotel room. Now imagine inviting people into that room and they don’t have to leave their couch to join in. Imagine asking them if they want to come in, because you are going to be sharing some things that you believe to have some big potential. Now imagine that AFTER we have 50 or 100 people of your people into that room, the two of us are going to do a presentation in one corner of the room. And we are going to do that presentation over and over and over forever in that corner. Anyone in the room can stop by and watch us doing it. But people outside the room can’t watch. And then over in another corner of the room there are a group of people that have had huge success with the business and the service and they are giving testimonials. And those testimonials are being done over and over again in that corner of the room for anyone that’s in the room to stop by and see.
And in another corner of the room are a team of trainers that are giving really great training tips and ideas to help people grow they business. And over in the 4th corner of the room are a bunch of people that are just having fun and socializing. And your guests in the room can go to any corner and participate or just watch at any time they want to . . . all the time, any time.

You are also walking around in the room and you notice that a bunch of your friends are just standing around twiddling their thumbs. They haven’t stopped by any of the corners to see anything even though they gladly said yes to coming into the virtual hotel room. So you start going over to them and saying, “Come over to this corner and watch this presentation!” or “Come over here and check out what some other people are saying about this!” You just give them a little nudge and ask them to wonder over to a corner and check it out! How many people can you get into this hotel room? Unlimited! And EVERYONE remains in the room unless they decide to willingly leave. Let’s say one of them wanders over to the corner where the two of us are giving that presentation and they watch it but they don’t tell us they are interested. And let’s say they choose to stay in the room and continue to wander around and check stuff out. Maybe a few months later they wander back over to the corner and watch us again . . . and the timing is better and they contact you and say, “I’m ready!”

A virtual hotel room is a secret group. Only the people invited are allowed to be in the room. It’s free and it’s available NOW. And most everyone will say yes when invited into the room. And they will stay in the room until they decide to leave (which most won’t!) And when notice a bunch of people in your group loitering or just wandering around you can tag them and message them to ask them to wander over to this corner or that corner and see what we have going on!

The steps to set all of this up are laid out in the videos on social media marketing in www.thecoolbuzz.com under REPLAYS. I’ve also included the steps and inviting scripts below to get your set up if it’s something you want to do (and I highly recommend it!)

In our business, it’s more than just networking and giving/getting business from your referral network. It’s also about networking the network! One of the many reasons I love BNI is because there is a network of thousands of meetings around the world. So you can gain the leverage of many meetings vs just a few. Imagine having members of your team in 10, 20, 50 or 100 meetings around the world. This accelerates the growth of your business. BNI will teach you to network. They will teach you how to present and how to get the most from your offline networking efforts. BNI will cost you about $1000 per year to be a member. It will be well worth it if you work it. Most people can pay for their membership in a matter of weeks. It’s all about leverage. BNI’s slogan is “Giver’s Gain” and SendOutCards is all about that . . . giving without expecting anything in return.

So you’ll want to PROSPECT and then MARKET both ONLINE (Social Media) and OFFLINE (Networking, BNI)

HOW TO SET UP YOUR VIRTUAL LAUNCH PARTY (For new referral partners)

This will get your business off to a fast start:

1. Create your “Secret” Group: Name the Group. No SOC in the name. Something
intriguing. It can be a team name or something that has some mystery behind it. You “Brand”
You can run it by me if you like. It can include the word, Marketing or Relationship
Marketing if you want it to.

2. Use the messaging scripts in the FILES to get your friends permission to be added to your secret group. Goal: 25-100 people to start. Complete this within your first 3 days of creating the group. Do not add people to the group without their permission. And CONTINUE to add people on an ongoing basis.

3. Post articles and memes in the group 1-2 times each day. You can google “Marketing” or “Relationship Marketing” or “Sales” Memes to come up with ideas. Instagram is great for ideas and things to repost as well. Get in the habit of doing 1-3 posts per day. You can even schedule your posts in advance. Also keep a running list of future posts as you see them and come up with new ones.

4. Focus on information, training and entertaining in your group vs selling. Limit selling to no more than 20% of posts. Make friends and engage people. Do surveys to create engagement. Like and comment on your friends responses to your post. Take it offline to discuss business. 80% Education, Training and Entertaining and 20% Selling.

5. Go “Live” in your group a 2-3 times a week with education, tips, ideas, etc. FB Lives should be 2-5 minutes. Leave people curious and make recommendations.
Hi ___________, can I add you to a secret group that I set up that will introduce you to something cool that I’m working on? I think it’s going to be big.
Hi ___________, I stumbled upon something that I think has big potential and I would like to add you to a secret group I set up to introduce it. Would you be okay with that?
INVITE TO SECRET GROUP: We just launched some new technology that I think has on unprecedented potential. Would you be ok with me adding you to a Facebook group where I will be revealing details?

May 7th, 2018


I did a zoom today with the owners of a large region of BNI. They are responsible for 14 chapters. They asked me tons of questions about the $97 program and $147 program and then signed as a referral partner with the Enterprise plan. I told them about Joe Girard and how he made sure that everyone he met and everyone he sold a car to would receive a card a month from him. When they were ready to buy there was no one else they would think of! The result was Joe sold over 13,000 cars between 1963 and 1978 and earned him a spot in the Guiness Book of World Records (1400+ cars in 1973 alone!) I gave them a bunch of IDEAS on the types of cards they could send out in their region

STEVE SCHULZ CHALLENGE ON FB – He said “Right now, send a card and time yourself. Post below how long it took you to send it” Some posted 1 minute. Some posted as much as 5 minutes. A few did it in under 1 minute. I jumped in my car, drove to Walgreens, picked out a card, went to FedEX print center and printed a photo, trimmed it up and glued it into the card. Then raced off to the post office and bought a stamp. I then swung by the Starbucks and bought a $5 Starbucks card, put everything together in the envelope and dropped it in the mail. Total time 1 hour and 50 minutes.

RYAN EGGER one of my customers sent me a question this morning that had me thinking about “Marketing” What is Marketing? I heard it said once that Marketing is, “Leaving them wanting more”.
Ryan wanted to know what he should do while working to come up with the money to sign up for a larger subscription and the referral partner option. I suggested that he mention the following to people that he knows in person and by message . . . “I may have something I want to run by you in the next week or two . . . “ If they ask what it’s about or anything else, just say, “I’ll get with you.” THAT’S IT!
Leave them wanting more. If you want to have 10, 20, 30 or even 50 people asking you about your business, just do this!

I have sent 100 free cards using photos from my Social Media and my Phone to determine who to send them to. I have sent 260 cards in the past 30 days despite the challenges.

Again I want to review the process for showing SendOutCards that works so well. As I said we did this 50 times over the course of 3 days.
1). Ask a few rapport building and information gathering questions
2). Ask if you can do a short demo – Demo the app by taking a photo and sending them a card WHILE THEY WATCH.
3). Let them look closely at the FREE and FREE on shipping and card price
4). Reference the $97/mo plan and $147/mo and explain what they get
5). Show them the Campaign Folio and explain how it’s used.
I have witnessed 3 companies go from 0 to over 40,000 distributors in less than 60 days with no operational product. All 3 companies were out of business in 90 days or so. They grew without a viable product that had been launched. We have a product that works and creates stories like no other! No reason to keep it a secret!

TITLING YOUR EVENTS – I received a message from one of our referral partners today asking if I would do a conference call with his team. The call was entitled
“Why you should attend meetings and events”. I immediately thought “Why would someone want to attend a call on why they should attend meetings and events!” Most people don’t like meetings and would probably not be interested in calling in to a call like this. When titling conference calls, trainings, events, etc, think about how they will feel when they get invited. Will they want to know more or will they say to themselves, that sounds boring! How about, “How to get people with real life business experience to train your people for free” This would be a call that’s worth listening to!

(more happiness and less stress):

1. Don’t wait for things to be perfect. They never will be.
2. Don’t focus on what does not work. Focus on what works.
3. Don’t complain – It may make you feel better in the moment BUT it will destroy your
relationships. Have you noticed that successful people don’t complain? Take it up to the company and not with each other.
4. Be resourceful – Entrepreneurs figure things out.

Feb 12th, 2018

Money or Meaning?

Money is meaningless until we give it value. It’s how we feel about money and what we do with it that establishes it’s meaning. It’s paper and ink. We created money for our own use. Money is simply an ‘agreement’ of exchange. Our greeting cards are also paper and ink. It’s the words and photos we put on to the cards that ultimately determine their meaning. Likewise, money is simply a mechanism that represents an exchange of value. We give money meaning by how we see it and what we do with it. Likewise we give our greeting cards meaning by how we see them and what we do with them.

Kody’s vision for Sendoutcards is to help millions of people act on their promptings and to provide a vehicle for financial freedom. Because there is such a focus on money in our society, its really easy for this equation to get out of balance. Right now there is an inordinate amount of tension and anxiety around money. Whenever this happens people become desperate and they begin to compromise their values in the pursuit of money. Whenever money in an of itself becomes the goal, things get out of whack. We tend to forget our core values and why we are doing what we are doing. We cut corners and will sometimes do things that are in our own best interest at the expense of others. We are easily taken advantage of because we are desperately looking for a solution. We become self consumed and fearful.

You were attracted to SendOutCards for a specific reason. Most likely you resonated with who we are as a company. You liked the mission of SendOutCards. You are the type of person that believes in being kind and generous to others. Kody has a clear vision about who we are and that’s what you were attracted to us. Your spirit was in perfect alignment with our purpose in the world. As long as you continue to tap into this, HOW to build the business should never be a question for you. Because by joining Sendoutcards and doing Senddoutcards, you are simply doing what you would do anyway as a kind and generous person. You simply now have a mechanism to do it more effectively. There will be certain individuals that will not resonate long term with who we are. Maybe they saw dollar signs but their true nature was inconsistent with treating people right or maybe they are so out of alignment that money is their only focus.

I like money and I have a story about money that I believe serves a higher cause.
But understand that I created this meaning about money based on my beliefs about it.
I believe money is like water . . . it needs to ‘flow’ just like water to prevent from getting stagnant. Money is not to be hoarded. I believe when money is used for good it will multiply. I believe it needs to keep moving to multiply and do good . . . just like water. I also believe that money is the result of creating value in the world. I don’t believe that money should be the goal. When money becomes the goal, it can corrupt the soul’s purpose. We are guided to our higher purpose as long as we don’t allow greed to creep in. I believe that when we have something that can serve the higher good and we are in perfect alignment with it, we will want to share it with others . . . not to make money but because it’s the right thing to do and because we want to share what we love! When you love something, don’t you want to share it with those you care about?

It just so happens that we have a compensation plan attached to our mechanism for sending out positive into the world and that compensation plan can pay us quite well as more and more people become involved.

I’m going to tell you EXACTLY how I built my business. I was attracted to Kody’s company vision and mission. I was ALREADY someone who believed in expressing gratitude and appreciation. I was also someone who deeply believed that the ‘Beach Money’ way was a better way. In other words, the idea of working for ‘the man’ was not for me and I know that there are millions of others that, once exposed to network marketing will see an exciting alternative to working 40 hours a week for 40 years to retire at 40% of their annual pay (if they are one of the lucky ones!!)

So I was already in alignment with who we are as a company. I suspect that the reason you are here is because you are most likely in alignment with Kody’s vision and mission as well. You can see that by acting on promptings and reaching out in kindness not only will you become a better person, but you will make the world a better place. Again, there are some people that joined us that ended up in the wrong place. They are out of sync with who we are. They may have joined for the wrong reasons. Because we are not a good fit for them, they may end up somewhere else.

I happen to believe that rather than changing who we are to attract others, we need to be who we are and continue to attract those the resonate with Kody’s and our vision.

Now it’s important to remember that if you came here for the reason that I’m describing, you should not have to go out to do SendOutCards. SendOutCards is who you are. I don’t mean that SendOutCards (the company) is who you are . . . but I do mean that SendOutCards (the mission) is who you are. You were already about who SendOutCards is prior to coming on board. SendOutCards isn’t something that you do or something that you quit. It’s something that you already are. You are simply using the mechanism that Kody put together to continue to do what you already do . . . you can now do it even better. You are already about acknowledging others, expressing appreciation and celebrating lives.

And you also are not the stingy type. You are not the type to keep something that you love a secret. You’re the type that likes to share those things that are important to you with others. You also realize that we may not resonate with everyone. We don’t need to change our message to get others to like us. We already have an appealing message when we share it with the right people. And it will not be appealing to the wrong person. We understand that when someone is not interested, it means we are probably talking to someone that is either not ready to hear it or is not in alignment with who we are.

Now let’s go back and talk about money. I started to share with you how I built my business. Once again, I was in perfect alignment with Kody’s vision and mission when I joined SendOutCards. It was 100% crystal clear for me. And it was probably 100% crystal clear for you too. That’s why you are here and that’s why you are on this call. If you ever question whether you are in the right place, go back and read ‘Promptings’ by Kody Bateman.

I simply began to share a way to do what I already loved to do . . . only in a better way. I made a list, made calls and set up appointments to show others what I was so excited about. This is what I continue to do today. I believe there are MILLIONS of people that are in perfect alignment with who we are. They will be attracted to us like a super powered magnet as long as we don’t forget why and how we got here. Do you see that HOW to build the business becomes a non-issue when you stay in alignment with why are are doing it? Why you are doing it is the reason you were attracted to SendOutCards in the first place . . . it’s because you are doing what you were already doing . . . you are now doing it more effectively because you have the mechanism called SendOutCards!
If we shift our energy to something that is inconsistent with who we are as an attempt to persuade, entice or coerce someone to join us, then a couple of things will happen:

1. We will attract people that aren’t in alignment with our overall mission
2. We will attract people that will sign up and then leave just as quickly
3. We will attract people that will cut corners and try and scam the system just to
make money

So although when I joined SendOutCards, I was going through $20,000/mo in savings each month, AND I was under tremendous financial stress, I didn’t initially see SendOutCards as a way to make money. I saw it as a way to be who I already was . . . A kind person that believed in acknowledging others for their greatness.
As I shared this idea with people I started to sponsor some others that saw it exactly the same way as I saw it.

I can remember a guy from Prescott that got mad at me for sending him cards. I had sent him 3 cards and he was in the printing business. I think he saw us as a threat to his business (although our business was completely different than his). Mostly, he was just a miserable guy and was completely out of sync with who we are.

I also have a very close friend from the Bay area in California that publicly declared for years that she hates people. And she would prove that in many of her interactions with others. We are just not a good fit for her (although it could probably do her good to force herself to send out some cards with some kind words in them)

Our message was very clear and the team grew very very fast. And guess what else?? Everyone’s checks began to grow! We were attracting the people that this was the right thing to be doing.

Going back to our current economic state of affairs . . . many people are in financial crisis right now. There is massive desperation. Again, this causes people to forget their core values and turn their focus inward for survival. It’s much like the human body after a severe accident and a high loss of blood. The body goes into shock and the blood turns inward to the organs as a survival mechanism. It’s designed to keep the organs functioning but in the process, the blood leaves the brain. This is what happens when we experience financial shock as well. Our attention goes inward for survival . . . but we tend to forget our core purpose and everything becomes about money. It’s not a very fun or fulfilling place to be. The ones that come out on top are the ones that can stay tapped into their core purpose and continue to be consistent with who they are regardless of how stressful the money issues become.

If you find yourself in that spot, asks yourself, are you being driven by love (outward) or fear (inward)?
After the demise of my last company in 2004, I watched thousands of financially desperate people being driven by fear and making outrageously greedy and selfish decisions . . . decisions that would hurt others at the expense of making money. I had to resist the temptation to get sucked in to the same pattern as all the others. I refused to be motivated by fear. The result was finding SendOutCards and following an unconventional path. Everyone said I was crazy but I followed my heart and it was the right decision.

Money is a result not a destination. As we attract others that share a common vision and mission, our checks will go up BECAUSE we have a compensation plan is attached to our mission. We share SendOutCards because we are the type of people that want to share things we love and benefit from with others and not because it will make us more money. That’s just who we are. That’s WHY were here!

If it’s just about the money, then once someone is onboard, if they aren’t making money right away, they tend to go away . . . however, if they are passionate about sharing SendOutCards because we are aligned with who they are as a person, they are here FOR LIFE! Imagine having 2 million distributors and 10 million customers that are with us because they were attracted to us for one reason . . . we are where they belong.

Jan 29th, 2018

One of my personal distributors put me on a call with a guy named John
that had not yet signed up in the business.
I talked about how ‘commercialized’ cards get thrown
away and personal cards get saved. He spoke up and
said that he had received ‘recruiting’ cards from many
people over the years. Virtually all of them had been thrown
away. He had saved only 2 cards. The cards he saved
had pictures from his birthday party. He said, “I hadn’t
thought about it . . . but now I really get it!”

A little while ago I did a get together with Mark Herdering’s Group in Portland and Dave Smith came up from Utah. Dave is Kody’s best friend from childhood. Dave’s Dad is an old brick layer and has always
been pretty aloof about SendOutCards. He’s in his 70’s
and had had quintuple by-pass surgery. Dave sent him a
card with ‘just pictures’ and no words. The pictures were of
his kids with his grandkids and great grandkids. The last
time he spoke with Dave he just ‘raved’ about SendOutCards
and how cool it is. Dave said . . . “When you get this, you’ll
really ‘get’ SendOutCards. Prior to that time, he never got it!

So do you get it? Kody always says, “Appreciation will win over
self-promotion every time!


Once again, I received an e-mail from a Financial Planner
that signed up into SendOutCards. He spent the
last 3 weeks researching all the videos and training on line.
He e-mailed me all ‘overwhelmed’ by what he read and saw.
The advantage I had 13 years ago is that none of this ‘noise’
existed online. It’s too easy for someone to get overwhelmed by everything out there. It’s really so simple but its up to use to distill it down for our new customers and distributors.

I simply send cards each day (Some days I send 3 and some days I send 103 in a campaign but I send cards daily). And, I set appointments to have others send cards to those they
care about. If they are interested, I sign them up. If not, I send them
a card or two and sometimes a gift. I stay in touch with them until they are ready!

To succeed you must put your blinders on and work the FUNDAMENTALS.
There are people that have had little to no success in the business and post tips online. Then they try to sell stuff to help people yet they have never had success themselves. When someone comes to me with tons of questions about how to build the business, I suggest they read ‘Beach Money’ and start sending cards. Without doing any cold market advertising, internet marketing, online lead capture, etc, 150,000 people have signed up into my group. And I have earned in excess of $12 million dollars in SendOutCards. I did it sponsoring 1 person at a time (about 3 per month on average) over the course of 13 years. I attribute my success to doing the fundamentals over and over again . . . day in and day out.

I have one disclaimer to make. I do have some internet marketers in my
downline, and I do know that some of you have recruited a few people
over the internet. But I have not done any cold market or internet marketing
myself. I teach fundamental networking principles because I believe they
create long term sustainable growth that will last for years. Building
a big group requires a level of retention. The strongest relationships
come through meeting people and getting to know them. When people
stick around for the long haul they tend to build success on success.
Over time, the people you retain will continue to grow and your business
will withstand the test of time. People sometimes quit and that’s a fact of life in everything. People quit school, people quit the military, people quit sports and people quit jobs. People are going to quit your business, too.

Leadership is about staying the course. Just because others quit doesn’t mean
you need to. In fact, your leadership in staying the course can determine how
well you do in the long run. If your people see you wavering, why would they
want to stay around? I’ve had countless people COME BACK because I was solid as a leader and didn’t waiver.

I get e-mails and calls every day of people with the next best deal. 99% of it is hype
and empty promises. The grass is always greener. I speak from experience because
I played that game for 10 years. The reason I have made so much money in this
business is because I am committed, I communicate that commitment and my team
knows I am here to stay. I am just getting started. I plan to forging a swath of
opportunity that will allow many of you to do what I have done. I see 2-3 million
distributors and company revenues of 1-2 Billion per year. Its not hard to see when
you have a 7.5 billion $ industry that hasn’t grown in 10 years and our company that
has gone from $200,000 to 40 million. Can you see the writing on the wall?
With the most fun and unique product in the entire profession, why would you ever think about doing anything else??

Contrary to what some of you may believe, the company you join has only a
little to do with your success. It plays a part but all comp plans pay about about the same percentage. In fact SendOutCards pays close to the highest possible percentage of revenues than almost all other companies.

Some would like to have you believe that you’ll make more money because
of a better comp plan. Your excitement, leadership and commitment will determine
who follows you and how fast your team grows. Its all about you and what you


First of all I want to ask, where’s the money in SendOutCards made?

Let’s talk about Sports and Entertainment. We vote for players and
entertainers with our dollars. When we buy tickets to a sporting event
or movie, we are voting for the people that provided us with the
entertainment. The more tickets someone sells, the more money they
make. Blockbuster movies sell more tickets and therefore the actors
make more money. Top players in sports sell more tickets and therefore
they get bigger paychecks. Even Elvis Presley makes more money
today than he did when he was alive because people are still
voting for him with their dollars by buying up CD’s, music
downloads and movie rentals. Michael Jackson died and is probably earning 5 times what he did when he was alive because he is selling more stuff.
And Justin Timberlake is a multi-millionaire because people go to his concerts and buy his music.

We are no different. Your distributors and customers vote with their
dollars. So my question is, what are they voting for?

1. They vote for the training they receive that helps them have a
better life.

2. They vote for the cards they send that make the people in their
lives happy and fulfilled.

3. They vote for the fun they have hanging out with other
cool SendOutCards people at events and functions.

4. They vote for the opportunity that Sendoutcards provides
to create an additional income stream.

My checks are getting bigger and some of you are beginning to
see really nice income because you have many people voting with
their dollars in your organization by signing up for our opportunity
or buying and sending cards and gifts.

doesn’t care if you are short, tall, skinny, fat, smart, not-so-smart,
black, white, red, green, yellow, male or female. It simply sends
a check to the address attached with you ID#. Your check is
measured by the size of your organization and how many dollars
people you’ve touched are voting with.

So when I talk about TURNING FUN INTO MONEY, I’m talking
about the value of fun and being with our team and what people will
pay for that. Sending Cards is FUN! Getting checks is FUN! Getting
together with friends is FUN!! The more of this you can create on your team
the more your checks will grow. What’s more fun, getting a check with
a business card in it and a promotion or getting a card with some really
cool pictures of your friends from a Barbecue? Which one are people
more likely to be attracted to? Plus, when people are having fun, they
tend to stick around! This is important because when people stick around,
you are not having to constantly rebuild. Each day of success builds on the last!

There is a lady named Venus Andrecht that wrote a book called ‘MLM Magic’ many years ago. I believe you can get used copies on Amazon for as little as $1.99. She built a huge Residual Income by having fun with her team and then writing about it. Her book makes you laugh. What can you do to create more fun opportunities with
your friends and associates?

Now . . . here is something to think about. Where is the BIG money in Network
Marketing? You may be one of those people that are looking for a 5 or 6 figure
monthly check. Traditionally, you may be one to think the big money is in the big landing the big fish and typically it is not. The big money is not in landing the big Network Marketer or the big corporation. The big money is in helping thousands of people earn $300-$500 per month. Most people are not prepared to earn big money. They haven’t acquired the financial education to make it or keep it if they do make it. This doesn’t mean that they can’t grow into it, but most people can see themselves making an extra $300 per month.
$300 can make the difference as to whether they keep their home or not. For
everyone that is ready to earn $10,000 per month, there are thousands more ready to
earn $300 per month. Let’s start by showing someone how they can really make a difference by sending a card a day. Now let’s talk about making $300-$500 per month showing others to do the same. Have you heard the saying, “How do you eat an Elephant?”

Here’s another example you may relate to. Have you had the experience of moving out of a place that you owned for 5 years or more? Do you remember how overwhelming it was as you were cleaning out the place. Do you remember asking yourself how you accumulated so much junk? Where did it all come from?? It happened gradually. You picked up just a little stuff each day until one day you just woke up with a lot of stuff a few years later.
Accumulate card senders and those wanting to make $300 – $500 per month the same way. You may have heard me say, small is big. The big money is in the small money. A penny doubled every day . . . or fold a piece of paper 100 times.

Imagine making $10 a month from 1000 cities. The big money is in the small money. That’s $10,000 a month!

Here is an idea that is fun and easy to do that anyone can do:

1. Round up 5 people in your city that are committed to building a
team and having fun doing it (they don’t have to all be in your group)

2. Print tickets and sell them for $25 for a pack of 5 (each ticket is $5). No refunds.

3. Take the $125 and find a Pizza Place that has a quiet back room that will
hold 20-30 people. $125 will buy a lot of pizza and pitchers of sodas

4. Have each person get commitments from guests to come to a Pizza Party
and to learn about a great way to have fun and make money. Each person needs
to get commitments from 4 others to attend.

5. Have 50 or more colorful SendOutCards greeting cards set up on the tables around the room.

6. The Agenda is simple. Have each of the 5 people that committed to buying
the $25 pack of tickets each say why they are doing SendOutCards and give their
best 2 minute card story.

7. After the meeting get commitments from the guests to have their distributor share the app and walk them through sending a card.

8. Pre-sell the next Pizza Party (guests and buy tickets as well) – Packs of 5 tickets
for $25 and repeat. Within a month you’ll be expanding to the more Pizza Places!

What a fun way to build a team!

Jan 22nd, 2018

Frank Witzki, Executive, Battle Creek, MI – Residual Check for 11 years.
Sister Darla who’s distributorship was expiring . . .


Have you ever noticed that when you are in trouble financially you have to take desperate measures.
And unless you are ready (which usually you are not), decision making can get clouded.
Also, when you are desperate and in trouble, you tend to make choices that
are much more expensive which is interesting because you are usually not in a position to spend more money.

For example, if you go to the bank to get a loan when you are dead flat broke, the bank will
tell you ‘no!’ The only place you can go to get money when you are broke are places that will cost you
dearly in the long run (Rob a store, borrow money from friends, etc. By the way,
borrowing money from friends can prove to be quite expensive over time!) Desperate people get the short end of the stick when it comes to trying to get help.

But if you go to the bank for a loan when you don’t need one (because you are
financially stable and you have lots of savings), they can’t wait to give you one! And the better your
credit, the lower your interest rate.

Who typically goes into loan and check cashing centers that you’ll see on the corners in the lower income neighborhoods? Typically someone using a check cashing
center is someone who is desperate for money . . . and what happens? They get charged
up to 30% of their check just to cash it! Why? Because they are desperate.

In network marketing, when someone is struggling they tend to take desperate measures that
can ultimately lead to ‘ruin’. People have been known to compromise their values, make rash and
destructive decisions and abuse their relationships in the interest of quick money.
Most network marketing companies that tell you that you will make quick money are either:

1. Front End Loading (encouraging people to buy or ‘front load’ $1500-$5000 in product so that they
can qualify for a higher bonus level or promotion). This practice is frowned upon by the regulatory agencies
and can get a company shut down. Many companies have been investigated and shut down for the practice
of front end loading.

2. Using enticement: Grossly exaggerating income possibilities or using ‘smoke and mirrors’ tactics
to ‘entice’ you to come on board with them. This is sometimes called “lying”.

In the long run, these desperate measures always lead to financial ruin.

Many of your friends will run from you if you are desperate and needy.

Your business will suffer and you’ll most likely struggle if you are emotionally or financially desperate.
Desperation is a tough place to be when you are trying to build a business. Most of us have found ourselves in a place of desperation from time to time in our lives. I equate a state of desperation to a state of EMERGENCY.

You must act quickly and decisively. You’re going to drown. Your ship is sinking.
If you find yourself broke or desperate, here are a few things
you can do to prevent a disaster:

1. QUICKLY get yourself out of the emotional state of desperation. Your state of mind has little to do with the physicality of your situation. We have all felt desperate fear only to learn that our fear was completely
unwarranted. Fear and desperation are both ‘states of mind’ and are not connected to the actual situation.
They are our physical response to a surprise event. As entrepreneurs we must learn to adjust our ‘state’ to remain calm when things are out of whack. Have you ever heard the phase, ‘Don’t ever let them see you sweat?’ Adjust your focus and language and reclaim your power. This is the only state of mind
that will serve you in a situation like this. Breathe. Find your center. And do your best to get out of the state of fear and into the state of love.

When my last company went out of business, I went from having a very large cash flow to almost no income at all. And I had big bills. I felt the state of paralyzing fear and although I wasn’t in a desperate situation, I felt desperate. FOMO is a state of mind that always leads to ruin. This is a gamblers state of mind. You can’t go there if you want to survive.

In every bubble there are thousands of people that lose everything because they slip into a state of fear that causes them to make bad decisions. And those bad decisions cost dearly.

2. QUICKLY stabilize your financially situation. It’s okay to temporarily get a job that can help you pay the bills while you are building your network marketing business. I have had to take many steps back over my career to ultimately get to where I am today. At one point I had to rent out my primary residence, sell both my cars and take out a second mortgage. I even took the bus to work for 2 years because I couldn’t come up with the money to fix the alternator on my car. You may need to sell some stuff that you can later replace (you might find out it really wasn’t that important to you). Plug the holes in the sinking ship. Make filing bankruptcy a last resort. Only do it if you have no other options. Some of you have learned this lesson the hard way. And beware of the companies out there that say they will help you. They are good at taking your money and then offering little to no help.

3. PEDAL TO THE METAL – There is not time to waste. Put your blinders, TURN OFF THE TV and work your tail off. Broke and desperate people spend hours in front of the television set and playing video games (picture this in your mind). It’s pathetic. Steps one and two will help you to survive. Step three will get you out of this mess you have created for yourself. Follow the plan. Be vigilant in your mission. FILL your calendar with appointments. Plug in. Be creative and resourceful.
Expand your list. Be passionate.

4. PERSONAL DEVELOPMENT – You must get your head out of a state of fear and into a state of gratefulness and love. Reading and listening to positive audios will help you get in into the right state of mind. You will not attract success into your life when you are wallowing in sorrow and desperation. You MUST change your mindset and find your joy again. You attract who you are being.

Network marketing is DESIGNED as a part time business. OVER TIME you can create a substantial residual income that will replace or even exceed a job income. Even great wealth is possible. However it takes time, patience, work, vision, faith,commitment and resourcefulness. Be cautious of the promise of quick money. It typically won’t happen as fast as you want it to and as long as you are in action, it won’t take as long as you think it might.

As I learned to fly helicopters, I had to master the autorotation. An autorotation is a maneuver that is required if there is ever an engine or drive failure while in flight. If the ‘LOW ROTOR RPM’ warning siren sounds (not good!), I must IMMEDIATELY take EMERGENCY measures. There is no time for thought. It’s a desperate situation! A crash is imminent unless I follow the steps to ‘glide’ the helicopter in. I must take immediate measures if I am to land safely. You must take IMMEDIATE measures if you are in an emergency situation as well.

Here’s the good news . . . you have a vehicle that can fix the problem. Your situation can be completely solved within the next 18 months if you will commit, focus and work.

By the way, there doesn’t seem to be much financial desperation in Las Vegas! Apparently these crazy people didn’t hear there was a ‘fiscal cliff’! The strip has been bumper to bumper for the past 2 years and every hotel room in town is booked at our highest room rates. Interesting.

2018 is set to be our best year yet! I’m excited about how the company is positioned to support the growth we will be creating over the next 12 months. There has never been a better time in our history to build the business. We have a world class mission, a product that is unique and makes a huge difference in the world and a lucrative opportunity with no products to purchase, no inventory,
no deliveries and no money to collect from customers.


Talking about the business is the least effective way to market it. Each of the leverage tools I’ll describe are available to you right at your fingertips AND they cost very little. And you probably won’t be surprised when I mention them. They are 100% more effective than talking to people.


2). APPRECIATION PAL (Specifically Relationship Marketing Weekly) –

Jan 1, 2018!


I was given some advice by the top earner in my previous company. I was making less than $1000 a month at the and he was in the $30,000 a month range. I had never earned money in network marketing before. I had never even earned $30,000 in year in my life much less a month. He went on to clear $1 million per month in our company.

He said that the only thing to focus on regarding income is that your report GROWS each month. He said, “You are either growing or your dying.” Make sure you team is bigger this month than it was last month and you won’t go wrong!

From that day on, I stopped counting my money and only counted the # of distributors and customers in my group eventually the # of pages in my report.

So how does this apply to our business today? Consistent action that ADVANCES your business each day is what will take you to your goals and dreams. So what are the things that “Advance” your business?

1. Be on this call each week . . . 1 point

2. Get your team on this call each week . . . 1 point for each

3. Walk someone through sending a card to SOMEONE THEY CARE ABOUT (not themselves) – 3 points

4. Sign up a Customer – 3 points

5. Sign up a Distributor – 5 points

6. Go to a Promptings Academy – 5 points

7. Bring someone on your team to a Promptings Academy – 5 points for each

If you are part time, you should have a goal to accumulate between 20-30 points per week.

If you are full time, you should have a goal to accumulate between 30-50 points per week.

INCOME GAGE (No guarantees!)

20 points per week –
$5000 per month in 24 months
$10,000 per month in 48 months

30 points per week-
$5000 per month in 18 months
$10,000 per month in 36 months

50 points per week-
$5000 per month in 12 months
$10,000 per month in 18 months


By making a simple list of things you would like to accomplish, you will find the motivation to continue to take action daily. Long term plans are great, but if they are too lofty, not too believable or too far out into the future, they are harder to stay focused on.

If you can master the point system and achieve something worthwhile to you during each 90 day period, you can keep resetting your plans until you reach your ultimate goal.

The magic is to enjoy the benefits along the way.

I recommend writing down 3 things per quarter that you want to accomplish or achieve. They can be simple. Most importantly, they must be meaningful to you. Keep them in front of you every day. I post mine in my closet because I go in there every morning. You can put them on index cards, write them on your mirror or have them on the dash of your car. They must be in front of you daily. You will be guided to them subconsciously. You will be offered the resources and you will meet the people necessary to take you to your dreams.

Here are some examples. I like to brainstorm, make a LONG list and then just pick 3 for each quarter:

Register your kids for private school

Go back to school yourself to study something that interests you

Take a art class

Make some repairs on your home

Hire a housekeeper once a month or once a week

Buy front row seats to a concert or play that you have always wanted to see

Give away $500 to your church or a family in need

Drive up the California coast and stay in beach lodges along the way

Take a hot air balloon ride with the love or your life

Take a weekend getaway in the forest

Go camping

Take a wild trip to Las Vegas

Rent a condo on the beach

Open a college fund for the kids

Upgrade the sound system in your car

Buy a swingset for the kids

Attend a 4 day Tony Robbins event

Buy a second car

Put a down payment on the house of your dreams

Buy a new bedroom set

Remodel the kitchen or bathroom

Get some new appliances


1. Your 3 dreams for the quarter must get you really excited

2. You must be able to schedule within the next 90 days

3. Don’t be practical

4. Saving money doesn’t count UNLESS its to fund one of your dreams

5. You have permission to splurge

I’m interested in hearing your reports . . . what are you three goals for the next 90 days?
Don’t procrastinate on this. The things you write down are the things that will materialize in your life.
You may get off to a slow start but once you get things flowing you will find out its fun and it will become easier to generate ideas. I want to hear what you accomplish. Feel free to post on FB or even make a video (FB Live). This is a simple exercise yet one of the most powerful that you will ever do.

It’s a new year. It’s not the time to look back or beat yourself up for what didn’t happen. This is your chance to start fresh with a whole new outlook. See your business with fresh eyes. The past does not equal the future. If it did there would never be any progress. Every great thing that has ever happened in our lives happened because we met the right person at the right time. So it’s time to meet some new people.
Be diligent about meeting people but be careful of trying too hard to force the process. Good things will happen as long as you continue to engage and be part of the process. Your business just like your life will “ebb” and “flow”. Allow it to do that. Be consistent. Make your decisions based on your commitments and not off your emotions. The next 18 months can be the best 18 months of your life.

Nov 27th, 2017


Consciously our brains tend to want to operate in a linear fashion. We typically want to know what’s first, then what’s second, then what’s third, etc. And this all sounds great on the surface. But rarely in real life do great results materialize in this way. Positive results happen in a multi-dimensional way. It’s kind of like, after awhile everything just comes together. We work in one
area as a step. Then we work in another area as a step, then we work in the third area as a step and one day, BOOM . . . everything just seems to all come together.

Our subconscious mind is more powerful than we can even imagine. And our subconscious mind contributes as much if not more to success than our conscious mind. Our subconscious works below the surface to solve problems and guide us to the highest form of ourselves. So in the “steps” that we most deeply desire, there is included a personal development
plan that will work overtime to get you what you want. Not a lot of brainpower is required as long as you do the work. Included in this is taking action. Action gives your brain the feedback it needs to make adjustments along the way. You can’t consciously in advance figure
out all the twists and turns that you will need to navigate to bring your dreams to life. You must do the work and put in the practice.

With all of this being said, here are the steps. Some steps will give you immediate results and others will take time. But all of them work together to create a “System” that can take you to your dreams.

This assumes that you have already completed your first 2 weeks from the , “Get Started SendOutCards” on FB. You’ve watched the 7.5 minute tutorial,
You’ve sent out at least 3 cards per day, you have over 40 people in your contact manager and you’ve listened to at least one conference call recording per day from www.thecoolbuzz.com AND you have completed the 14 Steps.

1. Be on the weekly corporate leadership call each Monday night at 6pm Mountain Time or listen to the replay (SEE DETAILS IN RESOURCE CENTER)
2. Be on the weekly training call (with me) each Monday at 7:30pm Mountain Time or listen to the replay.
3. Attend at least 2 Prompting Academy’s per year (Find Out Who You are And Give Yourself Away)
You can learn more about these in the RESOURCE CENTER
4. Register for Convention 2018 (SEE DETAILS IN THE RESOURCE CENTER)
5. Join the ANMP 2018 FB Group and The Game of Network Marketing FB Group

1. Join the Official SendOutCards FB Group and contribute something positive each week (Either a congratulatory message, a motivational update or a training tip of something you learned from an Executive or above)
2. Send out AT LEAST one personal card a day (3-10 if you are serious about the business). Look for opportunities to thank, congratulate and celebrate others with cards and gifts. You get back what you send out!
3. Purchase Appreciation Pal ($12.95/mo) and begin to add at least 1 person per day to a campaign.
4. Get involved with your local team. Volunteer. If there is no local team, start one!


1. Network and Market . . . constantly add to your list (Networking, Meet-Ups, Social Media, Groups)
2. Share SendOutCards DAILY (a. Share the App, Walk through Sending a card, Show opportunity video, Go over options to get started)
3. Follow up . . . with cards, texts, calls, etc. (Invitations and Good News)


If you are new, this will feel like a lot. It really is not. Take it a bite at a time. Keep it simple. The most important things you can do as a new person is to consolidate your list into a journal . . . all in one place and begin to text people to invite them to take a look. Use the 2 step texting script. Go through your phone contacts, your FB Friend list, old business cards and emails and begin to consolidate names, addresses and phone #’s. Start reaching out and connecting with people. Take old friends to get coffee or lunch. Meet personally with at least a couple of people per week. Get personal and talk business. As a said before, we can attempt to do this step by step but in real life, a whole bunch of things will be happening simultaneously and then it will all come together.

If you stay plugged in to your personal development anytime your enthusiasm wains, it will come back as long as you don’t quit on a bad day. If you are not plugged in, you don’t stand a chance. Just sayin. Stay plugged in like a lamp. A lamp will light up a room as long as it is plugged in or has it’s batteries charged.

Nov 13th, 2017

Overcoming your two biggest obstacles!


Before paved roads in the days of the horse and buggy, some men figured out how to move faster across the land. Build motorized automobiles and pave the roads! The problem was a slow bumpy ride. By improving the mode of transportation, speed and comfort became the standard. Better technology increased speed but comfort was a problem. Better tires and roads improved comfort.

Then some people thought that flying might transform the transportation industry. No automobile could ever go as fast as an airplane. An industry was transformed! And again, many years went by as air transportation got faster, more efficient and more comfortable using a combination of fixing things (making them better) and transforming them (re-inventing). If I want to meet with you today, I can get on an airplane OR I can jump on a zoom conference. Again, video conferencing transformed our ability to meet. Facebook transformed our ability to connect and network, the airplane transformed our ability to travel with speed. We are always either fixing or transforming.

When we fix things, we make them better. Fixing offers incremental growth. When we transform things we re-invent them in such a way that everything changes and exponential breakthroughs can occur.

We, as a company have opportunities to fix and transform. We as individuals have opportunities to fix and transform as well. When you see someone go from years of struggle to getting breakthrough results, its usually because a transformation occurred.

This call is about your two biggest obstacles and how to break through them.

Whenever someone has obstacles, they have two choices. They can try and fix the problem OR they can completely transform the experience of them. For example, if you have been experiencing health challenges, you can go to a doctor and get some medicine OR you can completely shift your focus and create an exponential breakthrough with your health. Nothing can ever fix the loss of a child, and I will never attest to knowing what it would be like, but there are many cases of parents who have experienced this kind of devastating loss to turn things around by starting organizations to help other parents that have experienced the same tragedy. People that have lost everything due to alcoholism or drugs have transformed their lives and as a result touched many others in a positive way on their journey.

So if you have some type of obstacle or challenge that you are having to deal with (which, by the way, we all do!) then you have two choices. You can fix it OR you can transform it. Fixing is fine as long as you understand that fixing will always give you more of the same. . . . like putting better tires on the car. In other words, fixing an issue, challenge or obstacle may result in a better outcome but its just the same only just better. Transforming an obstacle or challenge can give you a whole new result. Not just incrementally better. Think quantum growth.

Let’s talk about this as it relates to your business. Pick a challenge . . . any challenge. Anything – seriously. No matter what it is . . . whatever is holding you back, there is someone that has experienced the same challenge that has broken through. That’s a start. Understand that it is overcome-able.

Now there are two ways to approach this. You can fix it or transform it. The only other option is to do nothing which will probably keep you right where you are. So we aren’t even going to entertain that, because if you didn’t want things to get better you wouldn’t even be listening to this. So we can fix it or transform it. In some cases it can’t be fixed . . . like a devastating loss of someone important to you. Or a flood that completely destroyed your neighborhood. Rebuilding is a form of fixing and moving is a form of transformation.

So I’m going to give you one way to take a devastating loss or an insurmountable obstacle and transform it. And you are probably expecting something way more sophisticated than what you are going to get. Somewhere in the range of 60 people did this in our company in the past 45 days. They didn’t try and fix anything that was broken. They changed their focus. Melissa did this. Diane did this. Jules did this. Phebe did this. Jackie did this. Linda did this. Joy did this. Heba did this. Casey did this, Judy did this, Gayle and Steve did this. And so did many many others as well.

I was on a panel of Friday night in Toronto and I asked a question to a group of about 8 people that had all promoted in the past 45 days, “What is the one thing you did that caused the shift to happen that got your business moving 10 times faster than it had in the past year or two?” Most of them had accomplished more in the past 45 days than they had in the entire prior year.

Again you may be expecting something way more sophisticated or profound but this is all there is.
Each of these people DECIDED. Everything changes when you decide. And it doesn’t even matter what obstacles they were dealing with. The obstacles and challenges became a NON-ISSUE once they decided. Ask anyone that has done it. The obstacles will be there but the pressure of them will lift. All of a sudden your focus shifts and you go into overdrive.
A simple decision that happens in a moment changes everything.

Some of you decided NOT to go for it. In fact you heard the announcement and immediately said to yourself, “I could never get there so why even try?” That’s a decision that effects everything. I have had the experience of deciding NOT to go for it and then changing my decision two weeks later. When I decided NOT to go for it, my activity level was almost non-existent. It was pretty much status quo. Once my good friends, Jimmy Dick and Brian McClure had a talk with me I DECIDED to go for it and went into MASSIVE ACTION. Overdrive. I worked like I had never worked before. My issues and problems were out of sight! And believe me, I had them!! It’s so easy to make up excuses why you can’t do it. And trying doesn’t work at all. There is no try once you have decided.

Let’s talk about the second thing that could be holding you back. Actually. This is a big one and it affects most all of us at one point or another in our lives. Something changed and what you were doing no longer applied. Technology changed, your company went out of business, somebody left you, or you just stopped growing . . . and all of a sudden what you were doing is now irrelevant. I have seen many of my friends go into a severe depression and spend months or even years blaming everything and everyone but themselves for their plight because everything changed.

I know people in our company that are still talking about problems that occurred 6 years ago. Some of them are complaining about their uplines that quit and decisions that were made that they didn’t like. Many left the company and are still wallowing in their misery.

I have a friend that was in our last company. That company was 16 years old and had achieved over 1 billion in annual revenue. Some people believe that the reason the company is not in business today is because of bad decisions that were made. And I have some friends still blaming the founder and wallowing around in their misery over it. I have one friend that has to dig up the past each time we talk. He has to complain about how we were wronged. This serves no useful purpose. The past is the past. We all need to bury the past and move on.

Things change. Transformation creates industry shifting change. In today’s fast paced business world, we must all be resourceful and nimble. We must embrace new technology and be open to how it effects what we do. This means looking forward and not back. We can learn from the past as long as we realize that with a new model sometimes comes a new set of opportunities and challenges that represent a completely different set of values.

SendOutCards is going through a metamorphosis right now. The company is not just changing . . . we are transforming. Old rules don’t apply. I had an interesting conversation with Kody at breakfast the other day. We were talking about how
we must all embrace a new paradigm. You are already seeing the new SendOutCards emerge but what you have seen is just the beginning. We were talking about how different we are than most every other company. With this transformation will come new challenges and opportunities. You can not view our company through the lenses of the past. You must look at it from a perspective of a new and exciting future . . . we are doing what no company has done before us. And the truth is, because no one has gone there before us, we don’t know exactly what it looks like. But we have a pretty good idea that the future is bright. My advice for you is, if you find yourself living in the past and making excuses about why things won’t work or how you can’t keep up, LET IT GO. Start releasing those bad feelings and excuses that you have been causing you to resist change and holding you tethered to the past. And, by the way, I have to practice this all the time. I find myself getting stuck in the past and I need to let it go and embrace the future. Change is a big part of our evolving world. Those that don’t change get left behind! Again, the past is the past. The past does not equal the future. We can not be the company we were 5 or 10 years ago. We must shift everything to a new model that matches what the marketplace wants from us. And we must inspire them with what they need from us.

So if there are two things to get from this call tonight it would be to DECIDE. Everyone that is making things happen talks about their decision and how it transformed everything for them AND if you find yourself living in the past and talking about how you were wronged, LET IT GO. It’s time to embrace change and step into a new and compelling future.

Sept 11th, 2017 



What Recession?  by Alan Cohen

A recent issue of Newsweek reported that while many consumers are tightening their belts for economically lean times, businesses that cater to very wealthy clients are booming. Italian handbag purveyor Bottega Veneta reported a first quarter increase of 31.5% in sales, on top of a 49% surge in 2007. Prada’s profits were up 66%. Some of Christie’s fine art pieces are being auctioned for two or three times pre-auction estimates.  80% of wealthy people polled indicated they intended to spend more during the coming year. In an article entitled Unsinkable Luxury, Newsweek declared, “the luxury spending spree goes on unfettered.”

If you, like many people, are spending less these days even on necessities, you may scoff, “It’s not fair!” as you covertly send multimillionaires the stinkeye. Yet I would like to suggest another take on the situation, one that will empower you emotionally and financially.

Recessions are caused when consumers grow afraid to spend money, which diminishes the cash in circulation, and most people end up receiving less. It’s a vicious cycle fueled less by a fixed economic reality and more by fear. Recession is a fear-based reality.

Wealthy people are generally not afraid to spend money; in fact they rather enjoy it. so economic conditions that frighten most folks do not faze them, and they continue to purchase $18,000 handbags, which keeps big bucks in circulation. Because fear is disempowering and faith is empowering, wealthy people are making a big contribution to the economy, not just by continuing to purchase, but more significantly by refusing to go into the sense of lack that paralyzes others.

You can offset recession collectively and personally by refusing to make decisions based on fear.  I suggest that you spend money on the things you want and need, and trust that providence is natural.  I’m not suggesting that you spend money you don’t have or spend imprudently. I’m just suggesting that you let faith be a stronger factor in your consciousness than fear or resistance.

When Ted Turner recently donated a billion dollars to the United Nations, he declared, “The world is awash with money.”  Did he say that because he has lots of money, or does he have lots of money because he knows that the world is awash with money? I am sure the latter is the case.

The world is always awash with money, as well as an abundance of resources. How much of them you get to enjoy is not up to the economy – it is up to you. Your most crucial prosperity organ is your brain, and the times when others are shutting down circulation is the most fertile time to step it up.

There are always people, even in more modest income brackets, who flounder in strong economic times, as well as those who thrive in hard times. I recently asked a Realtor friend how she was doing. “My business is buzzing,” she reported with a smile. “I’ve closed a bunch of sales lately.”  When I asked her method, she explained, “I don’t read newspapers or engage in conversations with others about the reported slow market. I choose to live in a prosperous reality, and that is how it turns out.”

The two greatest architectural achievements of the twentieth century – the Empire State Building and the Golden Gate bridge – were funded at the height of the great depression.  During that time there were visionary people who invested their thoughts, feelings, and money in expansion and success, and so it was.

You, too have the right and power to create a vibrant personal economy and help those around you by holding the high watch for prosperity. No need to go thumbs down on Prada; just go thumbs up on you.

SO WHAT DOES THIS ALL MEAN? It means that the economy should have little bearing on what we do as long as we help to instill confidence and ease fears of the unknown with the people we talk to. We can do this by sharing stories, and demonstrating the simplicity of the business. I believe we have a business model that can be UP when things are up and also be up when things are down. It’s really up to us. We need to speak of hope and growth. One of the reasons people get involved in this profession is because it offers hope. We can show people a better way to live their life by sharing a good idea. We need to help people see that staying stagnant doesn’t have to be the norm. Growth is exciting and fun. We need to speak of hope and growth. We create our own economy!


Depending on what’s going on with your business, you may have a quantity issue or you may have a quality issue. I look for a balance between both. You may have heard it said that you can’t say it right to the wrong person and you can’t say it wrong to the right person. This is pretty true. If you are talking to the wrong person, there is not much you can say to get them to see it. If you are talking to the right person, there is not much you can say wrong . . . however, we must look a little deeper if we really want to succeed. The problem is, there is no way to recognize the right person from the wrong person. Timing plays a big role! We just need to ask and show over and over. THEY will let us know if they are the right person or the wrong person!

Someone that I know quite well and actually observed in action was wondering what he was doing wrong. I had a chance to observe him in action quite a few times. His demo’s and presentations were perfect. He could answer all the questions. He had dynamic ‘I am’ statements and a big dream! As I observed, the only thing I could see was that he wasn’t talking to enough people. He had the quality down but needed more quantity.

I have also watched a few people that would blow through contacts the same way a twister blows through Kansas. I watched them go to trade shows and grab stacks of business cards. They put together some really great campaign cards and blasted one card per week out to the people they met at the trade shows. Rarely would they get a call back. This is an example of great quantity but poor quality.

You may have heard me say, ‘Small is Big’ in our business. You must pay attention to the small details to have big results. You must start small and work your way up. You must focus on the little guy to find the big guys! Small is big!

Paying attention to the little details means taking the time to answer someone’s questions and showing them some of the features of the SendOutCards site. There are two areas that I see people rush through that seriously effects their results. The Demo and the Plans and Packages. Take your time on these two things. I have 10’s of thousands of distributors, but I still spend 30-45 minutes with each potential card sender by coaching THEM through sending a card, showing them a video and then going over the plans and packages. And I book an hour with each new person to go over the 13 steps one by one after they have completed the GET STARTED SENDOUTCARDS – 2 things a day for 14 days. I don’t farm this out! I personally spend the time. And I don’t farm out the sending of my cards. I sent ALL my cards myself because I want them to be personal. I want to connect with the person/people I am sending cards to. And once they sign up I PERSONALLY train them on how to use the system. I trained two people today. This is time well invested in our relationship!

Small is big, however be careful of spending too much time with the wrong people. If they are wasting your time or not respecting your schedule, its time to move on. Questions are a sign of interest, but cynicism can kill you. Focus on those that are showing genuine interest!

Spend time on the details of the cards you send. Use your handwriting from time to time and high quality photos in cards. Say something meaningful in each card. Ask yourself how you would feel if you were receiving the cards you are sending. Take the time to follow up. Do ONLY what’s worth duplicating. Your team will do what you do, not what you say to do!

Call people back when they call you and be of service to your customers and your team. In fact, the energy you send out is what you get back! Be of service to everyone regardless of whether they are on your team! Again, the energy you send out is what you get back! I had a successful mentor in network marketing tell me one time . . . “be nice to everyone because it’s the right thing to do AND there will come a day when you won’t know if they are on your team or not!” I had ZERO distributors at the time and this was pretty hard to believe, but today, when I meet someone, I have no idea if they are on my team or not!

So should you focus on Quality or Quantity?? The answer is yes! Quantity to find the RIGHT people AND quality to make sure they get all they need to make the right decision! Small is Big . . . focus on the little details to get the big results. Take time up front to nurture all of your relationships.


There are just short of 4 months left in the year. . . about 110 days. The next 110 days can be just like the last 110 days
or they can launch you in to 2017 with so much momentum that your life will never be the same. In my last company,
my income grew from $2800 per month to over $34,000 between my 33rd month and my 40th month.

Truthfully, this will not happen for you if you simple treat the next 110 days the way you treated the last 110 days. You must become
the person that deserves and expects this kind of growth to attract it. You must change. Money will not make you the person you need
to become. We teach the importance of ‘I am’ statements in the TreatEmRight Seminars. Your ‘I am’ statements will transform you into the person you’ll need to be to create the massive shift we are talking about here.

If you are fearful, doubtful, apprehensive, unsure, impatient, desperate, anxious, greedy or distracted, you will probably not get the momentum you are looking for. You must re-invent yourself tonight. You must immediately become the person that is worthy of attracting success and being a leader. These are all feelings that we move in an out of all the time. The key is to be aware of these feelings and then reframe them. Flip them around and turn them into empowering feelings that will serve you over the next 110 days.

You must start here. When you go into massive action before creating yourself as a person that deserves success, you’ll get frustrated because you will be spinning your wheels. Remember . . . Affirmation first – then action. Affirmation without action leads to delusion. Action without affirmation leads to frustration. How many of you know someone that says their affirmations daily, but they never DO anything??!! They are delusional. How many of you know someone that works, and works and works and works, but gets poor results. They may be in action with no empowering affirmations! This is frustrating! Action without affirmation leads to frustration!

So who are you that deserves and expects success? Are you confident? Are you empowered? Are you empowering? Are you a leader of leaders? Are you lucky? Are you blessed? Are you loving? Are you charismatic? Are you friendly? Are you fun to be around? Are you healthy?

Do not skip this step! Keep it simple . . . write down three things that you ARE that will empower you. Put them where you can see them every day. Read them daily. When you find yourself going ‘South’, immediately re-invent yourself by reading your 3 ‘I am’ Statements.
Breaking loose will require a little extra time and a little extra effort. There is a misnomer that to make twice as much money
you must work twice as hard. Actually the difference between being #1 and being #2 is just a little bit of extra effort. Tonight will be about a personal challenge to do just a little more. Its crystal clear to me and others that are winning in the game of life. We say to ourselves, “If they only knew, they would just do a little more” Its not that tough . . . actually its really tough if you are not being the person you need to be to find and lead people. Its easy once you become that person. You become that person in an instant. Once you become that person, success flows to you quickly and easily at whatever you put your mind to!

In my last company, I had just purchased my first dream home in the mountains of Arizona. It was a beautiful mountain home in the forest with tall cathedral ceilings and huge picture windows that framed the valley below. The sky and the mountains were like a beautiful painting. The pine trees came right up through the decks and when the wind blew, they sounded just like the ocean. My network marketing income allows me to come and go as I please. Every day is Saturday in my world.

One Sunday night in October, I was cruising up to Pine in my convertible. The top was down and the night breeze was cool. The sun had set and the mountain roads snaked up through the pine forests. What I noticed that night taught me a valuable lesson . . . As I drove up the mountain, I noticed a chain of car lights that went on for 50 miles on the southbound road that led back down to Phoenix. I was the only one going UP the mountain that night and thousands of cars were coming down the mountain. The mountains were a weekend vacation retreat for the masses, but I LIVED there!

I was driving UP on Sunday night while everyone else was driving down. You see what happened on Saturday night, was, the boss started to rattle the chain that was attached to the ankles of all those that had to go to work on Monday morning. ‘Time to pack it up!’ I guarantee that if that chain didn’t get rattled, the majority of them would have stayed on vacation!

Winning as an entrepreneur means THINKING DIFFERENTLY. It means going against the grain. It means driving in the other direction. It means standing up for what you believe in. Here’s how I see it . . . We are not average. We will do what average people won’t do.

So tonight we are talking about busting loose in 2017. That means doing more of the right activities than the average distributor does. We are not going to talk about doing more than the average couch potato . . . this would just get you better than average results. We are going to talk about the extra 5% that will make the difference as to whether you plod along or whether you have a banner, kick-some-butt 2018! But we are not talking about burning yourself out or being a work-a-holic. Remember the difference is simply doing a little extra.

What does this mean?

If the average distributor is sending about 1 card per day . . . send out 3 heartfelt cards per day.

If the average distributor never makes it to a Promptings Academy, go to 4 per year.

If the average distributor meets one new person per day, meet 3 new people per day.

If the average distributor does one demo per week, do one per day. Do 2-5 per day to break-loose quickly!

If the average distributor usually doesn’t make it to the Monday Night call, be on all of them!

If the average distributor is afraid to share sendoutcards, make sure everyone you know at least knows what you are
up to.

If the average distributor does SendOutCards ‘on the side’, consider doing SendOutCards as a major positive force in your life.

If the average distributor doesn’t follow up, make sure you follow up with everyone you meet with cards, e-mails, phone calls. Become a valuable resource to the people you meet. Following up to me means making friends with everyone I like and keeping them friends over my lifetime by nurturing our relationship.

If the average distributor gives up easily, never give up.

Very simply, stand out as a leader of leaders. Become great at what you do. The rewards will astound you.

I have heard it said that the difference between water boiling or not is just 1 degree! Just 1 degree more heat makes a huge difference. Have you ever wondered what would happen if on take-off in a Boeing 757, the pilot was just 1 knot short of take-off speed? What would happen? That 1 extra knot makes the difference as to whether an airplane takes off or crashes. Do you get the point. Its not a huge shift! Its just doing a little more that makes a huge difference!

My challenge to you beginning tonight is to define yourself as someone who wins. Not just someone who gets by or makes a living, but someone who wins in a big way. Starting tonight, own your power. Recognize that your actions today can potentially impact many thousands of people as your team grows. You have the opportunity to change many lives and impact thousands or even 10’s of thousands of people by who you introduce SendOutCards to. My challenge to you is to do just a little more each day, for the next 110 days. Make SendOutCards a top priority in your life for the next 110 days. Instead of trying to work SendOutCards into your life as a side business, make your life about the crusade to change lives and make a difference for many others for the next 4 months.

August 28th, 2017


As I was thinking about this the topic for tonights call, I was reminded of some of my early challenges getting started in my own home based business. There are great benefits to working from home and it also brings with it its challenges.

My first few years in business, you were not legit if you had a business from home. In fact I can remember putting my home address on my business card in the early days thinking that I would be more legit if it appeared that I had a physical location. Someone that I gave my card to drove by to see my “place of business”. This is when I was living in the garage. Not too impressive. He called me on it and I felt horrible!

Having a physical location used to be a status symbol but not so much any more! Today working from home holds way more status than having an expensive office. Offices represent “overhead” that ultimately the customer pays for. In todays decentralized business environment many people love to do business with people that work from home!

Okay let’s talk about the benefits of working from home. They are pretty obvious because they are probably some of the reasons why you chose a home based business:

1. Extremely low overhead – Not paying for expensive leases, insurance, power, gas, etc

2. You control your own schedule and call your own shots – For obvious reasons this can work for you or against you. Your TV, couch, refrigerator and bed are pretty close and always competing for your time.

3. One minute commute – If you have a typical home. It’s nice to be at the office within seconds!

4. Technology at your fingertips! With todays tools there really is no reason to go anywhere. You can connect with people via social media, communicate with private messaging, do presentations and group trainings using Zoom, Glance, GoToMeeting, etc and
have products delivered right to your front door!

4. Tax Benefits – I’m not an accountant, but I do know that you can offset some of your personal expenses with tax benefits. For example if you are using a portion of your home as an office you can lower your tax burden by writing off the equivalent rent or mortgage amount of that space against your taxes. With a job you you make the money and your employer takes out taxes before you receive your check. With a home based business, you make the money first, deduct your expenses (which can include a portion of your rent or mortgage, supplies, computer, smartphone and service, etc) and THEN you pay taxes on only the profit that you make vs the entire amount of your income. If there is no profit yet, then you won’t pay taxes on your income. And the IRS does not require you to make a profit . . . you just need to have the intention to make a profit. If you currently have a job and you are paying taxes through your employer, you may save yourself thousands or even ten’s of thousands of dollars in taxes through your deductions alone from your home based business. This is a huge benefit.

In my early days of building a business, we would call it a home based business because the BASE was at home, but it really wasn’t a home business. We were running around all day and night delivering products, sending faxes, going to meetings, etc. And there were no cell phones or smartphones so the payphone became our office many days. I remember spending anywhere from 1-4 hours in indoor and outdoor phone booths making calls and setting appointments. A couple of times I was standing in enclosed phone booths at gas stations in the midwest in blizzards while the wind chill was well below zero.

But today, it truly is a home based business. Virtually everything can be done from home . . . which is a benefit and a drawback.


1. Distractions – This is probably the biggest one. Besides having the television set within reach and you know that Dr Phil is on and the latest tragedy being featured on CNN, there are the kids wanting your attention . . . not to mention, you get a UPS delivery from Amazon with your newest outfit or gadget. It’s just too easy to get side-tracked. YOU MUST MANAGE YOUR DISTRACTIONS TO MAKE IT IN THIS BUSINESS. I recognize that they are real. I suggest having a space with a door that you can close if at all possible and set aside focused time to work your business uninterrupted. Of with smartphone technology you can work your business from the living room, kitchen or even while you are waiting to pick up the kids at school. And you will do that, but your most productive time will be the 30min – 2 hours you set aside to really focus. You may need to get rid of your TV if you are an addict or at the very least, don’t ever have one in the room where you do your work. Your TV is your most prolific time killer. It will kill your business. It’s invasive and addicting. I have heard it is the #1 reason why most people don’t make it in business. A simple decision to remove TV from your life for the next 5 years can transform you. Use that time to listen to positive personal development, set appointments and give presentations. In 5 years when you have a big residual income you will be traveling the world and not wanting to veg-out in front of the TV. I’m sitting at the Mt Charleston Lodge putting this call together but I’m by myself and I’m extremely focused with no distractions. Again as a business owner it is my job to manage my time. If you feel like you are constantly being yanked out of your zone by a distraction then it means you need to do a better job of protecting your business building time.

If you have a family, then communication is key. You may need to sit down with them and negotiate a plan so that everyone wins. Let them know that you will be working at specific times and that you will need to be left alone during those times. But then exchange that agreement for something in return . . . a weekend trip where mommy turns off her phone or a visit to get some ice cream that night. And if you have babies or toddlers and you are on your own, then you’ll need to do the best you can. Many moms have built massive businesses with young children at home. Others will respect that you are working to better yourself under any circumstance!
2. Being alone – For lots of people this can make it tough to stay motivated. There are benefits to meeting in person with a group of motivated people each week. If you are disconnected from the group for too long, you can easily lose steam. This happens a lot in network marketing. This is why it is so important to schedule time to be with people on your team (upline or downline) at least 3 or 4 times a month. If too much time passes, you may find yourself wavering in your enthusiasm or commitment. Reading books and listening to audios by successful entrepreneurs and network marketers can help with this too. I have been doing this for years and have done extremely well and even I find myself losing steam if I haven’t been around a group in person for a couple of weeks.

3. It’s easier to do nothing – An object at rest tends to stay at rest. You must be self-motivated. If you are not self motivated, then you can change.
It is easier to not take action. And because sitting around is the comfort zone of so many of us, time goes by and nothing seems to happen. This is why we preach . . . “Do Something!” Any activity that creates motion breeds more motion. Your business is like water. If it sits it gets stagnant. Water needs to be in motion to stay fresh. If you find yourself doing nothing, then FORCE YOURSELF BACK TO ACTION. Do something. If you are unsure what to do next, message your upline and ask them. They will point you in the right direction. Don’t wait for things to happen on their own because they won’t. Remember why you got involved in the business and what you are looking for out of it.

Working from home is amazing. You have your life. You own your freedom. You work when you want to. You call the shots. It’s freeing and liberating. You can schedule your own vacations and stay as long as you want to. You can even work on vacation if you choose to. That’s the lure of having a home based business. It’s the best. Ask anyone that has been working from home for 4 years or more. They would never go back by choice. I love seeing the countless families on Facebook that have grown up with home based businesses. They are truly happier and more fulfilled. They get more time with each other. They have more flexibility with their schedules. And imagine what your life will be like as you continue to grow your residual income. When your residuals equal your bills after working your business for a few years, what will your life be like? There is little better.

August 14th, 2017 –


Let’s say we were sitting across from each other and you have just asked me for advice. Which, by the way is what happens every day. This is where I get my content for the Monday night training calls and webinars.

The only difference here is we can’t interact, but I do know what you are thinking because I have done it so many times before. It’s funny because about 1/2 the time I send out some training info I get messages back from people saying, “You must have been reading my mind!” Nope! I just know what you need most likely because I have heard it all.

This leads me to my first piece of advice for you . . .

1. “You can not learn this business thinking about it or talking about it. The way you learn it is by doing it”

I would not be a helicopter pilot today if I had sat around studying it and talking about it. The only way to learn to fly is to fly. The experience you get talking about it can’t be measured against doing it. Your skill level will increase 1000% faster. And the more you do it the easier it gets. So if you are hearing this or reading it and you look at your calendar and there are no appointments on it, I would set an intention to put a minimum of 6 appointments on your calendar in the next 2 weeks. You will feel completely different after 2 weeks AND your confidence will grow. I can’t do it for you and neither can anyone else. This is your business.

Let’s talk about why most get stuck and how to grow beyond limitations. There are any number of reasons why we get stuck. The most common reason is fear. We get stuck in our heads. We’re afraid we will mess it up. We are afraid we’ll forget what to say or that we will get judged for doing it. And all this “stuff” starts to rattle around in our heads and make us crazy. Instead of acting, we obsess. And it’s extremely painful. This typically isn’t a great strategy for success in the business. And, unfortunately,its what most people do. We will never achieve success doing what most people do.

Another reason we get stuck is we get sidetracked. Life just gets in the way! In reality, in most cases the reason life gets in the way is because we are afraid and it just a good excuse not to do it. It’s easier to say that I had this come up or that come up. And sometimes we even convince ourselves that its all legit when it really isn’t. “I had to take the kids shopping so I couldn’t quite get to the business this week!”
Or I had to finish setting up the swing set so I had to set the business aside for a few days. If you were to tell the truth, you would probably more likely say, “I am afraid to talk to people about my business so instead of facing it head on, I’ll go into the back yard and finish setting up the swing set.”

Yes, life does bring with it distractions . . . but as an entrepreneur, its your responsibility to set your own priorities. How important are you dreams to you? You know its possible but sometimes you question whether its possible for you. I understand. I questioned for years and continued to take action even when I questioned. And each time I put in the work, I continued to grow. I grew as a business builder and my business grew (although sometimes it wasn’t visible the same day).

Each time you reach a new level, you may question whether its possible for you to get to the next. Until you hit the next level. When you are new, you may question whether you can get to $500 a month.
Do the work. When you hit $500 a month you may question whether you can get to $1000 a month! Do the work.
When you hit $1000 a month, you will probably wonder whether $5000 a month is possible for you. Do the work. And when you hit $5000, you will probably doubt whether $10,000 per month is possible. Do the work! And this is how it will always be. Confidence comes with doing the work, not with thinking about it.

And, its not always easy. In fact many times you’ll question why you are working so hard for so little. And your friends and family will question you as well! You get paid a little for doing a lot of work
in the beginning to get paid a bunch of money each month for doing nothing. We get paid for what we start. My father was my biggest critic until years later I bought him a new car and started taking him on cruises. Then he began to love my line of work!

2. “To grow beyond your limitations, dream bigger and keep your calendar full”

Your dreams represent the ceiling to your limitations. And consistent action takes you there. An inspiring life comes from having inspiring dreams.

The other day, I was walking past the concierge at the building that I live in on the Vegas Strip. The building is on the strip but it is a non-casino hotel with all residences above the 23rd floor. There is a luxurious pool with an outdoor restaurant and bar on the 8th floor that is shared by the hotel guests and residents. There are cabana’s and food and drink service poolside. There is a 150,000 square foot spa and gym on the 8th floor as well. It includes mineral baths, steam room, sauna, all different types of massages and an array of many other services. There is a tea lounge on the 23rd floor with breath-taking views looking up and down the strip.
in the lounge down by concierge, there is an espresso machine where you can get free espresso drinks anytime of day or night. And a couple of five star restaurants in the building. This is all accessible to the residents within a 2 minute elevator ride. And every employee in the building from the
facilities maintenance, housekeeping, concierge and valet call you by name.

There is a reason I tell you all of this. Living in the building you meet all kinds of interesting and successful entrepreneurs. The first thing you’ll notice is the 99% of all residents are entrepreneurs or business owners. And most are self made. You would be hard pressed to find an employee of a company. Secondly most seem to be very nice and friendly people. For the most part they are happy people and they treat people well. There is Darren who invented and patented video games. He’s from England. There is Brad Garrett and his wife from “Everybody Loves Raymond”. There is Andrew the 30 year old professional poker player. There is Cristal who owns “The Woman’s Coach” and is also an author. There is John who has an environmental consulting business. There is Louie Anderson, the comedian. And then there is Frank who is a realtor. But he is not just any realtor. He knows that there are successful entrepreneurs in our building and he wanted to meet as many of them as possible. He wanted to sell to them. So he contracted with an exotic car company that sells Maseratis, Ferraris and Lamborghinis. He created a postcard and some posters to invite residence to drive a luxury exotic sports car and network with the other residents. They all jump into the cars on a Sunday morning and drive to get breakfast together and then they drive back.
Here’s what happens. Frank becomes the star and he becomes well known as a high end luxury realtor. The residents get to network and meet each other which creates new opportunities, The exotic car dealership sells more cars and everyone wins!

So what can you learn from all of this? I’ll let you tell me. Please post something on FB. What did you learn here?

Can I give you a small piece of advice that can help you triple your appointment setting results?

It’s a process and it works . . . keep it simple.

First of all, DON’T PITCH:
Focus on the relationship first . . . ask questions and LISTEN.
Learn about them . . .

F – Family
O – Occupation
R – Recreation
M – Money

Send a card or a card and a gift with photos.

Send a text (use the 2 step texting script).


Darla talked about this on the Comma Club call last night. Don’t mix the invitation and the presentation together.
This is a common mistake. The presentation should always be SEPARATE from the invitation. If they start asking
questions, then get a commitment for 15-30 minutes UP FRONT before going into your presentation.
In other words, don’t talk about SendOutCards on the fly. Set up a time to go over everything. The invitation is the
invitation and the presentation is the presentation.

As cliche as this sounds, you must be excited about what you are presenting. See if you can allow some of the energy of the strongest business builders in our company to rub off on you. People are attracted more to the energy than they are to the presentation.

“You can give a great presentation with poor energy and you’ll win less than if you give a mediocre presentation
with great energy!”


“Most people mess up by quitting too soon.”
Don’t quit on a bad day. The people that quit always quit when things get tough. Quitting is a horrible strategy
for success in this business. And why do people quit? Because they begin to doubt whether its possible for them.
When someone books themselves for a convention and then backs out at the last minute, I know that they are done.
It’s a death sentence. Just being there would have turned everything around and they probably would have made it.
You are one person away from financial success in the business. Seriously just one. But you may need to sponsor a bunch
to find the one. And it is so easy to get lose steam for so many different reasons. As entrepreneurs, we must be deliberate,
focused and disciplined. We must never get complacent. We can’t let our fears stand in the way of our dreams. We must surround
ourselves with positive people that have something going on in their lives.

For me, after quitting so many times for so many years, I remember making a declaration that I am not going to follow that
path any longer. I’m done with the struggle. I’m breaking through and I’m doing it this time . . . no matter what.
It was no longer something that I was going to try. This time I am going to do it. I mustn’t just think like a top earner,
I must be a top earner (yes, even before the money comes in). You can see the difference. It’s crystal clear.
It’s called maturity in business. And maturity has nothing to do with age. Maturity has to do with vision, clarity, focus and action.

“Be mature in the business.”

There you go. Just a few simple pieces of advice to guide you along on your journey.

July 17th, 2017

Summary by Jackie Ulmer

How to Earn and Attend the 2018 SOC Incentive Trip

It’s all over Facebook; all the fun in the sun we had in Cancun this past week and weekend. A HUGE shout out to SOC, who seriously treated us like royalty. It was first class all the way and a true PINCH ME trip.

Words and Facebook Live and even photos can not recapture the essence of what we had there. It was priceless.

And, yet there was a price to be paid to get there. So, let’s talk about that price and whether anyone there would tell you it was not worth the price!!!

First, it is EARNED. And, the beauty is that it is an equal opportunity event. ANYONE can earn it. We had people on the trip that joined in December, after the contest started. We may have had others who were newer!!!

So, do know that it is earned and YOU can earn it! Now that THAT is out of the way –

Make a DECISION. A real one! Share that decision with others. Speak it regularly. Put it on your white board, your dream board, in your planner, and on the phone as a screen saver. Have reminders everywhere.

Put it on the Calendar. Okay, I know, no date yet, so put it at the top of every month!

Start working for it NOW! Yes, NOW. Most people wait until it’s announced. And then they attempt to get themselves into some form of massive action.

Massive Action – that’s a phrase that gets bantered around and yet steady, consistent, intentional and focused action will get you there. How do I know – because that is how I earned this past trip. More on that in a bit.

Develop the Business Skills You Need or Lack – Contact, Invite, Present, Follow Up, Launch – as long as you get the first 3, you could earn it on those. Get it in front of people.

Follow up is Important. Gayle Zeintek just shared a story and photos of the 96th referral for a real estate listing that came through Facebook. And, she shared the history of about 30-40  cards this person has received since 2010, when they met.

How often do you follow up with those who you have introduced SOC to?

And remember, your “Comfort Zone” is, well….SELFISH. You are more invested in your ego than what you might offer another. And, I get it. I’ve been there. Selfish, that is. Ask yourself – am I being Selfish – the next time you hesitate to share.

Develop and Execute Your Action Plan – here is where many get tripped up. Something, most often fear and self doubt throw a rock in the path.

What might that plan consist of?

Send 3 Cards daily – heartfelt cards, to begin with. This will get you into conversation and business will come up and then some business style cards might follow.

Make your list and use our texting scripts to introduce SOC – the App, the concept, and what we do. Use the third party approach – who do you know who….I work with small businesses and solopreneurs to assist them in creating more referrals, better client retention and more business. Who do you know who might love a simple, affordable system like this?

Add 2 people each day to your contacts – online or offline. Strive to get all of their contact info including their birthday – I mail birthday cards! When is yours and your mailing address?

NETWORK – life styling, events, social events. That App and Selfies are your gateway.

Build around events. Where are the Promptings Academies? Who do you know in those cities? Who do you know who KNOW others there? Work your network, with kindness and gratitude.

Action consists of income producing activities – Contact, Invite, Present, Follow Up – Rinse and Repeat

Practice Gratitude and Appreciation. I have dozens of stories on how a simple act of kindness has created success in my business. Collectively. SOC has tens of thousands of stories of success. It works. It works to grow your business, and as important, it works to grow your LIFE!

I was literally buzzing with Appreciation and Gratitude in Cancun, during the Incentive Trip. My heart was bursting with so much joy and appreciation and gratitude for my life, Kody and Jodi Bateman, Whitney and the staff; the great leaders of SOC, and my team. I couldn’t have had a negative thought if I had tried.

Life and business are inter-related. Never forget or confuse that.

Understand the Timeline of Success. If I could drill one thing in your mindset right now, it would be this. Success takes time. Stay consistent. People are watching you. You are making an impact and a difference. You just don’t know when it will show up. BUT, it WILL show up.

Never quit on a bad day!

June 5th, 2017


I asked most of the members of our team that were at the ANMP2017 Convention what were the 2 things that they took from the event that they can use right away. I think everyone there would say it was a life changing event!
Before I go there I want to share something that Darla shared with me last night that I really love . . .


“The perfect “leg” or “team” is built in layers of stages. Visualize this:
1. When you start (Distributor) you are a student until you promote to Manager. You recruit and connect to me (Darla) and watch and learn as I train them.
2. Then you promote and “learn to teach” those in your Manager code till you are Sr Manager
3. Then you “teach to learn” those in your Sr Manager code which is their Distributor code. They are doing Step one now to you where you are doing step one now to me.
4. Then you “teach to teach” to the Managers in your Sr Manager code like step 2 is to me now.

In a perfect world it keeps repeating but it won’t happen because not everyone steps up. The goal is when someone like you and I “appear” to work the system as fast and as long as you can and what stops it is when the Dist (You) gets eaten by the birds LOL
I also want to share a general insight with you that I got from the event this weekend.
Technology has changed yes. And there are many more options for building the business. Choosing wisely is important because the growth of your team depends on it. Although there are lots of technology tools available, the end goal is the same. Making friends and building trust. People need to like you, trust you and REMEMBER YOU! Here were a few of my personal observations:

1. ONE THING WE HAVE THAT THEY DON’T . . . When our customers send cards, they are sending fairy dust all over the planet. Although it is not branded marketing, it is marketing. People are sending out our product for us (and we don’t have to pay). We get that exposure that others don’t.

2. MARKETING AND PROSPECTING ARE TWO DIFFERENT THINGS: Marketing which is passive is creating your personal brand and attracting people to you. Prospecting which is active (like getting 60 “no’s” in 60 days) is setting up appointments and showing the business. Writing blogs, doing videos, face-timing, networking and even sending cards etc are all forms of marketing. Over time, people will contact you . . . but in the beginning, you must set up appointments to show the service and the business to new people.

3. THERE ARE THINGS THAT WE AREN’T DOING THAT WOULD COULD BE DOING TO REACH MORE PEOPLE – For the most part our reach is weak on the business side because we are missing out on using some of the technology that is available to us. The top sponsors in our business do a great job of sponsoring because they use the available technology to attract people. Bryan Perez, Darla DiGrandi, Melissa Barlock, Gayle Zientek and others show great numbers because they send LOTS of cards AND they use technology to create engagement. We can do better in this area!

I also want to suggest that because of all the options out there unless we do a great job of distilling things down to their basic level, most people will be completely overwhelmed. When I attend one of these events and I hear from 60-70 Speakers in 4 days, I get overwhelmed because everyone does it a little differently. And everyone is great at what they do. It can be very distracting! So I look to distill things down to the 2-3 most powerful things that are easy to implement and will get the best results. Here’s an example. When we get someone started in there are 13 essential things to go over with them to get them 100% up and running. And ALL of them are important. This is not overwhelming as long as they are done one by one.
I asked myself what could we do to get 100% engagement and make sure each person gets in the habit of sending cards each day.
I have done this with my last 3 recruits and the results I’m getting are so far pretty astounding.

1. When they sign up I only give them 2 things to do in their 1st 2 weeks (14 days). These two things will fill their contact manager,
get them into the habit of sending cards, positively tough touch those closest to them and thoroughly train them.

I ask them to grab photos from their friends on FB, put them on the front of a card and say “I appreciate you” somewhere in the card.
They must send 3 cards a day for their first 2 weeks. If they don’t have someone’s address they PM them by saying, “I’m updating my contact manager
and I need to get your physical mailing address”

I suggest they start at the top and work backwards.

This is all I am asking them to do. I send them both of the getting started text messages and do them only if they
have time after doing the two things. Here’s what’s happening . . . everyone engaging at a level like I have
never seen before. They are sending heartfelt cards every day, getting excited and getting trained.
But here is the residual effect . . . can you guess what it is? All of a sudden they have LOTS of people to show it to.


1. Simply show the plan and we have a very simple process to do that.


2. Stay consistent.


1. Launch the 90 day action plan from Margie Aliprandi with a checklist.

2. Launch a Facebook live stream . . . share life on Facebook via video
(FB Live is the fastest growing technology in network marketing today. People are creating private groups
and then doing live broadcasts within those groups to build communities. There is a woman named


1. Continue to create REAL AUTHENTIC relationships (this will never change . . .
technology is just going where the people are. But its still about relationships!

2. Look for ways to connect with your heroes


Matt Morris said . . .
Duplication is a fallacy
Real duplication is leader duplication
Eagles won’t follow a chicken
Eagles only follow Eagles (so true!!)


1. Got inspired to start a daily Facebook live and build an online community and following.

2. Had a private conversation with a leader within our company that reminded me of what I have in my hands, and INSPIRED me to take MASSIVE action.


1. Add 3-5 new Facebook friends every day (join groups, friends of friends. For example find a college friend and look at their friends list to find other people you may know and then add them.

2. Make friends and love on people. Think about Facebook like you’re at a party… ask engaging questions and get to know people. Don’t spam new contacts

3. Every month do an audit of your friends and remove people who you don’t interact with to make room for new friends

4. Facebook messenger – use voice message to create stronger connections. Every day reach out to 3-5 people minimum just to connect.


Always look for ways to “Relaunch” your business!


be authentic, be you.. Leverage the power of Social media by building connections and relationships.. One of my favorite quotes… “If you forget where you came from, you’re on your way back.”


”What you tolerate will never change.” “Find the pain point that will get you off the nail.”

1. Add 3 to 5 new Facebook friends per day.

2. Work with new team members to have 20 names with phone #’s in first 48 hours.
Then have them add 3-5 names to the list and contact for the first 30 days.

May 22nd 2017


At the Promptings Academy in Seattle, Kody Bateman, our Founder brought up the topic of the Fidget Spinner that has recently exploded on the scene. He wondered whether it was an overnight success or if it had been around for awhile and just had a rise in popularity. I did a little research and here is what I found!

THE FIDGET SPINNER: A fidget spinner is a type of stress-relieving toy. A basic fidget spinner consists of a bearing in the center of a design made from any of a variety of materials including brass, stainless steel, titanium, copper and plastic. The toy has been advertised as helping people who have trouble focusing or fidgeting (such as those with ADHD, autism, or anxiety) by acting as a release mechanism for nervous energy or stress.

You have probably seen it shared on social media on possibly on the news. It was invented in the 1990’s but became popular just this year.

Catherine Hettinger, a chemical engineer by training, was initially credited by some news stories to have been the inventor of the fidget spinner, including by media outlets such as The Guardian,[5] The New York Times,[6] and the New York Post.[7] Hettinger filed a patent application for a “spinning toy” in 1993 (24 years ago!)

Hasbro declined to pursue a deal after market-testing it.[5] Hettinger let her spinning toy patent lapse in 2005; if it had been maintained, it would have expired in 2014.[9]

On December 23, 2016, James Plafke of Forbes published an article describing fidget spinners as the “must-have office toy for 2017.”[4] In late March, users on social media websites such as YouTube and Reddit began uploading videos reviewing and performing tricks with fidget spinners.[6] The Boston Globe reported that fidget toys in general “entered the mainstream” with the related Fidget Cube toy also rising in popularity.[1] Several sellers on Etsy were reported to be creating and selling customized spinner designs.[1]

The fidget spinner’s popularity began to increase greatly in April 2017, with Google searches for “fidget spinner” spiking that month, according to Money magazine.[11][12] By May 4, variations of the spinner occupied every spot on Amazon’s top 20 best seller list for toys.

Over 50 Million Fidget Spinners have been sold ranging from $5 to $25 each!

SENDOUTCARDS has not been an overnight success. I have heard the naysayers say for years . . . if SendOutCards is that great, how come more people aren’t using them after 13 years in business. Let’s do a little comparison of some other companies . . . BUT before we go there I think it’s important to understand that SendOutCards by no means has been a flop! In fact we have sent out over 140 million cards and 5 million gifts. We also had to navigate a very difficult transition in that past few years that involved migrating 600,000 customers from an old clunky technology platform to a new one allowing us to grow into the future with smartphone technology. And we have a long way to go!

I challenge anyone to go out into the streets in any major city during rush hour and try and find one person that has the SendOutCards App on their phone. They would be hard-pressed to find even one! And I also know that once someone has there is a high likelihood they will use it!


You have an idea . . . you build a product and you get rich overnight. It rarely happens this way in real life.
In reality it takes years to build a successful company!

My story is no different! I worked in 11 businesses in 10 years and spent money in all of them but never made a dime! And then the first year I made money, I made less than $2000! on my 12th year I made $85,000 and my 13th year was my first year that I ever broke $100,000. I was 36 years old. My story is the norm and not the exception for those that make it. Most people don’t have a story like this because they quit 3 feet from gold!

Phil Barnhart sent me a story yesterday from the USA Today saying that roughly 20% of new businesses survive past their first year of operation and only 1/2 of the remaining are around 5 years later. Undercapitalization is the #1 reason why business fail. They run out of money. And the article goes on to say that in most cases they are better off failing in their first year because otherwise they blow through 5 times more cash trying to stay afloat only to not make it! Failing quickly can be a good thing! And staying in business can be quite expensive until you start making money! Sometimes business will lose money for 5 years or more before becoming profitable.

Rovio built over 51 games before getting it right and succeeding. The makers or Angry Birds tried and failed multiple times. It was only after Angry Birds that the company took off.

The first Starbucks coffee shop opened in 1971 in Seattle. It took 16 years for Starbucks to start expanding outside Seattle. The multinational and multibillion business that Starbucks is today started expanding into the global phenomenon after 1988.

We often celebrate companies and individuals once they’ve achieved undeniable success, but shun their disruptive thinking before reaching such a pinnacle. Before Oprah was Oprah, before Jobs was Jobs, they were labeled as misguided dreamers rather than future captains of industry.

WD-40 had 39 failures before it succeeded. It stands for “Water Displacement 40th try!

Have you heard of Dyson vacuum cleaners? You probably have, and you may even have one at home. Dyson has become one of the most popular and successful vacuum manufacturers, thanks to the relentless entrepreneurial spirit of its founder, James Dyson.

Dyson is personally worth $5 billion — a net worth he didn’t acquire through luck. Dyson knows a thing or two about failure — there were 5,127 failed prototypes before his first model was proven successful. This journey also took 15 years, far from an overnight success. While some entrepreneurs might have called it quits after a dozen failed prototypes and a few years of trying, Dyson didn’t give up.

Colonel Sanders, at age 56, founded Kentucky Fried Chicken. His fried chicken recipe was rejected more than 1,000 times and he held a number of odd-ball jobs, from steam-engine stoker to gas-station attendant, before his entrepreneurial journey started — founding a company that manufactured acetylene lamps.
The company failed, but that didn’t stop him. He believed in his chicken recipe, starting a roadside restaurant and later seeing the opportunity that franchising presented.

SendOutCards has not been an overnight success. The engineering around our technology has taken lots of time to develop and millions of dollars in programming and capital equipment. However, we have something that is unique in the marketplace and is revolutionizing an entire industry. We have succeeded at many things and failed at lots of things as well. Successful companies do not win at everything they do. In fact they fail at more things than they succeed at for awhile and that’s how they learn, grow and evolve.

We have yet to succeed at being exposed to the masses. Our time is coming. Those that are around when we are will experience a windfall like no other.

Yesterday I spoke with a woman in Tucson that has not yet joined our company. She was completely deflated when I told her that our API program has not launched yet. She is ready to start marketing to big businesses. She was ready to quit and hasn’t even signed up yet! I also told her that in the commercial marketplace, the buying cycle is longer and from the time a company agrees to look at our program to the time that she is getting paid could be 6-12 months before commissions start to roll in. They need to have all the meetings usually with multiple decision makers, they need to sign contracts, customize the user interface, use the service and THEN you will get paid. I burst her bubble!

And then I tried to explain that if she wants to get paid quickly she should consider working our program as it is today and THEN when our commercial program launches she will have the leverage of a team vs just going at it alone. Right now it’s just her. So its her X1. If she has 10 active members on her team when we launch the commercial product then it’s her X10. The people that will benefit from anything new we do as a company will be the people that have active growing teams. Because each person gives you the leverage of their daily activity! Imagine if you have 100 active team members when the commercial program launches. Now it is you X 100!

We are just getting started. SendOutCards is a sleeping giant. I think this is going to be really big. We have a product that is worthy of a worldwide movement. There will be competition but we are the leading company and have a huge jump on anyone else that enters the marketplace. I believe you have a bright future with us if you continue to grow a team and add new customers. It’s only a matter of time before something shifts the scale. Critical mass is a magically thing. It takes years of trial and error. It’s a tipping point. Everything will line up. We have already beat the odds. We have successfully been operating for over 10 years. And, we have proven that there is a need for what we offer. The tides will turn and something will happen that will expose our company to the world overnight. And we will look like an overnight success. People will call you lucky for getting in at the right time. You will be known as some type of visionary.
The reason I know this is because that virtually everyone that knows about us thinks its a great idea and loves us. And I also know that 99.9% of the population doesn’t know about us. We have a lot of work to do.
I promise there will be people that moved on after working SendOutCards for awhile and will regret it. They will say, “I wish I had stuck around and built it.”

May 15th 2017


I collected these from a variety of places.
You can use them by texting them to people or creating a campaign card and using them to anchor someone’s belief. I just created a card using one of these testimonials and sent it to all of my contacts in my BNI Group asking for a referral if they can think of one. These are REAL testimonials from customers and distributors.

Most of these are business testimonials . . . but the energy of positivity is what caused the great result leading to a testimonial. It really is mostly about a positive flow of energy. The trajectory of life is shifted when someone receives a card that moves them.

For example, Rod Gobel had not talked to his brother in over 15 years. They were buds as children and did everything together. Rod sent a card to his brother and his brother called him. Today they have a relationship and are grateful that they don’t have to avoid each other any more at family reunions! I have received so many beautiful cards from Rod thanking me for encouraging him to sent that card to his brother.

I had not spoken to my friend Russ Johnson for 10 years because we had had a falling out. He was my best friend at the time. I sent him a card apologizing for whatever happened and he called me. We laughed for an hour and today we text each other almost every day. Since he has received the card I have met his two young children and surprised him back east for his birthday. We are friends again and stopped hating each other.

Cards that connect the heart are the most powerful of all. They bring people together and sometimes even move people to tears.

Here are some of the tangible business testimonials that are not as tear jerking but give proof that what we do makes a huge difference in business.


“One simple thank you card landed me a sponsor that paid for two weeks of all expenses paid barefoot water ski training and put me on a TV infomercial with Olympians Dara Torres and Justin Gatlin.

Another thank you card landed me a $10,000 writing contract.”

THE SYMPATHY CARD THAT LANDED A BIG CONTRACT – Bijan Yusufzai is the owner of inifinite talent group.

His company specializes in IT recruitment which is very competitive. Bijan had been trying to bring on a large organization for 12 months with phone calls to a key hiring manager, linked in connections and many attempts to get some time with this person. The secretary (gatekeeper) never put him through. He called yet again and the secretary said “well she’s not here and will be away for 3 weeks as her mother passed away”. Bijan immediately and with no sales intention did what was right, he jumped in his SOC app and sent her a two sentence simple condolence card. When the hiring manager returned she found Bijans card, was very moved by the gesture and called him to thank him and to ask when he would be available to meet. The following week, they met for coffee, the conversation lasted 2 hours with no discussion of business, she simply poured her personal life story to Bijan and at the end asked why his company was not on the job panel. She arranged for his company to be on a very lucrative and long term panel and the initial transaction that resulted was a deal of $250 000. The card cost him under $3 aud to send.


Each year I create a campaign card for the end of year holidays and send it out to my network. 4 years ago, I selected a predestined card with the word “BELIEVE” on the front. It went out to several hundred people. Last year I met an old friend of about 20 years for brunch who I had not seen in about 12 years and she said, I have to tell you a story about your cards. This is what she sent me as a testimonial:

“I am lucky enough to have known Liza as a friend for many years now. Around Christmas of 2014 I was not in a good headspace, I was dealing with a lot. I sought some help to get through this time and spent time away from home as part of this process. Around this time I received a Christmas card from Liza. A very simple but very powerful card. It was muted colors with the word ‘believe’ in large white colors at the top. This card was pivotal in my healing process. I kept visualizing the card with the word believe and I kept using that image to believe in myself in that I would get through this. I did. I still have the card. I just needed a tool to help me through and Liza’s card was that. So it is amazing what a Christmas card can do ”


I ran into this awesome couple a month ago at Walmart. Robert and I have known each other for a couple years. He didn’t know I was doing real estate until he saw me wearing a Keller Wiliams polo when I ran into him since I’ve only been actively selling in NC/SC since Oct 2016. I gave him my card and called him the next day. When we spoke he mentioned already working with another realtor. I suggested to stay where he’s at, asked him for his physical mailing address, and sent him a card and made myself available in case things didn’t work out. I got a call from him last Friday that things weren’t working out with him and his current agent and he hired me to represent him. After asking him brief specific questions we ended up finding them this lot and tonight he went under contract. Don’t take your follow up lightly because it will cost you BIG TIME.


2017 will be my first full year in real estate. I’m building my real estate business strictly using SOC and just everyday networking. It’s almost the end of the 1st quarter and I have 5 deals in contract. I’m sharing this with you because you can do the same if you believe it will work for you regardless of what business you’re in.


Bo McKinney-Send Out Cards User Testimonial:
” SOC has been an incredible tool in my financial advisory business. I’ve created campaigns, automated my birthday and anniversary cards, sent meaningful thank you cards with small tokens of appreciation and dramatically increased the number of holiday cards-all with the click of my computer mouse. What has been remarkable is that my overall business has increased by over 30% in a very difficult economic environment. The amount of business related to referrals alone has increased an astonishing 750%! SOC has truly turned my clients into ‘Raving Fans.’ After using SOC in my business for almost 2 years, I can’t imagine being in business without it. I love it, my clients love it, and it allows me to easily show them the appreciation they deserve”
– Eagle Wealth Management Group, LLC


My name is Mike Chapman and I am a Send Out Cards (SOC) Marketing Distributor and owner of a BLENZ COFFEE franchise in British Colombia, Canada. I would like to share with you a quick story of how SOC has made a significant and positive impact on my Coffee Shop business as well as supporting my SOC business too.
During late November I sent out 20 cards to business people in my community that whilst I knew, I did not know very well. The card was designed (very simply, and in minutes) using the Send Out Cards Website to showcase the gift voucher potential of BLENZ and asked the recipient if they wanted to purchase Gift Vouchers for Christmas for their staff or customers or referrals. The results were amazing, and drove my BLENZ gift voucher sales in December 300% ahead of last year. This trend continued into January, a traditionally quiet time for Gift Vouchers, driving sales of vouchers in excess of 100%. As an added bonus I also had several people enquire about the Send Out Card business, some of whom subsequently have become Marketing Distributors, so I get to share in residual and passive income too – just for putting a smile on people’s face. So for the less than $40 (93c per card plus postage) including postage, I added several thousands of repeat business dollars to my Coffee Shop business, and grew my SOC business.


“Today I received a check for $8600 which is 50% of the total commission from a new home sale. I sent out 100 cards to the neighborhood surrounding my listing and met a client who I help to find a new home! Total cost of campaign $200 . . . “

“I’ve received nearly 20 referrals just this year from 4 greeting cards sent out to our 100 person past client list.”
–Chris Moore

“I just wanted to let you know that the campaign I sent in March just made me $15,000 in closed business! Thank you for everything. I’ll be working on my next campaign soon!”
Ryan Gainer
Guarantee Real Estate
Serving Central California

10. WEDDING TESTIMONIAL from Steve Mueller
“My daughter got married last May, and they created Save the Date and Thank you’s for their wedding. They live in Chicago and took a picture outside the Wrigley Field Stadium of themselves. On the marquee was their name and their date. Awesome picture and postcard,. Their Thank you cards were specialized with photos from the wedding and if they had photos of the individuals at the reception, they added those. Great idea and the feedback from so many people was the best cards they had ever received.”

11. STAYING TOP OF MIND – Gayle Zientek

“We are at a listing appointment. Beautiful home will list around $460,000. This is the 4th transaction this year by this family worth $48,000 in commission. We sold them this home 8 years ago. 2 months ago they asked us over to talk about getting their home ready for sale. There was a card on the refrigerator I’d sent them the summer of 2015. It’s important in business to stay top of top-of-mind. SendOutCards allows us to do just that.
Because it’s a network marketing business we have been able to share send out cards with people all over the world and build a leveraged income along with a substantial 100% referral-based real estate business.
Yes you guessed it, send out cards has help me build relationships with other Realtors all over the world. We are building a global network marketing business by referral as well.”

12. PROBATE LAWYER GIVES $1 MIL LISTING from John at ezlamove.com

“Calling on a probate lawyer for 3 years. NEVER called back. Sent a card and 16 brownies.
One week later $1M listing from lawyer in her office. They shared the brownies. Now another listing on the way!”


From Sean: My friend sells a lot of cars, 1-2 every day, and he uses SendOutCards in many ways. He followed by phone with a prospect who said, “I went to your competitor and spent $40,000 on a car, they gave me a better deal.”
My buddy says, “wish you would have given me the chance, but thanks for stopping by.”
He sends a thank you card to the guy stating, “thanks for giving me the opportunity to show you my cars, I appreciate you and hope to do business with you in the future.”

A week later my buddy gets a call from the customer, who says: “I spent $40k with your competitor and they never even called, texted, or emailed to say ‘thank you’, and you bothered sending me a card even though I did not buy from you. I am buy my wife a car next month and I am buying it from you b/c you showed you cared about me.”

14. $17,000 IN COMMISSIONS ON ONE SALE! (Jordan Adler met this guy at an event)

“Joe Finn sells this equipment. Not exactly sure what it does but this one card made him a. $17,000 commission check. He’s all smiles.”

15. THE WALL OF CARDS from Deb Jackson

“I went by to see Lake Norman Imports, some long-time customers, and decided to take this photo of their client appreciation wall. They send a card to every person who buys a car from them, complete with the client’s own smiling face and their new car on the front. They send themselves the same card and hang it on this wall. They have this entire wall filled plus the opposite wall too. They really “get” the importance of followup and are wondering where they are going to hang the cards when they run out of space.
Today, I helped them design a 3-card campaign to keep in touch after this initial card, complete with brownies for the birthdays. Gotta love the power of SOC! The owner told me “the cards really work”.”


“Using SendOutCards has ROCKET PROPELLED my agency from being indistinguishable to being recognized as a 1st class agency. From the first thank you card we send, clients get a sense of how grateful we are to be working for them, that they are more than just another policy to us. They are valued clients. We remind them throughout the year with birthday cards, anniversary cards, congratulatory cards and referral cards and gifts. We often use it to send get-well or congratulatory cards to prospects that have not yet chosen us as their agent. The response has been tremendous and has helped prospects to realize that if their current agent is not attentive to the details of their lives, they see someone that is. We’ve sent thank-you card to clients that have chosen to leave our agency in search of lower insurance rates and found that our win-back rate has increased significantly. Even after they sever ties with our agency, they feel that their business, loyalty and trust were appreciated and this helps to keep the door open for them to come back. After using SendOutCards for more than 5 years, I can honestly say that it has become an essential tool that has helped us sustain growth and a retention rate over 93%. We also attribute our above average agency loyalty Index Score to its continuous use. I recommend SendOutCards to any business that is looking for a tool that will help them offer first class service to their clients.”

Chris Stevens – The Stevens Insurance Agency, Inc.

May 8th, 2017


This may be a little controversial but I’m just going to tell it like I know it!

I have received A LOT of advice in my career. And LOTS of it is really good. And as I was thinking about the answer
to the question, “What is the best advice I have ever received?” I had to step back and filter it through the question,
“What was the advice that had the greatest impact on my professional career?” Because in reality, much of the advice I have received has been valuable on some level.

I want to first say that this advice is focused on business building as it relates to building a successful network marketing business. Some of you have heard about my early conversations with Steve Smith, the founder of the network marketing structure for Excel Communication in the early 90’s. I was feeling frustrated as I watched some of my peers begin to grow large networks and begin to make some serious money.

Finally I had Steve on the phone after playing telephone tag for a few weeks. I had 40 people in my group and no one was doing anything. At the same time, some of my close friends had fast growing businesses. I asked Steve, “What am I doing wrong?” I told him I had a list of my 40 distributors (about 10 were personally sponsored). I was calling them (we weren’t texting back then) and reminding them to be on the conference calls and attend the events. I was offering my help which probably wasn’t really that helpful back then because I had never experienced a check bigger than $180 in any one month.

He told me “THROW AWAY YOUR LIST!” which was hard for me to stomach. He told me to only work with the ones that were calling me. And, at that time, NONE of them were calling me! He asked me if I thought there were any people in Arizona that I thought would be better than me if they were to join the business. I told him, “Yes, I believe there are people that would be better than me if I were to get them in”. He told me that I needed to find those people and stop trying to get my people to go to work!

Every time I would hear Steve talk he would give the exact same speech. He spoke with a stutter in a slow Texas accent.
It didn’t matter if he was speaking in front of 10 people or 10,000 people, he always gave the exact same speech!

I can remember saying to myself, there has to be more to this for building a successful business.

In his one hour speech he would always cover the same 3 points. He would repeat himself over and over again in his speech. It was so simple. He would cover these three things. He would talk about




In the first part of his talk he would tell us to have someone fill out a blue form (the distributor form), attach 2 red forms (customers) and send it to the company with $395. He would then say that the company will send us a check for $100.
He would talk about this for about 20 minutes. Any time someone would ask him a question, he would say, “I don’t know about that . . . but I do know that if you send in a blue form with 2 red forms and a check for $395 the company will send $100.

He then would talk about the simplicity of the business. When it comes down to it, the only thing that really mattered was the simple process of sending in a blue form with 2 red forms and a check for $395. After hearing him give this speech about 20 times, it began to really sink in. Upfront income and residual income was a result of doing these three things.
This was the simplicity of our business. Do this over and over again and teach others to do exactly the same thing.
He spoke about simplicity for about 20 minutes. Any time I would ask Steve a question, his answer was . . . “Wellllllll, I don’t know about that . . . but I do know that if you complete a blue form and attach 2 red forms along with a check for $395 the company will send you a check for $100.

Now let’s break this down . . . what would happen if every single person focused on doing just this? The book my mother used to read to me as a child was called, “If Everybody Did”. Every other page was titled . . . “This is what would happen if everybody did!” We don’t need to go into much detail about this children’s book for you to get what it was about. And when you apply this simple phrase to what we do you can imagine what would happen if everybody took his advice. Nothing else would matter!

Steve went on to build a team of 2.5 million distributors and my organization represented about 85,000 of those!

The third thing he would talk about was quitting. He told us that no one ever quit their way to success. There has never been a book written called, “How To Quit Your Way to the Top!” And when someone quits, they always have a good excuse for quitting. And usually their reason is the very reason they need to stay in.

“I”m just too busy to find the time to build this!”

“I don’t have the money to invest in my business!”

“I have to work 3 jobs just to pay my bills!”
He also talked about everyone who quits blames everyone else but themselves.

“My upline doesn’t support me!”

“I don’t have an upline!”

People blame their upline, the company owner, the marketplace, their spouse, etc . . . no one ever says, “The reason I quit is because I am a quitter!” I have quit everything else I have ever done and now I am quitting this too!” He would then ask, “How has quitting worked for you in the past?”

He would spend 20 minutes talking about quitting and quitters.

Steve’s message was always a message of simplicity. Some could argue that Steve never trained us on how to do the business. Or some realized that this was the training! He was training us on how to build a successful business! He was really un-training us! He was teaching us to let go of all the other stuff that was keeping us from growing quickly!

I can’t even tell you how many people have told me over the years . . . there has to be more to it than this! And most of them quit. And I just keep signing up people and looking for people that want this as much or more than I do.

So I started showing the business 3 times a week and sponsoring about 1 person per month. And, as I did this, I found out that my numbers were pretty much the same as everyone else. About 1/3 did little to nothing. About 1/3 did a little and about 1/3 did a little more than a little. I also figured out that about 1 out of 20-30 were so engaged that there was NOTHING I could do to stop them. And after 13 years in the business, I had 5 legs out of 129 that represented over
90% of my income.

The advice that I got that was the most valuable business building advice I have ever received was . . . stop trying to get people to work the business. Sponsor new distributors each month and look for the ones that want it as much or more than I do. Follow the simple system that is already in place. And don’t quit. That was it. Do this over and over again.

Back when I had 40 people in my group and Steve told me to throw away my list and only work with the ones that called me, although it was hard for me to do, I kept sponsoring each month and then Jackie Ulmer joined my team and because she was motivated and driven, our group began to grow like a weed in that leg! And then I went on to sponsor 20-30 more over the course of the next 2 -3 years. And then I found a second and eventually a third.

Every week, I talk with someone that is discouraged because they have sponsored 3 or 4 people and no one is doing anything! Welcome to the club. This is not a reflection on you, the market, network marketing or our company. It’s the nature of people! Most people quit everything they do! Remember, the #1 reason why people fail is a short attention span! Most people quit the gym. Most people quit their diet. Most people give up on their New Years resolutions. And most people quit everything else they start.

When you get to Senior Manager and you have sponsored between 15-20 people and no one is doing anything, you are normal. Most people don’t experience really strong growth until they have sponsored between 20 and 30 people. Sometimes you get lucky and find a runner in your first 15, but not usually.

This is a part time business until you find someone that decides to take it seriously.

When I joined SendOutCards, I took the same advice that Steve had taught me and applied it. I started showing the business 3-5 times a day and a few signed up. Today, here’s what I do and what I teach. It’s the equivalent of a blue form and 2 red forms.

1. Share the App and allow someone to try our service.

2. Show the opportunity video (3 minutes on the app or 6 minutes on the computer)

3. Go over the plans and packages.

When you sell them a $395 bundle, the company will send you $140.

Keep doing this . . . over and over again. Keep it simple. Don’t quit.

Once in awhile someone will see this the way we do (as evidenced by the thousands that already have) and
begin to follow the same simple process.

This is not a lottery . . . you will not just sign up and begin to make money. And if you find something that allows you to
just sign up and get rich, I would run the other way, because it is probably illegal or it’s a bubble. When the cab drivers are doing it, it’s only a matter of time before it goes away.

However, as long as you regularly continue to sponsor new people eventually someone will enter your team that will run the course and put hundreds or thousands of distributors into your team. When this happens, your checks will sky-rocket.
You will most likely be blindsided. It almost seems wrong when this happens because most of us are not used to getting money in this fashion. It’s exciting, surreal, surprising and may also feel a little wrong. “How can they be sending money to me like this that I really am not working for!” I remember when my checks went from $1-2 thousand per month to over $30,000 per month, I initially felt like I wasn’t deserving of all this money coming in!

Steve was right and continues to be right. Understanding the comp plan doesn’t make you or anyone else money. Its not a bad idea to know a little about how it works, but knowing doesn’t make a difference! Posting on FB doesn’t make you or anyone else money. Getting organized doesn’t make you or anyone else money.

But showing the business and selling bundles makes you and your upline money. And sending card of appreciation makes the world a better place. Both of these activities grow your business and grows your checking account.

Steve’s advice is the most valuable advice I have ever received.

Now, some of you might be wondering when Kody will be launching the database integration program?
I really don’t know about that, but I do know when you sell a marketing bundle, the company will send $140
to your checking account. What would happen if everybody focused on that?

And . . . don’t quit. Keep doing that and don’t quit.

“But Jordan, I have been in the business and haven’t done anything in 3 years . . . what do I do when
someone asks me how much money I am making?”

I’m not sure about that, but I do know if you sell a $395 marketing bundle the company will deposit $140 into your account.
You can do that right now! And then teach people to do exactly the same thing!

Signing up bundles will solve most of your problems . . . Here’s what happens in real life when you sign someone up. Some check out the day after they sign up. Some will watch every video in cyberspace about SendOutCards and will then do absolutely nothing. Some will have 3 people signed up before you even have time to train them. Some will run the course and build a large residual income and won’t care one bit whether you continue to do the business or not. Stop trying to control everyone in your group. Get them started and then go sell another bundle. The ones that are going to do this will do it with or without you. No excuses.

Find people that want this as much or more than you do. Keep it simple. Don’t quit. Stop chasing people. Work with the ones that call you. Do this over and over and over again. That is the business we are in.

May 1st 2017


I just now went through my more recent texts from some of our distributors that were looking for help. I’m going to share with you my advice to them:


I have been in SOC for 9 months and have focused a lot of my efforts in building my network. I have met so many people and have struggled with finding a good solution with staying organized with my prospects to take them from our first meeting to closing and beyond.

A: This is normal and I suggest finding the power in the chaos. Get to the point where you have so many people in the pipeline that you only communicate with the ones that communicate with you. They are the ones you want to work with. If you are super-woman you can only “work” with 5 at a time anyway. So keep sponsoring and networking until you have 5 that are calling you to set things up. And look for the ones that are on the calls each week and scheduling time with you. You can also be proactive and schedule things with them as well. If they are ENGAGED then work with them. If they are not, then just send them a card and/or text once in awhile. You can do this by going through your text messages and seeing which ones you haven’t seen or heard from in awhile. The more you manage, the less “free” you will be. Listen to the following 2 conference calls:

Dear Jordan,
I love your ideas about cards, and I love to send out cards, but I have hard time to open my mouth to ask whoever received my card to get involved with this business! Help me!
Thank you

What’s your system with this?


A: Hi Mary . . . well first of all I would NEVER try and ask whoever I sent cards to to “get involved” in the business. If they are local, I would set up a time just to meet them for lunch or coffee. Text them this, “I want to set up a time to get together with you sometime . . . let’s chat!” Suggest a time and a place.
Darla suggests to respond with a text . . . “You will never in a million years guess how I sent you that card and gift!” When they respond text them back . . . “Let’s set up a time . . . I want to show you.”

I never try and get anyone in. My job is just to show them how cool the system is and then tell them how it works. Demo it. Give them the GIFT of sending a card to someone they care about. You have an advantage, because the downfall of many distributors is trying to tell people about it. That does not work. You must show them. Then let them tell you what they think! Everyone thinks its a good idea once they see it.

“LITMUS TEST – If you would promote Sendoutcards even if you weren’t getting paid, you will do well in the business!”
The good news is, you will get paid.

I had a distributor that had the same problem as you. I suggested she set up coffee or tea with one person per day without the intention of talking business . . . just to get together. She did that and by her 5th day she sponsored her first distributor and by her 10th day she sponsored her second. The conversation always comes up. Be prepared but don’t get together with the intention of “selling” anyone.

PHILLIP CUARTAS sent me a message the other day:

I wanted to run something by you and for the record, I may be wrong. I just get the feeling that the younger people, 30’s and under, really want to see the $$ side of SOC. The product/service SOC offers is amazing and I never get any objections regarding that. However, In the walk through you taught me, at the end I briefly discuss the up front money and the fact they can make 20% of the group volume through residuals, but I never touch on what that could represent monthly. The example Steve Schultz gives in the comp plan webinar of $16,000 in your distributor code, and $32,000 in your mgr code, I think would help paint the bigger picture, especially for younger entrepreneurs. What are your thoughts?

A: The problem with that Phillip, is it is illegal. It is being phased out of all parts of our plan. All the network marketing companies have their attorneys rewriting all their programs to eliminate income projections. The ones that do it will probably at some point be under regulatory scrutiny, giant fines and shut downs. Vemma was shut down for that. Young persons revolution. In reality, most people don’t believe the projections anyway. Show them how they can make a few hundred dollars a month by selling some bundles and get a residual check. The residual check now is zero.

And, EVERYONE says their situation is different. All people are different. Everyone in Mississippi is different. Everyone in Colorado is different. You do not understand the people on the East Coast. When you’re talking to realtors, you need to change things up because they’re different. You don’t understand, the people in Australia are different! I’ve been hearing it for 30 years. People are people. No someone a good idea, and a good opportunity, and some will see it, but most won’t. You will not really understand what I’m telling you until you get a runner. They will run circles around you. We have hundreds of them and send out cards, but you do not have one in your group yet. Your checks will skyrocket. But you need to forge forward until you find them. One person will set you free. Jana has been receiving thousands of dollars a month for over nine years and she has not worked the business one minute. All because of one leg. Sara and Bobby Basloe are living in Costa Rica off the income from one leg. Mark Herdering is living in Portland of the income from one leg. David Frey has not to the business in six years and he has been living off a six-figure annual income as a result of one leg. I can name 10 more right now.
So Manny, the guy you’ve met that’s a dancer, has seen the presentation, been to multiple meetings, etc. he’s since texted me multiple times, the app expires so he’ll text me and ask “how do I send a card again?” so I’ll resend him the link to download and explain it all over again. This has happened at least 3 times and he’ll never send his 1st card. He’s asking me again for a code to send a free card. It’s to a point where it’s annoying me. Have u ever had to deal with people like that?

A: Once in a while. That’s actually a good sign believe it or not. Usually, when someone like that comes around they usually go for it. He’s thinking about it all the time. People that take their time to make a decision to start, usually do better. No guarantees though. Call his contact up in your contact manager and then click on enable gift account. Create a gift account for him with a six-month timeframe. That way it won’t expire for six months. Maybe give him 20 points and $10 in expense. Once you set up a username and password for him you can login from the app or from the computer. That way if he ever bothers you you can just ask him to login with that username and password. Are usually have them use their first initial last name 2017 for the username, and then password ‘cards’. That’s way if anyone ever text me or calls me I am mediately know their username and password.

How are you doing buddy? Haven’t heard from you in a while! You know, in excel, the first 10 years were all older people. Then, on Excels 10th year in business three young guys, Shawn Herrick, Adrian Eimerl, and Jeremy Rose, joined the company. They were all in their early 20s. Over the next three years, they put 45,000 people into the business and made millions of dollars. The reason I make money in network marketing, is because I lead. I take responsibility. The past does not equal the future. I create my future. Really, only about one in 1000 people do this. This is the reason why most people don’t make it. They quit because they are basing their future on the past. They don’t look at what they are going to create, they look at what others have done and decide their future based on that. I am not preaching to you. Trying to help.


Diana is presenting to a group of Realtors this month as well . . . suggestions?

A: I would use realtor testimonials from the SOC Testimonials FB page. I would also have screenshots of the app and show generally how it works. And then give three or four IDEAS on how someone can use it as a realtor to grow their Real Estate business.

It is important to have a “Call to Action” afterwards. What do you want them to do after the presentation or webinar? Do you have their addresses and names so you can send them cards and gifts? Are they within driving distance of you? Can you set up individual phone or in person meetings with them afterwards?

Most likely you will have to have individual conversations with the ones that are interested. So the goal should be to get those set up either over the phone or in person.

Try and keep your presentation to no more than 20 minutes if possible. With Realtors I always ask for 100% undivided attention beforehand especially if I am in an office environment. They tend to want to walk in an out of the room and take calls, etc. It’s very distracting. Most Realtors have a very short attention span. You can always post something on FB to get ideas and advice!

TOMMY PACHECO – Good Afternoon! I just wanted to let you know I will be doing a one minute commercial in front of a networking
group and I want to make sure and touch on all of the key points. Know we have recommend one minute commercial. Do you know where I could
find it? There will be around 30 people

A: Post in the official SendOutCards group and you will get MANY MANY great responses in a matter of minutes!

TOMMY: Hey Jordan! I’m planning on joining the Chamber of Commerce here in Albuquerque and I was wondering if you have any examples, ideas or pics of how people set up their booths for networking events? Your input is greatly appreciated!

A: When is the exhibit they will be setting up? How much time do you have? Is it costing you anything?

TOMMY: I’m not sure when the event is going to be yet or whether there will be a charge to set up the booth.

A: You want to use your exhibit as an opportunity to meet people. I always discourage people from doing these kinds
of events typically because they take a lot of time and usually cost a lot of money for very poor results. It could be good for meeting people . . . I think you are way better off just attending and walking around and meeting the other exhibitors vs being tied to a booth that limits your opportunity.

The most important thing, if you do choose to do a booth is to to draw people into your booth and have a conversation. I have so many stories. You don’t stand a chance unless you create CONVERSATION with someone and get to know them in the few minutes you have with them. So you want to have LOTS AND LOTS of colorful cards on display to draw them in. Order at least one “Card Tree” from SendOutCards
gifting. Two would be best. You’ll find them under HOME or OFFICE. You’ll also want to have some type of drawing that people can enter. Anything will work . . . count the jelly beans in a jar – Guess how much change is in the fishbowl, etc. Winner gets the change. Have them fill out a drawing
slip with their email address, phone # and a “guess”. Winner could receive a free SendOutCards Account or a $25 gift card.

Will you get to give a talk?

These take A LOT of time and preparation and I would think twice before you do one. The return is usually very low. But if you connect with the right person at the right time, it will be worth it. It is a chance to meet a lot of people!

TIM COMFORT: Hey Jordan! Thanks for checking in! Honestly I have been preoccupied with work and I need to get back to activity. Feeling a bit unmotivated lately and open to any words of encouragement!

A: That’s normal! I’m going to send you a conference call to listen to. It may provide some help
If you listen to a couple of these this week you won’t run into this problem. I promise. The one
I sent you is called “10 Ways to Motivate Yourself

TIM’S RESPONSE AFTER LISTENING: Great call Jordan – Exactly what I needed to hear! Thank you!
I will push through this.

TAMMY – Jordan….
Hey  I’m sorry to bug… I just left training …
I’m confused about how to do a one on one. I thought I had it figured out. I have the company bp on my laptop (thinking of getting it on my phone very soon) and just going through the slides
But I hear that (most) people aren’t doing this. They do this ….

Which is mostly verbal with an app demo and explaining bundles with paper apps?
Because of my new (slightly less than ideal) brain I NEED structure.

Which is the best way? I want to be duplicatable and I don’t see how talking is. Or am I making this too complicated?

I’m not freaking  out but I am a little lol
I have 6 bps this week and I want to know how to be effective. Ugh.

Can we talk perhaps on Monday for a few minutes on the phone or?…. Thoughts ?
I know you’re super busy
I just want to start on the right foot!
We don’t have to talk but just some guidance as to the best way is all I am seeking

Thank you in advance

A: Tammy! We just finished a presentation in Cottonwood Arizona. Don’t stress. Just do what you’re comfortable with. You can’t screw it up. If you’re comfortable using the presentation that is online, use that. It does make sense to show somebody the app. Even if you send a card to them while they watch you do it. Take a selfie with them.

TAMMY’S RESPONSE: Is it too much to use the bp and show the app?

Aww I will figure it out
After Friday I will be better lol

Just my appointments are with mortgage brokers , entrepreneurs, stay at home mom and realtors
I want to be effective that’s all. Right from the gate. Probably shouldn’t pressure myself

It will be fine
I am fine
No it will be great. Either way. I’m genuine. That’s what matters. And I believe in what Kody started. And I can send a card from my phone. That’s pretty much all I need. :))

A: Exactly – I personally think you will be better off keeping it somewhat casual. I will try and call you in the next 24 hours Show them the app. Take your time. Take a picture, put it on the front of the card, put in a message, and send it to them. Let them watch you. Then show the six minute video. If you are in the office, you can show them the income opportunity video under the company tab. It’s six minutes. Then go over the options.

From Executive, Goldyn Duffy

“What are you broadcasting? Your state of being is what determines the creation of your life. Your thoughts are the electromagnetic charge into the quantum field while your feelings are the magnetic charge. It’s not enough to say or think affirmative thoughts you have to feel the excitement to broadcast the signal and attract whatever it is you are desiring. Most people live in a state of lacking what they want and so that is what they broadcast. Feeling good about what you are desiring and having faith and excitement that it is coming sends out the broadcast and brings it to you. When you couple these feelings with inspired action you become and create all that you have been reaching for.”

Think about how radio stations BROADCAST certain types of music or talk radio content. And they each attract a certain type of person. You can do the same things based on what you “Broadcast” in your cards, messages and social media posts. You have a megaphone and what you send out comes back!!

April 24th, 2017


Energy is an interesting thing. You can not see it or touch it. It moves and changes moment to moment. In fact one word can change the energy of a relationship or an experience. And expression can change a relationship. Life is all energy flowing. Feelings. And we intuitively know the difference between positive energy and negative energy. We can read it in an experience instantly. Our gut just tells us yes or no . . . all day long every day. We can look at a person and instantly know whether we are attracted or repelled by them. And usually it is the energy that we are reading.

We must be aware that energy makes the world go round. When we go to a movie, we are moved by the energy of the movie. Does it make us happy, sad, inspired, excited, introspective, motivated, angry, or a range of a thousand other emotions. And our emotions make the world go round. Wars are caused by energy. Peace is a form of energy. When we are hungry or thirsty our energy moves in a certain direction. When we are in love we project an energy that is quite different than the energy of anger. So you see, energy is everything.

And if your business isn’t flowing in the direction that you want it to, I want you to seriously consider that the problem is probably caused by the direction and flow of the energy in your life.

As SendOutCards business owners, it is our job to EXPAND a good idea. And we expand it by projecting the energy of it to others. Our goal is to magnify the energy of our business to others.
We send out to give and by doing this, we are taking our personal positive energy and sharing it with others. That is a big start. The more you expand the energy to others, the faster you will attract others that want to be part of our movement.

Those that attract many other people are sending out so much positive energy that others can’t help to be intrigued or interested. As you scroll through the news feeds on Facebook, what are you attracted to and what do you just skip over? When you share a positive testimonial you are sending out positive energy. When you send a campaign with nice pictures you are sending out positive energy. When you call a friend just to say “hi” you are sending out positive energy. When you post a touching story you are sending out positive energy. When you train a group of people leaving them with something that will make their lives better. All of these things are energy magnifiers.

Think about a successful business that you know. Isn’t one of the goals of the business to project or magnify it’s core mission into the world? The goal is to get the word out so that others will be attracted to it. For example, let’s say your friend owns a delicious frozen yogurt shop. Whether they tell all of their friends or run some ads, the goal is to spread the energy of the yogurt shop outside of its current reach, right? If the energy doesn’t expand, neither does the business. Your business is no different! If the energy doesn’t expand outside of you, then neither does your business. Your business expands as you magnify the good idea that SendOutCards is into the world.

So think about what it means to expand the energy of SendOutCards beyond your reach. Let’ talk about 9 magnifiers . . . 9 things that will expand the reach of your business beyond you.

1. Share a testimonial at a networking event. The energy is transferred from you to them, thus magnifying and expanding the reach of the idea of sending out positivity.

2. Send out a campaign with an inspirational story or testimonial

3. Surprising someone with a card and a gift. The energy is transferred from you to them . . . expanding the idea beyond just you.

4. Do a blog post or an article about relationship marketing for a networking website or publication . . . more eyes see it and read about it expanding the energy of positivity from you to them.

5. Adding 1-4 new distributors to your team per month expands your army by 12-48 per year. Each new person magnifies your reach and expands your footprint in the marketplace.

6. Simply showing the business 1-3 times per day magnifies the energy you are projecting out into the world . . . even with those that don’t sign up – you did your job. You shared it and let them feel that impact of who we are. That’s a win!

7. Train a group of people on how to use SendOutCards. They now will be sending out cards which helps to project the energy of positivity and giving out into the world thus expanding our reach!

8. Sending out card flurry cards. We collectively as a team can give the press an opportunity to be our megaphone for a cause that will once a month help to lift up another human being or family in a time of need. www.cardflurry.com

9. Promote the conference calls and events. Conference calls and events are MAGNIFIERS! By having the members of your team at an event or on a conference call you are helping to expand the idea of SendOutCards into the world. Think of each person as a conduit or megaphone for positivity. Each person can potentially expand the good idea of SendOutCards to others . . . and events and conference calls can inspire them to do so.

So think about ways you can expand the energy of the idea of SendOutCards into the world. EVERYTHING that Kody Bateman does is designed to figure out ways to IMPACT more people in a positive way. And the only way he can do that is to EXPAND his idea. Think about it. When SendOutCards started, it was just Kody and his idea. He began doing the TreatEmRight Seminar and he recruited about 160 people in his first 2 years. By doing this he expanded the idea out beyond him. The energy exploded on to the scene making a positive “splash” in the world. And that energy continues to expand today through our efforts. And what are we doing? We are sharing Sendoutcards, Signing up new distributors and customers, doing conference calls, promoting trips and events, etc. Each activity is designed to magnify the positive impact that SendOutCards is having in the world. We are expanding the energy of SendOutCards beyond ourselves.

Stop for a moment and think about the meaning of this call. You are an independent distributor. Your ONLY job is to TAKE THE GREAT IDEA THAT SENDOUTCARDS IS AND EXPAND IT OUT INTO THE WORLD. And THE REASON WE DO THIS IS BECAUSE WE KNOW ITS GOING TO MAKE THE WORLD A BETTER PLACE. The result is a bigger check and the reward of a better lifestyle.

If you were to make ONE SINGLE MINDED MISSION it would be to do exactly what we are talking about on this call

April 17th, 2017

Shortcut to Success:
Everyone wants a shortcut. AND the good news is there are shortcuts. The bad news is they
are not what most people think. A shortcut is not a mass marketing system that will sign up
lots and lots of people for you. A shortcut is not an automatic sponsoring system that will
eliminate the need to talk to people. What most people see as the long road is actually the short road.
A 15 minute conversation is way more valuable than blasting an e-mail out to 150 people that you don’t know. Three 15 minute conversations per day with people in your network helps to create
the valuable relationships that can take your business to the next level.

1. TRANSFORMATION TIP: Keep a list of people to call every day just to ‘Check In’ – Call at
least 3 people a day just to say ‘Hi’ and see how they are doing.

2. TRANSFORMATION TIP: Spend 90% of your time connecting with people on a personal
level face to face or over the phone and 10% of your time connecting
with people using technology. Use technology to set up the appointment but meet with people offline.

3. TRANSFORMATION TIP: Limit your time on Facebook to 1 hour per day (I know that is hard for most of you but it’s a must if you want to build a successful business). My only exception to this rule is
if you want to ‘schedule’ 2 hours a week just to casually ‘chat’ with others that are online
to see if you can advance your relationships. It’s live and real time which is a different experience than
‘posting’. Your goal is to eventually take it offline so that you can have real human contact.

4. TRANSFORMATION TIP: Limit your TV time (or eliminate it all together). Replace it with reading and listening to positive CD’s. You won’t miss anything. You’ll hear the important stuff from your friends. TV kills brain cells and books and CD’s strengthens them.

5. TRANSFORMATION TIP: Seek out to MEET people that do business with people that would do business with us. When they see SOC they get excited because they know so many people that could benefit from
our program. Think about who does business with people that would do business with us? Look for referral sources.

6. TRANSFORMATION TIP: Send way more cards out that appreciate others and less cards
to market yourself. Go to your mailbox and pick up your mail. What do you keep and what do you throw away? What do you forget and what do you remember?

7. TRANSFORMATION TIP: Have fun with the business. Make your cards, colorful, social, active, vibrant
and FUN. Make your meetings light and easy. Be someone that others want to be around.’

8. Use your skill with people and take your time. Be interested in them. Listen more than you talk. Ask questions. Dig deep. Sincerely compliment them. Be agreeable.

A charismatic group is a group that others want to be part of.
Most peoples lives are weighted down in some really heavy stuff. Let our business become something that lightens their load.

Q: I just signed up. I lost my job and I’m out of savings. I need to go fast. What do I have to do to get to $5000 a month quickly?
A: Network Marketing pays you a little money to do a lot of work in the beginning and pays you LOTS of money (More than you are worth) later to do almost nothing. Unless you have hundreds of people that trust you enough to sit down right now, it takes some time to build things up. Network Marketing (in all cases) is a PART TIME BUSINESS designed to be built on a shoestring until you have enough
income to leave the job or traditional business. If a network marketing company offers you full time income from the start, its’ usually because of front end loading which is illegal. A big buy-in upfront can create big checks. However, it usually means purchasing product that get’s stockpiled to create big checks which is a regulatory no-no.
To create $5000 per month quickly, be prepared to hit the ground running doing 3-5 Gift Account Walk-Throughs per day at least 5 days a week. You’ll be on track to sign up 1-2 people per week as you gain exposure. You’ll need to be a Senior Manager or Executive to create that range of income typically. Most people making $5000 per month have between 400 and 1000 people in their organization and have about 5 people a day signing up (in their entire group).

Q: How do I get around the objection that someone needs to pay $500?
A: They don’t have to pay the money. We are offering them an opportunity to participate in a business
that has more potential than most franchises costing $100,000 or more with no overhead or employees.
It’s their choice if they want to start a business with us. The exact same skills are required to build ANY business regardless.

Q: How can I get my group to grow faster?
A: This question is the toughest question to answer of all. The speed of the leader does determine the speed of the pack. The greatest leverage comes from promoting the Events including conference calls, Webinars and Promptings Academys.
Here’s an email that I sent to a woman who has been struggling with getting her group to duplicate.

“This morning I was talking to my husband and he made a remark that surprised me. He said, ‘If you work as hard as you do and can’t get duplication, something doesn’t make sense.’
Thanks for your email . . . I wish I could wave a magic wand and help you be successful at Network Marketing. That’s what everyone wants. I can see that you have been working very very hard and it feels like you are beating your head up against a wall. That’s what I did for 14 years. My first 11 years I never sponsored one person and then I bounced between $100 and $3000 month for 3 more years before my checks started to go up. I understand and I don’t have a great answer for you. It’s 90% mindset and 10% effort. Until you find a runner, it’s a struggle. The real key is learning to let go of the struggle so there is space for the runner to find you.
This is a VERY easy business when you have the right team . . . and there is no secret to finding the right people other than going through what you are experiencing until you do. Most people don’t have what it takes to keep going long enough. After my first year in my 12th company working every day, I was making $180 a month (go back through ‘Beach Money’. My income comes from 7 out of 201 legs meaning that 194 people are doing little to nothing. You are in one of the 7 legs. Interestingly, you have one of the strongest uplines in the company, but all of them do it differently. There is no FORMULA that works until you FIND the right person (people). They will run circles around you when you find them.

You are DOING all the right things . . . BNI is good. Being on the calls is great. Going to events is essential . . . they are all important. You must have faith that there are people out there better than you and that they are looking for you just as you are looking for them. As soon as you stop believing this, you will stop working.I recommend re-reading ‘Beach Money’ because it’s all in there. Donna Johnson has sponsored 200 people and 99% of her income comes from 3 legs. Virtually all top earners have the same story.
I wish I had the magic wand but I don’t. You are DOING the right things. Whether you make it or not, will depend on your FOCUS not on what you are doing. We all do it a little differently, but our FOCUS allows us to minimize the frustration until good things happen.
FAITH: Being sure of what you hope for and certain of what you do not see . . .
When Kody started SendOutCards, he had FAITH that the right people would eventually find their way to SendOutCards. Without those people (us) SendOutCards would have never grown into what it is today. He couldn’t have done it without us. He couldn’t have done it alone. This is important. Realize that you won’t build your business alone. You must FIND the right people, PEOPLE!  They are out there. Do you have faith that this is a true statement? Do you believe that you will find them and attract them to want to join you? You must find the right people before your team will grow quickly. Kody invested $500,000 AND borrowed money from friends. It took a few years before he had his investment back and he still invests most of what he makes back into the company. That’s faith. He knew the right people would show up and some of us have!

I wish there was some kind of real shortcut to success. The problem is, when the money comes too
easily, it tends to go away just as fast. If you are not prepared for it when it starts to show up, guess what? It goes away. I made $8 million in my last company and wasn’t prepared. The result was I invested $4 million of my profits and lost all of it. Professional athletes that haven’t prepared themselves to make a lot of money usually end their careers broke. Lottery winners regardless of how much they make usually end up broke. The time it takes to grow you business is the time most of us need to learn what we will do with the money when it starts to roll in. It’s a lot easier to make it than it is to keep it. Fortunately there really is no shortcut other than to work on adjusting our focus and alignment to things that attract the right people on a consistent basis.

Here are a few things to focus on to accelerate your growth:
1. Sorting
2. Dreaming
3. Communicating a vision through stories
4. Working consistently
5. Finishing
6. Being Generous and respecting people
7. Sending Out to Give
8. Meeting new people all the time
9. Recognizing that we don’t want everyone. Just the right ones to be working with us now.
10. Growing in all areas (personally and professionally)
11. Promoting
12. Patience
13. Resourcefulness
14. Faith
15. Working the Numbers
16. Deserving
17. Loving
18. Hanging out with positive and supportive people
19. Leading
20. Allowing (Letting go)
21. Building
Here are some things to avoid:
1. Gossip
2. Complaining and complainers
3. Whining and Whiners
4. Blaming
5. Getting sucked in
6. Distractions
7. Time killers (biggest ones TV and Facebook)
8. Excuses
9. Procrastination

April 10th, 2017



I was sitting at Leone’s Cafe in Summerlin this morning working on my call, sending birthday cards and following up on text and private messages.
3 of the employees that are always here were standing together by the counter smiling with their Leone’s shirts on. They are always so great and the service is amazing. I was so engaged in my work and I went back on forth in my head as to whether I should get up to take a photo of them to send to the owner of the cafe and tell him how great they are. The problem is, I get these opportunities about every 5 minutes! The opportunities are endless and quite frankly I can’t keep up. What a great problem to have. And I hear from so many that they are not sure who to send cards to and what to say. Just look around. Be aware. One of the keys to being successful in business is to open your eyes to the endless opportunities to celebrate the lives of others each moment of each day. And it doesn’t matter what type of business one is involved in. The easiest and quickest way to grow any business is to send out positive energy each day. What a gift to be able to change someone’s world with the click of a button.

JUST GOING TO GET IT OFF MY CHEST – Just like you, I get annoyed every day. Mostly I love everyone and appreciate everyone but in the heat of a busy day, when something is off I get knocked off balance a bit. Sometimes I have to catch myself and reframe a situation or get back into a state of appreciation. But for now, I may go off on a little rant. This is probably my need to try and control a situation that I will never be able to control. People are people! But I just need to get it off my chest! So here we go!

JOIN 3 COMPANIES AND THEN TRY AND RECRUIT ME – I recently received a message from someone that left SendOutCards 4 years ago. He is in his 4th company since leaving (which comes out to about 1 new company per year). He messaged me to try and recruit me. If he had been on even a couple of our calls, he would know that 1). I am un-recruitable 2). I would never ever ever ever go with someone that has left their company 3 times in the past 3 years no matter how good the company is. I recently posted a question on my FB wall . . . how do you earn someone’s trust? The answers were interesting! Almost everyone said something along the lines of “Do what you say you are going to do” or “Have integrity by following through on your commitments.” Yet, most people continue to struggle because they can’t even keep a promise to themselves, much less other people. I did this for 10 years . . . 11 companies in 10 years (but I never had the guts to call my upline in my last company and try and recruit them!)Trust is earned and trying to recruit someone without your word in tact or any kind of relationship is somewhat tacky. I was that guy!

And one more thing . . . when you have a team (even one person) and you leave, you have broken a promise and damage is done. I’m trying not to judge here but at the same time, I feel the impact of those that leave every day. I was on the phone today with an amazing woman who has been on a tough journey. She wants this to work for her and has paid a price to continue to be here. And here upline quit. That’s not the end of the world but I do want everyone to know that when you have people that you have recruited into a program and then you leave, you have broken your promise to them and that does not come without a price. In fact, it is THE MOST EXPENSIVE PRICE you can pay and in some cases that damage can never be repaired. Your relationships are your most valuable asset and when someone continues to break their promises to people over and over again it will wear on their relationships over time. I learned this the hard way and thank God I figured it out! If you must leave, trying to recruit me is a bad idea.

So my best advice to you if you want to make this business work, is to be on these calls each and every Monday night. And it’s not a big commitment to ask you to listen for an hour a week (I told you I was going to rant!!) I know I’m speaking to the wrong group here! You are on the call! But when I hear complaints from people who are completely unplugged it drives me CRAZY!! It’s a simple formula that anyone can follow. Imagine a lamp on a table that is producing no light. What two things would you check if you want light? 1). Make sure it is turned on 2). Make sure it is plugged in! If it is not plugged in, it will produce no light no matter how good of a lamp it is!! if you call me or message me to let me know that things aren’t working for you, you can expect me to ask you a simple question . . . are you plugged in? Are you on the calls each week or at the very least listening to the recordings? Are you in the SendOutCards FB groups? if not, then that is a big part of your problem!

Just yesterday I texted a newer distributor that I hadn’t heard from in a few months to see how he was doing. He told me he lost his motivation. I sent him the link to a replay of a call I did a few months ago (10 ways to motivate yourself). He listened and immediately messaged me back . . . “Thank you, that is exactly what I needed!” Staying plugged in is a key component to keeping your head and heart in the game.

I contemplate life while doing yoga a couple of day s a week. It’s extremely hot. It’s so hot that while I am doing it, it’s a challenge not to question my commitment. I have to force myself to stay in the room and to let go of the conversation . . . to clear my mind in light of the discomfort. The benefit of working through it is so incredible. First of all I feel GREAT for 3 days after doing a session. My body is in a state of euphoria. My joints feel healthier. I got to overcome a big challenge which is enlightening at many levels. Yesterday during my 5:30am 90 minute hot yoga session, my instructor, Kevin Pond said this after a student left the room in the middle of class:
He said, “In 25 years, I have never left the room during a session. And I have wanted to. I won’t even entertain it because if I do it once, then I have given in to the possibility of doing it again. And then leaving could become a habit. Leaving means I have broken my commitment to myself and to the others in class.” So powerful.

What if your reasons for stopping, leaving or quitting are the very reasons you shouldn’t stop leave or quit?

CALL ME A FRIEND AND THEN TRY AND RECRUIT THE PEOPLE IN MY ORGANIZATION: You are not a friend. That is not something that friends do. As a long term strategy . . . hurt your friends for your own personal gain do you really think this will work? That’s all I will say about that!!

OH AND ONE MORE THING! I’ll get messages weekly from people that are having a hard time with the business and this is what they say, “I have talked to 10 people and no one is interested.” Talking about the business doesn’t count! Not only does it not count, it doesn’t work! You have not heard us on one call talk about telling people about SendOutCards. But each week we talk about SHOWING people the business. There is a difference between showing and telling. Telling doesn’t work but showing does. Stop talking about it and start showing it! That means sharing the app and walking them through it. I had someone say hi to me at an event 3 weeks ago that has been in the business for 6 years and they were frustrated with the business. I asked “How many times have you shared the app with someone and walked them through it in the past 2 weeks?” And guess what the answer was? They don’t use the App!! And then I asked if the app was even on their phone. And he said no! If the App is not on your phone and if you are not sharing it, you are not in business! How can someone be on these calls each week and not sharing the App? I’m baffled here.

JOIN ANOTHER COMPANY AND THEN MESSAGE ME FOR ADVICE ON HOW YOU CAN MAKE IT WORK IN YOUR NEW COMPANY – I will always help you because that is just what I do, but this rubs me the wrong way. If it didn’t work here, it’s not going to work somewhere else. Learn your lessons where you are. Your company doesn’t make you successful. I told you I was going to rant!!

EXCUSES – SAY YOU WANT TO DO THIS AND THEN TEXT ME TO TELL ME WHY YOU CAN’T MAKE THE EVENT – This is a tough one . . . and it is hard for me to say this to someone face to face without sounding like a jerk. But here we go. In the 30 years I have been doing this business, I have missed 3 events that I said I would be at . . . that’s one every 10 years. Why? Because when I say I am going to be there, I am there. And THE REASON I am successful is because I attend the events and I help to create the events. The reasons I cancelled were because of a funeral of a close friend or one of my parents was dying. There are legitimate reasons for missing events.

I have a friend that signed up in the business about a year ago. He keeps telling me over and over again he wants to make this work. He was planning on being at the event we had in Vegas on Saturday. Saturday morning he texted me and told me at the last minute he had an appointment and couldn’t make it. There you go! There is zero leverage in what he is doing. Zero. He has a great business with lots of customers and he does a great job. BUT, he works his butt off, is stressed out and so busy that he is spinning out of control. Just like a fly buzzing against a window . . . spinning. And the cycle of breaking a commitment to himself (and to me) . . . saying “I will be there!” and then saying “I can’t make it”. I can handle it. But how long can he handle the grind? And what happens if he, for some reason can’t work for 6 months? There is a reason why things aren’t working for him in this business. He probably won’t hear this because he is not plugged in.

When we do an event and we have pre-printed name badges about 20% of the name badges never get picked up. Why? Because most people lack integrity in their commitments. They just keep lying over and over again. Another broken promise. And when someone does this to the people that they meet and the people that they know, they don’t deserve success. Your relationships are your most valuable asset. Just keep stomping on them and see what happens.

So there you have it! There is my rant. I’m sure I upset a few people. I wouldn’t probably talk about this stuff if I hadn’t been “That Guy” during a part of my life. We all have to learn our own lessons. I have been doing network marketing for a long time and these things still frustrate me. It’s a daily process of letting go and focusing on the ones that see it, want it, and are committed to what they say they want. It’s so easy to get fired up when people let you down. It may be the #1 thing that takes people out of the business. If you can overcome this obstacle by letting go you can build this business. Don’t make it mean more than it is. It’s not about you. People are people. Flakey people flake on everyone in their lives . . . not just on you. They flake on their spouse. They flake on their kids. They flake on their friend. And if you are flakey then you can change that! I was flakey on myself and others for so many years! I kept making commitments to myself and then breaking them over and over again. This doesn’t work if you want life to work. Think about it . . . the most successful people are the most solid people. They don’t change direction every few minutes. When they say “yes”, that means yes. They show up. They stick around and they don’t bounce around. And, if you decide to leave, which I hope you don’t, #1 Don’t try and recruit me and #2 Don’t try and recruit the people in my organization. It’s tacky and shows no integrity. Whoops . . . there I go on a rant again!!

Oh . . . and please don’t call in to the conference calls while the news is playing the background.
And you wonder why you are struggling! Sorry. Couldn’t help myself.

April 3rd, 2017


Today I look back and its hard to believe that I am the same person.

One drizzly evening in Arizona I was so depressed that I walked out to the railroad tracks and walked with my head hanging low for a few miles contemplating my life. I had been reading personal development books and I was so down on myself because after years of this, I was making no progress at all. The cold wind was blowing sideways and I cried as I walked along the tracks. I was trying to figure things out. Later on I realized that walking the tracks is probably not the best environment to find inspiration! Actually this was a turning point in my life. And although it was painful, it changed the trajectory of my life. Its in these moments that we completely give up on ourselves OR we find a new path. Thank God I found a different path.

I had been driving a 1979 Jeep Wrangler in the early 90’s. It was called a “Golden Eagle” and I remember that “Doo” (Doolittle), Loretta Lynn’s husband drove one. It had a smashed front end and a broken windshield from an accident that I had been in with an uninsured motorist. I kept getting pulled over for having shattered windshield that was nearly impossible to see through by me or the police officer. The top had been stolen at a swap meet and it was about $1000 to replace it. So I had a little bikini top for it and drove around topless. In the summer in Arizona it can typically be 115-120 degrees and the wind is like a blast furnace. More than once I was driving to an appointment soaking wet from sweat. One time I had an appointment about 30 miles from town and I was driving back. My gas was on empty it was 112 degrees and I was so dehydrated I started to have heat stroke. I had no money in my bank account and there wasn’t a gas station or business within site. I really thought I was going to die that day. And more than once, I walked out to the jeep and the bikini top was filled with water from a storm the night before. I owned one suit and I would attempt to push from the bottom of the bikini top to force the gallons of water that had accumulated in it. As I would do this the water would inevitably end up all over me and my suit.

And then the water wouldn’t quite want to leave the jeep. It would pour from the bikini top into the footwells. Trying to drive like this meant being ankle deep water that sloshed around as I turned every corner. I never did find a solution to this except to cut the top out of a plastic gallon water container and proceed to bail the water from the footwells of my jeep so that my shoes and socks didn’t get soaked when I went to drive off. Every time I ended up soaked from head to toe.

At one point, the water pump went out. I bought a rebuilt one at Pep Boys and somehow installed it backwards and blew the engine when I tried to drive it. It sat in the street for 2 years and I had no vehicle.

I was bouncing 5-10 checks a month at First Interstate Bank on Mill Avenue and my income was less than $15,000 a year. One time I walked from my office at America West Airlines to the ATM and put in my card to get $20. My card never came out of the machine and I didn’t get my $20. So I walked around the corner and into the bank. Brent Pasnoe was working in the bank and I had become a familiar customer. I went up to him and told him the machine ate my card and I needed it back. He told me I’m bouncing too many checks and he can’t give it to me. I said, “Brent, you don’t understand, I need my bank card.” He again told me he can’t give it to me and he kind of laughed when he said it. He told me I was bouncing way too many checks! We went back and forth as I got more and more angry. He never did give me back my card. Two weeks later after clearing up the mess, I got it back.

In the early 90’s I finally got a group growing under the 6th or 7th distributor I sponsored into the business. It was under a friend in Phoenix. She had a friend in Peabody Mass. He and his friend were excited and were able to grow their team to 40 distributors. They asked if I would come visit. I had maxed out 22 credit cards but had enough accessibility on one card to make the trip. It was mid winter and they were predicting a massive blizzard on the day of my trip. I boarded the flight and when I landed, the storm hit full force. It was a white out. I rented the car and hit the road. I landed at 5pm and the meeting was scheduled for 7pm. This was before I owned a cell phone. Cars were flying off the road into the ditches and I could barely see the road in front of me. I drove like a grandma and arrived at their home at exactly 7pm. The lights were out. I checked and double checked the address. Correct address . . . no one home. I stood on the doorstep after traveling 2000 miles on borrowed money. I made my way to an outdoor payphone at a gas station. I was cold, wet and tired. The wind was blowing and the snow was coming down in full force. The entire city was getting ready to shut down. I made the call and the answering machine came on. It was my only quarter and I had no cash.
I found a budget motel and found a warm bed for the night. The next morning, I flew standby to head back to Arizona. I never talked to those guys again. The entire team of 40 had quit the business, but no one had told me about it. They got upset over a technical issue that our company was having.

I remember having a serious conversation with myself that night. Again . . . this was a defining moment. There were people making money in this company. I thought I had finally found my runaway leg . . . but it fizzled as fast as it started. I had quit 11 companies prior to this one. Do I quit again or do I persist and rebuild? I chose to stay in this time. I chose to fight. I refused to give up this time around. Quitting hadn’t served me for over 10 years. I was so tired of struggling. I wasn’t going to let this beat me. I went home and hit my business hard. Over the next 10 years I made $8 million with that company. And they wrote this story in a book. I don’t know if Tom Alderink (that was his name) ever read what happened as I stood on his doorstep in that snowstorm. But I did send him a copy of the book with his name in it and a note saying, “You’re famous!”. He never contacted me and we never talked again. I really believe that if I had quit that day, I wouldn’t be a top money earner in network marketing.

I had never built a successful network marketing organization in my 11 years in the profession. In fact I had not signed up one single distributor. In 1992, I joined my 12th company and learned how to do a very simple 30 minute presentation. I started giving that presentation 3 times per week over lunch at Coffee Plantation on Mill Ave in Tempe Arizona and I started signing up an average of 1 person per month. On my 19th month I signed my 16th distributor, a lady that was an analyst at the airline that I worked for at the time. Her husband was an airline pilot. She had a close friend that lived in Albuquerque NM whose husband was also an airline pilot. We talked on the phone on a 3-way call and she got excited about the business. She said she would invite some people into her home to see the business if we took a trip out to see her in Albuquerque. We took the trip and she had a living room full of people. Jackie was on my first level and Judy was on my second level. Well over the course of the next few weeks, Judy signed up about 9 distributors. One was an entrepreneur named Skip and his wife Connie. The other was an entrepreneur named Steve. Both were highly motivated and highly connected. Skip set up some meetings in his office and Steve set some up at his home. We went back to Albuquerque about once per month to work with all the new people that were joining Judy’s team. Between Judy, Steve and Skip, the business really began to take off and spread into many other towns and communities across the country. We were doing 3-way calls, conference calls and meetings as much as we could with all the new people joining the team. Mostly just building relationships, answering questions and pointing people in the right direction. This team grew to 12,000 distributors and 40,000 customers all over the US and Canada.
While this was going on we had another situation developing in Tempe, AZ. After about 18 months of one on ones and two on ones at Coffee plantation, we had enough people to fill a table at the care and thought it might be a good idea to move to a restaurant with a private room. Down the street was a steakhouse called “Monte’s”. We reserved a room there once a week and negotiated a $10 lunch (chicken or steak). The first 30 minutes we would order and network and during the second 30 minutes we would do a 20 minute presentation and eat. We then set appointments to follow up with the guests. The room would hold 30 people and within about 4 months, we had maxed out this room. We had mostly bank and airline employees that wanted to break out of the corporate 9-5 and have their own home based businesses. Once we couldn’t fit into the private room at Monte’s Steakhouse, we moved down the street to the Spaghetti Company and started doing lunches and even a dinner meeting once a week. By this time the organization was approaching 300 people and we would have 20-50 people at every meeting including about 15-30 guests. Again the team started to grow into other communities and states and so we began to do 3 way calls, conference calls and meetings to meet the new team members, answer questions and train new people, etc. This team grew to thousands of distributors and customers all across the US and eventually the world.

When I joined SendOutCards I was still on dial up phone service and initially, I had no interest in building it as a business. From the time Demarr first contacted me to the time I signed up was about 2 months. I had received no less than 9 cards from him. There are lessons in this. He didn’t ever show me the comp plan but I got a sense of it from the DVD’s he had been sending me. I never once “Googled” SendOutCards. The day I signed up, I told him I would not be working the business and please don’t tell anyone that I am.
I sent out approximately 350 cards in my first week. I started messaging people asking for their addresses to add to my contact manager (it was during the holidays so I just told them I was “updating my holiday card list). As I put each person in one by one, I sent them a card.

By my 5th week, I began to see the potential and started filling my calendar with people to show Sendoutcards to. I used the “Gift Account” option to set up trial accounts for people and then walked them each through sending a card to a relative, friend or associate. The response I got from people was astounding. I had never experienced a business where most everyone I talked to was positive about it or interested. I then had them write out the account options over the phone or I would write them out for them if we were in person. After a couple of weeks I started signing up about 1 person per day (38 in my first 5 weeks of working the business). The reason I was signing up one a day is because I was showing it to so many.

In my last company I would show the business on average 3 times a week and as I ramped up, we were doing small and large group meetings throughout the week. When I joined SendOutCards, I started doing 3-5 meetings A DAY! This is what I taught and this is why my team and my income grew so fast!

One of the things that I really love about SendOutCards is that we really don’t get much pushback or negativity. This is unusual in network marketing. I liked that and it was refreshing after fighting with the marketplace for so many years!

There is a scene in “The Founder” (Story of Ray Kroc and McDonalds) where the McDonald’s brothers realize that their fast food idea is going to work. It’s an emotional scene . . . at their lowest point when they are about to throw in the towel, customers start driving up in droves and approaching the window.

Anyone that has made it big in network marketing remembers that moment when they realized that this is really going to work. When this happens you’ll find it to be among the most exciting time in your career. When the group starts to take on a life of its own and people start signing up without your involvement and checks start to go up . . . you say to yourself, “I think this is really going to work!” It’s a moment of triumph because by the time you get to this point, you have worked hard, taken the hits, experienced massive setbacks, bounced back and questioned yourself 100 times!

When my network marketing checks hit $1500 a month, I left my job thinking that they would continue to rise. I hadn’t factored in business expenses and taxes. My expenses were low, but I had no idea how hard it would be. I was getting 3-4 hours of sleep a night and one time I can remember sitting in my car on 68th Street and Indian School Rd and falling into a deep sleep at a stop light. This was a really hard time in my life. My checks went down to $400 and then there were some major problems with the accounting at our company and they lost my entire genealogy for a couple of months. Most people would have thrown in the towel but I persisted and continued to build.

I had quit other things so many times, I remember the feeling I had when I decided I’m going to break that pattern of quitting and replace it with persisting. It was a conscious decision. In one of my earlier network marketing companies, I was asked to attend a “National Training Director” School in California. It cost me about $2000 and I took the plunge and put it on my credit cards. I went through the 3 day training with about 40 others and then afterwards got cold feet and quit. It cost me $2000 plus my travel expenses and I was making less than $20,000 a year at my job at the time. I never signed up one single person.

So when I joined my 12th company and started having big doubts or setbacks, I consciously reframed my self-talk around quitting. The doubts were still there. I still lacked confidence in myself. But I found by staying true to my word and following through, my confidence began to grow. It’s an integrity thing. Most people don’t see it but when you continue to break promises with yourself it significantly chisels away at your self-worth. When you commit to doing something, follow through and do it . . . even when you experience setbacks. This is a key part of the success formula.

I also want to take a few minutes and talk about simplicity. Your team will do what you do. If you put elaborate systems in place that cost a lot of money and take a lot of time, your team will want to do the same thing. And posting things on Facebook about programs you are doing or plan on doing without any track record is the kiss of death. If you want to try something new, that’s up to you. Test it with your team if you feel like you must do it. But don’t publicize it. There are many things out there that look really good on paper and after someone has burned 1-2 years trying it out they look back and wish they had just followed the plan. Please don’t publicize your experiments. Simplicity breeds duplication. Sometimes things that are good for you are not good for the entire team and although it appears they will give you more people to talk to, the ultimate result is a whole bunch of personally sponsored people, but little to no duplication. What you do to personally bring others in has to be within the reach of the members of your team from a time and money standpoint. Always remember the 8 year old test . . . if an eight year old can’t do it and teach it NOW then don’t do it. Teach fundamentals that others can take action on now. If it takes you 2-3 months to set things up and cost you a lot of money, do you think that will effect duplication? The big money is in having LOTS of distributors and customers. Make time work for you!

This was one of my biggest lessons in the early days. DO WHAT IS WORTH DUPLICATING! Five words. I suggest reading them over and over again until you fully understand what they mean. Do what is worth duplicating. If your team members can not duplicate what you are doing RIGHT NOW, then I don’t suggest doing it!

Here are my foundational success principles:

1. Keep it simple
2. Relationships first. business second.
3. Focus on meeting more people, connecting more people and appreciating more people.
4. Don’t quit on a bad day. Work your business based on your commitment and not on how you are feeling.
5. Master the presentation
6. Show the business at least once a day.
7. Stay plugged in.
8. Promote the events.
9. Fill your calendar.
10. Keep dreaming.

Feb 20th, 2017

Creating Little Stories is the BIG STORY!

If you have attended a Promptings Academy you know that most of it consists of stories
that inspire action. This is why so many people sign up as customers and distributors after attending. When we get in the
habit of sending 1-10 cards per day, a few end up landing in such a way that they create a story. Many of the stories
from Beach Money have ended up on a card and been sent out to thousands of people over the years. Stories drive out business.
Everyone that has joined our business has a story of how they got inspired to sign up. Stories drive our business. The mechanics
won’t cut it . . . the mechanics are driven by the heart and the heart is in the stories!

Kody’s Initiative is to make SendOutCards a billion $$ household name.
In 2017 my goal is to make that happen. I have been putting my mental energy towards things that we can do
to create more exposure, duplication and Card Sending. And it’s all about leverage. How can we increase the volume by
having a bigger megaphone? How can we expand our reach through traditional and non-traditional channels? How can we simplify
to foster more duplication?

Knowing that the heart is the engine of our growth, how can we create more powerful stories that others want to share? And how can we deliver it
and a simplified way so that it’s easy to share? That’s what we must do.

We must create personal stories for ourselves and others. Love is the killer app (name of a book written by Tim Sanders, Chief Solutions Officer at Yahoo)
This is where our power lies.

And this is why it is so important to walk someone else through sending a card. It is the engine that drives our growth.
We are going to make this happen by:

1. Creating BIG STORY
2. Fostering a SIMPLE MESSAGE
3. Igniting Duplication

Let’s talk about opening the floodgates in 2017

Post a promotion and get 3 likes. Post a pic of shaving off your facial hair and get 225 likes and 91 comments!
(Roger Hallback). I posted a simple comment yesterday on FB and got 300 likes and 100 comments –
“I can’t have girl scout cookies in my home. 1 1/2 boxes gone in 2 days. Not good.”
But post anything about your business and you get 2 likes. One from your mom and one from your spouse. Stories are interesting. Business posts are
boring and mostly annoying. So let’s create and post the little and big stories. Sometimes the little stories become the big stories!

I shared the very short video and picture collage of Lance West (Reporter at KFOR) talking about A’Layah Robinson “Lemonade for Love”
(Card Flurry #3) and it already has 3200 views! Social Media will be our friend if we post stories worth talking about! Let’s give the world
so many amazing stories that they can’t stop talking about us! A’Layah is helping foster kids and we just flooded her with hundreds of cards
and gifts delivered to her by the NBC affiliate reporter Lance West that covered the story.
My new friend Frank Napoli lives at the Mandarin Oriental in Las Vegas. He sells high end luxury sports cars. He also lives in a building
with people that can buy luxury sports cars. So he came up with a plan! Once a month he brings about 20 new luxury sports cars to the building
in the circle drive (which the building management loves because it looks pretty impressive!) and he has a special event . . . any resident can take any sports car
for a drive! And all the cars together drive to a special location where he caters lunch for everyone and they get to network and meet each other! And guess what?
He sells a few $200,000 cars each month doing this! He’s creating a big story by creating lots of little stories. What can we learn from this?
1. Demoing works
2. Bringing people together works
3. Investing in your business works.

Frank becomes famous in our building and sells more cars. People meet each other and magic happens. Frank created that opportunity.
Everyone wins. Even those that don’t buy a car win. And guess who these people are going to go to when they are ready to buy. Frank!

(by the way, this story is a story and could become a card that could be sent to your contacts at luxury car dealerships!)

Let’s talk about #2 – Fostering a simple message . . . I’ll say it again. Your message must be simple, concise and powerful. People
need to say to themselves, “I get it and I can do it . . .”

1. Tell your story (how and why)
2. Share the App and demo it including showing the video
3. Share the plans and packages
4. Ask the 4 part question.

Follow up with a few cards and a small gift.

I called Melissa the other night and asked her how she is showing the business when meeting with someone one on one. I also asked her how most of her team
is showing the business . . . she told me that most of the presentations are one-on-one and then the follow up happens with cards, cards and gifts and invitations to be on the Tuesday webinar as a second look. And I asked her what specifically they are doing when they do a one on one. She said . . . sharing the app, demoing and then going over plans and packages.

I do believe a breakdown in our presentations happens when many of you get to “Plans and Packages”. You must know the plans and be able to explain them in a way that others understand. If I were to stop you on the street and hand you a notepad and pen and ask you to draw out the plans and packages, could you do it?
Get ready cause I might ask you!! LOL Seriously could you do it? You need to be able to tell me about the subscription and bundles and what you get with each.
This is an important part of succeeding in the business.

Do it and teach it. Do it and teach it. Share stories. Demo. Send Cards with stories. Encourage others to share on social media.

When going over the mechanics with people their are two things you can do to turbocharge your message.
1. Talk about Why.
2. Share stories that support what you are saying.

It’s the EMOTIONAL CONNECTION that people have with SendOutCards that will determine whether they “get it”, get involved and do something. If they don’t have an emotional connection, they won’t get started and if they do get started they won’t do much. People think we are a greeting card company. This is the biggest obstacle we have had to date. We must show them that we are more than a greeting card company. This is why the Promptings Academy works so well. One’s range of vision is expanded after attending. They see it not as a greeting card company but as a way to be better in life. Business applications do the same thing. It becomes a powerful appreciation tool that grows a business. Your business will grow to the extent that you can create an emotional connection. I never saw us as a greeting card company. That is why I have done well. Card Flurry takes us far beyond being a greeting card company. People see an outpouring of love for a simple action that takes a few minutes. They see lives transformed. If you want to give someone a magic pill that will get them to see how powerful this is, let them experience the love in the sending of a card to someone they care about. That is the transformative elixir.

For example after I walk someone through sending a card on the app I tell them a couple of different ways
they can use the app and how it will help them. I show them WHY the app is so powerful and how it can help them. I will then tell or show a couple of stories of how others are using it. Getting them to a promptings academy, letting them listen to Kody’s story or read it in his book OR show them a card flurry news broadcast can get them to feel what you feel.

You don’t need to get fancy with this. You can have 2 stories you use over and over again. I share with you a couple
of examples of stories I share. You can steal them or come up with your own.

Donna Blohm – Car Dealerships
Stealing pics of Facebook and putting them on a card
Jim McCord
Card Flurry

Feb 13th, 2017


I believe that the key to effective leadership is found in the world “Leadership”.
The word “lead” implies that you do it first! If you want your team to give presentations,
you start by giving presentations. If you want your team to show up for events, YOU show up
for events. If you are afraid to step into your greatness, then YOU take on your fears and step into
your greatness. Give people something worthy to follow. Ask yourself the question, “Would I follow me?”
If the answer is no . . . figure out why and then take it on. Leadership means “You go first!”

Have you ever been in a situation where there was a group of people all getting ready to do something
epic or challenging. And the facilitator asks . . . “Who wants to go first?” Everyone hesitates and one person
finally says, “I’ll go first!” And by doing this, it sets an example and gives all the others a little more
courage to go. After you watch 20-30 others walk across hot coals, its just a little easier for you to walk
across hot coals knowing others have done it. You want to be the one that steps up as the example to others.
That’s what it means to lead.

So let’s explore some of the traits of an effective leader so that you have what you need to be a leader:

1. LEADERS WORK HARDER WHEN THINGS GET TOUGH – It’s easy to lead when things are going great.
A leader is born when the road gets rough. It’s easy to nod your head and agree with this statement until
you are in the middle of it. This is the real challenge of leadership. When the team is faltering or you are faced
with a seemingly insurmountable obstacle, do you retreat or do you step-up? When your best person quit do you
consider throwing in the towel or do you activate the fight in your to go find 3 more that were even better than the first.
This is easier said than done. This is why only a few make it to the big money. Succeeding takes leadership and most
won’t take it on. You will get down. You will doubt. You might even question why you are doing what you are doing
But leaders don’t quit when things get tough. Leaders step up when things get tough.

2. LEADERS ARE A SOURCE OF INSPIRATION TO OTHERS – To inspire others, you must set an example that
others want to follow. Be you. Live your dreams. Work hard. Be consistent. Overcome your obstacles. Care. Think about those
that inspire you. Isn’t this what they do? Who do you want to be like? Why? What did they do that inspired you?

3. LEADERS SHOW UP – Leaders do show up. They are at the events. They are on the calls. They are on Facebook
“liking” and appreciating the accomplishments of others. Leaders are not “lurking in the shadows!” Leaders are out front
and setting an example for others to follow. Be a leader. Make yourself known. Lift others up. What do you want others to do?
Do that! If you want the members of your team to be on the company incentive trip, then you work super hard to qualify for it.
Be a pacesetter. How can you convince others that something is worthy of their efforts if you are not going for it yourself? Don’t
leave everything to chance. You lead the way. Show up for everything that you possibly can!

4. LEADERS RARELY COMPLAIN – Leaders are positive. Leaders speak success into the people they talk to and the people in their teams.
The words you use make a difference. You can get someone down with your words and you can lift them up with your words.
Give others hope by using words of encouragement. Don’t accept negative talk in your group. If someone starts complaining, call them on it.
Ask them to tell you 5 things that they love about what’s happening or 5 things that give them hope or excitement. You will never see
a real leader posting their complaints on Facebook. I have found that there is a direct correlation between someone’s outlook and the
growth of their organization and income. A positive outlook does effect your future and your bank account. We all have feelings of negativity.
But try not to get sucked in. Catch yourself when you find your feelings are heading south. Tony Robbins says that we can control our emotions by
paying attention to our focus, language and physiology. Again, the reason most people fail in business is that most have a hard time controlling their emotions.
Negative emotions are a part of life . . . but if they control you you won’t make it. If you control them you can have it all.

5. LEADERS HAVE VISION – As a leader you must be able to think ahead of the pack. You must be do your research and take calculated
steps to plan for and anticipate growth. For example, leaders don’t just fly by the seat of their pants. They put things in place and give others
a track to run on. Most people need a path to follow and a target to chase. Getting together with the members of your team by phone or in person and planning business building campaigns leading up to events can be really healthy for growth. Contests can be great IF you have an active team. Contests work best if your team is already growing but don’t work well if you team is stagnant and inactive. Business building campaigns can include 90 day blitzes, contests, initiatives to to achieve a rank promotion by a specific date or event, 30 day runs to a promotion, guest contests, etc. Be creative with your team and look for ways to lead up to an event with some energy and growth. Begin to practice this skill by projecting into the future what you want your team to look like in 3 months, 1 year and 3 years. What can you do to help them get there?

6. LEADERS ARE CONSTANTLY IMPROVING – Leaders are readers. This is not just a fancy phrase. Leaders are on a daily quest to learn and grow. They hang out with people better than them. They seek out a skill level and perspective in others that challenge them. They are constantly investing in themselves and reading books and listening to audios written and produced by people that inspire them. You can become a conduit for relevant training and information that will help your team grow. You will stay inspired by those that have achieved more than you simply by tapping into that resource of information and training. Your relevancy as a leader will be shaped by the books you read, the audios you listen to, the events you attend and the people you hang around with.

7. LEADERS TAKE RESPONSIBILITY – Taking responsibility means to blame no one but yourself if things are not going your way. Leaders always look for ways to
make things work with what they have. And they look for opportunities to make things better. Leaders don’t blame their team, the company, the comp plan or anyone else if things aren’t working out. The truth is, there are hundreds of ways to make things work. As a leader, we must use our ingenuity, creativity and work ethic to take action and inspire action in others to success. Each time you blame something or someone other than yourself for a setback, you are giving away your power and delaying any possible progress in your business. Even if the cause of your setback has a source outside of you, blaming serves no purpose other than to delay any future growth. I have seen many people blame others for their lack of growth as a reason to stop or quit. “It’s not my fault that I failed!” Really? It’s not your fault? You are the one that quit! It is YOUR FAULT IF YOU FAIL. Say it! “It is my fault if I fail!” Ouch! Time to take responsibility. There will always be someone or something to blame. Catch yourself and stop making excuses. Don’t negotiate with your future.

8. LEADERS DON’T NEED THE LIMELIGHT. LEADERS WANT TO SHINE THE LIGHT ON OTHERS – Leaders need to lead from the front but step back and allow others to have the limelight. It is possible to overshadow others to the point that it limits their growth. Your job is to get people started and as they succeed brag about them! Brag about others more than you brag about yourself. Look for reasons to celebrate others at events, on phone calls and on social media. Lift others up.
Kody Bateman always says, “Appreciation wins over self-promotion every time” This applies to you and your team as well. Self-promote 20% of the time and Appreciate 80% of the time. As long as you focus on lifting others up in appreciation, you will get all the recognition you need. Every day, look for someone to lift up in appreciation. You can never do too much recognition. I have seen people leave their company because they were not being asked to speak at events or they were not getting recognized for their efforts. As a leader, focus more on getting others recognized and your time will come.

9. BE THE LEADER YOU WISH TO ATTRACT – People tend to follow leaders that are going somewhere. The other night, we were with a group of distributors leaving dinner at the Flamingo Garden Buffet and heading over to the Donny and Marie Showroom to see Legends. The casino was packed and it was difficult to know what direction to go to find the showroom. I just started walking and everyone started following. Gary asked me if I knew where I was going and I said, “No”. But I looked like I knew where I was going so everyone followed. You must look like you know where you are going and people will follow. You want people to follow. Learn the system and do it with confidence. People will follow and your team will grow. People follow decisiveness. People follow certainty. People follow confidence. If you flip flop or are inconsistent, people will not follow (but if you wear flip flops they may follow if they want to spend more time at the beach) Think about those that you follow. What qualities are attractive to you? Adopt those qualities! Anyone can choose to be a leader. Leaders and made every day. Leadership is a choice.

Feb 6th, 2017


There is a direct correlation between how well someone is doing personally in the business and how many apps/walkthroughs they are doing with others.
And there is a direct correlation between how well someone’s business is doing and how many apps/walkthroughs their teams are doing with others. CardFlurry.com is creating a compelling story by connecting who we are as a team with humanity. And it is being broadcast and documented by the news media! WE are creating the story by lifting others up in love during their toughest life struggles.

The stories being created can help you to get apps on phones and give others the gift of kindness and generosity.

The Card Flurry movement is in most cases being delivered through our mechanism of SendOutCards. It really is one of the things that SendOutCards was designed for. To see little 6 year old Willie Young III “beaming” two weeks after getting paralyzed from the waist down while he is opening his gifts and cards makes you realize how powerful the gift of SendOutCards is.

So let’s ask the question . . . how can these powerful stories that are being created help us to spread the word of SendOutCards and grow our businesses? Because the more apps we have on phones, the more people will be touched by the power of our mission.

Cardflurry.com is a give-to-give movement. No marketing will ever be done with the list. The only emails the participants will ever receive are stories in the news and the announcements of future card flurries. There is no way to sign up for SendOutCards through the card flurry site. Hundreds of people that are not part of our company have signed up!

So it is UP TO YOU to take the powerful message of cardflurry.com and show others the impact it is having. You can then set them up with a free account and give them the details of the upgrade options in case they want to continue using it (why wouldn’t they?). Use the stories that we have created . . . YOU’LL FIND THEM UNDER “IN THE NEWS” at www.cardflurry.com.

I am using these powerful stories as part of my presentation because they quickly communicate the heart of SendOutCards to someone looking at us for the first time.

We will continue to create stories month after month and touch lives in a way that no one else can.

The original goals of the card flurry were:

1. Harness the Power of Kindness (Love)

2. Harness the Power of Technology (Innovation)

3. Harness the Power of a big team of People (Leverage)

4. Harness the Power of the story through the press and social media (Story)

And we do this by selecting one family or individual per month that has experienced a devastating loss or hardship OR has been identified by the media as a hero to humanity and showering them with
cards and/or cards and gifts.

We have just completed our second card flurry and the result as been miraculous. The third card flurry will be announced within the next 2 weeks.

So what can you do?

1). Get your existing team members and new team members to register to participate at www.cardflurry.com.

2). Share the story with those not in our company by having them go to the site, watch one or two of the news broadcasts and register (IN THE NEWS)

3). Share the SendOutCards App with them and show them how to use it (walt them through sending a card)

4). Go over the plans and packages including the distributor option for those that want to use it regularly.

This does not replace anything that you are already doing. In fact, it just enhances it. Card flurry represents another powerful mechanism for showing SendOutCards. Card Flurry is powerful and moving. People get the impact of it when they watch the news broadcasts and then send their first card. Its responding to a devastating loss and instead of just feeling bad for the family or individual, this actually gives us the power to do something about it . . . to really care and to really help . . . to connect on a real personal level with another human being. We still follow all the same steps for showing SendOutCards. Card flurry is a story to add to the presentation. Card flurry can help to bring SendOutCards to life for someone.

So i have a very simple recommendation for you. Make it a point each day to share card flurry with someone. And then make it a point to show them how they can use SendOutCards to send out their card or card and gift. Many will want to continue to use SendOutCards in their every day lives.

Jan 30th, 2017


I walked out to my driveway on the mountain this afternoon with snow piled up
to 9 feet over my vehicle and head. I checked my emails and a ton of card flurry recommendations poured in today making me know something had hit the news. So I googled, Willie Young III (the little boy in Inglewood that got shot and paralyzed). I had tears flowing down my face as I watched him beaming opening up gifts and cards on the news at the rehabilitation center. The video will be posted under IN THE NEWS on www.cardflurry.com. I recommend watching both videos and reading the short article. The videos are 3 minutes and :45 seconds respectively. You are making a difference with your cards and gifts! This is the third time that the Card Flurry has hit the news. We want as many people to join this as possible. The more people that participate, the more good we can do. So please share from FB and show these videos at your meetings. People will join SendOutCards when they see these because they want to participate. You can even offer to give them a free account so they can send out a card to the next one. We will launch the next one in about 2 weeks. Thank you for being a Card Angel! Just look at Willie “Three”s face . . .

Jan 16th, 2017


I’m asked all the time, especially during radio internet shows . . . “If you could do anything differently, what would it be?” And my normal response is . . . I wouldn’t do anything differently. I would not be in the situation I am today if I had done anything differently. My struggle is my story and it serves me. My good friend, Jan Johnson is a Sr Manager in SendOutCards and just had her third cancer surgery on Friday at the Mayo Clinic in Scottsdale, AZ. She is an amazing friend and business woman and each time we get together we have insightful conversations about life and business. I went to visit her in the hospital in Arizona yesterday and she said to me, “The further someone is from what they are meant to be doing, the more challenges they will experience.” My initial thought was, this is so true! And the challenges are meant to take us to what we are supposed to be doing as long as we are open to it!”

And this has always been my take. And because of this philosophy, I have always said, I have no regrets because I have found what I am supposed to be doing! But I have since learned that I do have ONE regret!

Jan is going to be fine but the last 10 years have brought her rounds of Chemo and multiple surgeries for a couple of different types of cancer. She was in good spirits and is now on the road to recovery.

There is one little thing that I didn’t do that has cost me millions of dollars over the course of my lifetime. And if I could impart this one thing on you, regardless of your age, it can change your life. The crazy thing is, I knew it in my 20’s, 30’s and even 40’s and I didn’t do it. And most likely you know it too. BUT KNOWING DOESNT MAKE A DIFFERENCE! It is so simple and it is probably the most expensive mistake that everyone makes. This one thing will change your life if you apply it and it takes no skill at all. I finally started doing it but didn’t start until I was in my 50’s!

Can you guess what it is? I will tell you that my net worth would be DOUBLE what it is today if I had just done this one little thing.

If I had simply put away 10% of my income into a simple conservative interest bearing account and then just left it alone, My net worth would be double what it is today. And It’s my biggest regret. Such a simple thing to do. It takes no skill and anyone can do it.

And if you don’t make much money as a network marketer, this can transform your future by just taking 10% of EVERY CHECK and putting it away over a long period of time . . . even if your network marketing check is just $100. Most people both inside and outside of network marketing spend every penny they make AND then they rack up the credit cards. And as the credit card balance gets higher and higher or if they have an emergency, they take every penny they have saved and pay down the balances.

Here’s what I recommend you do and here’s what I regret not doing. Put away 10% of EVERYTHING you make and DON’T TOUCH IT NO MATTER WHAT. You can have this done through your bank or investment company automatically so you don’t even see it. 5 years from now you will check on your balance and you will be BLOWN AWAY. This is a simple but powerful investment strategy that will change your financial life. You will feel a sense of security like you have never experienced.

There is an app out there that I don’t use and I don’t have any connection to called “Acorn” Acorn will round up every purchase you make to the nearest x amount and deposit the difference into an interest bearing account of your choosing. This is another way to accomplish the same thing. I think this is a brilliant strategy as well.

Don’t just brush this aside as another one of Jordan’s calls. Don’t evaluate this idea or try to figure out if it is a good idea. It IS a good idea. It’s the concept taught in “The Richest Man in Babylon”. If you haven’t read the book, I recommend it, but don’t wait until after you have read it to do this. It requires no knowledge at all. Just take immediate action. You have nothing to lose. The key is pay yourself first, and then don’t touch the money, “NO MATTER WHAT. Make the investment account holding this money sacred. It’s not for emergencies. It’s your legacy money.

Now here is a way you accelerate the money that goes into this account. Because you are putting away 10%, if the money you are making goes up, the money you are putting away goes up! If you make $100 this month, you put away $10. If you make $1000 this month you put away $100. And because of compounding interest, your money will grow and the growth will accelerate as you accumulate more and more of it!

Now you know what my #1 regret is!

Now let’s step back and talk about money MAKING.

In Beach Money, I tell a story about someone that desires to go from LA to New York. They choose to drive a moped for the journey. This is a bad vehicle for this journey! It would be a painful and uncomfortable trip! As an option they could drive a car which would be much more comfortable but it would be a very long ride and take a long time to get there! As an alternative they could jump into a high performance Gulfstream jet and be safe and sound in their hotel room in a matter of a few hours! The jet is a much better vehicle for this trip!

I feel so fortunate that while I was still fairly young I began to explore different financial vehicles and educated myself on the benefits and drawbacks of many of them. I have personal experience with a number of them as well. Believe it or not, some are better than others! However every one that I am going to mention is a perfectly legitimate option for creating additional income. I will say up front that I am biased. I prefer network marketing over all the others. I will tell you that up front. But I also come from a place of experience and education. Network marketing is not perfect. But neither are any of the other vehicles I’m about to mention.

Before I start to compare, I want to tell you a story about a huge lesson that I learned about the world of investing. This is a story most of you do not know. This is the culmination of 15 years of reading, learning and going to seminars and then another 20 years of actually investing in Real Estate. Real Estate, just like network marketing is something you must master to make money. I decided while in college that I wanted to become a Real Estate Investor. I started buying Real Estate investment books and audio programs. Over the course of the next 10 years I purchased about $10,000 in programs to learn how to invest in Real Estate BUT I NEVER INVESTED IN A SINGLE PIECE OF REAL ESTATE! I bought my first property in 1996 (with my network marketing income) for $20,000 with a partner and after we bought it we found out it had a huge cracked foundation that was unfixable. I lost my $20,000. My second property I lived in for 4 years I bought it for $150,000 and sold it 4 years later for $75,000. So far I had been in Real Estate for 14 years and lost $95,000. As I continued to grow my network marketing business over many years, I had more and more cash to invest. In 1998, I bought 3 investment homes (I financed them) for a total of $450,000 and had to fire-sale them for $325,000 when I found out I was seriously upside down on them and couldn’t get them to cash-flow with renters in them. So I lost another $125,000 bringing me to a total cash loss of $220,000 + the $10,000 I had invested in education for a total loss of $230,000 in 16 years.

Then I started reading Robert Kiyosaki books. He taught me to buy from the banks at wholesale prices when the market is down and fix them up, hold them and get renters under property management.

By the way, all of this was in the interest of gaining financial freedom!!

So I met some guys in Cleveland (that are doing network marketing by the way!) and have all become close personal friends and they were selling homes that they had acquired from the banks for $3000 each and then fixing them up and selling to investors for about $15,000 to $20,000 each. I started buying homes from them and I paid cash for 25 homes over the next 4 years. My cash flow was good and the property values were going up! I had invested about $500,000 with them. And eventually I had acquired additional homes in Grand Rapids, Milwaukee and the mountains of Arizona. I had 49 units and things were looking really good. But I found out that when you own 49 rentals, about once a week there is a MAJOR issue that the property manager can’t handle. Tough decisions need to be made and some of the decisions cost a lot of money. For example a tree on your property blows over and lands on the neighbors car. Or one of your tenants falls into a sewer on your property at 2am. Or your property goes vacant and the thugs break all the windows and steal the copper plumbing, appliances and fixtures. The list goes on and on. I still own rentals and I love my Real Estate business however when I weight the money and energy that goes into this business compared to network marketing, in my opinion, network marketing has it hands done for reasons I’m about to explain!

What is the point of all of this? Well, you can make big money in Real Estate Investing. There are huge risks and you must invest LOTS money. Learning from your mistakes sometimes means losing LOTS of money. You must master so many things to get good at it. You must partner with the right people and understand that the wrong partners can ruin you.

There are many ways to make money. Some require more risk than others. Some require lots of upfront capital. Most people don’t have the kind of money or resources necessary to succeed at traditional business nor do the have the staying power to lose money for many years before becoming profitable. Most business do not have a residual competent. The mainstream public promotes vehicles that only produce linear income. You will never hear a college professor or the press tout the benefits of residual income.

Stand on a busy street (well not in the street!!) in a commercial district where there are a lot of businesses. What do you see? Think about the people that took the risk to open these businesses. Do you realize that most don’t ever make money? Most of them close their doors within their first 5 years and lose everything. And most got involved because they wanted the freedom to own they own lives. The big joke is that they just bought themselves a prison. Ask or observe anyone that has signed up for this model. They have no freedom. In fact, the more successful they become, the less freedom they have! This is a fact.

People line up to invest $100,000 to $2 million or more to start a traditional business or franchise. Overhead can be $30,000 to $200,000 a month to start which includes leases, legal fees, product purchasing, utilities and payroll. And then they need to figure out how to get people in the door so that can have the sales to pay the $30,000 to $200,000 per month overhead! I am not making these numbers up. This is REAL LIFE! Breaking even is a dream for most entrepreneurs so that they don’t have to have their family and friends (that they borrowed money from to start the business) mad at them for the rest of their lives! And they pray they don’t get a lawsuit or break a government regulation in the first 10 years of business . . . because they know that this will most likely put them out of business!

Are you beginning to see why I love network marketing? You get to start it without taking out massive loans from banks, family and friends. You don’t adopt huge monthly expenses to run your business. You don’t have limits to what you can build. You have a residual component to the business that can pay you years into the future for the work you do today. You don’t have to purchase products each month and there is no capital investment. The risk is so low and the potential upside is so high. You can grow as big as you want to without hiring a single employee.
For the most part, the marketing is word of mouth so you don’t have to invest in expensive marketing campaigns like newspaper advertising, billboards, radio advertising, etc (which can cost a company $3000 to $20,000 A MONTH!)

The parent company handles the product fulfillment, legal, payroll, research and development and even the technology platform.

Again, none of these options are perfect, but when I compare network marketing to a job, an advanced college degree, a franchise opportunity, building a traditional business or real estate investing, I feel network marketing has them all beat hands down. But you need to decide. It’s not for everyone. The way I view it is you are going to have to master something. Why not master something that has relatively low risk, a huge upside potential, residual income and minimal monthly expenses. In any business, marketing is a pre-requisite. Networking is the most valuable skill you can master for any business. Why not make money and master it at the same time.

Then invest 10% of what you make . . .


Jan 9th, 2017


Take your attention off what you are going to get. Focus on others. Focus on sharing the system and opportunity from a place of contribution and giving. Showing the business is about helping others to see how this system and opportunity will benefit THEM. Your income

is a RESULT of helping others get what THEY want. If you are not passionate about your product, you will get discouraged. People that are in
3-5 companies in 10 years are chasing the money. They are not committed to the cause or the product. When one gets committed to the cause, they lose themselves in the success of others. Discouragement is rare. Money is not the goal, it is the result. Your money is a direct manifestation of the VALUE that you create for others.

Focus on your mission and contribution to others and you will remain energized.
Most issues with discouragement happen when we focus on what we want and not on
our mission to serve others. Worrying about how much money you will make off someone places your
attention on you and not others. The energy of attraction happens once you focus on giving
and not getting. People pour into an organization that exudes the energy of giving and contribution.
Serve others with what they want and need and your needs will be taken care of. Fear of presenting
happens when we place attention on ourselves vs on others. Usually when we get shut down it’s because we are thinking about ourselves and not about the difference we can make in the lives of others. An explosion will occur in your business when you are 100% sending out the energy of contribution and giving. Showing the business many times a day happens because you are excited about how you can change the world through a worthy endeavor. Your money and promotions will be the result of your excitement, passion and commitment to others.
Think about it . . . you can only PURSUE one person at a time. But you can attract an unlimited # of people. There are things that repel and things that attract. Be someone that attracts vs someone that repels. Can you imagine a powerful magnet being dragged across a table that has metal shavings on it? What will happen? The shavings will follow the magnet and will be collected by it as it moves across the table. You want to be like the magnet. BUT the magnet needed to show up and it needed to move!

Let’s do a little experiment. If you are near FB go to the Official SendOutCards FB Page and respond with a comment to my post THINGS THAT REPEL . . . I’ll read some of the responses.

Now let’s flip it around. I’m going to post THINGS THAT ATTRACT . . . please respond with some things that you know attracts others and I will read some of those!

I want you to tune in to the ENERGY of attraction. We can’t just sit at home on the couch watching TV and expect good things to come to us. We must put in the work. We must network, send out the texts, fill our calendars with appointments to show the business, show the business and ask. But the energy of attraction sets the stage for big things to come your way.

In your mind I want you to think of someone that has LOTS of people around them and someone that gets so many text messages, emails and phone calls that they barely can keep up. Everyone seems to want a piece of them. Now i want you to think of someone that is all alone . . . someone who has very few friends and not to many people want to be around them . . . .what’s the difference?

Has something to contribute
Is friendly
Is kind
Has positive things and compliments to say about others.
Rarely complains
Looks for ideas that will help others.
Is building something that others want to be part of
Is present with people (generously gives of their time)

THE PERSON (team – there is now team!) IN LOW DEMAND THAT TENDS TO REPEL:
Complains and whines consistently
Gossips about others.
Is needy
Doesn’t come out much
Takes but doesn’t give much
Is inconsistent

We are not talking about mass recruiting or blasting things out to a lot of people all at the same time. And we certainly are not talking about convincing people that what we are doing is a good thing. Sales is not part of the equation. Attraction Marketing is not sales or convincing.

Attraction marketing happens because we are operating within the spirit of giving and the forces of nature are on our side. We let go of the outcome to the extent that their is nothing but a wide open space for people to step into because they are drawn to participate . . . AND NOT because you convinced them. Seeds of growth occur when we follow the principles of adding value, contribution, positive communication and giving without the expectation of what we are going to get in return. One positive act can lead to an avalanche of good when done in the spirit of giving. It doesn’t take much to create that tipping point when a whole bunch of people acting in the spirit of contribution come together for a common cause

I am reminded of the movie, “Pay it Forward”.

When 11-year-old Trevor McKinney begins 7th grade in Las Vegas, Nevada, his social studies teacher Eugene Simonet gives the class an assignment to devise and put into action a plan that will change the world for the better. Trevor’s plan is a charitable program based on the networking of good deeds. He calls his plan “pay it forward”, which means the recipient of a favor does a favor for three others rather than paying the favor back. However, it needs to be a major favor that the recipient cannot complete themselves.
Trevor does a favor for three people, asking each of them to “pay the favor forward” by doing favors for three other people, and so on, along a branching tree of good deeds. His first good deed is to let a homeless man named Jerry live in his garage, and Jerry pays the favor forward by doing car repairs for Trevor’s mother. Trevor’s efforts appear to fail when Jerry relapses into drug addiction, but Jerry pays his debt forward later by talking to a suicidal woman, who is about to jump off a bridge.

Meanwhile, Trevor’s mother Arlene confronts Eugene about Trevor’s project after discovering Jerry in their house. Trevor then selects Eugene as his next “pay it forward” target and tricks Eugene and Arlene into a romantic dinner date. This also appears to fail until Trevor and Arlene argue about her love for Ricky, her alcoholic ex-husband, and she slaps him in a fit of anger. The two adults are brought together again when Trevor runs away from home and Arlene asks Eugene to help her find him..

Trevor’s school assignment marks the beginning of the story’s chronology, but the opening scene in the film shows one of the later favors in the “pay it forward” tree, in which a man gives a car to Los Angeles journalist Chris Chandler. As the film proceeds, Chris traces the chain of favors back to its origin as Trevor’s school project.

Chris finally identifies Trevor as the originator of “pay it forward” and conducts a recorded interview in which Trevor describes his hopes and concerns for the project. Eugene, hearing Trevor’s words, realizes that he and Arlene should be together. As Eugene and Arlene reconcile with an embrace, Trevor notices his friend Adam being bullied by gangster-like children, as he has several times before. He pays it forward to Adam by rushing into the scene and fighting the bullies while Eugene and Arlene rush to stop him. When one of the bullies takes a switchblade out of his pocket, Trevor is stabbed in the abdomen and dies from his injuries. This news is reported on television as well as the fact that the movement is spreading across the country; Arlene and Eugene are soon visited by hundreds of people who have participated in or heard of the “Pay It Forward” movement by gathering in a vigil to pay Trevor their respects.

Eugene and Arlene sit on the couch mourning the death of Trevor while the news station plays in the background that “The Pay It Forward” movement is spreading across the United States and hundreds of people who have participated come out for Trevors Vigil in a line of traffic a mile long snaking up to their home in the neighborhood.

Jan 2nd, 2017


Hi! First of all I want to acknowledge that I am aware of how difficult our first card flurry is. And thank you all for participating in this project. I can’t even imagine the nightmare that family is going through? It’s inconceivable. And if we can make a tiny difference to give them a ray of hope then it will be worth it. We become card angels by letting them know how much we care. I know when I watched the video, I lost it. Not all of the “Card Flurry”s” will be this difficult. Next month we will celebrate a hero . . . someone that deserves acknowledgment for making a big difference in the world.

Also I want to be clear that this is the one time we will send a card each month as a coordinated effort. I’m getting 100 people a day that are registering and we almost have 1000 people. Of course we will continue to send cards to anyone that we feel inspired to send to. We are only sending one “Card Flurry” per month (this month I have over 20 suggestions). So when you get a prompting to send a card . . . send the card! And feel free to ask others to do the same though Facebook. But as far as this project goes, we will be doing one per month as a team.


I want to ask you a question . . . what is it that you would regret not being able to do if you could never do it again.
For example . . . let’s say you have never taken a trip to Europe in your life . . . and one day, the opportunity to for you
to go to Europe was taken away from you. You can never ever take that trip. Would you regret having not ever gone?
Think about what those things are that you would regret having never done if the the opportunity to do them was taken away.
I want to encourage you to put those things on your list of things to do (or at least schedule to do) this year.
Because there will come a day that you will never again be able to do them.


In case you are still refining your list for the new year or never got to it . . .
here’s a simple list of things you can do in the new year to quickly ramp things up:

1. What are the three things you want to accomplish or do in the first quarter of 2017.
Write them down. I recommend dreams vs goals. What are three dreams you would
like to see come true in the first quarter of 2017. It’s okay to right down a couple of goals
too, but goals typically don’t inspire . . . dreams do. And dreams do come true!

2. Launch the quarter by filling your calendar with personal and business activity:
Start by going through your past lists, your friend list on FB and your phone contacts
and sending out a ton of texts. Block a full hour to do nothing but send texts.
Schedule coffee or lunch with people you have lost touch with. Schedule some presentations
and follow ups. Schedule some business meetings with guests with your team members.
Fill your calendar for the next 3 weeks and get excited about your what you can create by connecting with the people
in your business and in your life!

3. Commit to sending out at least one MEANINGFUL card each day. And gifts are great too.
If you are lost as to who to send to, just go on Facebook and find something to celebrate in someone
else’s life OR look for someone who needs a lift.

4. Clean up a mess – Messes tend to get in the way of personal and business growth.
We all have them. Some examples are, a relationship that is always in crisis, a messy home or car
or a friendship that has gone south because of a breakdown in communication. Commit to cleaning up
a mess. It may mean moving on from a bad relationship, sending a card to an old friend that you had a falling out with
or simply taking an afternoon and just throwing or giving away a whole bunch of stuff that is cluttering up your life!

5. Schedule your next 3 events! This is a big one and a very important one! Most people are living paycheck to paycheck
and not thinking much past next weekend. Entrepreneurs have vision and must plan things out. Successful company leaders
plan years into the future and you must do the same for your business. At the very least, commit to your next 3 events
by putting them on the calendar. Use these as impending opportunities to grow your team. Invite people to go with you and get commitments
in advance from others to participate in their future growth. Las Vegas and Atlanta have just been added but not posted yet. Vegas in on Feb 11th and Atlanta is on Jun 10th. When you put it on your calendar it changes everything. Begin to commit IN ADVANCE to the essential business
building events. That’s what Leaders do.

6. Choose to engage – Become an active leader on the SendOutCards team. Begin to see yourself as a leader and do what leaders do.
Become very active in the SendOutCards Official FB Group AND at events . . . contribute things that will help others. Be an example of success to others. Teach and help and be VISIBLE not invisible.

7. Give more than you take – In Og Mandino’s book, “The Choice” Og talks about drawing a circle round yourself . . . and each time you reach outside of that circle, strive to give vs to take. Abundant blessings will flow to you.

8. Master the presentation – Do this by practicing on REAL POTENTIAL DISTRIBUTORS. Become masterful at showing the business and dancing with the situational obstacles that present themselves. This is where your growth and opportunity lie.

Dec 12th, 2016


As you our laying out your plans for the new year, consider this – Sometimes a simple plan that you do is way more effective than a complicated one that you don’t. I learned many years ago that when I had a short list of things to accomplish, I was much more likely to get them done than if the list was long. I also learned that there are big things that make a little difference and there are little things that make a big difference. Sometimes the little things become the big things!

Let’s dig a little deeper. You know you want to get healthier and feel better. There are many directions you could go with this. You could start a daily one hour work-out routine. You could hire a trainer or a fitness coach. You could throw away everything bad for you in your kitchen and restock only with healthy stuff. You could subscribe to a health blog that you saw. You could start lifting weights, doing yoga and running. So many options! So you lay out an elaborate plan for yourself . . . and predictably, 3 weeks later, you are back to your old ways! I have a suggestions. Think of just ONE THING that you could do that would make a profound difference in your next 12 months. Just one. Not a plan . . . just a thing you could do.
For example, what would happen if you focused on just NO REFINED SUGAR. What would be the impact on your life? You would lose weight and start feeling immeasurably better. You probably would start exercising not because you have it on your list but because you just want to.

Or maybe your ONE THING is to apply the 5 second rule that _____________ taught at Recruiting Mastery when waking up in the morning. That one thing will change everything about your life! Instead of rolling over, hit the alarm and start your day! Every day. You will feel so much better . . . your days will go better. You will be more productive. You’ll be happier. You’ll be more fulfilled. Not even so much because your day is longer and you’ll get more done but because you actually did what you said you were going to do . . . every day! Your life works better when you do what you say you are going to do!

You know that reading good personal development is the most promising hope for a success in business. And you do it when you can squeeze it in. Let’s say you decide that this is the ONE THING you are going to commit to in the New Year. No matter what, you will read 30 minutes a day or 3 pages from a good personal development book. Read something that you don’t already know so that you are not just nodding your heading in agreement but you are actually stretching. Try and create a routine and do it at the same time every day. Also decide how you plan to consume it . . . books on tape, kindle, physical book? Make it your new habit!

This next one is probably the toughest yet the most profound thing you can do that will have an unimaginable positive impact on your life. It’s so simple yet so difficult because it is fiercely addicting. And it causes hopeless decay in your life and in your brain. It sucks your energy and causes anxiety and stress. It’s distracting and all-consuming. And the more you consume the more you need. When you do this to yourself, you sleep restlessly so your days are less productive and it ravenously steals away your time, hour after hour, day after day and month after month. It’s so simple yet profoundly freeing . . . turn off the news. And as difficult as it is, when you see it pop up on your social media, scroll through it. 90% of it is fake anyway. There is no redeeming value in watching CNN or Fox. Nothing good comes from it. I’m speaking from experience because this past year, I got sucked in. I started listening in my car to Sirrius CNN and Fox during the election coverage . . . I devoured it each time I was driving somewhere. I found myself transform into a negative thinking, paranoid person. I worked less. I had anxiety in my heart and found myself waking up stressed out. Some of you know EXACTLY what I’m talking about. I’ve heard people say . . . “I can’t wait til the election is over with so I can get back to my life!” Well guess what?! The election is over with and many of you are not back to your life! Because now it’s TRUMP CABINET MEMBERS, REPEAL AND REPLACE, THIS BOMB GOING OFF HERE AND THIS BOMB GOING OFF THERE AND WILL THERE BE A WALL . . . ETC, ETC, ETC! For some of you, just me talking about it makes you want to consume more . . . like a drug! How is this helping you live your dream?! It’s not. You need to turn it off and start focusing on YOUR LIFE. Do things that will make a difference in the world. Stop consuming this propaganda! I made a conscious decision to TURN IT OFF! And I noticed within about 3 days, I started feeling 1000% better. My stress subsided. I became infinitely more productive and I was happier. This one little decision . . . this ONE THING can change your life.

Maybe your one thing this year is . . . put one SendOutCards App on someone’s phone every day. That’s your commitment to yourself and your future. And if for some reason you miss a day, you make it up by doing 2 the next day. You share the app and walk someone through sending a card. Do you think your life will change dramatically if you just did this? In ways you can’t even imagine. Your life will explode with opportunity and growth!
One little decision that will make a huge impact on your year.

Let’s say you know you are just not putting in the time. You aren’t working enough. You know that if you focused 100% of your energy on just working your business more often than that would make all the difference. So your one thing could become . . . work the business consistently 2 hours a day for the next 90 days . . . no matter what. EVEN when you don’t feel like it. This one thing will transform everything about your life. Again, you’ll see so many new opportunities for growth line up in your life your head will be spinning! When I ask someone who is frustrated with the business how many productive hours they worked in the past week the answer I get is usually two. If they tell me ten, I ask them how many times they have shown the business in the past week. And the answer I get is usually 1 or 2 which means they didn’t really put in 10 productive hours! Your business will not grow unless you do the work!

Here’s an idea that could help some of you. For some of you, you don’t even realize it but your environment is working against you. Maybe you are a mom and you have young kids . . . and your environment is chaotic and not so conducive to being productive. Some people can easily work on the run and environment doesn’t really effect their productivity. I relish in the fact that I can work from anywhere! That’s why I love our business so much! Others need to have a comfortable space that is theirs for working. If you need to create your personal space for being productive, take a day or two and do that. You may need to set up a separate bedroom or corner to be your “office” and to put you into business mode. Design it in a way that puts you in the right frame of mind. You may like to work from cushions on the floor or may need a more traditional desk setup. Be careful of getting caught in the trap of using this reason to not work. In other words, don’t wait for things to be perfect before you can go to work. And for heaven’s sake, don’t stop working because all of a sudden you feel like you need a space!

My goal board is ridiculously simple . . . I write down 3 things that I want to accomplish in the next 90 days. Just 3.
And these are simple things that I know will make a massive difference in my life and in my business. I know its tempting to write down more than three but just start with the 3 things that you think will make the biggest impact in the next 90 days. By the way, I have the 3 things on a board displayed in my closet! Why? Because I know 100% for sure that I will view them first thing in the morning. They change about every 90 days. It’s a GREAT PLACE to display your goals. And my goals are short and to the point.

1. Yoga or weights today (Do something!)

2. Demo the App today

3. Dream build with someone in the helicopter each week.

Now obviously my daily list of things to do is quite long and many of the activities are outside of the scope of these three things, BUT each day I FOCUS on these three things because it is the first thing that I see at the start of my day!

Your life will transform as you focus on the three things that are important to you for the next 90 days.

Here are some areas to draw from:

A. Health
B. Business
C. Spiritual
D. Personal Relationships

I’ll give you a bunch of TRANSFORMATIVE ideas now. This technique is so simple
yet so profound. Any one of these things will set your life on a new trajectory that
will bring increased productivity, happiness and emotional and physical health

1. Be fully present with each of my kids for 30 min a day
2. Stretch every day
3. No white food (Sugar, Bread, Pasta)
4. Send Out 3 encouraging cards a day
5. Send Out 3 gratitude cards a day
6. No smoking
7. Meet 3 new people per day (every day!)
8. Turn off the TV
9. Check emails once a week
10. Read 30 minutes a day
11. Unclutter (10 minutes a day)
12. Take one 3 day vacation per month with the most important
person in my life.
13. Fill my calendar
14. Appreciate everyone that has made a positive difference in my life
15. Learn something every day
16. Learn the presentation
17. Fall in love with planting money trees.
18. Do the impossible
Don’t try and do all of this. Pick 3 for the next 90 days. Just 3. FOCUS on the three and then pick 3 more.

So what is the ONE THING? The one thing is to do this one thing. Do this simple exercise. If it’s true you
get what you focus on, then I suggest focusing on a few very simple and easy to remember things that
can make a profound difference for you and those around you!

Your life will be better. You’ll be happier, less stressed and way more efficient. And if you are so inclined, post your three things for the next 90 days on Facebook!

Nov 28th, 2016


We can’t make people send cards . . . but we certainly can help them with some ideas for their cards!
Cards are designed to lift people up and inspire . . . not to “sell”. Think about it . . . when we put a sales pitch on FB virtually no one “likes” it (people don’t like sales pitches!) This is why promoting in your cards should not be done too often. I will periodically promote SendOutCards features and new developments or “vision” in the cards I send . . . but mostly the cards I send are designed to tell inspirational stories, lift people up or express a sentiment. When we put something inspirational on FB LOTS of people “like” it. That means the like stories and personal sentiments that touch the heart. This is what we need to focus on mostly in the cards we send.

I spoke with a gentleman yesterday that had signed up 2 weeks ago and I asked him how many cards he had sent out. He told me ONE. He sent a thank you card to a client. I think that’s really great, but one card in 2 weeks won’t break any records! Let’s explore ideas for sending holiday cards and how to get things rolling. It’s time to build up some MOMENTUM during the holidays. We are the kindness company. Let’s show it.

It’s that time . . . if you are behind the curve, no worries! You are still good. This doesn’t have to take a ton of time. But most importantly,
get contacts into your contact manager. Private message people (I don’t recommend putting it on your wall) like crazy from your FB Friend list
or text them from your phone . . . and just start entering people in if you haven’t done this already. It will take you 20 seconds to enter each person in. I enter 2-3 every day. I’ve entered 4300 in the past 12 years . . . all myself!

If you want to set up groups, put your arrow on MAIN MENU and click on GROUPS. Then you can name a few groups that you know you will use. For example, FAMILY, CLOSE FRIENDS, CHURCH, ETC. Once the groups are named, when you enter a contact, the groups that you named will be listed below and you can put a check mark by the one or ones they belong in.

Now it’s time to create your holiday card campaign . . . click on CAMPAIGN MANAGER under MAIN MENU and then NAME YOUR CAMPAIGN. Let’s explore some ideas for your card. Some will take longer to create than others but keep in mind you are sending to a lot of people at once so it is worth taking some time to create it.

1. USE A CARD FROM THE SENDOUTCARDS CARD CATALOG UNDER HOLIDAYS AND JUST ADD A PERSONAL MESSAGE (This is my least favorite idea because it doesn’t really fully utilize the features of the site.)

2. STEAL AN IDEA FROM SENDCERE – Try going to www.sendcere.com and log in with your SendOutCards USER ID and PASSWORD. There are a ton of great ideas here. Try different search parameters . . . Christmas, Holiday, Snow, Joy, Cheer, etc. See what comes up! You can steal any of these cards or just use them as ideas. If you want to grab a card to use and edit, simply click the little greeting card icon under the card and then once it is in your editor, you can click on “Save as Picture Plus Card” Then when you are creating your campaign card you will find it in the card catalog under MY CARDS. You can edit it there.

3. USE A CARD FROM THE HOLIDAY SIGNATURE SERIES – I’m pretty sure this is what I’m doing this year. It’s on higher quality paper (costs 5 points per card). Upload a photo . . . modify the message and you are good to go! If you don’t have it but you have purchased the $395 bundle in the past, you can upgrade for $49 by calling customer support. 🙂

4. GET CREATIVE! Here’s a list of examples that others have used in the past:

a. USE A TEMPLATE – There are many photo templates under the TEMPLATES tab in your card editor. You can even put them
inside the card. Then add your photos to them.

b. CREATE A COLLAGE – You can upload up to 40 photos at a time (although I limit to 10 at a time) and then you can just drag,
drop and resize. Feel free to overlay photos. One side of the card can be a collage of your year in photos and the other side can
have a holiday message.

c. GOOGLE HOLIDAY MESSAGES AND QUOTES: There are thousands on the internet that you can steal and modify.

d. STORY CARD: I have received many cards in the past that have each family member featured along with a short
year in summary . . . an update on each family member. This seems to work best if the cards are going to people you know

e. A HOLIDAY STORY – If you have a holiday story that is inspirational, that can add a nice touch to the card. A story of giving or
a something that touches the heart.

f. A PHOTO CARD – Don’t feel like you have to come up with something brilliant to say. Sometimes photos are all you need in a
card. If you have the budget, do a 3 panel card and load it up with photos of your year in summary . . . trips, graduations,
achievements, family gatherings, etc

(You’ll need to work fast!)


I. GET IDEAS FROM THE INTERNET – A quick search will give you many ideas and examples. Use it!

Most importantly, set the date and time you plan to hit the SEND button on your Holiday Card . . . focus on working up to that date.

There are thousands of people STRESSING ABOUT HOW THEY ARE GOING TO GET THEIR CARDS OUT THIS YEAR! Make sure that you mention SOC as an option for them. It can save them time and money. The $399 HOLIDAY CARD SIGNATURE SERIES IS PLUG AND PLAY! Includes 100 2 panel cards and 100 stamps. It also gives them perks like the Custom Brand Manager and a signature!

“According to the Greeting Card Association, Americans purchase approximately 6.5 billion greeting cards each year, with 1.6 billion of them purchased during the holiday season. Women are the leading consumers in this segment, making 80% of the greeting card purchases annually. With 7 out of 10 card buyers considering greeting cards to be essential to them, the overall sales of greeting cards is estimated at between $7 and $8 billion annually.
What about businesses and holiday greeting cards? Well, 65% of small businesses plan to send cards this holiday season. 53% of those cards will go to customers/clients, 25% of them will go to employees and 22% of them will go to vendors*. Historically, the businesses that send the most paper greeting cards are in the automotive and insurance industries.
Compare the 65% of stores that send out holiday cards to the 73% of small business customers who look forward to receiving holiday greetings from the companies they patronize. There is an expectation that may or may not be met. YOU are in the greeting card business! According to these stats – businesses need YOU to meet their customer and client expectations!
What does this mean for your SendOutCards business? Your best move right now is to contact the businesses in your area and ask them whether or not they’ve sent their holiday cards. If they haven’t, share these stats with them and offer to help. Offer to import their contacts and set up their holiday campaign – either with the new Holiday Signature Series or one of our other Bundles. The importance of timing cannot be overstated. NOW is the time people are looking for a solution to their holiday stress. Help them solve their problems and you’ll have a loyal customer for life.
*SOURCE: American Greeting Card Association and 99 Designs Small Business Study”

Nov 21, 2016


I have gotten REALLY good at meeting my goals and making my dreams come true in the past years.
Here are a few of the things I have accomplished:

1. Published Beach Money and made it best-seller
2. Learned to fly helicopters and become a licensed helicopter pilot
3. Speak on stages worldwide as a top industry professional
4. Travel the world, fly first class and stay in the nicest hotels.
5. Give more away each year in charity than I used to make a year at my last job
6. Walk the beaches of the world and host parties for friends in exotic destinations
7. Assist others on their journey to achieve their dreams (Dream Broker)
8. AND, I’m on the list to become one of the first civilian astronauts in the history of the world

There is a formula but before we go there, I want to clear up some misconceptions that exist around goals and dreams.


1. MYTH: You have to believe that you can do it . . . at some point you must believe that your dreams can come true otherwise you will give up. But I do believe that you can write them before you believe them. Most of my life today I could not believe when I dreamt it up. In fact, if you had told me at the age of 30 that this would be my life, I would have laughed at you. Seriously. When I write things down I typically question whether it is really possible. I also know that most of our modern world would have seemed inconceivable 30 years ago.

2. MYTH: Trying harder will help you get there quicker . . . NO! Trying harder has little to do with achieving a dream and will definitely not get you there quicker. Achieving your dream has more to do with keeping it within your range of vision and then LISTENING FOR and ACTION ON the opportunities all around you that can get you there. Meeting the right people. Building the right team. Finding all the things that won’t get you there!

3. MYTH: Your plan will get you there . . . NOPE! Your plan is a start. Timelines change. Most of the time, your plan gets scrapped multiple times before you achieve the desired result. If you were to ask Kody Bateman how many “plans” have been devised to take SendOutCards to a billion $$ company what do you think
he would tell you? My guess would be 200 or more. The culture hasn’t changed. The goals haven’t changed. But the PLANS have changed many times. Your plan will change many many times on your journey. Most likely, your dreams won’t happen the way you planned them out. Don’t get married to your pathway to the stars.
In fact, if you plans aren’t changing almost every quarter, then you are not doing enough. You won’t know if your plan is a good one to help you get to your dreams unless you are acting on it daily for a number of months. This is why failure is such an important part of the process.

4. MYTH: Your dreams will eventually happen as long as you make progress each week – Probably not! Your dreams will transpire RAPIDLY once you tap into the exact combination of skills, timing and the right network of people. Its typically NOT a gradual progression. It may seem as if you are making no progress at all until everything comes together. It’s almost like the perfect storm. Once you tap into a plan that works well (which could take a while), then you will see a rapid meteoric rise in success.

5. MYTH: If you want it bad enough you can have any dream you desire! Not true! WANTING SOMETHING DOES NOT ENTITLE YOU TO IT! You must hold the vision and do the work until you DESERVE it! Deserving comes through paying the price. Learning, Preparation, Practice, Networking . . .

You will overestimate what you can do in a year and underestimate what you can do in five years. Most people have a pretty short attention span and when they don’t see the results they expected in a year or less, they give up. Giving up does not lead to the fulfillment of your dreams. Ever. As long as you don’t give up on your dreams and continue to strive for progress towards them each week, you will look back in a year in awe of your results.
But not because you gradually got there. It’s because at some moment everything changed. You began to view things differently. You aligned with the right person at exactly the right time. You saw a pathway that you hadn’t considered before and BOOM! Everything changes! Again, don’t expect your dreams to happen as you planned. They rarely do. You must set your intention first and stay true to it. In other words, don’t waiver from your resolve to
get to where you want to go. You must put energy behind it. Your network is a key component to achieving your dreams.


1. Write down your dream (What do you want?)

2. Schedule it (The first step, then the second and the third, etc)

3. Trust the process (Find others that have done it before you and follow their lead)

4. See the job through (Don’t stop until it’s done!)
Richard Branson has billions of dollars, hundreds of thousands of man hours and 15 years invested in the Virgin Galactic Space program before he ever takes in any revenue.

Alibaba.com – The largest company in the world lost money for 10 years before it made a profit.

You will get discouraged over and over again. It’s built into the plan. Your tests are how much discouragement you can take before you make it. This is God’s way of determining whether you are ready to handle the responsibility that comes with success. You will be tested to see if you are worthy of success in the business. In fact,
you may get tested at a level that is hard to comprehend . . . you’ll question whether it is even worth it. This is why most don’t make it. You deserve your dreams if you hold the vision and do the legwork. You don’t deserve them if you don’t continue to hold the vision and do the legwork. Wanting and deserving are two completely different things. Wanting will not get your your dreams.

You will also experience fear. The fear will seem very real and in some cases even paralyzing. You will doubt yourself and wonder if its worth it. You will come up with rational reasons to quit. Sometimes you’ll need to regroup and mentally start over. Sometimes you’ll need to step away from it and take a short break . . . but don’t quit. There are those that achieve their dreams and those that don’t. And everyone experiences the same emotions. The ones that don’t quit and bounce back quickly go on to see their dreams come true. And then there are those that harbor in the past. They are jaded and they can’t let go. Your future is out in front of you and not in the past! You will always fail looking back. I have friends that are struggling that can’t let go of the past. They are still blaming people for decisions that were made 20 years ago for where they are today. You must let go of the past to embrace the future.
1. Published Beach Money and made it best-seller (It didn’t happen gradually . . . it happened RAPIDLY once the pieces were in place)
2. Learned to fly helicopters and become a licensed helicopter pilot (Paralyzing fear, trusted the process, threw the plans out the window!)
3. Speak on stages worldwide as a top industry professional (Didn’t even know where to start! Paralyzing fear, wouldn’t have ever believed it!)
4. Travel the world, fly first class and stay in the nicest hotels.
5. Give more away each year in charity than I used to make a year at my last job
6. Walk the beaches of the world and host parties for friends in exotic destinations
7. Assist others on their journey to achieve their dreams (Dream Broker)
8. AND, I’m on the list to become one of the first civilian astronauts in the history of the world (not believable, couldn’t have planned it!)

A goal is something you want to DO or GET DONE by a particular date. And goals can lead you to your dreams. For example:

1. I have a goal to go to the Virgin Islands on Oct 22nd. Put it on the calendar, make your plans and go.
2. I have a goal to raise $10,000 for the food drive by the end of the year. Lay out your plans, get to work and make it happen.
3. I have a goal to have the garage cleaned out by the end of the month. Put it on your calendar and do the work.
4. I have a goal to speak at one Real Estate Office per month for the next 12 months. Schedule it and make it happen.
5. I have a goal to write one chapter per week until my book is done.

Goals can help to take you to your dreams. You do your goals and you live your dreams.

Nov 14th,  2016


#1 – Have a plan . . . grab your calendar and begin to get things scheduled out. Just by having a plan it can take the edge off the stress.
#2 – Check out the HOLIDAY CHECKLIST in the RESOURCE CENTER – It’s at the very top.
#3 – Clean up your list. Text and email friends, family and business associates for their MAILING ADDRESSES. Do this NOW. Don’t wait. There were marriages, divorces and some people moved (Discuss my first year and subsequent years) Also, make a short list of those you want to send GIFTS to this year. Be Santa 🙂

#4 – If you don’t know how to CREATE AND SEND A CAMPAIGN, watch the tutorial NOW. Again, don’t wait. Figure it out so that you are ready.

#5 – Make a list of customers you want to train to send their campaigns and get them on your calendar right away. Some will spend $200-$2000 on cards and gifts if they know how to do it.
You’ll get 20% so it’s worth your time! If they send out $1000 worth of cards and gifts, you make $200! Want some extra holiday cash? TRAIN YOUR CUSTOMERS!

#6 – Make a list of 20 people that don’t use SendOutCards and just ask them (in person or by text) if they know about SendOutCards Holiday Signature Series. If they don’t, share the app with them, demo it and tell them how they can send out their cards this year.

#7 – Take LOTS of Photos (It’s family time!)

#8 – DECIDE how many new bundles you want to sell between now and the end of 2016. Finish strong. How many will be distributors? Set a goal and get that much closer to our trip to Cancun!

#9 – Enter in to the holidays with a spirit of giving and not a spirit of getting. Who else can you love and appreciate this year? Stop hunting people and instead begin enjoying people.

#10 – Meet more people and be inquisitive. There is a direct correlation between the # of people one knows and the success of their business. I have found that when I shift my energy from selling to relating, I do much better. Ask questions and really listen. Learn as much about the person you have just met as possible by asking great questions. Figure out a way to “stay in touch” by getting an email address, business card or putting them into your phone.

#11 – Figure out your holiday budget this year . . . what will you spend on cards and gifts? Plan accordingly. Are you sending out gifts? 2 panel cards? 3 panel cards? Don’t wait til the last minute. Figure this out now so you can plan things out. It’s much less stressful. Be prepared to go a little over budget . . . we always do. Remember, you get back what you send out! Don’t be a scrooge!

#12 – Schedule your campaign. Pick an exact date. Are you sending a Christmas Card? Generic Holiday Card? New Years Card? Get it on the calendar! When are you going to hit the send button on your campaign?

#13 – Your BEST distributors will come in during the busiest holiday time so continue to build your business. through the holidays People that are committed to finding a business to launch into the new year are committed like no others. We double in size between Oct and Dec. Closing your doors for business is a big mistake that will cost you dearly. Do you see toy stores closing up in Nov and Dec? Of course not! This is the season that they clean up not close up! This applies to you too!

#14 – Be the organizer . . . leaders put things together. The holidays can be a lonely time for many people. Use the holidays as a reason to get people together to celebrate each other. Getting people together is the most powerful accelerator of growth in your business. Host a holiday party for your team, guests and your customers. Make it a potluck if you are on a budget. This is great way to get people in the spirit and engage people in the spirit of the holidays

#15 – Schedule a late Nov- early Dec Holiday Card sending training for your customers. Many of you are already doing this. Even if it is just 5 people, start where you are.

#16 – Check out SENDCERE.COM for ideas. Log in with your SOC USERID AND PASSWORD and then you can type in any search term on the upper left.

#17 – Schedule at least one opportunity to donate your time to people in need . . . volunteer at a homeless shelter or visit an home for the elderly. There are many lonely hearts out there and the holidays are the toughest time when they are missing their families the most.

#18 – At least once a day, pray, meditate, do yoga or take a walk in nature. Your holidays will be much better . . . and just like your cards, schedule it. I will be doing at least 2 of these each day.

#19 – If you are still watching TV, consider turning it off. Watching politics and the news creates about 80% of the holiday stress and anxiety you are feeling. Replace it with sending cards, demo’ing the app and being with your friends and family.
You’ll feel better, your stress will go down and your business will thrive.

#20 – Integrate these 19 things into your life over the holidays and your holidays will be less stressful, way more enjoyable and very productive. You will be really happy.

Nov 7th, 2016


(you can copy and paste this into a document and then print it. Use it as a checklist if you need to. If, you do not have an active sponsor or no one trained you on these things, everything on this list is easy to do on your own. In fact, most people that have done significant things in the business, figure most of the stuff out on their own.)

1. Make sure app is loaded on their phone and that they can send a card from it with a picture.

2. Make sure they know where the share button is and how to share the app

3. Give them the two-step texting script

4. Tell them where thecoolbuzz is and suggest they listen to the last five calls and take notes.

5. Show them how to get their handwriting into the system

6. Coach them through setting up their custom brand.

7. Show them where the tutorials are.

8. Direct them to the resource center so they know where to go to get their questions answered.

9. Make sure they are subscribed to the official SendOutCards Facebook group

10. Encourage them to be on the Monday night leadership call and training call.

11. Coach them to send out 20 texts in 20 minutes and then schedule times with you to do three-way calls with the people that say yes.

Oct 25th, 2016


Yesterday I was at Topsail Beach with my friends Russell and Ulli Johnson and their kids. Their son, Klaus is 5 years old and he had a nerf football that he LOVES as we were walking off the sand and onto a pier, the football slipped out of his hands and over a rail and into a thicket. There was no access to that part of the beach under the pier and to say we had a crisis was an understatement. This is where the WORKAROUND came in. Russ (his Dad) consoled his son and we started to brainstorm. First stop, the beach store. There were no nerf footballs there. Walmart . . . they were out of them. Dick’s Sporting Goods didn’t have the one they were looking for. So when we got home, Russ ordered the one they were looking for on Amazon Prime. Expects it to arrive on Tuesday. Problem solved.

As I was walking through the city of New York with my friend Jichelle the other night, we saw a homeless man with a sign that said, “Give me $1 and I will not vote for Donald Trump!” Well, this was a creative solution to a big problem for this guy. He needed money and he came up with the WORKAROUND.
He wasn’t getting enough of it so he figured out a workaround that might get him more money. As I watched this guy with his sign, it occurred to me that life is just one big ongoing workaround! If this same guy came to the end of the day and he was hungry with no money, he would figure out how to get food. Again, the workaround in action.

This morning Russell dropped me off at the Wilmington, NC airport and my flight was 30 minutes late. My connection was in another terminal and I only had 10 minutes to make my flight. Fortunately I made it but in knowing the situation I had myself up against, I was planning my workaround before we even landed. Do I get a substitute for this call if I’m in flight at the time of it on a later rescheduled flight? Do I plan to spend the night in Charlotte? Who do I know in Charlotte that I might be able to pop in on since I’m going to be there? What do I have tomorrow morning that i might need to reschedule if I miss my flight? So although it turned out that I didn’t need to deploy a workaround, I had started to think about it just in case!

The other night after dinner we walked out to my friends old Bronco and the starter wouldn’t shut off. So that car starter continued to “start” the car even though it had already started until the battery completely died. We were 12 miles from their home with no car to get us home to their baby sitter. This is where the workaround came in. We used the Uber App and ordered a car to pick us up. Then my friend needed to come up with a workaround to get his car to a shop and get it fixed! That wasn’t in the plan!

Your daughter is getting married and you order a beautiful cake that cost you hundreds of dollars. The cake is on the way to the wedding reception hall and the car that is transporting it swerves to avoid an accident and the cake tips over and is destroyed. After almost having a heart attack and then losing your temper, your brain kicks into to overdrive to come up with the workaround!

Your credit cards are maxed out. Your income is less than your current bills. You are in a two income family and one of you loses his job. This is not good. After stressing out, crying, punching a wall, wondering how you are going to survive this mess you are in, you start working on your workaround.

You finally pick up your first rental home. You are so excited because you know this is the first step to getting rich and it has a positive cash flow. You find a renter that will pay $1200 a month with a 2 year lease. Your mortgage payment and expenses are $900 a month so you have a $300 a month positive cash flow with is $3600 a year. On the second month, a strong storm blows over a tree that is on your property and it lands on the neighbors home. Your insurance doesn’t cover it and the bill is $8000 for the repairs. Ugh. Time to come up with a workaround.

You own a chiropractic office on the Gulf Coast and you just get word that a category 4 hurricane is on its way. The workaround starts now. Board up the windows at the office and the home. Stock up on food and water. Make sure the generator works. Make sure you have plenty of food. Take everything that weights less than 200 lbs inside so it doesn’t blow away. Figure out a plan to evacuate if necessary. Just lots and lots of workarounds. Oh . . . and you won’t have any income for the next 30-60 days so you want to make sure you have enough money to keep the bills paid. The rent and mortgage payments don’t stop even though you have to!

You have a job that requires lifting and driving some equipment around. One morning you wake up and your back goes out. You can’t move. After about 30 minutes of panic, you have to let your boss know. With much uncertainty not knowing how long you will be out of commission, you must come up with some workarounds to make sure you don’t lose your job, can pay the bills and get medical treatment.

It just seems to be one workaround after another. In fact, as human beings we have gotten pretty darn good at the workaround. We navigate through life going from one workaround to another. We seem to always figure things out. We are the most resourceful creature on the planet!

I recently heard a story about someone that works in the sewers in the city and saw a rat with one of those food tins. The rat was scooting the food tin along in front of him and collecting food in it as he went along. Even the rats come up with workarounds!


Flashing back to my walks through New York City and remembering all the thousands of businesses in every direction, it occurred to me that each one came with its own set of workarounds. Running out of money. Permits that were denied. Late deliveries of product. Employees that quit. Construction in front of the building limiting access. A lawsuit. Slow sales. Competition opens up across the street. Perishables. Smells coming from the sewers. A water leak . . . all requiring workarounds if they are to survive.

In fact it occurs to me like a big game. We create these things to entertain ourselves, make our lives easier and build some significance. There are rules and laws that need to be followed. There are guidelines and philosophies that can help to keep us on track. We need to be profitable to survive and grow.

And that brings me to the topic of you and your business . . .

You must get masterful at the workaround if you want to succeed in our business or any business. And it is no different than life. For some reason,
when someone signs up for a network marketing opportunity they think it will be smooth sailing and lots of times, in the first few weeks, when things don’t go perfectly rather than deploying a workaround like they would with any other part of their life, they quit. This strategy doesn’t work if you want to succeed.
You will have setbacks many times that will require the workaround. I have deployed literally THOUSANDS of workarounds since I have been with this company.

Your mindset is most important. You must know that workarounds are part of the game. You will need to intervene over and over again to make things work. Sometimes things go south and they don’t work. Stopping is not a workaround!

When someone has a heart attack due to a blockage in an artery, if it doesn’t kill them the surgeon performs a bypass. It’s a workaround that saves the patients life and in most cases extends that persons life for many more years.

There will be times that your technology will not work. There might be a national internet outage. Your network may be flakey. The phone that your potential customer or distributor is working on may be old and obsolete. The company may be installing an update. It just might be one of those days. But just like in life, deploy a workaround. Do the best you can. Figure it out. Sometimes you’ll need to change course and do things in a different order. Sometimes you’ll need to reschedule a meeting. Sometimes you’ll need to apologize for something that wasn’t your fault. Just like life . . . it’s part of the workaround.

Stay positive. Be resourceful. Take responsibility. Keep your sense of humor. It’s a game. Roll with it. There is no one in the world that can tell you what to do in every situation. And even if we could, you wouldn’t remember our answer when you needed it. This is something that you will access from the part of your brain that comes to your aid when you are broken down on the freeway. When I say “figure it out!” I’m not being mean or disrespectful. I’m telling you what you will need to do to be successful in your business. You will need to be able to figure it out. If I’m in trouble while flying the helicopter, my instructor won’t be there to help me. I’ll need to figure it out. You must do exactly the same with your business. Sometimes your answers won’t come easily. Sometimes you’ll need to stretch and grow. Sometimes you’ll have to make tough decisions.

There are people in our business (and you know their names) that have chosen to step into their greatness and take responsibility. They have the capability to ask for help when they need it however they also have decided that they have EVERYTHING they need right now to build the business. They don’t depend on others to solve their problems.
They know that they will be deploying LOTS of workarounds on their journey.

So although you might be looking for specific answers to specific questions that come up, most of the time, the things that make the biggest difference require a workaround that can’t be found in an answer. The answer can be found in the mindset of “I know that I have everything I need to navigate this challenge”. And then asking yourself the question, “What do I need to learn to make this work the way I want it to . . . where is the viable workaround that makes the most sense.“

When you are stuck think “WORKAROUND” and ask, “What is the workaround here?”

Keep in mind that even the company on a daily basis must come up with workarounds to keep things moving forward . . . we launch a product that doesn’t sell – time for a workaround! A new feature that we added has a glitch – need a workaround, etc.

AND . . . MOST IMPORTANTLY – Workarounds are part of the plan. Just like life. It’s not avoidable and when you come up against things that require a workaround, instead of thinking that something is wrong, just know that workarounds are the GPS of the business. You have probably heard that an airplane is off course of 98% of the time and the navigational system and the pilot are constantly correcting its course to keep it on track. This is what workarounds do for you. They keep you on track. Problems are built in . Adjustments must happen constantly. A workaround is the gift you are given as a problem solving and resourceful human being.

Oct 17th, 2016


This is one of my favorite topics to train on and also is one of the most high powered strategies for building a successful network marketing income. Its invisible to most people who have never been involved in this type of business yet is the key to unlocking significant growth in the business. It’s the ultimate “leverage” tool.

Although we will be discussing mechanics here, remember that the most important aspect of all of this is your ability to connect with the people both inside and outside of your organization. None of this is effective if you don’t have a good relationship with the people you are working with.

Even the best recruiters on the planet typically won’t have much of a long term residual income if they haven’t unlocked their ability to tap-root in their organization. Tap-rooting secures your income and makes it long lasting. True organizational residual income comes from having a “deep” business that adds new distributors and customers each month.

A networking marketing business rides on effective leadership and leaders usually emerge from down in depth. Most of the time, you won’t personally bring in your top leaders. They tend to emerge on your 3rd, 4th or 5th levels and they are almost always brought in by someone else in your organization.

So the discussion we are about to have is about how to tap into the hidden networks of the people in your organization that can lead you to our next layer of leadership.

Leave nothing to chance. In other words, don’t wait around for someone to do something under you. You are a catalyst for the future growth of your business, and the sooner you can get into the networks of those in your organization on any level, the sooner you will have a rockin’ and fast growing business.

We talk a lot about sponsoring and you must sponsor and go wide before you can go deep. However, unless you are counting on luck to build your business, you must learn to “chase the legs” in your business. You’ll rapidly gain experience in your business building and as you build out your network, the fibers and connections between people will become stronger and more active.

I’m going to share a story of my first real experience tap-rooting in network marketing and how it grew my first monster leg (12,000 distributors and 40,000 customers). Then I will give you some of the mechanics behind it so you can apply it to your business.

I had never built a successful network marketing organization in my 11 years in the profession. In fact I had not signed up one single distributor. In 1992, I joined my 12th company and learned how to do a very simple 30 minute presentation. I started giving that presentation 3 times per week over lunch at Coffee Plantation on Mill Ave in Tempe Arizona and I started signing up an average of 1 person per month. On my 19th month I signed my 16th distributor, a lady that was an analyst at the airline that I worked for at the time. Her husband was an airline pilot. She had a close friend that lived in Albuquerque NM whose husband was also an airline pilot. We talked on the phone on a 3-way call and she got excited about the business. She said she would invite some people into her home to see the business if we took a trip out to see her in Albuquerque. We took the trip and she had a living room full of people. Jackie was on my first level and Judy was on my second level. Well over the course of the next few weeks, Judy signed up about 9 distributors. One was an entrepreneur named Skip and his wife Connie. The other was an entrepreneur named Steve. Both were highly motivated and highly connected. Skip set up some meetings in his office and Steve set some up at his home. We went back to Albuquerque about once per month to work with all the new people that were joining Judy’s team. Between Judy, Steve and Skip, the business really began to take off and spread into many other towns and communities across the country. We were doing 3-way calls, conference calls and meetings as much as we could with all the new people joining the team. Mostly just building relationships, answering questions and pointing people in the right direction. This team grew to 12,000 distributors and 40,000 customers all over the US and Canada.

While this was going on we had another situation developing in Tempe, AZ. After about 18 months of one on ones and two on ones at Coffee plantation, we had enough people to fill a table at the care and thought it might be a good idea to move to a restaurant with a private room. Down the street was a steakhouse called “Monte’s”. We reserved a room there once a week and negotiated a $10 lunch (chicken or steak). The first 30 minutes we would order and network and during the second 30 minutes we would do a 20 minute presentation and eat. We then set appointments to follow up with the guests. The room would hold 30 people and within about 4 months, we had maxed out this room. We had mostly bank and airline employees that wanted to break out of the corporate 9-5 and have their own home based businesses. Once we couldn’t fit into the private room at Monte’s Steakhouse, we moved down the street to the Spaghetti Company and started doing lunches and even a dinner meeting once a week. By this time the organization was approaching 300 people and we would have 20-50 people at every meeting including about 15-30 guests. Again the team started to grow into other communities and states and so we began to do 3 way calls, conference calls and meetings to meet the new team members, answer questions and train new people, etc. This team grew to thousands of distributors and customers all across the US and eventually the world.

So let’s break down the mechanics of “tap-rooting” and take a look at what to do to be a catalyst for growth in your business.

1. Meet and get to know the people at ALL levels in your organization. Building relationships is top priority. In the beginning, when your group is small it’s easy to know who these people are because the people you have brought in will let you know. As your group gets a little bigger, you will have people join that you don’t know. Ask your personally sponsored distributors to introduce you to the new distributors in your organization.
Talk with them on the phone, learn about them, have lunch with them. Send them a cards and a gifts. Invite them to events and conference calls. Treat them as if they are personally enrolled by you. The key here is to develop a relationship with them so you can all work together to help grow your team and theirs.

2. Identify the ones that are 1). The newest1). Most motivated. 2). Most well-connected 3). Deepest. 4). Highest Code.
You won’t be able to personally work with everyone, so you may have to become selective as to who you work with.
Newer people are typically the most motivated and excited. They also have not contacted many of the people in their networks yet
so the potential to create some faster growth is there. Those with large networks usually can see a bigger opportunity for themselves.
I like trying to find people that are deeper in the group because their growth effects more people.

3. Create reasons for others to step into new growth. In other words, you be the catalyst for new growth in your business. When you find someone that is ready to go down on your 2nd, 3rd, 4th or 5th level (or anywhere in depth) offer to do 3 way calls with them or suggest you both do a meeting together. Another powerful
activity is to plan to attend an event with those in your group. Get to know them. Drive together. Strategize together. Look for opportunities to meet people in the downlines of those on your team. Schedule a training that you agree to run and have each person come with a couple of guests.

Tap-rooting involves driving depth in your business by meeting, building a relationship and then assisting in the growth of the people down in your group. Work together with the people between you and them. And like always, don’t ever get stuck working with just one person. Always be asking yourself, “Who’s next?”
So I am always looking for the next distributor further down in depth that I can befriend and assist on their initial journey.

I may find someone excited, motivated and well connected on my third level. We may go to lunch and get to know each other. I will then offer to do a meeting or two with them at a cafe or in their office. I will ask them to have 5 guests there. If they already have a team, I will suggest them bring their team (again, I want to get know those people!) I will also encourage them to have their team members bring guests.

So what are my goals for that meeting? 1). Meet them and get to know them. 2). Assist in showing the business to each new person in attendance 3). Answer questions 4). Look for the next person I can “drive depth” with.

How deep would I consider going in a group? I do this until a very strong leaders shows up that will do exactly what I am doing. And when I can get 2-4 leaders in one leg doing exactly what I am describing here the group becomes like a freight train bringing in distributors and customers.

NOTE: Just because you offer to help, doesn’t mean someone will take you up on it. I have offered my help to many many distributors that never followed through. I’m looking for the ones that say “yes” and then actually invite people.


I sponsored Gary Allen (Keller Williams Realtor in Vegas)
Gary Sponsored Julie Gluth
Julie sponsored Ann Severs and Brenda Joyner
(both are on my 3rd level . . . sponsoring and highly motivated. Both
went to convention and have promoted. These are two people that
I would want to Tap-root with . . . asking myself the question, “Who’s Next?”

Here are activities that you can use to tap-root

1. Offer to do three way calls or schedule three way calls and have them fill the slots
2. Drive together to the next out of town event
3. Have a pizza party and have your downline invite their team with guests
4. Schedule a special webinar with your team
5. Put together a team meeting immediately following a local city-wide event
6. Ask your personally sponsored distributors to introduce you to the new
members of your team on a three way call
7. Book a meeting from a meeting.

Tap-rooting is a key component to growing a dynamic team. You must learn to be a catalyst for new waves of
growth in your business. Learn to network your network. And as more and more people in your group
begin to tap-root through their organizations, your business will explode like you can’t even believe.

Oct 10th, 2016


You know I’ve heard Kody and others say many times, that we are the best Follow Up System on the market today and I believe that to be true! And if that’s the case, it’s important that ALL of us embrace this and start using SendOutCards as the follow up system it’s designed to be. But not only that, follow up is WHO WE ARE. Most of our distributors have points in their account that aren’t being used and there is a whole lot of “hoarding” going on! Hoarding points is a sin in our business. Those points will work for you if you put them to work!

When I show the business to someone, they are typically going to receive at least 3 cards and one gift before I sign them up. I send them a thank you card IMMEDIATELY after showing them the business AND usually I include a little gift. I also send 1 or two campaign cards that I have previously set up with a story, metaphor, example or just a bunch of photo’s that I’ve grabbed from their Facebook Wall. I highly recommend going back to www.thecoolbuzz.com and listening to the REPLAY from Aug 1st, 2016 called “Following up with Cards and What to Say”. This will give you LOTS of ideas on what cards to use to follow up.

Follow up is who WE are and therefore it is who YOU are. And because WE ARE THE BEST, YOU MUST BE THE BEST!

It truly pains me to see someone take the time to set up an appointment, get together with someone and show them the business only to never to hear from that person again.
This is NOT WHO WE ARE! We are the follow-up Kings and Queens of the universe and we must act like it! Most people take 5-8 follow up touches before they sign up.
Most people quit when the business doesn’t seem to be working for them . . . yet the reason it is not working in many cases is because the follow up is not happening! You have this
tool at your fingertips and now if you are on an iPhone (soon to be Android), you can follow up with a campaign card right from your phone!

Last Thursday, I showed the business to the couple that sold me my home. I drove out to them in Boulder City (35 minute drive) and met them at their warehouse. They have a dramatic machine shop for making custom engines and automobiles and their home is in the warehouse! They have built out half the warehouse into a beautiful high end customer home. I have never seen anything like it! It took me going back and forth with both of them for a few weeks before we could nail down a time to meet that worked for all of us (I wanted both of them there). I sent them a cards about 2 months ago and then I sent them another card from Bora Bora with some pretty dramatic photos . . . In fact when we did meet, they mentioned that they want to be able to send out cards like the 3 panel card I sent them from the Island. We probably exchanged 15 texts before we could nail things down but I know that the cards helped to convince them we needed to meet. We got together and I had her send a card to him on the App. I use an iPhone and they use Androids.

When we got together, I had her send a card to him from the App. She was BLOWN AWAY and they really did think they knew how it worked and what it does. That card that she sent to her husband also served as a follow up. When I got home I sent them 2 more cards. I don’t want them going out to an empty mailbox. She called me the day after I showed them the business and said she was ready to go. Well, they still have not signed up, but she is assuring me that she will sign up tonight or tomorrow night. I leave NOTHING to chance. I told her I want to walk her though the sign up process and walk her through the system for signing up. I’m waiting for a text from her. But if I don’t hear, she has 2 more cards that will be arriving on Tuesday or Wednesday. ]

Follow up is as important as the appointment and the presentation. The couple I met with thought they understood the business, but really had no idea until I sat down with them.
They LIT UP as I demo’d the app and showed the video. It was like I watched them transform in a moment. But they didn’t pull the trigger right away (I thought they would after seeing their reaction). Soooooooo, I need to BE WHO WE ARE and follow up!

Cards are the best follow up mechanism on the planet.

I hear frustration in some of the posts on Facebook yet many of those frustrated are not using the system to it’s greatest capacity. One or two cards is typically not enough. Again, if you are not sure what to follow up with, listen to the call I referenced earlier.

Become masterful at follow up. It’s who we are and its what we do:

1. Use photos in your cards (pictures that you took while you were with them or photos from FB are always good)
2. Send gifts.
3. Add value when you can . . . give them something that will be useful to them

I posted something on FB the other day asking you to post scenarios you are dealing with and what to do next when someone is not pulling the trigger. I answered most of them and ended each one with “Show it to 10 more people.” Don’t wait around for people. Stop doing this. Instead, send a card . . . then another . . . then another . . .then another until they move and you can’t track them down or til they sign up! Also, show it to 10 more people so you always have a group of people in your pipeline.
This is how you build a substantial fast moving business.


It’s the perfect storm. There is a proven model that is working. The transition to our new modern platform is complete. We have system that works
and that people love. Very few people know about us. There are many more enhancements in the works. We are so well positioned in the marketplace.
We must get the app on everyone’s phones . . . now is the time to crank things up. The opportunity is bigger today than ever before. In the past we had
to catch people or schedule people in front of their computers. Today, they carry it around with them wherever they go. This condition has never existed in the
past. We are sitting on a multi-billion $$ opportunity. And now with the ability to send campaigns from your phone, follow up can be done in seconds.
There is a wave coming like we have never seen before. I believe fortunes will be made. Don’t sit on this or wait for things to be perfect. I’m seeing many
people return to the business that have been sitting things out for a few years. My phone is ringing off the hook with people asking to be re-trained and re-engage.
It’s a special time in our history. The opportunity will pay-off for those people that take action now. If you want a plan, keep it simple. Start SHARING THE APP
with people that you come in contact with and COACH THEM THROUGH LOADING IT AND SENDING THEIR VERY FIRST CARD. Then show them the video
and go over the options to get started with them (If you want to learn more about how to do this go back and listen to the call on www.thecoolbuzz.com from Aug 15th, 2016 called
“Giving the Ultimate Presentation”.

Here is something to think about . . . How many people out of 100 in every city in your country have the app on their phones? Exactly!! Not even 1 in 100. That’s the opportunity.
We must get the app out there . . . demo it and follow up with the best follow up system on the planet. What if 3% of the people in your state (that’s just 3 in 100!) had the app on their phones and it was all under you? Do you have any idea what your residual check would look like??

We own this space. No one else is better positioned to take advantage of this growth opportunity.

Build rapport with people and then use the 2 step texting script:



Oct 3rd, 2016

Sept 26th, 2016


The following distributors promoted to Executive within the past few weeks and joined me on our Monday training call:

Melinda Russell
April Beck
Billy Aycock
Jennie Potter
Matt Scherb
Monica Ramanthan
Nisha and Lorenzo Ferdinand
Tom Signorello
Willie Diefenbach-Jones

Each of these new Executives have a different story. Be sure and stop and chat with each of them at convention. They have a perspective that you may not have if you are not yet an Executive.

This is the most important leadership position in SendOutCards. You can pretty much get to Sr Manager on your own efforts but to get to Sr Manager, you must have a different mindset. I’ll let them help you to see it.

1. Billy: Take positive action. Not just positive thinking. Stay in action and on’t quit.
2. Lorenzo is on the plane: Commit to a goal and set a deadline for that goal.
3. Monica: Be tenacious. Don’t be a quitter. Persistence counts. Did you ever doubt or question? Life happens. Stay plugged in. Don’t quit on a bad day. “Dad and sister dying. Husband lost job . . . but I never missed a call in 8 years. I gave myself the leeway to regroup”.
4. Tom: There is a simple system. Practice the 5 Habits. Be at level 4. Become unconsciously competent. Do it without thinking. It’s a challenge if you have to think about it. Figure out what you need to do . . . start with why you are doing it. Action without affirmation leads to frustration. Affirmation without Action is Delusion.
5. Jennie: Work where the fire is. Work with people that are running. Work with people that want it. Not where you want the fire to be. Where it’s roaring. Keep signing people up.
6. Matt: Consistency . . . 1 presentation per day is a nice habit. 6-8 presentations a day to get to Executive.
I am statements work – Didn’t know how I was going to do it when I wrote it.
7. Melinda: Have an accountability partner or even more than one . . . to get advice or someone to hold your hand. “When Melissa made Executive I felt inadequate” . . . Melissa said, “If I can do this you can do this!” “We had health issues, family issues, financial issues. It’s part of life. We all have issues. But they don’t need to derail us.”
8. April: I asked, what made me successful in the past? “I focused on team-building” – She sent herself a card with her “I am” Statements . . . and every day she looked at it! I put it out there to the group and 4 people stepped up and took off! She put everything aside for a few weeks and focused 100% of her time on getting it done! She told her friends and family she is not available for the next 5 weeks until this is all done. Healthy competition! “It’s not about you!”

Sept 12th, 2016


This is going to be a very simple message with powerful implications. Don’t expect training on the technology of social media. Because in real life, that is not where the opportunity lies. You must know what works and what doesn’t. We all have limited time and limited money and how this all turns out will be based on how we use our time and how we use our money. We get bombarded daily by messages, videos, pinned posts, pay-per click ads, etc. And then we see some that have 40,000 or 250,000 views or more and it’s easy to get sucked into the allure of using social media to build our businesses. The ultimate test for me is to see who is succeeding in the business and what they are doing to build it. And I am by no means
an expert on social media! But I do have a sense of what works and what doesn’t! Here are a few things to know before marketing on Social Media. I do know that the allure of social media can be quite deceptive. There are many gurus out there selling programs to teach people to market on social media and the only people making money are the ones selling the programs. You need to know some basic truths before continuing.

1. Relationship is still king (this will never change!) – People want to do business with and will listen to the people they feel most connected to. And the reason people stay is because they continue to feel connected to the group.
2. The # of Followers someone has is a reflection of how interested others are in what they have to say
3. There is no “automatic” way of sponsoring. Anything that happens automatically or without human contact is short-lived in this profession.
4. Long term businesses are not built through mass recruiting. Solid growth is a result of each person have a handful or rock solid relationships.
5. Social media has the power to create relationships and destroy relationships. People will stop following you if they are not interested in what you have
to say or if you consistently offend them by your posts, conversations or shares. At the very least, they would never ever do business with you.

So let’s talk about three things never to do on social media and five things you can do to grow your business on social media.


1. Don’t promote your business on social media – Here’s the litmus test. If you are getting 1 or 2 likes on your posts, it means that overall, people
are not liking your posts. When I “promote” something, I get 1 or 2 likes. That tells me that people are uninterested. If you do it all the time, they will get annoyed and completely go away this eliminating your chances of doing business with them FOREVER. I see this all the time and I can even tell you the names of some of the people that do it. It makes me cringe every time. Most people are completely turned off. Don’t do it. There is a difference between “selling” your product, service or opportunity on social media and telling stories that add value that may include your product as part of the story. Lessons and stories are good. Selling stuff on your wall is generally bad. If you must do it, make sure that only about 1 in 20 posts are sales pitches.
I’ve copied and pasted this from one of my friends walls. I’ve removed her name. Don’t do this. It will cause your friends to disappear and you will never have the opportunity to present to them ever again. And many won’t be your friend ever again!

THIS right here is EXCITING!! Quit watching me and JOIN ME!!
This is an awesome deal for one, for two it is a perfect day to join because you can be eligible for a $500 bonus on top of that extra box of wraps that retail at $100!!
Message me! What are you waiting for? $99 is NOTHING to start your own business!

I am looking for 10 men and women who want longer, stronger, healthier hair! You will get our Hair Skin Nails supplement for $33 (instead of $55) and test it out for 90 days!!! If you want long hair, now is the time to get it!! Just like this status for the deal

Nothing beats my GREENS in the morning! 8+ servings of fruits and veggies from over 30 different nutrient-rich SUPERFOODS!
If you need to get more fruits and veggies in your diet, balance your body’s pH to combat stress and toxins, and detox daily, you NEW Greens in your life! Plus it boosts energy NATURALLY so no more coffee or soda or energy drinks!
Get it for my discount! Ask me how!!

Who wants a free box of wraps?

PUKE!!! Don’t do this with your business. You are selling day in and day out to the same group of people. No one will want to be your friend and your existing friends will want to leave. This is not how you create a following or build a business.

2. Don’t argue on social media – There are certain people who’s names pop up in every argument or controversy. And they are like pit-bulls. They never let up. This is a great way to just get everyone all riled up and it serves no good in advancing your business endeavors other than to make people look at you like you are a jerk. Refrain. Close your computer if you are tempted. Just stay out of it. There are 20 people that won’t comment that will look at you as a jerk just for participating in this kind of banter. Social media is about making friends and not enemies. This kind of negative banter only creates enemies.

3. Don’t post or share posts about divisive topics like religion or politics – You may have a strong opinion and even feel like you have a right to share it! You do have the right. But also understand that by doing so you are cutting your potential market in half. Be like Switzerland. Be neutral. Take a look at the top leaders in network marketing. They don’t take a stand publicly on social media. When they do they take the risk of destroying a part of their business. You can do it, but just know that you are going to be stirring up controversy and controversy does not play well when it comes to building a successful business. Discuss it around the dinner table if you must, but keep it off your wall if you want to grow a big business.


1. GET TO KNOW PEOPLE: Just like in real life (by the way it is real life!) the #1 thing you can do is to get to know others through their posts and then engage in dialog with them along the way. You become part of their lives and let them become part of yours. Remember #1. Relationship is still king! So have conversations and make comments about other peoples posts. Pay compliments. Acknowledge accomplishments. Start conversations. Share valuable information.

2. JOIN GROUPS: Find groups of people that you have something in common with or something you are interested in. Join those groups and get involved. You can meet many many new people from home online by becoming active in groups. As you continue to post and engage, others will begin to recognize you and you will begin to develop some new online friendships. Pick 3 groups that you like and spend some time there.

3. DON’T BE AFRAID TO ASK OFFLINE: As you connect with new friends that you think you would like to get to know better or that you feel could benefit from a product or service it’s okay to ask in a private message. But keep in mind, if you do it too soon (before there is a relationship between the two of you), it won’t land well at all. Make sure that you have a connection and based on your interaction that there is a possible fit. DO NOT DO THIS PUBLICLY . . . take it offline.

Post things daily that others will be interested in and possibly want to follow. I have a crazy life and I like to
put it out there. People share things that are fun and interesting which gives you more exposure. If you see something that you find interesting that is not controversial or divisive, share it on your wall. Take photos and videos when you are doing fun things and share them. If you experience something kind of crazy, put it on Facebook or Snapchat. The more fun, interesting, instructive, valuable or creative something is, the more likely there will be engagement and it could even get shared with others. It’s okay to post things about your business that fall into these categories. Just don’t push or sell your business or product to others on your wall. I’ll give you some examples of what is good to post and what is not so good.

1. The kids playing and laughing hysterically at a picnic
2. A card sending party.
3. Wild animals walking through your backyard
4. A crazy lightening storm
5. How you narrowly escaped rolling your car
6. You cutting up fresh fruits and vegetables for your kids.
7. A meme of an inspiring quote you just heard.
8. You getting an award on stage.
9. The company party.
10. Bloopers of you trying to make a video
11. Sharing a new app that you love and why.
12. Promoting a product that you don’t make any money on.
13. Giving accolades to a friend of yours that just published a new book.

In other words . . . post, share and celebrate life. Bring the interesting and fun
things in your life to your wall. Do this daily! People will begin to follow you
and remember that “The # of Followers someone has is a reflection of how interested others are in what they have to say”


1. I’m having a sale today on my product!
2. I’m looking for 5 motivated people . . .!
3. Who wants to try my product for a month!
4. If you sign up with me today I’ll throw in . . .!
5. Our company is giving away a month of free product if you sign up
on an autoship this weekend!

BORING!! You will lose friends. People will go away. You will not get new followers or friends.

5. Grab photos from the walls of your friends celebrating their lives. Babies, puppies, graduations, weddings, anniversaries, birthday parties, showers, etc . . . put the photo on a card and send it to them with some kind words. If you don’t have an address, send a private message and ask for it. Tell them you want to mail them something . . . this is one of the most powerful actions you can take.

Social media can get you to people you could not otherwise reach. You have an opportunity to connect with amazing people all over the world. There are no limits to the opportunity you have as you connect with new friends and engage in new relationships. Take your time with people. Build some trust by being generous with your words and contributions. You’ll find people will flock to you and not run to you.

Sept 5th, 2016

10 Ways to Motivate Yourself

I have found that if I am unmotivated it is because I have slipped into a disempowering pattern of thinking. In this state I am feeling unmotivated. Motivation is a feeling and that feeling has me stuck. How many times have we said to ourselves . . . “I’m just not feeling motivated right now” Sometimes, just by waiting it out, we can find our motivation, but that leaves a lot to chance. And in most cases, once it’s gone, it’s tough to get it back as evidenced by all the people that come in motivated and in a blink of an eye, they are gone! Vaporized! At some point, they must of become unmotivated.

And one important key to building a big business is staying motivated or at the very least, if you lose it, getting it back quickly. In a past call I talked about the #1 downfall in network marketing as being “A short attention span . . . “ And that is true. But I also know that part of the reason that many don’t make it is because they lost motivation and THEN get distracted equalling a “Short attention span”!

What if I told you that building a successful business has LITTLE TO DO WITH MOTIVATION! That’s right. Staying motivated isn’t one of the critical components to success in the business.

Here’s the truth. You will be motivated at times and you will be unmotivated at times. You will be excited at times and you will be bored at times. You will be sad at times and you will be happy at times. You will be inspired at times and you will be numb at times. And you will be peaceful at times and may even experience chaos from time to time. As human beings are emotions naturally go up and they go down. Expecting to be motivated all the time means you are not human . . . you are a robot.

But it is important to know that building your business must not be contingent on being motivated. Motivation is not a required feeling for successful business growth. A DECISION to work REGARDLESS of how you are feeling is a required component to growth.

And I’m also aware that working the business while not being motivated is tough. Working the business from a place of boredom, complacency or disinterest is not an inspiring place to communicate from. Sometimes we just need to muscle through it . . . suck it up.

John Walsh, Jr hosts the television show “The Hunt” and is a Victim Rights advocate. He became involved in this after the murder of his son Adam in 1981. I suspect that after the loss of his son, John wouldn’t call himself “motivated” but he wanted to make a difference in the lives of those that have lost children by bringing the killers to justice. Motivation is not required here for John to do his lifes work. But he is committed and inspired.

So All of this being said, there is no doubt that it is more fun to build the business when we are motivated. But again, it is not required. What is required is a commitment to our cause.

So since it is more fun to build from a place of motivation, let’s explore 10 things that can help
you find your motivation if you have lost it. Because when it is all said and done, who is responsible for our motivation? We are of course. We can’t give the responsibility to how we are feeling to a source outside of us. By doing this we have lost all of our power. If we choose to be motivated, we must learn to GENERATE that motivation from within.

1. CHANGE YOUR PATTERN: A feeling is generated by a pattern of thoughts, language and physiology according the Anthony Robbins. So if we break that pattern we can break the feeling. Shifting your focus, what you say to yourself and your breathing or posture can help to break that feeling. Have you ever noticed a crying baby that in a moment gets distracted with something he/she finds funny? In a moment they go from crying to laughing. The feeling has changed. We have the power to do exactly the same thing.

2. CHANGE YOUR ENVIRONMENT: Although our environment lies on the outside of us, there are places that inspire us that cause us to radically shift our focus and state. For me its the forest and the beach. Go to a place that inspires you and sometimes this can break you out of a pattern of disempowerment.

3. GET AROUND SOME MOTIVATED PEOPLE: I know when I am feeling unmotivated and even down in the dumps for no apparent reason, I MUST get myself out of it because its a dangerous place to be. I risk going over the cliff. So by getting around other people that are making things happen, I can pull myself out of a dark place. Sometimes even finding the motivation to do this can be difficult but it almost always cures me of being unmotivated when I get around some positive people at an event or function. Again, by doing this I am shifting my pattern to begin to focus on more empowering thoughts. If you are finding yourself unmotivated, the biggest mistake you can make is to not go to the convention. I have heard people say, “I’m not going to convention because I’m just not feeling it!” This is wrong on so many levels! First of all, convention will fix this. Secondly, people that make it in the business, don’t make it because they are “feeling it”. If you are looking for the ultimate “Pattern Interrupt” that can take you from floundering to focused, then the convention is where it’s at. For many people, the convention is a “make or break” event. The most expensive mistake you can make is to not go to the convention.

4. LISTEN TO OR READ SOMETHING POSITIVE OR UPLIFTING: Sometimes even finding the motivation or inspiration to do this can be difficult. My only advise would be to force yourself. The hardest part it to hit “Play” or start reading. Give yourself the gift of just starting. When you are not motivated, starting is the hardest part. By starting you are breaking the pattern of focus, language and even physiology.

5. TAKE MASSIVE ACTION! Now you might be saying, “But Jordan, I’m unmotivated! That’s the problem! How can I take massive action if I am unmotivated?!” I understand! I have been there 10 times more than you because I have been doing this 10 times longer! There is a saying in our business . . . “Doubt will take you out of action and action will take you out of doubt!” Action is a key to motivation. Thinking about doing things is one of the most de-motivating things you can do. It will get you down in the dumps to sit around and think about things while everyone else is doing something. Thinking about setting up appointments is much harder than doing it. Thinking about showing the business is three times as difficult as showing the business! Stop thinking about it and start doing it! A week of appointments will take you from being completely stagnant and unmotivated to highly inspired and motivated.

6. TAKE A BREAK: Sometimes the best thing you can do is just be okay with being unmotivated and
give yourself a break. Now if you have been on 2 year break due to not being motivated, this is probably not the best option for you. I might suggest #5. But taking a break can be a viable option. It’s important to regroup from time to time and just realize that not being motivated has little to do with success. Being committed and in action has everything to do with success.

7. LET GO: Stop comparing yourself to a standard that probably doesn’t exist in real life anyway. Comparing yourself to others is a quick way to get de-motivated. I realize that this is easier said than done. Theda Dawson was always comparing herself to others and it did nothing but get her down. She stopped doing that and instead just followed the plan on a daily basis. Once she stopped comparing herself, she promoted twice! Sometimes just releasing the need to get somewhere quickly can set you on a trajectory of growth and it may even motivate you in ways that you have never experienced. In other words, stop trying so hard. Stop beating yourself up for not being motivated or for not experiencing the growth that you expected. Let go of the need to control it all and you might find a renewed energy that you didn’t even know you had.

8. HAVE MORE FUN: For many people not having fun is one of the most demotivated things in their business. You may have even heard someone say, “This just isn’t fun anymore!” When when this feeling comes around, it is up to us to shift it and bring the fun back! It is up to us and no one else. Having fun with our friends while making money at the same time can be quite motivating! I know I am motivated when I am having fun with my friends in the business! So ask yourself the question . . . what can I do to bring the fun back?

9. GIVE – Initiate 10 acts of kindness – one of the most powerful things you can do to lift yourself out of depression. Text a few people you haven’t talked to in awhile that you miss (they are probably missing you too!). Send a few cards to some people that may be hurting right now (easy to find on Facebook!). Do something outrageous to express kindness to another human being. I know that Jim McCord likes to have conversations with the homeless. Some people have not had a real conversation in months. Jim loves to give that gift. By excessively giving for a day or two you will find motivation once again.

10. PRAY OR MEDITATE – I have found that by going deep into my heart and re-discovering the good in the world I am reenergized and inspired to continue on this journey to help others have a life of possibility and hope. Being thankful for the gifts that you already possess can offer you a source of energy that won’t be found in any outside action that you can take. Stop and be grateful. Breath and get centered. Go back to what is really important to you. Give thanks for the abundant food that is always available to you. Give thanks for your ability to read and communicate. Give thanks for your five senses. Give thanks for the unlimited opportunity to create new relationships. Give thanks for those people that are important to you in your life . . . your family and friends. Give thanks for the public servants that help to keep us safe. Give thanks for the serviceman and woman that have fought and died for our freedom. Give thanks for your resourcefulness and creativity. Give thanks for our abundant supply of fresh clean water to drink.

Any of these 10 things can help you to regain your motivation in a moment. But remember that motivation is not a requirement. Being motivated feels great and it is always an option that we have at our command. Motivation is not required, but commitment is.

Aug 15th, 2016


At many full service car washes today the attendant offers a menu of services in the form of packages that you get to choose from. And most of the time your car won’t look its best unless you select ALL the services. One particular car wash I know offers a BASIC WASH for $13.99, THE WORKS for $16.99, VIP for $19.99 and then of course you can get the ULTIMATE WASH for $34.99. Each one comes with a list of services.

I have noticed that when I give the ULTIMATE presentation, I get better results than when I just give the BASIC presentation.

About 2 weeks ago Bob Bunch from St Louis, MO texted me asking me for some specifics around how I give the presentation. I have noticed as I’m out doing individual and small group meetings with some of the team that many people cut corners and leave things out of the presentation. It’s easy to get rushed and skip important parts not thinking its any big deal. I suspect many of you are giving the BASIC presentation and not the ULTIMATE presentation. The ULTIMATE presentation includes ALL parts. It leaves nothing out and nothing to chance.

1. It requires a full 30 minutes
2. It requires that you hold their hand through the entire process
3. It requires that you explain every detail
4. It requires that you give them a chance to get started.

If I have your phone # and I intend to give you a call but I casually leave one of the #’s out or I change one of the #’s what will happen? The call will not go through to you! I must dial ALL the #’s in exactly the right order. What we are going to cover tonight here works. In fact I have never seen anything work quite as well in any company.

So when Bob called me to ask me the steps for showing the business, here’s what I texted him back:

1. Have them send a card and brownies to someone they care about from the app that they load on their phone.

2. Show the video (under the MORE button on the bottom right – UPGRADE YOUR ACCOUNT)

3. OPTIONS: Go over ALL the Options. Take your time and have them write it if possible.

4. Ask the 4 Part Question

5. Send them a card/card with a gift

BOB BUNCH, Sr Manager

1. How are you getting your appointments? Do you call or text? Where are you meeting the people to show it to?

2. Do you jump right in to the presentation or do you have any kind of conversation beforehand?

3. Can you give some of the specifics of the people you signed up in the past 2 weeks? Who are they and how did it go down?

August 8th, 2016


Would you rather have $1,000,000 or a penny doubled every day for 30 days? Let’s say you are on to my little game and so you choose the penny doubled ever day. Okay great!
On Day 10 you would have $5.12. You can get out now and I’ll give you $500,000. Or you can stay in. On day 20 you have $5242. I’ll give you one more chance to back out for $250,000. Or you can choose to stay in. A penny doubled every day for 30 days = $10.7 million (10X more than $1 million)
Most people that don’t understand geometric progression would choose the $1 million. Most people get out of Network Marketing way too soon because they don’t understand this principle of geometric progression!

By the way changing companies every 1- 3 years because you think you found something better has the same impact. Remember on day 10 you only have $5.12 cents! You may look at your group after a year and feel like nothing is happening. That’s how it is in the beginning!

I made $8 million in my last company, and after my first year I was earning less than $200 per month. After my second year, I was earning less than $3,000 a month. It’s the nature of geometric progression.

LILY PADS: A lily pad duplicates itself daily. You plant the lily pad in the pond. On day 30, the pond is 100% full. How full is the pond on the 29th Day?


In network marketing we often talk about three who get three who get three. It never works this way in real life, but for purposes of example, let’s say it did. If you sponsored 3 and they each got three, you would have 9 on your second level. If they each got 3 you would have 27 on your third level and so on for 7 levels. This is what a perfect Three by Three Matrix would look like. 3X3X3X3X3X3X3 = 2187
1 = 3
2 = 9
3 = 27
4 = 81
5 = 243
6 = 729
7 = 2187

Now let’s suppose we teach each person to go out and just get one more for a total of four.
How many do you suppose would be in the 7th generation? It’s the power of 1 more. 4X4X4X4X4X4X4 = 16,384
1= 4
2 = 16
3 = 64
4 = 256
5 = 1,024
6 = 4,096
7 = 16,384

The difference between a 3X3 vs a 4X4 in our plan equals 14,197! In the job world the difference between 4 and 3 is 1. In our world the difference between 4 and 3 is 14,197!

Let’s take it a step further . . . Let’s say we teach each person to go out and get 5 instead of 4 or 3. So 5 who get 5 who get 5 and so on. 5X5X5X5X5X5X5 = 78,125!
1 = 5
2 = 25
3 = 125
4 = 625
5 = 3,125
6 = 15,625
7 = 78,125

The difference between 5 and 3 in the job world is 2. The difference between 5 and 3 in our world is 75,983! Do you see the difference that just of few more can make?


MONTH 1 – 2 (YOU + 1)
MONTH 2 – 4
MONTH 3 – 8
MONTH 4 – 16
MONTH 5 – 32
MONTH 6 – 64
MONTH 7 – 128
MONTH 8 – 256
MONTH 9 = 512
MONTH 10 = 1,024
MONTH 11 =2,048
MONTH 12 = 4,096

ALL the people from months 1-10 combined don’t equal the number of people that came in on month 12!! Do you see the impact of quitting? And do you see the impact of not quitting! Those that stick around and WORK get the benefit of exponential growth. Now let’s add some dollars on to this. If each person represented $5 a month in income take a look at what happens:

MONTH 1 – 2 (YOU + 1) = $10/mo
MONTH 2 – 4 = $20/mo
MONTH 3 – 8 = $40/mo
MONTH 4 – 16 = $80/mo
MONTH 5 – 32 = $160/mo
MONTH 6 – 64 = $320/mo
MONTH 7 – 128 = $640/mo
MONTH 8 – 256 = $1280/mo
MONTH 9 = 512 = $3584/mo
MONTH 10 = 1,024 = $5120/mo
MONTH 11 =2,048 = $10,240
MONTH 12 = 4,096 = $20,480

I’ve used months as an example here but each month can represent any unit of time. So for example if you are working the business part time, 1 month in this example could represent 90 days based on what you are putting into your business.


And standard piece of 8X10 copy paper is .0039 thickness. I’m going to ask you to fold it 20 times and you won’t be able to. But you can try. This example will give you the true power of exponential growth and geometric progression.

Now fold your paper 3 times – It’s the thickness of a finger nail
Fold your paper 10 times – It’s the width of your hand including your thumb
Fold your paper 14 times – It’s the height of a person
Fold your paper 17 times – Its the height of a two story house
Fold your paper 30 times – It’s the height of the outer limits of the atmosphere
Fold your paper 50 times – It’s the distance to the sun
Fold your paper 80 times – It’s 12,000 light years away
Fold your paper 90 times – It’s 12 million light years away!

Now i know this sounds ridiculous but it gives you an idea of the power of sticking around and continuing to build your business vs starting and stopping over and over again. Time plays role in the growth of your income and your business. Each time you take a break with large gaps in between, you are significantly diminishing the possible impact geometric growth on your business.

In real life people come and go and not everyone duplicates. Some duplicate a lot and others not at all. Some groups grow into the thousands and others fizzle. It’s just the nature of people But, as long as you stay strong and continue to advance your business, some that are not working will spring to life and some that left will return. By you anchoring yourself like a rock that is part of the foundation, you’ll get to experience something that few others get to experience. Geometric progression in our business is reserved for those that stick around over the long haul. It’s a beautiful thing. Continue to put new distributors and customers in the business and hold the vision for the entire team. Only a few people experience this phenomenon because only a few are patient enough and resilient enough to hold their stand over the long haul. It breaks my heart when I see someone that has so much potential drop everything to go do something else because it wasn’t happening fast enough for them. This represents someone that doesn’t understand the nature of our business. And people like this never get a residual income worth talking about because they are always starting over. They never get to experience geometric progression. And geometric progression is one of the most powerful concepts in our business. True freedom happens as a result of the exponential growth that only occurs given enough time.

Aug 1st, 2016


So you have had someone put the SOC App on their SmartPhone and you have coached them
through sending a card. You then had them watch the “Upgrade My Account” video in the App.
You’ve gone over the subscription, bundles and distributor options.

Now what do you do??


Tonight we are going to talk about FOLLOWING UP WITH CARDS.

What cards should you send? What should you say in the cards? What is a quick and easy way to get a couple or three cards in the mail to them right away?


1. After you Demo the App from THEIR phone and coach THEM through sending a card to SOMEONE THEY CARE ABOUT,their contact will automatically show up in your contact manager. I recommend going into your contact manager and sending a
personal card with a gift to them right away. The card they sent is going to someone they care about so unless you send them a card,
they will not have received one. So make sure you put a picture on the card and say something like:

“I really enjoyed talking with you the other day and hope that we get to work together.
You (pay them a sincere compliment). SendOutCards gets better and better the more
you use it. I have a feeling you are going to love this company! Have a great week and let’s
connect again soon. You can text or call me when you get this if you want to!”

2. I have found that by sending them 2 additional cards immediately, they get a sense of how the system can be used.

3. I have also found that many of my new recruits come from people that I have showed the business to in the past
but for whatever reason weren’t ready to get going at that time. I send them at least a couple of cards a year just to let them
know that they are still on my radar. I put each person I show the business to in a group called “Potential distributors”
(this strategy can be used for any business). If you don’t know how to create a group, watch the TUTORIAL on HOW TO CREATE
GROUPS. Then about once every 2 months I pull up that group and I send a card to the entire group all at the same time.


Sending cards creates stories. The best stories can be captured in cards and sent out as a campaign to inspire others!
So when you are consistently sending out AT LEAST 1 card a day to lift up another persons day, you’ll get inspired. In fact I’ve
learned over the years that when you adopt this daily habit, a strange phenomenon happens. At least 2-3 times a year, you’ll wake up
in the middle of the night and have a BRILLIANT IDEA that you will want to send to everyone! This only happens to those that are consistently
“sending”. When this happens, go to your SendOutCards account and click on MANAGE CAMPAIGNS and create a campaign card.
Then send it to your entire “Potential Distributor” Group. Some of the people in your “Potential Distributor” Group will be thinking about SendOutCards
the moment they walk to the mailbox and receive your card. They will call, email or text you and say “I’m ready to get started”. This happens to me at least
once per month. 4 of my last 8 distributors came from people that I showed the business to 2 – 8 years ago!

This is one of the most powerful follow up techniques you can employ. If the idea inspired you, it will inspire some of them as well!


No problem! You can steal some of my ideas! Go to www.sendcere.com OR put your arrow on MAIN MENU and click on SENDCERE.
Type my name in the search bar and then when you see my name pop up, click on it. Then hit the “Follow” button. You can then click on my “Collections”.
When you click on the little envelope under the card it will move the card into YOUR CARD EDITOR.

Once it’s in your card editor you can click the button above the card that says “SAVE AS PICTURE PLUS CARD”. It’s now in your card catalog
under MY CARDS. So when you go to create a campaign, you can use my cards as your own.

Over the past 10 years, I have created about 15 cards that I use all the time as FOLLOW UP CAMPAIGN CARDS (That is only about
1 1/2 per YEAR!!) But you only need 2-3 because you’ll use them over and over again. Eventually you’ll come up with your own but until that time,
I give you permission to steal mine!

Here are a few of the cards that I have in my Campaigns (and I have shared most of them in my collections on SendCere)









Once you have these cards in your card catalog under “MY CARDS”, you may want to modify them to personalize them to you.
Some of the photos are my photos and you can replace them with yours.

I highly highly recommend sitting down with the summary of this call and taking 1 hour to do what I am recommending here.
You can just follow my notes and you’ll find it to be soooo simple. And it will be a tool that you will have for the rest of your life.
This is one of the most powerful strategies that you have right at your fingertips.


Don’t hoard your points! They are little worker bees if you will get them out of your accounts and into the hands of potential distributors.
I’ve done much of the work for you . . . you’ll just need to take 1 hour and set it up. The results are amazing as you continue to grow your
“Potential Distributor” group.

If you have a question or get stuck, post something in the “Official SendOutCards FB Group” and I or one of our other more experienced distributors
will answer your question.

“The distributors that walk the most people through sending a card from the app will win” LOAD EM UP!
Jordan Adler

July 25th, 2016


Hi Kody B . . . Donna Blohm here from Fresno. I have a fun little story for you! k
About 2 months ago I headed down to LA to pick up a car for myself. And while I was in the car with the technology expert and he was showing me my car I took a little picture of him . . . didn’t tell him why. A few minutes later we went inside and I was talking to the salesman. I asked him if he knew about SendOutCards. He said , “No, tell me about it!”. I showed him a picture of his technology expert Paul and I said, “I’m going to send him a card with his picture on it and some brownies and he’ll probably get it Monday or Tuesday.” I demo’d the app and showed him how I would do it. Then I took his picture and told him I would send him a card and a box of brownies as well. So he got some brownies and caramels the following week. So I got him on the phone and he said the day that they arrived he took them into the sales meeting and the General Manager said, “I want all the customers to receive a card and a gift like this . . . “ So the exciting thing for me is it was easy and it happened like it was supposed to. The first 2 weeks, the invoice was $1600 and June’s invoice was $3550.

Here are a couple of things I want to call to your attention.

1). Donna didn’t do anything difficult. She just demo’d the app.

2). The dealerships revenues and referrals will increase as a result of this action

3). Donna receives 20% off of all the cards and gifts purchased by the dealership. So in less than 2 months, Donna receives almost $1000 in commissions from ONE CUSTOMER.

4). As you build a team, you will have many others in your organization that will sign up customers like this and you will get a percentage of the sales even if you didn’t do the work yourself!


After our events in Fresno on Saturday Marie and Brent Ferreira took me out for Sushi. Afterwards we went over to a cigar spot and sat outside next to a noisy bar. A young guy in his 20’s was standing out there to escape the noise for a few minutes. We started talking to him (he initiated the conversation) We talked for
about 10 minutes. We asked him questions about his career (he was training to be a DJ) and where he was from. We talked about places he had traveled to and what his long term plans were. At some point he asked, “What do you guys do?”. I said, GRAB YOUR PHONE. I then told him to load the app on it and he did it in seconds after I told him what it was called. I had him click on it and immediately he said . . . “omg, this is so cool! I could use this!” He had to go back to work so I told him to send a card to his mom with a photo of him and a 2 pak of brownies. Yesterday morning I got the email that he had sent the card with his address phone and email in it. His contact was already in my contact manager so this morning I went in and sent him a card and a 4 pack of brownies. I made a note on my calendar to text him on Friday to set up a time to chat.


As a business owner the company has made it easier than ever for you to show someone the business.
We are part of a sales and distribution business. One simple act can help you move towards both. We, as a team need to think about getting the App on everyone’s phone that we come in contact with. Demo it or have them watch the short Demo after they load it. Let’s review the process for showing the business. Remember we want it to be so simple that an 8 year old can do it (Remember the 8 year old test? If an 8 year old can’t do it and an 8 year old can’t teach it then don’t do it).

So how do we show the business after we set up a time to meet with someone?

1. Tell them how and why you got started in the business (2 min)
2. Have them load the App on THEIR phone and have them send a card to someone they care about.
3. Show them the short INCOME OPPORTUNITY video (Under UPGRADE MY ACCOUNT) in the App – click the 3 dots on the bottom right.
4. Go over the OPTIONS. GREEN – Subscription PURPLE – $195 Personal Bundle ORANGE $395 Marketing Bundle BLUE $795 Business Bundle BLACK $50 Distributor Option
5. Ask . . . Are you are 1, 2, 3 or 4?


Have them load the app on their phone (Grab Your Phone) – Walk them through sending a card with a picture to someone they care about. (They click SEND A FREE CARD and enter in your ID#) Now the App is on their phone and they are your customer. When they buy more points, you get 20% commission on those points! And if they upgrade to distributor or buy a package, you get credit for that as well! Also, their contact will be in your contact manager so you can send them a card and a gift AND you will get an email with their info to remind you. If you only have 5 minutes, you can accomplish all of this and THEN set up a time to show them the video and walk through the options.

Since the simple tool was launched that allows a distributor to load the app on someone else’s phone and get credit for it we have seen our daily #’s almost double. This is a sign of what’s to come. And not all that many people are using it yet! We need EVERYONE to use the tool and give others the experience of sending a card on the system.

Imagine if you were to load the app on 2 phones per day. That should take you no more than 10-15 minutes. Approximately 10 per week. Some of them will want to upgrade once they have sent their 2nd card. When they do, you will immediately get the commission check or $70 if they purchased the Personal Bundle, $140 if they purchased the Marketing Bundle and $280 if they purchase the Business Bundle. You do the math! How many Apps are you going to download per week? And if you have been promoted to Manager, Sr Manager, Executive, etc as long as you are qualified, you will receive additional CAB Bonuses on top of the commissions. Don’t forget, you are also getting 20% each month on all of the purchases made by these customers. Donna’s customer in the second month produced $600 in income to her!

Now imagine if you had a team of 10 loading the App on 2 phones per day. How about a team of 100 loading the app per day (that’s 200 downloads per day!). This is a formula for big growth in your business.

The big money can happen as your team begins to do this. This is where the leverage comes into play. Imagine if 20 people upgrade to a package from the app in a given week!


June 13th, 2016


You may have logged on to this webcast just to find out what the #1 downfall of network marketers is to make sure you aren’t doing it yourself! Well we live in a fast paced, “I want it now” society. With online technology moving faster and faster and access to instant information our attention spans are getting shorter and shorter. So many promises of “Get Rich Quick” especially around this profession set up an expectation that if we don’t make money in 2-3 months, then we can’t do it or “it” doesn’t work. I fell victim to this and because of that I would switch companies every year or so for over 10 years.

The #1 downfall of most network marketers is a short attention span. We are excited and we can’t stand it. When the excitement wears off we can’t seem to get it back so we go on to something else. This doesn’t work in real life if you want a financially free lifestyle. People that achieve the dream don’t have a short attention span.

If we want a meal we pop it in the microwave or run out for fast-food. If our pizza isn’t delivered in 30 minutes or less, we are
upset. When we want cash, we just go to the ATM and in seconds we have it in our hands. Today when we request a ride with Uber we expect it to be there in 1-3 minutes. A 10 minute wait in unacceptable! And we expect that if we work today
we should get paid today! Compressing time frames is a important part of building a successful business today. I’ve heard that success in today’s marketplaces comes with collapsing inefficiencies. So speed is becoming a part of our expectation and this is the way we seem to be wired! Yet when you dig into the backgrounds of successful business owners, in most cases their success didn’t happen overnight. In most cases there are a whole bunch of things that happen below the surface before the we observe the meteoric rise to stardom! Think about all the research, investment, people, time, creativity and problem solving that goes on prior to a rocket ship launching. Billions of dollars are invested prior to a successful launch.

An Olympic athlete trains for YEARS prior to actual competition. Only one person goes home with the gold.

Years of research, planning and construction go into building a high rise or a freeway prior to it being able to offer any value in the marketplace.

A prospective attorney will school for 7 years and invest $150,000 before earning one penny. And then they will work 15 hours per day for $85,000 per year.

With a nominal investment of $500 or so it’s too easy to give up after 1 or 2 setbacks. I found out first hand that setbacks are no reason to throw in the towel when it comes to building a business. The strategy of throwing in the towel is not an effective business building strategy. Successful entrepreneurs are problem solvers and have a long term vision for their business. It’s the ONLY thing that works.

Because it is so easy to get into this business, it’s easy to get out as well. A $500 investment is easy to write off when things aren’t going so great. The founder of the company that has invested millions will go to the ends of the earth to be sure a company doesn’t fail. They have a lot to lose. In network marketing, it’s easy come easy go. Easy in . . . easy out! That’s the benefit and the drawback of this type of business. Even in network marketing, a long term strategy is essential.

This brings me to the topic of owner vs employee. I had a conversation with a successful diamond broker this weekend at a wedding we attended in Dana Point, California. We were talking about the difference between an “owner” and an “employee”. Some company owners get frustrated because it seems their employees just don’t care as much as they do. And some company founders have a goal to get the employees to think like owners. Why? Because owners will treat the business very differently than just employees. Most employees just do their jobs and then go home. When faced with a problem or challenge, it’s easy for an employee to think or even say, “That’s not my job!” But an owner will creatively come up with ways to not just preserve a customer but even grow the business and even solve complex problems.

Owners have a long term perspective and understand that a lot gets invested up front for returns that may come years down the road. Building a company requires a much different mindset! America West Airlines started as a result of the deregulation of the Airline industry. The monopolies dominated the industry with power and control. America West had one leased 737 and 200 employees most that were under 30 years old. Many were in their early 20’s. Our founder decided that he wanted to take on the big guys. It was a David and Goliath story that was emotionally charged. Our employees got behind the cause
and although we were all making less than $20,000 a year we felt the ownership of the mission. As a result, we would work 12-14 hours a day. We worked to solve ownership problems and came up with creative ways to keep expenses down and grow the airline as a cohesive team. It was fun, challenging and extremely rewarding. We grew to over 15,000 employees and 100 jets in 6 short years! Apple computers did the same thing when it took on Microsoft. They were the underdog and built a company for the individual. To this day, their employees feel like owners.

If you can imagine planting 20 Oak Trees by digging a hole and placing an acorn in each hole . . . not much shade in the first year or two! But you want shade! And if you become impatient expecting shade too soon, you may kill the baby plants! Imagine getting paid $1000 a month once the trees are five feet tall. And then getting paid $5000 a month once the trees reach
50 feet. AT 100 Feet you are making $10,000 a month. At 250 feet when the trees have their own acorns that fall to sprout new trees from the parent trees you are making $20,000 a month. And when the new trees grow to eventually reach 250 feet at maturity THEY begin to drop acorns you are now making $100,000 a month. Do you have the patience for your plants to grow into mature trees and then eventually spawn new plants. An Oak Tree with take years to mature but will then produce shade and acorns for many many more years after that.

The #1 downfall of network marketers is a short attention span. The average business builder does one of two things. They either build for a short time and have a setback and quit (50%) or they build for a short time, have a setback and take a 2 week to 2 month break and then get re-energized only to do it all over again (30%). 80% plus of our distributors don’t stand a chance because of a short attention span. We can change that by first making everyone aware that this is a problem.

Here are 3 things to prevent or fix the problem of a short attention span.

1. REALIZE THAT YOU ARE A COMPANY OWNER – This is your business and as a business owner you must have a long term perspective and run your business as a long term enterprise vs something you are just trying. A company owner that is building something substantial would not be dabbling in the business. When faced with challenges they don’t think about quitting. They instead think about all the ways to solve the problem and get past it. Sometimes that requires a radical change in thinking or environment. There are solutions to every problem. Your job is to find them. Learn the lessons.

2. STAY CLOSE TO THE FIRE – Stay connected to those people that are on a mission to change the world with your program.
There are people in the company that would never consider quitting. Be around those people on a regular basis. This is one big reason to attend the regional and national events. Dropping off that scene can be business suicide.

3. LET IT GO – To survive the long-haul you must learn to let go of the things you can not control and regain your excitement
each day. Hitting the “refresh” button on your business is essential to long term success. This is a learned and conscious skill.
Reinvent yourself daily.

May 23rd, 2016


Okay before we start, I want you to know that this call is NOT for everyone. This is for those of you that want to grow FAST. I’m not going to hold back
or edit. Regularly I’m asked what it takes to grow a big business quickly. It will require a significant investment in time and money. And you’ll need to make
a commitment to putting the time and energy into your business each and every day. If you are looking for an extra $500 a month or even a $3000 a month replacement
income, this call will be helpful but also may be a little overwhelming. As an entrepreneur there are never any guarantees. You have a chance to set yourself free financially
and there is also the possibility that you could fall flat on your face. This is when you experience the greatest growth opportunity. Failing is an opportunity to learn and adjust. Don’t ever let crisis turn into ruin.

If you want to get big, this call may challenge and stretch you . . . but that’s what it will take to break out of your current patterns and into the big time. For your business to change, you must change. I know I needed to radically alter my point of view to go from where I was to where I am today. I had to stretch to a level that I didn’t even know existed. I wanted to hang with the big dogs. And to do that, I had to face my demons and transcend my past conversations about success and money. I didn’t know what I didn’t know. If you are stuck and struggling with your business, there is absolutely no way you can break out unless you are able to rise above your limiting beliefs. This means finding a new paradigm . . . a new point of view. This will only happen when you surround yourself with people that are more successful than you are.

I’m going to go over 10 things that can rapidly accelerate the growth of your business and put you on a trajectory of meteoric success in the business. There are only a few people out of 1000 that are willing to pursue that business at this level. It requires unwavering belief, a strong work ethic and unshakable commitment to see the job through. This is not something you “try”. It’s about burning bridges and forging a new future with no intention of EVER turning back. Yes, it can be scary but it is also very exciting.

What would it mean to have the freedom to work from anywhere and take time off when you want to? What if your passive residual income exceeded your bills each month? How would that feel? What if you never had to be concerned about how much something costs before buying it? What if you could make your decisions on what to order at a restaurant by just looking at the left side of the menu and not the right. What if you never had to think or say, “We can’t afford that . . . ?” ever again. What if your money problems didn’t exist any longer?

I’ve heard it said that it is just as easy to go fast as it is to go slow. And actually, in retrospect, going fast can be easier because the result is so much better! Many successful entrepreneurs say that if you have a choice between thinking small or thinking big, it’s better to think big because the result is always better. In network marketing, you may have heard the analogy of a jet airliner trying to take off without ever reaching flying speed. The result can be disastrous. Taking off requires a certain speed before that aircraft will go airborne!

So let’s talk about 10 things that will rapidly accelerate your business growth and put you on the charts:

1). WORK HARDER – Be willing to do 5-10 times as much work in as the “average” distributor. Sheer work you put in during your first 1-3 years will put you light years ahead of the rest. Because everyone wants to be part of a winning team that is “leading”. When you do 5-10 times as much work as the rest, people will seek you out to be part of your team. Also, you will learn 5-10 times as fast as anyone else. The experience you’ll accumulate will be priceless on your journey. But working just because you are supposed to will be exhausting. You must work with a purpose and mission in mind. You must be out to change the world. Richard Branson, Tony Robbins, Jim Rohn, Mark Zuckerberg, Kody Bateman work very very hard but most of the time it doesn’t feel like work because they love it so much. This can be said for almost every entrepreneur on the planet. So yes, I’m suggesting working 5-10 times harder than you already are. But maybe it’s more about getting committed to the cause. Becoming a real advocate for change in the business. Being a progressive builder vs someone going through the motions or just following the plan.


a. BOOKS: Read a minimum of one hour a day. Read the best books written for our profession. Make this a ritual. Readers are leaders. I’ve seen the personal libraries of some of the top people in our profession and they are HUGE. Fill your library and brain with books written by the top leaders in Network Marketing. Don’t just read them but begin to adopt the mindset of the leaders that wrote the books. You must begin to see yourself as one them . . . not “there is them and then there is little old me.” You need to begin to identify with the top leaders in the profession. Your identity must become that of Network Marketing Leader. You don’t need to really know “how” at this point. Just work to create a brand new identity for yourself by relating on a personal level with the top leaders in the profession. There is a long list of books I recommend in the back of Beach Money.

b. AUDIOS: Listen constantly to personal development audios in your car. Turn off the news and make your car a University on Wheels. If you are driving kids around with you while you are listening it will change their lives as well. Order all of the “Mastermind Sessions” from Art Jonak. Order GoPro “All Access. Make this a priority.

c. EVENTS: If you want to become a top earner, you MUST do what the top earners do. You must attend all of the events. Company conventions are a pre-requisite. It’s compulsory. Non-negotiable. And personally I believe you should attend at least one generic weekend event per year . . . like GoPro, MLM Mastermind or ANMP (Association of Network Marketing Professionals). It will expand our vision 10 Fold. Top leaders feed their brains incessantly. And it will get you excited about your future.

3). START THINKING LIKE AN ENTREPRENEUR: Entrepreneurs do two fundamental things differently than non-entrepreneurs.

a. TAKE RESPONSIBILITY: Stop blaming the company, the comp plan, the products and your upline for your lack of growth. Take control of your business. If your upline isn’t giving you what you need, then you become the best upline that your company has ever seen. The past does not equal the future. Your business will rise and fall on leadership.

b. THINK LONG TERM: The work and money you invest in your business today will pay you 1-3 years from now. You must have vision and patience.
You are sowing the seeds of opportunity. ALL entrepreneurs view their investment of time and resources as investments in the future of their business. Invest in yourself and invest in people. Think about what each hour and each dollar will mean magnified in time. For example, when you take a trip to work with your team, think about how the training you provide for them will help them develop THEIR business into the future. When you encourage your team members to attend an event, think about how the inspiration from the event will propel the growth of their business into the next 1-3 years. Consider that every dollar you spend is an investment in your FUTURE business.
This is very different than how we view things in the job world. Employees don’t think this way.

4). RELATIONSHIP BUILDING WITH A FOCUS ON CONTRIBUTION – Those that build large and fast growing network marketing organizations figure out ways to connect with LOTS of people through networking and social media. People need to know who you are and you must become someone that others want to connect with. Usually this is because you offer them something that will benefit them. I have become somewhat of a connector of people. I look for really great people that need to know each other and I introduce them. I have become a collector of business cards over the years. And I do my best to stay connected to many of them. Some people blog, others are great at producing really interesting content on instagram or Facebook and others want to follow them. But the bottom line is you must have a strategy for meeting and getting to know LOTS of people AND then finding ways to serve them. Find out what people want and then look for ways to give it to them. For example, if you find out that someone is trying to grow their business and you give them a book on a relevant topic, they will remember you for life. When I find a book that I think everyone should read, I purchase a ton of them and I give them away to people in my network. This is also THINKING LONG TERM. It’s an investment in my network.

5). BECOME A MASTER AT PRESENTING – If you want to have an exploding business, you must MASTER your presentation. This shouldn’t take weeks. You can learn it in 1-3 hours. Do this now. Start presenting tomorrow. It’s okay if it’s not perfect. The person on the receiving end doesn’t know the difference. You will never have a big business unless you can do a presentation.

6). HAVE A FULL CALENDAR WITH APPOINTMENTS TO SHOW THE BUSINESS AND TO FOLLOW UP – Every day you should have a LONG list of people to set appointments with and follow up with. And it needs to grow daily. Anyone that has ever grown an explosive team has a FULL calendar. It’s the barometer of growth.
I’ll tell you a quick story of Keith Mceachran (The greatest story ever told). Signed up 40 people in his first month right before he went to prison for drug crimes he had committed 8 years prior. He wanted to make sure his wife and son were going to be okay. Within a year he was making $40,000/month and then went on to make $350,000 a month. IN his first 30 days he called 100-150 people a day.

7). LEVERAGE IS THE KEY TO FAST GROWTH – Your business will grow big quickly if you figure out ways to leverage the people, tools and events that are available to you.
Never do a presentation with just one person if you can do two. Always invite someone else from your team to be present. Create alliances with leaders from other organizations in out states and cities. You work for them and they will work for you. Do 3 way calls. The first 5 that I did I was a nervous wreck. When Richard Brooke told me that I would increase my income by $50,000 a year just by mastering the 3 way call, I took it on! And one year later my income went up $80,000! It’s a leverage tool. Leverage
conference calling a webcast platforms. I’m leveraging a webcast platform tonight by having all of you on this call together. I’m doing the call once but then posting it for others to listen to down the road. It will get listened to thousands of times after tonight. And it took me 90 minutes to put it together and 30 minutes to do it! That’s leverage! GIVE tools a way! They will work for you while you are sleeping. Get a commitment from someone to do something with the tool before giving it to them. For example, you can say, “If I give you this Beach Money Book to read, when can you get it done by?” Get a commitment up front. Practice giving away 3-5 tools a week and watch what happens! Books and CD’s are great leverage tools.

8). GET OUT OF YOUR OWN WAY – I could do a four hour workshop on this one. You are your own worst enemy. Release those tethers that are holding you down.

9). DREAM BIG – Start dreaming again on an epic scale. Be bold with what you plan to create in your life. It doesn’t have to involve private jets and mansions. It can be around your family and your kids/grandkids. Part of inspiring others is to dream big yourself. People don’t want to follow small thinkers. Find something worthwhile to create in your life and tell others what you plan to do and how you plan to help many others live the life of their dreams.

10). PUT IT ALL TOGETHER – When you apply all of this at the same time, your business can’t help but explode onto the scene. You’ll become known as a master network marketer that others want to work with. Only about 1 in 1000 do all of these things. Yes, it will take lots of work, but you won’t have to do them forever. This will launch your business on to the scene and bring significant growth to your team AND your checks! This is a case of 2+2 =10. These things all fuel each other. Have you ever put vinegar and baking soda Together? It creates a chemical reaction. The same holds true when you put the above strategies in place . . . your business will take on a life of its own. Ask Melissa Barlock or Darla DiGrandi. I have done this twice before and the result is almost 250,000 distributors and $20 million in income. It didn’t just work once. It worked twice And I have many many other friends that have accomplished this and more.

May 9th, 2016


When I was a child I had a Children’t Book my mother would read to me called “This Is What Would Happen If Everybody Did!”
It was an illustrated book that showed some type of bad behavior exhibited by a child on the left hand page followed by the consequence of that bad behavior on the right hand page. For example, the left page would say, “Stomp on the Cat” (showing a child stomping on a cat) and the right page, “This is what would happen if everybody did!” (showing a bunch of freaked out stomped on cats all over the page). Then the left page would say, “Leave a mess” (showing a child not picking up his things) and the right page “This is what would happen if everybody did!” (showing a world with clutter and trash everywhere! I think it taught me the meaning of consequences.

Well on this call we will explore WHAT NOT TO DO in your network marketing business. I am going to name this call . . . “Don’t do that!” Or it could be called “Stop it!” Bob Newhart played a psychiatrist in a famous comedy skit where the patient comes in with some complaints and in need of some counseling. Bob Newharts advice to him is STOP IT and then he charges him a ridiculous amount of money for his advice! It’s worth watching. You can Google, Bob Newhart “Stop It!”

Some of these things will be things to be aware of and avoid doing and and other things, if I were with you and observing you doing your business, I might yell at you to STOP IT! Just STOP IT!!


1. DON’T MAKE EXCUSES FOR WHAT WE DO – In other words, never ever ever apologize for it being network marketing. You are better off facing it head on with confidence and conviction than beating around the bush. It’s time to stop avoiding the topic. It’s a real business with real potential and it has benefits that are astoundingly appealing to many business owners once they understand it. Don’t tip toe or tap-dance around this business model. And if they start to give you a hard time, no more cowering or being wimpy. You don’t need to fight, but stand up for what you believe in and don’t back down. It’s one of the best kept secrets in business today. It’s time that we come out of the closet. Stop apologizing!! Stop it!!!

2. DON’T “DINK AROUND” ON THE INTERNET – If you find yourself spending countless hours on social media you may be unconsciously be using your busyness as an excuse to not face your fears. Don’t let your busyness get in the way of your business. Most people could become wildly successful in 3 years if they would cut their social media time from 3 hours a day to 1 hour a day. You may be able to free up 10 hours a week by just spending less time on social media. It’s an addictive black hole and it could keep you from living your dreams. I’m not referring to the time spent putting pictures on cards that you get from Facebook or PMing people to set appointments. What if you set up one appointment for every 2 hours you spent on FB, Instagram or Twitter? No more time allowed until that appointment is set!!

3. DON’T CUT CORNERS ON THE IMPORTANT THINGS – This is a big one. Some days I want to shout, “Ahhhhhhhh!” (with lots of H’s!!). When I learn of someone that buys a ticket to convention and then tries to sell it in the Company FB Group it breaks my heart because I know that if that person would just bite the bullet and go, it could transform his/her life forever. And many times not going is a death sentence in the business. Don’t not not buy and ticket AND don’t buy a ticket and then decide not to go for money reasons. Bad decision! Cut corners when it comes to Starbucks. Cut corners when it comes to eating out. Cut corners when it comes to the cable bill (downgrade to a lower package). Cut corners when it comes to completing the remodeling project. Even cut corners on Christmas gifts . . . but don’t negotiate with your future. Don’t cut corners on your personal development. Don’t cut corners on attending the annual convention. Don’t cut corners on tools. I can honestly say that one of the reasons I am here today is because I NEVER took shortcuts when it came to investing in myself and in my business.

4. DON’T QUIT WHEN THINGS GET TOUGH – One thing I guarantee. Things will get tough. And you will want to quit. You will want to quit many times. And I have seen people quit at all different levels. I know lots of people who quit making no money at all. And I even have a friend that quit that was making $100,000 a month. He got into a fight with the founder of his company and he chose to walk away from a $1.5 million a year business. People quit at all levels. Because many people are quitters! I also know that the #1 reason for failure in the business is throwing in the towel. Most every failed network marketing business happened because someone chose to call it quits. And almost 100% of the time it was when things get too difficult to continue. This is when your most valuable lessons are learned. No one is immune. You will think that your situation is different but it is not. Never look back. Hit the reset button daily if you have to.

5. DON’T GO ALL THE WAY ON THE FIRST DATE! Relationship must come before marriage. Focus on getting to know the other person and understanding a little about what makes them tick. I know you are excited and you want to share it with the world.
You’ll have a better chance of acceptance if you get to know the other person BEFORE you tell them all about the business. Just saying. If you find yourself “presenting” all over the other person and you don’t know anything about them, STOP IT!

6. DON’T SAY, “I JUST GOT INTO THIS NEW LITTLE BUSINESS . . . “ – It’s not a new little business. This statement plants a seed in the mind of your potential distributor that what we have here is not such a big deal. It’s a BIG DEAL. It’s a multi-million enterprise that is transforming a long standing and powerful industry. Heck . . . we have our own US Postage Stamp! We are the #1 purchaser of First Class mail in the world! Do you realize that your “little” business could someday have 1,000,000 users in it. Do that calculation. Conservatively, your checks would be millions of dollars a month. That scenario is conceivable. Someone will do it. “I just got into this new little business . . . “ really doesn’t do it justice!

7. DON’T “TALK” ABOUT THE BUSINESS – Talking about the business can be the kiss of death. First of all, it doesn’t usually work because the person you are talking to hasn’t seen what you have seen. People need to SEE IT. I don’t know about you, but I have caught myself a number of times beginning to tell people about the business and I can see them drifting away as I continue to explain more and more. I try and catch myself when this happens. Instead, I tell them I will get with them soon and then I just drop it. As were are parting, I say, “I may get in touch with you and we’ll set up a time to chat” Then I text them and set up a time to SHOW THEM EVERYTHING from start to finish. Giving people the business in bits and pieces is not effective or professional. Refrain from talking about it. Set up a time to meet and take a full 30 minutes to show all of it to them from start to finish.

8. DON’T DO NOTHING (This is what would happen if everybody did!) – Imagine a business where everyone did nothing. This would be a company with no growth. Your business starts with you. Always. Doing something is always better than doing nothing. So you are better off doing it horribly wrong than not doing it at all . . . Why? Because at least when you are doing it wrong you will get feedback that will teach you what not to do. So rather than waiting around doing nothing. Do something. What I have observed is that most people do nothing. And guess what the result is of the people that do nothing? You guessed right – NOTHING!! So a big don’t in this business is DON’T DO NOTHING! On a day you find yourself doing nothing, catch yourself and go do something. Try and do something that will advance your business. Look through your friend list on FB and send 10 messages asking each person to take a look at what you are doing . . . you could even say, “If I were to send you a video about a way to make money would you watch it?” Now this wouldn’t be my first choice to show the business, but it’s WAAAAAY better than doing nothing!!

9. DON’T STALK OR BUG PEOPLE THAT TELL YOU NO! I was at an event recently that had about 200 business owners. A young professional photographer walked up to me and we talked for a few minutes. She asked me what I did. I told her and I may have well said I was a vampire . . . the cross came out!! She gave me three reasons in about 10 seconds why she would never do my business. I was like . . . “Whoa! Whoa! Whoa! I have no interest in recruiting you! You just asked me what I did and I told you!” She calmed down and we talked. I asked her a bunch of questions about her business and everyone left happy. But I realized the reason this happened is because she told one person in the group that she was uninterested yet that person kept trying to recruit her! DON’T DO THAT! Stop trying to recruit people that tell you no. They know you want them. Stay in touch. Be kind. Be generous. And look for ways that you can help them grow. They will watch you and it’s possible over time that they will come to you when they are ready if you keep the doors open!

10. DON’T SETTLE – Most people shrink their dreams down to meet income instead building their income up to meet their dreams. This could take work and time. But it will be worth it because you didn’t settle. Settling means giving up on your life. You were born to fly. I was told once that God will not give us dreams that we weren’t meant to fulfill. Sometimes it takes the wind out of me when I watch people stop fighting for what they want and buying in to the small thinking that is all around them. Settling is defeat. Settling is giving up. Winners don’t give up. And most people settle. Most people stop trying. Most people lose heart. And this is why most people don’t make it. But this doesn’t have to be you. Stop selling out. Stop settling. Stop buying in to the negativity. Which sounds better . . . “(insert your name) Steve didn’t settle. He wasn’t a sell out. It was tough but he persevered. And today Steve has his dream life” OR “Steve settled. He decided he didn’t want to work that hard. He didn’t see the job through and his dreams slipped away forever. He’s older now and has lots of regrets. He’ll never have a second chance. Oh well.” Which story is most inspiring?

May 2nd, 2016


About 25 years ago before I had ever received a check in Network Marketing, I had an idea that sounded like a good one once I started making some money. I wanted to start buying Beach Homes in all parts of the world and put them under management as vacation rentals. Then, when I wanted to use one I would just
book it and stay whenever I wanted to. For years, I really couldn’t do much with this idea other than dream a lot. I would look at Real Estate magazines and payed especially close attention to the beach properties. Once I started making a little money I started looking at properties and each time I found one that was interesting, I would
learn that the down payment was in the range of $600,000 to $1 million and getting a loan was beyond my reach. After 10 years, I was getting frustrated and had made no headway at all. I was in San Diego and had just left from looking at a handful of multi-million dollar beach homes. In a moment of let-down, I purchased a magazine called
“The Robb Report” which features high end Real Estates, Automobiles and Watches. I was sitting on the plane flying back to Phoenix from San Diego and I opened up the magazine. At the top of one of the pages was a heading entitled, “Equity Estates”. And right below the title were photos of 30 multi-million dollar homes lined up side by
side an 800# and a website. I checked out the website and the next day made a phone call. These guys had done EXACTLY what I had been dreaming about for years and for the price of a down payment on ONE home, I could own a piece of all of these homes all over the world. It was an equity investment and not a time share.
I met up with their team in Cancun Mexico and about a week later purchased into the fund. It’s a 100% tax write-off because I use it primarily for business. This weekend I am on the Beach at one of the properties with my extended family and friends to witness my cousins wedding in Tamarindo, Costa Rica. The home is a 7000 SF Glass home with
infinity pools. It’s 1/2 mile down the beach from the little beach town of Tamarindo. My cousin had no idea I had this home here and when I found out this was the exact town he and Keeley were planning to tie the knot, I offered the home for the wedding party and reception so here we are.

Tonights all is all about “Wave One Success Stories”.

SendOutCards was invented during the time of dial-up internet and flip phones. Many of our “early adopters’ built large networks of customers and then kind of faded into the sunset. My friend Jana Rengifo has been receiving a significant 4 figure residual check for over 8 years and haven’t sponsored a distributor in 7 years. She has earned in excess of a half a million $$ and she started when she was 20 years old. David Frey worked the business for a few short years and hasn’t signed up a distributor in about 5 years. He has made a few million dollars and continues to receive a six figure annual income from his efforts years ago. While Jimmy Dick was in the hospital with life threatening heart complications he didn’t work his business for 4 years and continued to receive a 5 figure monthly residual check that took care of his family while he was recovering. This was because he got some things started in his first 2 years of working the business. Many of us are in his organization. Kathy Paauw took many months off on a sabbatical to travel with her husband Doug and even today, she collects a high four figure monthly residual check for work she did many years ago. Dawn MacDonald was a school teacher and has been collecting a four figure residual check that supplements her retirement from work she did in 2005-2008. The Packard Boys have done almost nothing in their businesses for 3 years yet continue to receive a significant monthly income for the business they started in the early days of SendOutCards. These stories are there reason people get involved in network marketing. We don’t get paid for what we do, we get paid for what we START. All of the business success stories that I mentioned were built during “Wave One”. Wave one was represented by clunky and wobbly technology, a rapidly evolving infrastructure platform and a comp plan that was trying to find itself. Since then Kody has spent millions of dollars upgrading our technology platform and refining our compensation structure and product offering. The best is yet to come.

I want to talk about why I believe we are getting ready to experience the greatest growth spurt in our history. Also, I believe we may be writing one of the greatest success stories in Network Marketing history. What I’m going to talk to you about is MY OPINION and does not come from the company. I am making some predictions based on some of my observations around what is going on in the marketplace and with technology. Let’s discuss three disruptive trends that will shape our future and then what you can do to prepare yourself to capitalize on all of them.


1. DISRUPTOR #1 – RELATIONSHIP MARKETING Traditional marketing is becoming less effective – Kody’s Relationship Marketing model represents a shift in the way business must be done if a company wants to continue to thrive. The internet has turned most products into a commodity. Competition is fierce and it’s becoming tougher and tougher for companies to differentiate themselves. Cost of production has been driven down to a fraction of what it used to be and accessibility of information at our fingertips rendered paid advertising including print media, TV, Radio, Billboards, etc almost worthless. The volume of marketing messages all around us is brain numbing.
Those companies that embrace relationship marketing have a major advantage over their competition. We own the secret weapon that has the power to transform the way companies do business.

2. DISTRUPTER #2 – NETWORK MARKETING The traditional job to retirement model is tired and becoming obsolete – Network Marketing is one of the few options accessible to the aging baby boomers and millennials. The reason so many millennials find a “Socialist’ interesting as a Presidential candidate is because many have just given up. So many millennials can’t find work and are in financial trouble
after getting college degrees. They have loans that can not be forgiven through bankruptcy and they have no way to pay the loans off. Many baby boomers are faced with a portfolio that won’t allow them to retire and the prospects for work are grim. I just read an article that said when social security was invented, it was never intended to fund retirement. It was intended to be an insurance policy if you happened to live past the age of 65. Back then, Social Security was only paying for 2 and 1/2 years on average after someone hit the age of 65. And the ratio of those contributing to those collecting was 42:1. Well today, the average age of death is late into the 70’s and the ratio of those contributing to those collecting is 3:1. Do you see the problem here. One third of our national debt is now caused by an upside down economy overburdened by significantly fewer and fewer contributors into the system. In fact by the time the Millennials begin to retire, the ratio will be 2:1 and the average retiree will will be living for close to 20 years past retirement age. Add to this that 40 years after it was predicted, technology is finally really starting to replace workers. We live in a whole new world. Have you noticed that kiosks are becoming more and more common at the grocery stores to check out, the airports to check in and even fast food restaurants to order your food. Network Marketing is one of the only options available in the marketplace today for someone looking for a real business that they can start on a shoestring and have real unlimited upside potential with little to no overhead. The reason network marketing is thriving is because of the high number of millennials and baby boomers that are simply out of options.


Technology integration through apps is rapidly changing the way companies innovate, adapt, evolve and grow. Apple became the powerhouse that it is today because of apps. Independent companies develop apps that work on our phones and give us many more valuable uses and functions. Apple didn’t pay for the development of these apps. Independent app designers create them on their dime and then they are delivered through a phone that we buy from Apple. And Apple splits the revenue with the app developer. The Google Play Store does the same for the Android Phones. I recently attended a 4 day conference for Infusionsoft in Arizona. Infusionsoft is one of the fastest growing campaign builders for business owners in the world. As you walked into the conference at the Phoenix Civic Plaza, you would have noticed about 80 exhibitors set up offering their “Plug-In’s” to attendees of the conference. These venders did not work for infusionsoft. They were independents that had spent their time and money developing applications that would allow their customer base to “plug-in” to Infustionsoft. I don’t fully understand how it works, but I do know that Infusionsoft has a very lean programming staff and the independent app developers create user friendly plug ins so their customer bases have an easier time using Infusionsoft. This is where it began to get interesting.

There was a company at the conference that had developed and “plug-in” for SendOutCards that would allow customers of Infusionsoft to build SendOutCards into their email campaigns. This represents a big development in our business. There are companies putting together “Plug-Ins” (just like Apps) that will make it easy for their customer bases to use SendOutCards. Just use your imagination. It allows us to innovate quickly without the upfront expense of programming and development. This is a huge marketplace disrupter and will open many doors for us. Don’t worry about it if you don’t understand it. You don’t need to.
I’ll explain why in a minute. And I’ll explain how you can capitalize on all of this. By the way, there are already at least 10 plug – in’s developed by independent companies that will make it easier and more appealing for customers that aren’t using SendOutCards to want to. Although I know this may be a little hard to grasp right now, just know that it will be big and that you will get to benefit.

All three of these disrupters, I believe will cause a wave of epic proportion over the next 36 months. Combined, their impact will be explosive and will be like nothing we have seen before. Again, there are some very smart developers out there that are developing new ways that SendOutCards can be used in the Marketplace.

Here is how you get to benefit from all of this. I’ll use an Australia as an example. I have about 5000 distributors in Australia.
How many people do you think I brought in in Australia? ZERO. I knew no one and signed up no one, but because I built a team in the US, some of them knew one or two in Australia and the teams have grown as a result. Today about 30-100 distributors per month sign up on my team in Australia and I have never brought in even one!

So how does this apply to the wave that’s coming and how you get to benefit? You don’t want to be caught with a team of one the day this wave hits. Each customer and distributor you bring on gives you leverage as those three disruptors really take hold. My personal strategy for riding this wave is to continue to set appointments, show the business, sign up new distributors and customers and teach it. There are people that will show up in your downline and customer base that use Infusionsoft, Salesforce.com, or any of the hundreds of other companies (just like there were people that showed up that knew people in Australia). These users will grab an app that will make it easy for them to use us daily through there existing customer bases.

I envision a day where our convention has exhibitors that are app developers that have developed plug ins that make SendOutCards better than it even is today. So when Kody goes to a snowmobile convention there are many exhibits set up offering extra technologies that make snowmobiling more fun. And he can buy anything he wants from gear, equipment, etc. Imagine that the same thing is happening for SendOutCards . . . technology developed by others that will make us better.

Build your business today using the simple plans we have put together so that you can benefit from “WAVE TWO”

April 25th, 2016


First and foremost, how well you handle objections will be largely based on how you VIEW objections. Objections are frustrations or fears disguised as reasons to not get started now. You can also see them as questions or concerns. When someone is feeling pressured or isn’t ready to get started right away, they may throw up a reason (that they see as legitimate.) to not get started. IT’S OKAY!

Remember there are three types of people. 1). Skeptics 2). Cynics and 3). Players.
Skeptics and Cynics will have objections but Cynics objections are not overcome-able! So when a skeptic has an objection, you want to view it as a serious question that may need to be answered. Skeptics questions are overcome-able!

The most important thing, BY FAR in handling objections is to LISTEN. Take your time and ask them questions to learn more about what is behind his/her concern. Don’t just jump in and try and rebuttal it. See if you can really get what they don’t like or the question behind the question. Be patient with them and let them vent. Imagine you are one side of the table and they are on the other. You want to be on the same side of the table with them by acknowledging their concern. It’s okay to repeat it back to them. Here are a few examples:

THEM: “I had some friends that were burned in network marketing!”
YOU: “Wow! What happened??” (Then listen!)

THEM: “This sounds like a Pyramid!”
YOU: “Tell me what you know about pyramids . . . “ (Then LISTEN!)

THEM:“I’m not sure I have the time right now to do something like this . . . “
YOU: “Sounds like you have a lot going on and you are really busy with life!” (Then let them talk and LISTEN!)

THEM: “My wife makes all the financial decisions . . . “
YOU: “That’s great . . . so you really couldn’t do anything without your wife fully on-board”

Again, take your time and ask questions to learn more. Really listen to what they are telling you. Sometimes just by listening, their attitude will shift. Don’t feel the need to jump in and “fix” the way they are feeling. Don’t try and correct them or make them wrong. Some of the sales tactics taught in the past are designed to put others down or shame them . . . in the long run these tactics will drive people away. If someone is not ready to get started now, I want them to feel comfortable coming back to me when they are ready. I am not afraid to ask them to get started, but if they give me an objection, I am prepared to walk away from them. It’s okay for you to tell them no first. In other words if they start hitting you with all kinds of reasons why this isn’t a good time for them, it’s okay to say,

“You know this is probably not a good fit for you right now!”

So assuming you are taking your time, asking questions and really listening and acknowledging their concerns, let’s take a look at the most common objections that come up and some ways you can help to inform them:

1. IS THIS A PYRAMID? Pyramids are illegal. We are a network marketing company that follows FTC guidelines and the acceptable standard best practices of the Direct Selling Association (DSA). ASK: Do you want to know the difference? 4 THINGS – 1). Is there a product of service that’s in demand (in other words would someone buy it whether it was offered through network marketing or not 2). Can you make more than the person that brought you in. If yes, then legal. If no, then illegal 3). Do you get paid for the sole act of recruiting? If yes, then illegal. It’s illegal to get paid for recruiting new distributors. 4). Front-end loading – Are you encouraged to purchase products to promote or reach a higher percentage in the comp plan. If yes, then illegal. Buying large packages that are more than would be consumed is considered a questionable practice. Don’t say, “You mean like your job!!” It sounds cute and it has meaning to us, but it tends to put them down.

2. I’M NOT SURE I HAVE THE TIME TO DO SOMETHING LIKE THIS – You may not have the time! That’s a legitimate concern. Or you may want to look at how you could carve out some time to build something for your future. For example
have you considered how much money you’ll need to retire? If you make $50,000 per year, you’ll need about $2 million. How are you doing on that? OR If I could show you how to turn 5 hours a week of work into 100 hours of week of work without you having to work more, would it be worth looking at? If the answer is no, then just stay in touch with them!

3. I’M NOT INTO SALES – “Neither am I!” Ask . . . “What don’t you like about sales? In other words, you don’t want to pressure your friends into doing something they don’t want to do! Would it be okay if I just SHOWED YOU and then you tell me if you could do the same thing. OK?”

4. I DON’T DO ANYTHING HALF-WAY. IF I’M GOING TO DO THIS, I NEED TO BE ALL IN . . . “I wouldn’t want you to do it any other way! So what exactly are you saying?” Usually they are trying to hold you off for some reason. You want to find out why they are dragging their feet.

5. $450 IS A LOT OF MONEY TO START A BUSINESS – “Really? What are you comparing it to?” Let them talk. Then ask . . . “Can I give you some examples that may help you see it differently?” Talk about how much 1 vending machine costs ($2000). Talk about how much it costs to set up a Subway or 7-Eleven Franchise ($250,000) which offers no residual. You must hire employees. Your potential is restricted and you have geographic limitations. Plus you must buy inventory, pay leases, buy insurance and hire legal counsel. So $450 is a lot compared to what??

6. I’M GOING TO NEED TO THINK ABOUT IT – “That’s fine. Tell me what you are thinking? If you were to get started, and make a little money, how would you spend your first $3000 in income?”


“Anything offering this much potential does require some thought. If I play a 30 minute audio for you do you have time to listen?” (Play a recording about how to achieve any dream).

7. I DON’T HAVE $450 – “That’s okay . . . money is just a logistic. How many Facebook friends do you have?” Wait for an answer . . . “If you had some people that were ready to get started, could you figure out how to come up with the money?” Give them the texts and have them text 20 people in 20 minutes. “Let’s do a test market and see how you are going to do . . . “ Then do some appointments and when they have 1-3 people ready to go, their $450 will miraculously appear. lol

8. HOW MUCH MONEY DO YOU MAKE? “Honestly I really can’t answer that question. First of all I am still getting paid for the work I did when I got started. Secondly, what I make has no bearing on what you make. You decide how big of a team and customer base YOU want to build and THAT will determine your income. If you do nothing you will make nothing. If you do a lot, you can make a lot. We have people making millions and people making nothing. Most likely you will fall somewhere in between.”

9. I DONT WANT TO BUG MY FRIENDS AND FAMILY – “I would prefer that you not bug your friends and family. That would be a turnoff! If I could show you a way to build this without annoying your friends and family, would you look?” Then just listen. Nothing we do will annoy anyone if presented effectively. The key is to always preserve the relationship. So anytime someone is feeling pressured, back off and honor their feelings.

10. ONLY THE PEOPLE AT THE TOP MAKE MONEY – “Well I do know that those that build a big team make a lot of money. If I could show you that even you could make money despite just now getting started would you want to take a look? There are many people that sign up after a companies 10th-15th year and still make a lot of money. Do you want to learn about some of those people?”

11. I ALREADY HAVE A GOOD JOB – “That’s great! Your bills are paid! Congrats . . . most people DON’T like their job but it sounds like you do!” I then tell a story or two about people that lost their job in their 50’s and can’t find work. I might say, “Then I think you should KEEP YOUR JOB!!” Just listen . . . do the presentation and show the money. Sometimes that’s all it takes to get someone to see that an additional income stream could make a huge difference or provide a buffer in case something catastrophic happens. I sometimes mention that Harvey MacKay wrote a book called, “Dig your Well Before Your Thirsty!”

12. I TRIED IT ONCE AND IT DIDN’T WORK – “What was your experience? What happened?” then LISTEN! I usually appeal to their common sense on this one. I say, “Can I ask you a personal question?” When they say, “yes”, I ask, “Are you in a relationship?” If they say no then I say “Then you are DONE with relationships forever??” They usually laugh or say, no. If they say “Yes” then I ask them if this is the only relationship they have EVER had? Again they laugh . . . just because one doesn’t work out doesn’t mean you can’t make one work. The same holds true for a job. So that logic doesn’t stack up!

When they lean in and ask positive questions, ask them if they want to get started. If they push back and resist, ask questions, listen and provide information. If you try and get someone started that is resisting, they will feel pressured.
Looking for signs of interest. You can easily get someone started that is interested.

I have found that when someone doesn’t have 2 nickels to rub together, they will make up excuses to not get going. Be patient with those people. Sometimes they just need time to come up with the money. Other times, you need to show so much value that it’s just a no brainer for them to figure out how to find the money. People will jump through hoops to find the money when they see the potential for them! Sometimes people will come up with objections that aren’t the real objections. So sometimes what they tell you is a way to tell you “NO” and also save face. For example, they may not have the money and they don’t want to admit it. So they may say, “I have to check with my wife!” Or they may be getting evicted and the timing may be off and they make say, “I have to think about it!” Or they might have a parent that has cancer and they just don’t want to talk about it so they may say, “I don’t have the time!”

So don’t take it too personal when you can’t overcome their objection. I usually am pretty gentle with people because I want them to come back to me when the time is right. I don’t want to piss them off or scare them away. At the same time, I will be direct and honest with them. I help people see things from a different point of view. Always listen and acknowledge. Put yourself in their shoes. Sometimes just by “understanding” them, they will come around quickly.

Objections are concerns or questions when they come from a skeptic. They may be smokescreens coming from someone that doesn’t want to open up to you. Or they may be hand grenades coming from a cynic. Be patient with people but at the same time after you acknowledge their situation, see if you can help them to view things differently. If they resist then you loosen up. If they lean in, then ask them to get started. 🙂

April 18th, 2016


At lunch not that long ago, my friend Travis told me that he had shown the business to
88 people in the past 8 months and signed up 8 people. We talked about this.
Of the 88 people he had shown the business to, 86 of them were really positive about
it but only 8 signed up. That meant that 78 people were positive about the
business but have not signed up. I asked Travis to consider that
the 80 people that have not yet signed up are part of his ‘community’
of people that share a common interest. SOC is simply a mechanism
for Acting on Promptings and creating an extra income. By staying in communication
with the 78 that were positive but had not yet signed up and continuing to look for ways to
contribute to those individuals in a positive way, they will eventually see
that SOC is simply a way to do what it is they are out to do in the world.
His job is to continue to ‘grow’ that community of people and continue to
look for ways to provide information and resources that will add value to
each of their lives.

Here’s an example . . . who buys interior design magazines? People who
like interior design. Someone who builds a ‘community’ of people who love
interior design can then bring interior design resources to those people.
If I have a community of 10,000 people who are interior design fanatics
and a new book comes out by the #1 interior designer in North America,
I can sell 500 or more copies to that group in an hour or so. But I need to have the list
of people that are interested in Interior design to make that happen.

This idea is worth a fortune.

You must have 2 things for this idea to work in your favor:

1. You must be aware of it

2. You must have a mechanism to create and foster the list of relationships.

SendOutCards makes the second one possible for you.

We are not selling a card system or a financial opportunity to people! As we grow
our contact managers, we are building a community of people that are all
interconnected by a common interest. Anyone who responds positively
has given us permission to ‘stay in touch’ and provide information that
can be helpful and meaningfull in their lives. If someone tells me that they believe
in ‘The law of attraction’ or ‘sending out to give’, I can then include them
in my ongoing communication. I am building a community of people that
are all interested in acting on promptings AND a financial opportunity.
Some of these individuals have already signed up and some have not.

Not a week goes by that someone doesn’t contact me to tell me that they
are “Ready to go”. I don’t know a networker or business person on the planet that wouldn’t
want that. Who wouldn’t want people call them week after week, month after month and year
after year to say they are ready to do business with them?

It requires almost no work at all because they are READY TO SIGN UP AND GO TO WORK!
No selling. No convincing. No overcoming obstacles. Why? Because they already told me they were
interested and I put them in my list of people to stay in touch with. And then at some point,
they said to themselves . . . “now the time is right!’ And THEY contacted me!

The key to putting this into action is to have an intentional plan for continuing to add people
to your contact manager every day and show them the business. Keep doing this and then just stay in touch
with cards, good news and invitations. I’ll give you a few ideas for this in a moment.

But before I do, I want to talk to you about the difference between wanting a big business and deserving one.
Most people want to have the lifestyle of their dreams. They want to drive a nicer car, live in a nicer home, travel more often and to
more exotic places. Most people want to send their kids to nicer schools and have more free time to do with what they want.
But, wanting and deserving are two different things. Wanting doesn’t make a difference. I wanted to fly helicopters, but wanting doesn’t matter
if I am not prepared and I haven’t paid the price. So I had to invest in myself and put in many many hours of training and practice before I deserved to
be able to live the dream of flying a helicopter on my own.

You must pay the price in training, learning, doing and creating prior to deserving what you want.
So by adding people to your list and then staying in touch with cards, good news and invitations, you
are paying the price necessary to prepare you for deserving.

You’ll hear about some people that seem to sign others up in the business effortlessly. And you wonder how they can do this.
It almost seems like they are some sort of magician!

These are the people that have tapped into a hidden secret (well it is not so secret). The secret is, they reap before they sow.
They don’t look back. They just keep sowing and sowing and sowing. The crop comes later.

This takes us back to the topic of your list. Your list is not a strategy. It’s not a technique. Your list is THE STRATEGY.
Each day that you add someone to your list (and your contact manager) you are sowing. Each time you send them a card,
you are sowing. Each time you show someone the business you are sowing. Each time you follow up with an invitation to an event or conference
call you are sowing. And the sower never looks back. They just keep sowing!

As your list grows bigger so does your opportunity. But if you are the one that jumps from company to company or if you are the one that contacts someone one
time and then vaporizes never to be seen again, then you you will keep on wanting and your time for reaping will never come.

I promised a few ideas for adding people to your list because your list is everything. Your list is not something you will try if you want success. Your list isn’t something that you do once in awhile. Your list is the lifeblood of your business. Again, your list is EVERYTHING. New people are the fuel that fires your engine!

Remember, if you are building any enterprise, you must find those people that are interested in what you are doing and then keep in communication with them in a meaningful way (SendOutCards) until they are ready.

I sponsor about 1/2 of all the people I show the business to (over time) because I have mastered this simple idea. My list is not a strategy. My list is THE strategy!

I stay in touch with the people in my contact manager with cards, good news and invitations.

When someone tells me they are interested, but they don’t sign up, they have given me permission to stay in touch. So I continue to invite them to calls and events. I continue to send them 2-4 cards a year. AND I call them or text them whenever there is some good news on the horizon!

Pretty simple formula!

My job is to do 3 things:

1. Grow my community (My contact manager and relationships)
2. Provide ongoing information and resources that support
our two-fold mission
3. Show others how SOC can help to facilitate the overall two-fold mission
(Act on Promptings and Provide a Financial Vehicle)

As time goes on, my community grows (you are part of that community!)
I have an online and an offline community. My ‘online’ community is already
involved in SOC. They are sending cards and sharing the opportunity.
My ‘offline’ community are those that are not yet involved in our business.
Again, I feed my online and offline community with information that can
be helpful to them on an ongoing basis. I am a catalyst for personal growth.

What are some ways we can do this:

1. Send out personal development books like Promptings, Beach Money,
2. E-mail out helpful tips and articles to your community OR have a blog
3. MAIL OUT (in cards) useful ideas that can bring value to those in your
3. Set up ‘Free’ Gift Accounts and let people use them for awhile
4. Keep people in your community (your contact manager) in the loop on helpful conference calls
5. Invite people in your community to Promptings Academy’s in their area
6. Be creative and think of other ways you can assist and support your community

Usually products that are an ‘overnight success’ are just that because a community
exists of people that all share a common interest . . . let’s consider Apple computers.
It’s no secret that a community exists of people that are all fanatics about
having personal control over their lives. “I” this and “I” that!! Apple has built
a community of crazy, fanatical people that are all connected through this common
bond. In fact, when two strangers see each other that both have an iphone 6+,
they are instant friends. The same holds true for 2 people that both have
Harley . . . When I see someone on a plane that has a helicopter on his/her bag, we
are going to be talking the whole flight! If I see someone driving a Fisker Karma, we are buddies

So when Apple launches a product, (ie; the i-pad) it sells
millions in a few hours because their is a community of fanatics that are waiting
to give Apple their money! The same people that say they don’t have the money to
sign up for SOC are also the people that go to the Mac Store and buy an IPad for
$800! Why . . . because they are part of that community and they share a personal
interest in having 100% control over their personal and business life regardless of the

People that are part of this community don’t need to be ‘sold’. They are ready to buy.

You have an opportunity to build a community using the tools that have been offered
to you as part of our business. You can begin to create your community TODAY! Start with 5
people and go from there. There is no limit to the size of the community you can build. NO LIMIT!
I’ll say it again . . . you have an UNLIMITED OPPORTUNITY. That means you can continue to “want”
OR you can go out today and start to build a monster list!

Become a resource for your community and have them look to you as someone who they
trust to give them information and resources that will make their lives better. Just like
Mac, they will be glad to give you their money for anything we come up with as long
as it’s consistent with who they see themselves to be within our community. SOC is a
mechanism for people to Act on Promptings and Create Financial Freedom (our two – fold
mission). There is nothing like it and people will freely and willingly sign up for it (without
being sold) as long as it’s consistent with who they are and what they are up to in life).
It’s our job to attract those people and build our ‘offline’ community that will grow into
our ‘online’ community.

So be someone that deserves the business of your dreams by investing in your business in dramatic
ways. If you want a dramatic, astounding, exploding business, you must make dramatic moves. That means
investing the time, money and energy to prepare yourself for the windfall coming your way. How? By
growing and cultivating your list. Your contact manager must be rich and vibrant. You must communicate with the
in your community. Add them on FB. Regularly send them cards. Invite them to the events. Make a dramatic, earth shifting move
with your most important asset. Most importantly, be sure they have seen your business. They must know what you do and how we get paid. Remember wanting something is not the same as deserving it. You will never have the life of your dreams by just wanting it. You must deserve it. And preparing for it is how you deserve it. Orville and Wilber WANTED to fly. They could have wanted it so badly that they went and ran off a mountain without first preparing. Whoops. Bad idea. They had to pay their dues before they deserved to fly. And preparing meant creating, learning, practicing by doing, failing. Then and only then did they deserve the gift of fight.

It’s a different way of thinking. It’s a small shift that can drastically transform your business.
A shift in thinking (just like the hummingbird can mean the difference between a violent death (on the window sill) or
a smooth flight to freedom (an open door). See you soon!

April 11th, 2016

NCC – Your Struggle is Your Story

As I look back on my network marketing career it becomes crystal clear to me that my story would not be inspiring if I hadn’t gone through the fire to get to where I am today. In fact most inspiring stories stem from obstacles, setbacks and comebacks. When we hear about the convicted felon that turns his life around and becomes a championship boxer, were inspired. When we learn about a boy that was born with no arms and no legs and yet grows up to climb Mt Kilimanjaro and then become a famous public speaker it gives us hope. When a scientist discovers the cure for a disease that has killed millions of people we hold him or her up in high regard. When we watched passionate southerners rebuild New Orleans after hurricane Katrina turned it into a bathtub it makes us feel proud. Those that rise from the ashes go on to inspire hundreds, thousands or even millions of others.

I get asked often, “Would you do anything differently if you had to do it again . . . “ And I understand why the question is being asked. In that answer, someone may find a shortcut or a lesson that could shave off some time on the journey, but the truth is, as difficult as it was at times, I wouldn’t change anything at all. The last 17 years have been out of this world, but the first 11 years on my journey were really tough. Although I have fond memories of friends and experiences, financially and emotionally I was a train wreck! Virtually every week I was dealing with a personal financial crisis and it seemed to just snowball year after year. And most of it stemmed from small thinking.

You won’t believe what I’m about to tell you but I was working as a salesman at a gym in the 80’s and making less than $10,000 a year. My rent was $200 a month. They had this young annuity guy come into the gym named “Wayne Stutzer”. It was so long ago and I still remember his name. I remember he was very smart. I wanted to learn from him so I set up an appointment to go into his office. We sat down and he asked me my goals and dreams. I can remember my answer and today it just seems just so outrageous to me but this was my level of thinking at the time. I told him that my goal was to have a paid off mobile home and 2 years of canned food. I was a small thinker and I settled for mediocrity for so many years. I had to learn to think bigger. The result that I kept getting was pathetic because my level of thinking was so small. At the same time, I had a steady diet of macaroni and cheese sometimes mixed with some tuna fish. For years I ate this as my staple.

Today I look back and its hard to believe that I am the same person.

One drizzly evening in Arizona I was so depressed that I walked out to the railroad tracks and walked with my head hanging low for a few miles contemplating my life. I had been reading personal development books and I was so down on myself because after years of this, I was making no progress at all. The cold wind was blowing sideways and I cried as I walked along the tracks. I was trying to figure things out. Later on I realized that walking the tracks is probably not the best environment to find inspiration! Actually this was a turning point in my life. And although it was painful, it changed the trajectory of my life. Its in these moments that we completely give up on ourselves OR we find a new path. Thank God I found a different path.

I had been driving a 1979 Jeep Wrangler in the early 90’s. It was called a “Golden Eagle” and I remember that “Doo” (Doolittle), Loretta Lynn’s husband drove one. It had a smashed front end and a broken windshield from an accident that I had been in with an uninsured motorist. I kept getting pulled over for having shattered windshield that was nearly impossible to see through by me or the police officer. The top had been stolen at a swap meet and it was about $1000 to replace it. So I had a little bikini top for it and drove around topless. In the summer in Arizona it can typically be 115-120 degrees and the wind is like a blast furnace. More than once I was driving to an appointment soaking wet from sweat. One time I had an appointment about 30 miles from town and I was driving back. My gas was on empty it was 112 degrees and I was so dehydrated I started to have heat stroke. I had no money in my bank account and there wasn’t a gas station or business within site. I really thought I was going to die that day. And more than once, I walked out to the jeep and the bikini top was filled with water from a storm the night before. I owned one suit and I would attempt to push from the bottom of the bikini top to force the gallons of water that had accumulated in it. As I would do this the water would inevitably end up all over me and my suit.

And then it wouldn’t quite want to leave the jeep. It would pour from the bikini top into the footwells. Trying to drive like this meant being ankle deep water that sloshed around as I turned every corner. I never did find a solution to this except to cut the top out of a plastic gallon water container and proceed to bail the water from the footwells of my jeep so that my shoes and socks didn’t get soaked when I went to drive off. Every time I ended up soaked from head to toe.

At one point, the water pump went out. I bought a rebuilt one at Pep Boys and somehow installed it backwards and blew the engine when I tried to drive it. It sat in the street for 2 years and I had no vehicle.

I was bouncing 5-10 checks a month at First Interstate Bank on Mill Avenue and my income was less than $15,000 a year. One time I walked from my office at America West Airlines to the ATM and put in my card to get $20. My card never came out of the machine and I didn’t get my $20. So I walked around the corner and into the bank. Brent Pasnoe was working in the bank and I had become a familiar customer. I went up to him and told him the machine ate my card and I needed it back. He told me I’m bouncing too many checks and he can’t give it to me. I said, “Brent, you don’t understand, I need my bank card.” He again told me he can’t give it to me and he kind of laughed when he said it. He told me I was bouncing way too many checks! We went back and forth as I got more and more angry. He never did give me back my card. Two weeks later after clearing up the mess, I got it back.

In the early 90’s I finally got a group growing under the 6th or 7th distributor I sponsored into the business. It was under a friend in Phoenix. She had a friend in Peabody Mass. He and his friend were excited and were able to grow their team to 40 distributors. They asked if I would come visit. I had maxed out 22 credit cards but had enough accessibility on one card to make the trip. It was mid winter and they were predicting a massive blizzard on the day of my trip. I boarded the flight and when I landed, the storm hit full force. It was a white out. I rented the car and hit the road. I landed at 5pm and the meeting was scheduled for 7pm. This was before I owned a cell phone. Cars were flying off the road into the ditches and I could barely see the road in front of me. I drove like a grandma and arrived at their home at exactly 7pm. The lights were out. I checked and double checked the address. Correct address . . . no one home. I stood on the doorstep after traveling 2000 miles on borrowed money. I made my way to an outdoor payphone at a gas station. I was cold, wet and tired. The wind was blowing and the snow was coming down in full force. The entire city was getting ready to shut down. I made the call and the answering machine came on. It was my only quarter and I had no cash.
I found a budget motel and found a warm bed for the night. The next morning, I flew standby to head back to Arizona. I never talked to those guys again. The entire team of 40 had quit the business, but no one had told me about it. They got upset over a technical issue that our company was having.

I remember having a serious conversation with myself that night. Again . . . this was a defining moment. There were people making money in this company. I thought I had finally found my runaway leg . . . but it fizzled as fast as it started. I had quit 11 companies prior to this one. Do I quit again or do I persist and rebuild? I chose to stay in this time. I chose to fight. I refused to give up this time around. Quitting hadn’t served me for over 10 years. I was so tired of struggling. I wasn’t going to let this beat me. I went home and hit my business hard. Over the next 10 years I made $8 million with that company. And they wrote this story in a book. I don’t know if Tom Alderink (that was his name) ever read what happened as I stood on his doorstep in that snowstorm. But I did send him a copy of the book with his name in it and a note saying, “You’re famous!”. He never contacted me and we never talked again. I really believe that if I had quit that day, I wouldn’t be a top money earner in network marketing.

For many of you, the first half of your story has already been written. Your story of struggle is as important, if not more important than your success. But it doesn’t have much impact until you can get on the other side of it. It will take enormous fight. Your obstacles will seem insurmountable. Many times you will question whether they are even possible to overcome. And you will either persist or settle. Settling will never lead you to your dreams. Don’t ever give up on your dreams. And think about it. In 100% of the cases . . . the greater the struggle the sweeter the reward. There is no triumph without struggle. A story without a struggle is un-inspiring. To move people your story must have a difficult beginning. Entire books have been written and entire movies have been produced because the underdog came out on top after many hours of hardship, turmoil and fight. If you are struggling, fighting or facing seemingly insurmountable obstacles, congratulations, you are on track to becoming a top performer in this profession . . . as long as you continue to move forward and not quit.

March 28th, 2016


Because many of you are on this call to learn why people don’t sign up!
When I phrase the title like I did, more people show up! If I had phrased the title of the call, Why people sign up, about 30% fewer people show up. And therein lies the problem!

I’m going to get kind of philosophical with you tonight. Most people spend most of their time trying to figure out why things don’t work? Why won’t my business grow? What’s wrong with me? What am I saying wrong? Why people don’t sign up?

Asking this question (it’s all the same question) is what most people do and this is why most people have trouble with the business. It causes your brain to FOCUS on all the things that don’t matter.

The few that make it, have a different focus. They focus on, “What has to happen for more people to see this and sign up?” Do you see that the answer to the second question will lead you to a result that you want vs one that you don’t.

Let’s use a metaphor to drill a little deeper. You’ve heard me talk about the hummingbird over and over again. I won’t bore you with that story once again but I will say that no amount of coaching, motivating or training will help the hummingbird fly through the glass window. Having a bigger why won’t make a difference. Trying harder won’t make a difference. Being more positive or enthusiastic will only cause the hummingbird to have a good attitude as it slams into the glass. “Ouch! That hurt, but I can handle it!! Because I’m a tough little hummingbird!” None of it matters. The only thing that will help the little hummingbird is if he can shift his attention towards the open door! Until then, all the other stuff doesn’t matter.

So most people are focused on asking the questions that disempower them and cause them to focus on the window . . . “Why won’t this work for me!” “Why don’t people sign up??” “What am I doing wrong?” THIS REPRESENTS A FOCUS THAT WILL CAUSE YOU TO FAIL OVER AND OVER AGAIN. It’s much like slamming yourself into the glass over and over again expecting to get a different result!

And how do I know most of you are thinking this way? Because this call is 30% bigger when I ask the question, “Why don’t people sign up?”


You must catch yourself when you are flying towards the glass. Shift your focus from “Why don’t people sign up?” to “I’m in search of people that are ready to get started.”

OK, I tricked you. Enough philosophy. Now let’s get into the call . . .


I read an article this weekend in an airline magazine that had an interesting insight. The topic was on “Pitching People”. The phrase “Pitching” is being used to describe presenting something to someone. Here’s an excerpt from the article:

“Over the years, I’ve met and worked with many of the world’s most prominent investors. Asked what draws them into a particular investment, their answer is always, “The People”. When I reflect on businesses I’ve invested in, the answer is the same – and often (as many have) I’ve invested in the weaker’ idea because of the people, and dismissed the ‘better’ idea for the same reason.”

Do you think this applies to our business? Let me ask you this . . . if you were to be presented a business idea by someone that you question their integrity or they are just not that nice to be around, will you do business with them? Are you more likely to do business with someone that you enjoy being around? Of course, if it’s just a bad idea, you probably won’t do the business, but if it’s a good idea and you have a choice between working with someone you really like to be around vs someone that you don’t enjoy all that much, where will you go? You get the picture.

The fact is, there are certain people I would much rather do business with than others and some people I would rather just not be around. I’m sure you probably feel the same.

So what can we do to be one of the people that other people just want to be around and possibly do business with?

1. Ask questions and listen. Be interested in them.
2. Pay sincere compliments
3. Look for something in common
4. Be a giver without expecting anything in return (but don’t overdo it!)
5. Pay attention to personal grooming.
6. Become a connector of people
7. Be patient and not pushy

FOR THOSE WHO MUST KNOW – There are four main reasons why people don’t sign up.

1. BELIEFS ABOUT YOU (Be likable)


3. BELIEFS ABOUT THE COMPANY OR COMP PLAN (Show third party tools)


BUT – This is a trap. If you find yourself analyzing too much why people aren’t signing up, or if you seem to be “stuck” in this loop of “What’s wrong with me?” “Why can’t I do it?” “Why is no one interested?” the only way out, is to STOP!! STOP trying to figure out why. Everyone is different and everyone is on a different timeline. Some will NEVER want to do it. Some will want to do it later and some will be ready to do it now!

For the most part you can’t control others beliefs about you, the profession, the company or themselves. Sometimes these run pretty deep.

Your job is to FIND the ones that are ready to do it now, and stay in touch with those that might want to do it later.

Spending an inordinate amount of timed trying to figure out why some people take action now and and others don’t is not a winning strategy.

Your winning strategy is to be likable and keep your calendar full with appointments to show the business for you and for others on your team. Then become a master at following up with cards, good news and invitations.

Feb 29th, 2016


My good friends Donna Johnson and her husband Thomas own a catamaran in the British Virgin Islands. I had never been there and they had invited me to spend a couple of weeks in the islands on the sailboat. There were 5 couples. Our “Captain” and his wife cooked exotic tropical meals for us each day on the boat. We snorkeled in crystal clear water and went island hopping each day. The waters were calm and the sun shined daily. The sand is white and each island is covered in thick green foliage.

One perfect evening we had just completed dinner out on the deck and we were sitting around laughing and listening to island music enjoying the night air over a glass of wine. Actually I think I was drinking a Red Stripe beer. In casual conversation, I asked our captain how long he had been sailing? He told me that he and his wife had been sailing in the Virgin Islands for 28 years. At one point, we got into a conversation about their training. I asked them where they had learned to sail and if they were still in touch with their instructor. I believe they had been trained in Portland Maine and hadn’t communicated with their trainer in 26 years. Yet they still continue to sail . . . with no help from the person that trained them!

Then as I was looking out on the horizon as the sun was setting and turning the seascape a deep orange, I noticed hundreds of sailboats within eyesight. And it dawned on my that I was viewing just a small visual slice of the sea. There were thousands of sailboats in the British Virgin Islands and millions around the world. And as each sailboat set to sea, not even a fraction of them had an instructor present. Yet they all could sail the seas and experience the joys of sailing.

Later that evening as we were settling in I began to review the lessons of the day. I thought about how many sailors get trained to sail and then never even take their first trip.
Some sail for a month and find out it really isn’t what they want to do. Some sail for a year and then run out of money. A few run into a reef and damage their sailboats never to sail again. Some sail for 5 years and then get side-tracked with other hobbies and activities. A handful of sailors decide they love it so much that they want to share the gift of sailing with others so they become instructors. And about one in a thousand sailors will sail every day for 30 years like our captain and his wife.

Millions of sailors take to the sea yet few have ongoing communication with their instructors. I see myself as an instructor of sailors. I teach people to sail and then I set them out to sail and enjoy the freedom of the sea and the wind. I don’t need to check in with them other than a periodic call to give a friendly hello. I don’t need to tether them to my boat. I don’t need to bug them if they haven’t been out for awhile. My goal is to have people sailing all over the world and the only way I can do that is to continue to train new sailors month in and month out. I get rewarded as I sit in my boat and sail the seas of the world noticing the thousands of other sailors that I have trained to do what I do and experience the joys of the freedom of the wind and the open sea.

All the time and attention we place on to trying to manage and control our distributors after they are trained is wasted energy. We need to communicate with our team members to keep them plugged in and up to date. This can be done through our electronic social media groups and email distribution. Of course including our team members in functions and events is an important aspect to the business. But recognize that you are not responsible for those on your team. They are independent entrepreneurs just like you. You are not their boss and you are no more responsible for the growth of their business as Kody is responsible for the growth of yours. We all create a healthy environment to work in through the training programs we offer, but it is ultimately the choice of our distributor to step into the tools and resources available. In fact if I feel a need to keep someone tethered to my boat, they will never be able to experience true freedom. I see myself as a catalyst for growth. So I do create opportunities for all of us to grow together. For example I set up small group meetings in cafes and put together groups of distributors and encourage them to invite guests. I attend and promote events. I invite my team members to participate and bring guests for THEIR benefit. BUT I am not responsible for them. I am responsible for my business and you are responsible for your business. AND TOGETHER WE ARE RESPONSIBLE FOR EACH OTHERS’ BUSINESSES. We work together to create a healthy environment for growth. Just like keeping the seas clean and free of litter. Our job is to insure that the seas remain beautiful.

In a nutshell, I am encouraging you to let go of your need to control the members of your team. Untether them from your boat! Even if you do attempt to control what your distributors do and don’t do, you will more often fail than not. . Much like a sail boat instructor, your job is to prepare your new distributor for what to expect and the basics of how to build and that’s it. And after you get them started, you will spend your time doing the same thing for someone else. And so on and so forth. Help each new person to get into the social media groups, the weekly conference calls and the resource center. Show them how to find info on the upcoming events. Make sure they know how to use the SendOutCards system and how to show the business. Tell them where to find the call replays on www.thecoolbuzz.com. Help them do their first few presentations and THEN SET THEM OUT TO SEA. Once in awhile it’s fun to sail together so get your sailing team together once a week or once a month to introduce new prospective sailors to the joys of sailing.

The only way to build a big team is to continue to get new people started in your business at all levels. So look for members of your team that are excited and introducing the business to new people and offer to do meetings with them. But don’t get attached to any one group. If you find yourself working with the same group over and over again especially if no one is bringing new people to the table, then it’s time to find some new people! This is good for you AND for them. Stop throwing wood on a fire that isn’t burning!

Let’s talk about the level of activity necessary to grow a BIG team. I’m not talking about a small part time income here. That can be accomplished showing the business a few times a month. You have probably heard that if you treat it like a hoppy, you’ll get hobby results. But to grow a big team and a big income, here’s what I know:

Most people with very large organizations have worked the business for a few years and have shown the business 1000-3000 times. This is why they are good at it. They do it over and over and over again for individuals and groups. Here’s how my numbers break down. I have been in the business for 10 years +. I have shown the business approximately an average of six times a week for 10 years. That’s 300 times a year for 10 years. 3000 presentations in 10 years. So the result of this is 370 personally sponsored distributors and over a million $$ a month in revenue. If over a period of 10 years, you showed the business 3000 times, you will most likely have in the range of 200-300 personally sponsored distributors. You most likely will have 3 legs that have 10,000 + distributors in them. You most likely will have another 6-10 legs with 1000-3000 distributors in them. AND you will be a top earner not just in our company, but in our profession. You will have a residual income that will pay you many years into the future. And unlike many other business, you don’t need to wait to make money. On your journey to stardom, you will enjoy a level of freedom and income that few experience in their lifetimes.

This is the ONLY WAY TO BUILD A BIG BUSINESS. Everything else I have seen in our profession is fleeting. Some of the marketing rhetoric is designed to get you to buy expensive programs. Stay focused on what works and keep moving forward. We all have the same opportunity and we are all playing in the same sandbox.

I believe that if someone showed the business six times a week AND sent a card and a card and a gift to each of those people followed by promoting the events, they would within a few short years have a BOOMING business. The formula is really quite simple.

Feb 22nd, 2016


The good news is that anyone can do this and anyone can do it now. It’s really more about putting it on your radar and making it happen vs having any specific strong skill. Although you can definitely develop a skill in this area. It can be a somewhat invisible skill if someone didn’t call your attention to it. It’s teachable and easily measurable. It is at the very top of my list in terms of business building activities. This is the #1 thing I do to grow my business. And you can describe it in 3 simple words. GET PEOPLE TOGETHER.

The better you become at getting people together the stronger your business will be. This way more about getting people together than it is about sales. If you think about it,
your network marketing business is a business of getting people together. We are all connected by relationships and a computer tracking system and it’s all a result of getting people together. We can hope, wish and pray that the right people will come together to create the business of our dreams, or we can orchestrate it. I see myself as a catalyst for bringing the right people together. Sometimes we have a business agenda and other times it’s just social. But even in social settings, it often results in some exciting business getting done.

Sr Manager, Annie Trajlinek was having trouble getting motivated to build her business. Executive and Distributor of the Year, Casey Eberhart suggested that Annie take 60 people to coffee with no business agenda. She did just that and guess what happened? Before she even got through 30, she had personally sponsored 3 distributors! That’s just how it works when people get together.

Take a look at your calendar. Is it filled with events where you are getting people together? If not, this is a key accelerator to your growth. In fact, it is the #1 skill that will result in the growth of your group. Your group will grow to the extent that you bring people together and the members of your team do the same. Take a look at what Melissa Barlock does well. What is Callie Fields doing every day? The growth that you see on Gary Allen’s and Bryan Perez’s team comes from getting people together. It’s all a result of getting good at getting people together! Our company exists today because of individuals in the business that are bringing people together . . . two people at a time to hundreds or even thousands at a time. Get good at this and you have it pegged. A business builder that is good at signing people up will not be nearly as successful as someone who is good at getting people together. If there is a one thing, this is it. If you are looking for the key differentiator . . . the thing that will make the biggest difference in terms of business growth you now know.

Getting people together allows you to maximize the synergy within the members of your community. Getting people together fosters the collective creativity of many individuals working together. It’s the difference between one lit match and a burning woodpile. The burning woodpile will create much more heat. Your goal is to create “heat” in your team. Getting people together will create energy and growth. The more people the better. And the better you get at it, the better you will do!

Here are a few ideas that can help to accelerate the growth of your business:

1. At least once a month, host a casual lunch for the members of your team and their friends. You don’t need to make it about business. Trust me, the conversation of the business will come up. But let everyone know it is just social.

2. At least once a month, host a Friday Night training at your home with Veggies or Pizza (more people want to come if there is pizza unless you are Darla DiGrande!) You can always do veggies and pizza! Thoroughly train everyone on the entire system and how to build the business. Guests are welcome! Customers can learn the in’s and out’s of the system.

3. Charter a van or bus to larger events within a 5 hour drive of your city. Make a fun day/night of it. Split the costs (make sure a pre-sell tickets so you don’t get caught holding the bag!)

4. Have a generic conference call and invite a guest speaker to talk on an interesting business topic. Make SendOutCards the sponsor of the talk. Give a 3 minute commercial but keep it focused on the business topic at hand. Make it related to appreciation or creating a residual income business, but keep it generic enough that others would want to listen in.

5. Have a card sending party. Invite guests to bring their laptops, smartphones and tablets. Make it hands on!

6. Do the conference call after the conference call. I love this one. Darla DiGrande gave me this idea and I think it’s brilliant on so many levels. Use www.freeconferencecall.com and conference your team into the Monday Training Call each week. Then afterwards, disconnect and have a second call (15-20 min) with just your team. Talk about what was covered on the call with your team. Discuss how you plan to implement what was talked about.

7. Host weekly meetings in your area. This can be a tricky one as some of you have found out. A weekly meeting works well when you have at least 10-20 people that are in your area that are committed to building a strong business. Each person must be committed to working on having guests at the meeting each week. This only happens if there are LOTS of one on ones and two on ones going on every day. If you find yourself with the same 3 people showing up week after week with no guests, then it’s time to regroup. This servers no purpose. I like to see a team of 100-200 people in an area before starting a regular weekly meeting. Otherwise you seem to come up short each week. Instead, focus on doing 5-10 one on ones and two on ones per week and 1-2 monthly trainings for the entire team and new customers/guests until the team is strong enough to support a weekly meeting. But the idea of getting people together still holds true.

Be creative! YOU create reasons to get people together both inside and outside of your team! I like to think about it as new buds on the tree. A new bud is someone that hasn’t seen SendOutCards before. I need to get them around SendOutCards distributors that are already excited about the business. It’s all about “Who’s next?” Who is the next person today that you can invite? My objective is two-fold 1). Show them SendOutCards 2). Introduce them to other excited members of the team.

Here is a list of possible get-togethers:
1. Lunches
2. Coffees
3. Regional Events
4. National and International Events
5. Conference Calls
6. Three way calls
7. Introductions
8. Parties
9. Barbecues

I would like to give you a proposed game-plan for making “Getting People Together” a key part of your business building. If I were to recommend a plan to you here is what it would be:

1. Host at least 1 team SOCIAL get together per month for your team and friends. Schedule a Mexican lunch or a Pizza Party.

2. Host at least 1 team training per month for your team, their customers and guests.

3. Make sure your calendar is FULL with appointments (3-10 per week) to show the business for you and for the members of your team. If it’s empty right now, start where you are. AND look for opportunities to get your team together with the newer members of the team regularly. Invite them to the cafe to meet your prospects and or new distributors and customers.

4. Plan to be at at least one Promptings Academy and one Boot Camp per year AND The International Convention. Work it into your business plan AND as part of your plan to “Get people together” make sure you go on a rampage to have members of your team there. Work your networks. Become a “Getting People Together” Machine.

This is what it will take to build a vibrant business. Our business is a business of getting people together. The glue that holds the business together is the relationships, and that will not happen unless we all meet each other. That means our distributors, customers and the guests.
CREATE REASONS TO BRING PEOPLE TOGETHER. It’s the #1 skill for growing the business.

Feb 8th, 2016


Before we begin let me say that your new distributor will learn everything they need to learn. But in the beginning, the objectives are simple. When you sign up a new distributor you want them to focus on things that will bring them great results immediately. You want them to get positive feedback on the cards they send AND you want them to get some appointments on their calendar so that the two of you can show the business together to a handful of people right away.

We want to minimize overwhelm and give them just enough to get them going but not so much that they get brain freeze. Your new distributor may have already spent hours on the computer researching everything and may already be in overload . . . so then our job becomes to help them strip away that which is unimportant and focus on what is.

There are only really two things that must happen right away:

1). Start the habit of sending out at least one personal heartfelt card a day and one gift a week.

2). Use their FB Friend List and the contacts in their phone to set up some appointments for the two of you to show the business together.

It is so easy for someone to look for reasons not to connect with people to show them the business. But the business we are in is the business of sharing an idea that will make their life better. It’s easy to come up excuses not to do the uncomfortable part. There is so much busy work that can be created to keep us from setting up times to share the business with others. BUT the real excitement will come when someone starts to believe this is going to work for them! The only way that can happen is if they start to advance their new business and get some great results.

So let’s first talk about the two things we expect someone to do when getting started:

1). Start the habit of sending out at least one personal card a day and one gift a week – My belief is that if someone wants to
really LAUNCH the business right, they will need to send more than one a day. I sent 3 this morning and I make it a habit to send 3-10 every single day. This is one of the habits of a successful Sendoutcards Distributor. I say thank you in a card when someone does something nice for me. I say “nice to meet you!” in a card with a gift when I meet someone new. I look for ways to celebrate the lives of others with pictures and gifts. When I launched my business I sent out 81 cards in my first 2 days on dial-up! You want to create a wave of positivity in your community. You do that by sending out positivity every single day. You can do this on your computer or on your app. Take lots of pictures throughout your day on your phone and then cards from those pictures. If I am at a loss, sometimes I will scroll through my news feed on FB and look for pictures that I think my friends find inspiring based on what they have posted. I then message them and ask them to send me their address so I can mail them something. They usually respond within 2 minutes. I send them a card with a the picture, compliment and sometimes a gift. This is a habit that you want to create immediately. But this is not building the business. This is using the product the way it was designed to be used. It’s the first part of the equation.

2). Use their FB Friend List and the contacts in their phone to set up some appointments for the two of you to show the business together – This is where the rubber hits the road. This is what is going to get your new distributor their first checks. AND that is your #1 GOAL in helping them launch a SendOutCards business. Let’s create some IMMEDIATE GROWTH IN THE BUSINESS! You must be the catalyst for this growth. Yes, you will always have those people that come into your business and figure it out on their own, but most won’t. You’ll need to hold their hand for the first part of their journey. My suggestion is to sit with them over the phone or in person for during their first 24 hours and have them send 20 texts in 20 minutes. They can cut and paste. They send the texts to those on their FB Friend List and to the contacts in their phone. The main objective is to get 3-10 appointments on their calendar within their first week of doing the business. And you can be the catalyst for making this happen.

Tell them up front that when they get started you are only going to have them do two things. 1). Start sending cards 2). Set up some appointments using a simple texting script that you provide. Let them know that they don’t need to pick up the phone and call anyone (in fact you prefer that they don’t!) Let them know that they don’t need to figure out what to say to their friends or how to respond to people. That’s it in the beginning. So when I get someone started, these are the two things I focus on.

Everything I’ve talked about so far happens up front. There is no need to prepare for anything. Most people can send a card after a few minutes of being shown how it works. There are tutorials for everything and the learning curve is very short. Anyone can send out 2 texts right now without having to learn anything if we provide the texts! So there you go. Nothing to prepare for, nothing to set up, nothing to learn. A new person has everything they need to get going right now . . . within their first 24 hours.


Within a short period of time, your new distributor will be showing the business, signing up new customers and distributors and helping their new distributors to get launched so let’s talk about what they will need to do to be completely prepared to do this. First we will be going over the SendOutCards Products, then we will discuss the process for setting up appointments and showing the business. Finally we will go over signing someone up and setting everything up. We will be going over a lot of info here quickly but understand that this is what someone will learn over the course of their first month in the business.

Jan 25th, 2016

When you read the title to this call it probably conjured up an image of a life of freedom, fun and travel. And although that is absolutely
a real possibility for you and your family, there is another side to it. Did you ever see the photo of the iceberg protruding out of the water
where below the water line is a a giant mass of ice and that part above the water is about 1/10th the size? Well this is as it is as an entrepreneur. There is an enormous amount of work, creativity, resourcefulness, ingenuity, relationship building and networking required BEFORE the financial rewards and freedom come. You will do a ton of work up front for little to no pay to get paid handsomely for years doing little to no work (although you will probably choose to continue working because it is so rewarding). As you look back you’ll realize you would do it all over again because its worth it, but as you are going through it, you may question your own judgement. And your family and friends will probably question your sanity. They may even mock you. And you must believe so strongly in your heart that you are doing the right thing for you and your family that the comments of others don’t matter all that much. You must know to your core that you are doing something that is good in the world for you to throw in the towel over the opinions of others.

As an entrepreneur, you will experience a roller coaster of emotion. Get ready for the highest highs and the lowest lows. As an entrepreneur, you will have to make some of the toughest decisions of your life. And you’ll have some of the most rewarding times of your life as well. You may go from depressed to ecstatic in the same day. You may be encouraged and discouraged in the same hour. You might be surprised by a break through and let down by a setback in the same week. It’s just as it goes in the life of an entrepreneur!

As we enter into this conversation, I want to read a couple of pages from a book I’m reading now. It’s called “Clay, Water, Brick” and it’s written by Jessica Jackley. Jessica has one of the most inspiring TED talks ever done. (https://www.ted.com/talks/jessica_jackley_poverty_money_and_love?language=en)

As you listen to this, I want you to ask yourself what excuses you may have been making about why you are not successful and what are the reasons you are being held back or not rising to your full potential. Is it because of time or money? Is it because you don’t possess the financial resources or the environment you grew up in? What is holding you back from achieving your dreams? Are you too old or too young? Is it the people you know or don’t know that are keeping you from moving forward? Your past? Or your current circumstances? What are the obstacles in your way?

(Read two pages from Jessica’s Book)

Being an entrepreneur means taking what you have . . . (or don’t have!) and working with it. As soon as you label yourself as an entrepreneur, you have identified yourself as a resourceful person. That means you figure it out! You find the necessary resources, support, people and money to get the job done. You learn to believe in yourself and take calculated chances. Being an entrepreneur is not for everyone, but for those people that refuse to give up on their dreams, it’s the best and only option. For those people not willing to settle, being an entrepreneur offers hope.

Again, I must emphasize that CHALLENGE comes with the territory. Challenge exposes the problems and issues that need to be solved. Entrepreneurs are not quitters. They take each new challenge as an opportunity to grow. Here’s one for you . . . the more successful you are as an entrepreneur, the more challenges will emerge on your journey. In other words, if you are not experiencing challenges, you are not growing . . . YOU are not growing and neither is your business. A lack of challenges means a lack of growth. Challenges are your benchmarks. If you have chosen to become an entrepreneur to get rid of your challenges, you have chosen the wrong profession! Your greatest vulnerabilities, character flaws and weaknesses will be revealed. And when they are, you’ll be called to figure out how to handle them. It may mean personally transforming yourself or finding someone else that can do what you need to get done better than you. As an entrepreneur, you only lose if you stop because each setback is a chance to learn and to grow. Quitting is not in the vocabulary of the true entrepreneur. And you willingly go through all of this because you know that you are doing something worthwhile that can make the world a better place.
Sometimes you see it before most of the others in your life. And when those closest to you reject your ideas, that can hurt. But it doesn’t dissuade you because you are committed to your cause and to see the job through.

Being an entrepreneur means taking 100% responsibility. That means not blaming anyone else for your shortcomings or problems. “If it is to be, it’s up to me!”
Remember Michael Jackson’s song, “Man in the Mirror”? As an entrepreneur, no longer can you blame it on your company, your comp plan, your upline or downline . . . you’ll need to transform it, go through it, go over it or go around it. OR accept it. And then come up with a solution that makes the situation better.
You’ll never hear a true entrepreneur blame other people for their lack of success. So the comment, “I don’t have an upline!” doesn’t work any more. YOU be the upline! Or if you are distraught because there are no meetings in your area, YOU start the meetings. OR if no one on you team or in your business is doing anything, you find out how to find the right people, infuse inspiration into your group and create growth! Taking 100% responsibility means if something is not working, you find the resources to make it work OR you accept it and come up with another solution.
Now this call was titled, “LIFE AS AN ENTREPRENEUR”. You probably expected me to talk about flying around the world on private jets and renting expensive yachts for parties on the bay. Well, that can be part of your journey if you choose as you create your future. Really the life of an entrepreneur is about you designing your life the way you want it to be and then having the freedom to create it through the development of your business. You don’t have to answer to anyone because YOU call the shots! You live where you want to live. You work as little or as much as you want to wherever you want to. You pick who you choose to work with and what you’ll be doing with them. YOU get to DESIGN YOUR personal and professional life! The life of an entrepreneur entails being bold enough to dream bigger and having the courage to step into those dreams.

There is not a successful entrepreneur on the planet that hasn’t experienced the ups and downs on his/her journey. We all have dreams but most give up on them fairly early and many don’t have the fortitude to continue on despite setbacks and obstacles. This is why only a few get to experience the rewards of the big money and free time. When I reflect back on my early 30’s, I remember how distraught I used to feel every 2 weeks when I would get my paycheck after 15 years of work and a college degree. It was a pit in my stomach. I had anxiety every time I went to work. I hated Sunday’s, Monday’s and Thursdays (Friday were okay because tomorrow was Saturday!). But then I never had enough money to do the things I wanted to do. I wanted to experience the world and much of my working life was gone just scrapping by. I was inspired by many entrepreneurs and I wanted to live like them. I wanted to make a difference and serve people on a larger scale. The job plan just wasn’t cutting it for me. I felt like I was burning daylight. I had to get better as an entrepreneur and take responsibility as a producer and not just a consumer.

So life as an entrepreneur means being in charge of your destiny. . . designing your own life. . . . . declaring your future. . . . being responsible for your results and the results of your business. You work when you want to. You choose your own team and play as big as you choose to play. You accept your wins AND your losses. You know that your losses represent your opportunity to learn. You take responsibility and step into your future even though sometimes you’re afraid and don’t know what lies ahead. You seek adventure and uncertainty. You choose to live life on your terms without the boundaries imposed by others.

Here are some I AM statements that can support you as an entrepreneur:

1. I am an entrepreneur
2. I design my own life
3. I create my future
4. I am a creator of value
5. I take responsibility for my future
6. If there is something I don’t like that is in the way of my growth, I eliminate it, go around
it or transform it.
7. I am resourceful
8. I am a problem solver
9. I accept challenges as a way to learn and grow
10. I expect to win
11. I attract great people into my business
12. I am a producer
13. I am living my highest purpose
14. I am making a difference in the world
15. I am living my dreams today
16. I am getting better every day
17. I own this
18. I am a dream broker
19. I am courageous and bold
20. I am an entrepreneur

Jan 18th, 2016


In the course of my career, I have noticed that as a make little seemingly inconsequential changes, monumental shifts can occur
in the growth of my business. But this condition really exists in life. I have read about entrepreneurs that claim that simply by getting up
one hour earlier each day that 300 hours a year of extra daylight led to a massive shift in success. Flossing daily allows you to keep your teeth
for many more years than would be if you hadn’t. In my business, an awareness of a few simple things acted upon have changed everything.
For example, attending and promoting events offers a degree of leverage that is exponential. I could never come close to creating these kinds of results on my own. Each person from my team that attends an event adds a level of energy to the whole group magnified by ten. It’s not just applying pressure . . . it’s knowing WHERE to apply pressure.

Again this reminds me of the hummingbird that slipped through the doorway of my home in the mountains . . . he would have died trying to fly out through the big picture window. Flying in that direction leads to death and represents massive struggle. A simple shift in direction towards the door leads to a flight to freedom and is effortless. A simple shift in focus. What simple shift in focus could you make that would move your from struggle and death to freedom?

We live this phenomenon each day in our regular lives. Going from the outside to the inside can take us from being cold to being warm. Water at 33 degrees is still liquid. Water at 32 degrees is solid ice. One degree makes all the difference.

I want to explore one simple action tonight that anyone can do right away that I believe could transform any network marketing business. Before we do, I would like to share some simple observations regarding the way people communicate today:

1. When you are in a group of people, observe how many are talking on the phone vs how many are glued to their screens texting and messaging. Most are
messaging vs talking.

2. When we call someone, there is a very low likelihood that they will answer.

3. 93% of text messages are answered within 2 minutes

Observations about business building:

1. Most people have a fear of making phone calls to set appointments

2. The weakest link in the chain of business building activities for most people is setting the appointment

3. Appointments drive business growth. They lead to new customers and new distributors. Without appointments,
you have no business.


The simple action that anyone can do that can transform any business is:


TEXT #1: ___________, I would like to set up a time to show you something that’s really cool that I think has big potential

TEXT #2: It’s a new technology I need to show you on your phone or computer. When can I catch you for 30 minutes uninterrupted?

Many of you already use this technique for setting appointments and you have experienced how it streamlines, simplifies and expedites
the process of filling your calendar.

As a business builder, you are a CATALYST for the growth of your team. Many people KNOW what they need to do, but don’t do it because knowing is just not enough. So whether you are working with one person or 100 people, let’s talk about something you can do right now that takes no special skill to get LOTS of appointments on the calendar for you and your team.


In 2016, I am committed to holding 24 appointment setting sessions (2 per month) and teaching my team to do the same.
Start where you are. If you have 2 people working do it with 2. If you have 20 people working, do it with 20.

1. Get your team together 2 times per month – Invite new distributors each month

2. Plan for 1-2 hours

3. Order Pizza (for some reason people show up when there is pizza involved)

4. Have the texting script available either on a handout or on a whiteboard

5. Tell everyone that you are having an appointment setting contest.

6. You can have a couple of $5 Starbucks Cards and a couple of $20 American Express
Cards for the winners. (or get creative).

7. Instruct everyone to use their FB Private Messaging and texting to do 20 texts in 20 minutes.
Cutting and pasting is ok.

8. No phone calls allowed. If someone calls you after receiving a text, hit “ignore” and then
text them to say you are in a meeting and send text #2.

9. Recognize each new appointment as they happen and keep track on a whiteboard
for all to see

10. Award the winners with their prizes. You’ll now have lots of 3 way calls and 2 on ones to conduct the following week.

SPECIAL NOTE: I have heard of people taping $1, $5 and $20 bills across a whiteboard (2- $20, 5 – $5 and 10-$1)
and then as each person gets an appointment (on the calendar!! It must be SCHEDULED!) they get to go up
and write their name and take the next bill going from left to right.

THIS IS A SIMPLE ACTION THAT TAKES NO SKILL AT ALL – You can start right now getting a few people from SendOutCards in your area together to start having the appointment setting sessions. Appointment setting represents the most profitable action you can take now to grow your business. It usually represents the weakest link in the process. You become the catalyst for making it happen. Schedule a date and time. You can do it in your home or in an apartment or office building conference room. It only takes 1 to 2 hours and it’s fun. Filling the calendar is one of the toughest things for distributors to do but this will help you and your team do it efficiently. In the past, making phone
calls caused an enormous amount of anxiety and stress. It’s the one thing that most everyone is afraid to do in the beginning. This completely eliminates that condition.

I’m looking forward to hearing your reports of how many appointments you set using this process.

Jan 4th, 2016


Q: You went 10 years in Network Marketing before signing up your first distributor. And since you seem to have figured it out, you have sponsored over 500 people personally. How do you explain the change?

Jordan: First of all, in all fairness (to me), I really didn’t do much in my first 10 years. I would sign up with a company, invite 2 friends to meet me at an opportunity meeting and neither would show up. I would then decide that there was something wrong with me or that the company was no good and I would quit. I did this over and over again for 10 years. My longevity in a company was 2-3 months. Then about 7-10 months later, I would find another company and do the same thing all over again. I was involved in Amway for about a year (twice!). Both times, I went to a couple of events, bought some product and enrolled in their “tape of the week and book of the month” programs. If there was anything I did right, it was to listen to audios and read books produced by successful network marketers. I also read personal development incessantly.

Besides learning the in’s and out’s of business building, my focus shifted. There were a few radical defining moments that changed everything for me:

1. I stopped making my decision to continue or not based on other people’s opinions – When someone gave me negative feedback I started believing that “they just don’t get it!” instead of “Maybe they are right!”. I adopted the philosophy, “They aren’t going to pay my bills so why should I listen to them!”

2. I started to understand the #’s game – Around my 10th year, I began to understand that IT’S NORMAL for most people not to see it. Most people are average. I’m not looking for average people. I’m looking for people that have a dream for their lives. And I’m looking for people that want to build a business. Only about 1 in 10 people will fit the bill. But the problem is, lots of times, I won’t know which ones are the right ones until I show it to them! Jim Rohn taught me that I can make up in #’s what others have in skill. So if my numbers aren’t as good as yours, but I show it more than you do, I can do better than you!

3. I learned that quitting is the worst strategy for success – I tried the quitting plan for 10 years and it wasn’t working! There has never been a book written called “How to quit your way to success!” We are all playing in the same sandbox. Same people. Same attitudes towards network marketing. Same financial struggles. I figured out that my mindset about quitting was killing my chances for success. So I simply STOPPED QUITTING! Instead, when I had a rough day or a tough situation come up, I would regroup, step back and THEN GO BACK TO WORK!
This one thing is probably the reason I’m where I am today. Our emotions go up and our emotions go down. I adopted the philosophy, “Don’t quit on a bad day!” and “I make my decisions based on my commitment and not on how I am feeling. Our feelings will deceive us into thinking that the business is not right for us . . . and really the feedback they are giving us is . . . you have to grow up here! Instead, I ask, what do I need to learn to do better?

4. I realized that the top earners in the profession were just like me! In 1993, I was invited to have dinner with a group of the top earners in my new company and to this point, I had never signed up a single distributor. This group of 5 distributors were all exploding their organizations and their checks were going through the roof! All of them were making over $10,000 a month, and one was in the range of $70,000 a month! I knew that this kind of income existed, but I had never sat with anyone that was making this kind of money. So I kept my mouth shut and just listened. And I guess in that 2 hour dinner, I realized that these 5 people were just like me! Their personalities were all very different from each other, but they had the same challenges and issues that I had experienced. I wanted to become friends with them and be recognized on the same stage with them. But I knew for that to happen, I would need to shift my thinking and PLAY A BIGGER GAME. 3 years later, I was on the stage getting recognized as a top money earner AND ALL OF THEM BECOME SOME OF MY CLOSEST FRIENDS (even today!).
That dinner changed my life!

Q: What percent of the people you’ve signed up did you know before you join your company?

Jordan: I have personally signed up about almost 500 people in network marketing since I signed up my first distributor in 1993. In SendOutCards I have signed up about 370 (in 11 years – 132 months). That comes out to just under 3 per month. Of the 370, I personally knew about 30 of them. So 90% of the people that I personally brought into the business, I did not know when I joined.

Q: How do you deal with running out of people?

Jordan: To answer this question, we must deal with the mindset of it. Believing that you will run out of people is a mindset. It is not a fact. Running out of people is a philosophy rooted in “scarcity”. Having an unlimited resource of people is a philosophy rooted in “abundance”. With a philosophy of scarcity, you will run out of people. You must realize that your thinking on this issue creates the fact. The fact does not create the thinking! You do not have a “scarcity of people” problem. You have a “resourcefulness” problem. You must start asking the right questions and DROP THE PHILOSOPHY THAT YOU ARE GOING TO RUN OUT OF PEOPLE! Otherwise you will not make it. The answer is simple: Figure out where to meet and connect with more people. You don’t need a lot. Two per day will do it. So to answer the question, I DON’T DEAL WITH RUNNING OUT OF PEOPLE because that is not how my brain works!

Q: Most people are negative and skeptical. Any strategies for that?

Jordan: Do you think I have a strategy for that? Of course I do! First recognize what is going on here.
There are two things at play . . . there is what you think and then there is reality. Are most people really negative and skeptical OR are most people tired of being hyped and lied to? I agree we live in a pretty cynical world today. Lots of people are asking the question . . . “What’s the catch?”. And with shows like American Greed and 60 minutes it’s no wonder people have been programmed to respond by raising an eyebrow. It’s ok. It’s ok! Let them be skeptical. Listen to their concerns. Ask them why they are the way they are? “What happened?” “Tell me more?” My #1 way to defuse skepticism is to LISTEN. Just listen. Then get permission to continue. Ask them if it’s okay if you show them anyway? If they say yes, then show them. If they say no, then don’t! Instead just send them a card. I have had people that were borderline negative turn completely around after I sent them a card and a gift. I have also had people turn around when I show them the APP or give them a chance to send a card. Be patient with people. Try and put yourself in their shoes for a minute.


1. CYNICS – Negative and not recoverable. End the conversation QUICKLY.
They have one goal . . . to put you and your dream down. You kill them before they
kill you (figuratively, not literally!)

2. SKEPTICS – Skeptics are recoverable. Listen to them. Skeptics will become your strongest
business buildings. There story becomes . . . “I was skeptical, but you know what I learned . . . ?”
The way to turn a skeptic around is to OFFER PROOF. Demo the App. Show some of the testimonials.
Show them some cards. Send them a card with a gift. Introduce them to someone that is having success.
I love skeptics!

3. PLAYERS – They have their credit card out before you even finish your presentation! Sign them up and train them. Teach the APA (Ask-Present-Ask). A player will typically train themselves before you can even get to them. They are sending cards because they watched the tutorials. They will even sign people up and get promoted without any encouragement at all. This is a good thing! Many of you on this call were players when you signed up. Lots of you don’t even have active sponsors. You figured it out. It’s not that tough. Someone with entrepreneurial qualities will hit the group running no matter what!

SPECIAL NOTE: Many times the reason you experience a skeptic or cynic is because you are “presenting on the fly”. Don’t present the business on the fly. SET UP A SPECIFIC TIME TO SHOW THE BUSINESS FROM START TO FINISH. REQUEST 30 MINUTES UNINTERRUPTED! If you do this, you will rarely experience negativity. When someone goes south, take it away from them quickly. Don’t answer questions until you meet with them to show them the whole thing from start to finish. If they demand answers before seeing the business, ask for a mailing address and tell them you will mail them something. Then send a nice card with pictures and a 2 pack of brownies. Your goal is to set up a time to meet in person or over the phone. This is a business and you need to set up a business meeting to explain what we do and how we do it. It cheapens your business when you try and explain it on the run. Let them know you will take all the time necessary to answer all of their questions AFTER you show it to them from start to finish.

Q: How do you stay motivated and keep going?

Jordan: Haha . . . in reality I don’t. I restart every day. Some days I’m just not motivated. But I don’t work based on whether I’m motivated. About 60% of the time, I’m not motivated to do this call on Monday night. But I do it anyway. And usually by doing it I get motivated . . . just like some of you get motivated by listening to it!

The key to motivation is looking forward to a brighter future. Let’s say you have a job and you have a very exciting vacation planned. You are really looking forward to it! Three days before your vacation, you get news that your boss has a critical project that has to be completed and your vacation get’s indefinitely postponed. Your motivation went way down, didn’t it!? People that have no hope are severely depressed. People that have something to look forward to are motivated. As an entrepreneur, we design our future. We inspire a better life for ourselves and for others. This is why dream-building is so important. This is why going to events and meeting others that are succeeding in the business is key! You must know what you are working for and you must believe it’s possible for you. Then you will be motivated. But motivation is like a hot cup of coffee. Sometimes the coffee cools off and you need to heat it back up! DON’T EXPECT TO BE MOTIVATED ALL THE TIME! You won’t be. Don’t decide to work or not based on whether you are motivated. That is a formula for failure. Sometimes you’ll need to work whether you are motivated or not. And that is not always easy. Realize that some days you will be off the charts excited and other days you will be depressed. That’s just normal. But you already know this because you are a person. And as a person, your emotions go up and down.

Q: What is your most important recruiting tip for the new year?

Jordan: Easy one . . . fill your calendar. Look at your schedule right now and ask yourself, if this was your first week back at work after being gone on vacation would you get a raise? Or would you be fired based on how productive your week will be? REFRESH YOU LIST AND START USING YOUR TEXTING AND PRIVATE INBOX MESSAGING STRATEGY TO FILL YOUR WEEK! Start taking selfies with others and send them out on cards using the app. DO AT LEAST ONE PER DAY. If you have a local team, book a meeting/training and invite guests. Do that tonight! Get your calendar full with appointments for you and for your team. As a network marketing professional, it’s your role (and mine) to be a catalyst for growth in the business. That means creating the opportunities to show the business to new people each day. Do it yourself. Do it for them. Do it with them . . . then have them do it. Then you do it yourself again.

Dec 29th, 2015

FAITH 2016

Each week when I send my message out and post it on FB, I ask myself . . . what do I and others need to hear about this coming week? And many times, what I need and what I perceive others to need i don’t have a great handle on in the moment. I may need some clarity myself! So I ask the question. I just ask it and have FAITH that the answer will come to me. So about 2 hours before my call, I sit at my computer and I start to journal on the topic I’ve identified. Sometimes it becomes crystal clear and other times it’s muddled. Sometimes I just need to sort it all out. And my computer journaling helps me do that. AND it becomes our Monday Night Training Call. This week, I needed “Faith”. And if you would have asked me last night . . . “What do you know about faith?” I would have told you . . . “not much!” But I do know that I have practiced faith many times in my life. And sometimes I really need it and other times, I’m like, “I got this!” But things always seem to work better when you have Faith (I feel a George Michael song coming on!)

So each and every week it’s a clean slate. I know WHAT I want to talk about and I have faith that I will benefit and so will others.

Here’s what I’ve learned:

Fear and Faith are at two ends of the spectrum. We all tend to move back and forth between the two. The key is to keep yourself in faith more often than you are in fear. When you find yourself slipping into fear, notice it and make a shift back to faith. In fear, we are over-controlling and desperate. In faith we are loving and trusting. If fear is 10 points below the line and faith is 10 points above the line, where do you spend most of your time as it relates to life and your business. See if you can shift yourself on the scale. How do you know? Fear is a feeling and faith is a feeling. If you feel desperate and out of control, you are probably spending lots of time in fear. If you are at peace and you just know, you are probably spending lots of time in faith.

Faith is much easier than fear. Faith is letting go and allowing things to happen exactly the way they are supposed to. This includes the lessons that you must learn as a result of failing and faltering. Fear keeps you bound up and in prisoned. Faith keeps you free. So let it go. And letting it go is a process. Catch yourself and then let it go (wasn’t this a song in “Frozen”?) Faith is trusting in the face of no proof. There is no evidence. The skeptical and cynical mind wants proof. They ask the question . . . “How do you know?” And in real faith, you believe in the invisible. You just trust in miracles. It can’t be seen or touched. The evidence comes later. The reason I can describe this is because I have experienced it so many times in my life. Although I had LOTS of proof that I was no good at network marketing, I kept moving myself back to faith. Why? Because I know that it is THE ONLY WAY it will work. I had lots of proof that I couldn’t fly helicopters but I kept moving myself back to faith. It was my only option IF I wanted to learn to fly them! So faith is the key to having what you want for yourself and others. AND its not always easy. You may be deceived into thinking that you can’t do something because of the proof all around you. This just means there are lessons to learn. As soon as you lose faith, you are defeated. Do you see the power in this? If you feel the need to control every move, you may be living in fear and you are sure to fail. It’s okay to fail but in faith, you will learn. In fear, you will quit.

Here’s the good news. You know what faith is . . . even if you can’t feel it in this instant. Every time you get into an automobile or an airplane you are putting your faith in other people. Every time you eat food at a restaurant you are living in a place of faith . . . you’re trusting that the food you are eating is safe and won’t harm you. Each and every time you go to bed at night and you pull the covers up over you, you are practicing faith. Do you really think those covers will protect you? You are trusting just by being out in the world and living your life. I’m not an expert at this . . . I’m just sharing my observations and experiences. So why is it so hard to have faith and trust that everything will work out EXACTLY the way it is supposed to? When you plant a seed in the ground and water it, how do you know that it is going to grow? In reality you don’t. But you have faith that it will. So you keep watering. And you have patience. But if you get scared that it won’t, you might kill it by over-watering it or digging it up! How do you know that when you breath there will be oxygen to keep you alive? How do you know that gravity will keep you in your shoes? We already live a faith based life!

Faith IS NOT hoping and waiting. In other words, if you are a dreamer (which is a good thing) and you commit your dreams to paper . . . then you sit on the couch waiting for all your dreams to come true, you are delusional. Faith is not hocus-pocus. Faith is not like fairy dust. But faith is essential to being happy and living life to the fullest. Faith will fuel your dreams and lack of faith is a guaranteed death sentence.

With faith, the fundamentals will work for you. Practice the fundamentals and with faith,
you can live the most fulfilling, rewarding and uplifting life possible. Things work when you have faith.
Your life is easier when you have faith. You’ll be happier when you have faith. And in this state,
your business will grow and thrive as well.

So what are the fundamentals?

1. Have an idea of what you want. Write out a few dreams for the new year.
2. Believe in people . . . there are people that are ready and those that are not. Seek out the ones that are
and continue to believe that some are capable of great things because we arrived at exactly the right time and
they were looking for us.
3. Be kind – Be kind with your words and be kind with your deeds
4. Be generous – Be generous with your words, be generous with your deeds and be generous with you money
5. Get better – Look for ways that you can continue to grow and be better in all areas
6. Do the work (focus on education and not sales) – In other words seek out ways to contribute to others by showing them a better way to foster good will, get referrals and develop a network.
7. Do what you say you are going to do . . . if you have committed to goals, DO the goals . . . don’t make excuses. Making excuses and blaming others chisels away at your foundation. Follow through on your commitments. This is the definition of integrity.
8. Live by your calendar – Related to #7. Your calendar becomes your boss. Fill it with the work necessary to grow personally and in your business.
9. Don’t let crisis turn into ruin. If you have a crisis learn from it and then get back to it. A crisis doesn’t ever have to be the end. If you make it the end, that’s on you! A crisis is just a crisis . . . not the end!
10. Be extra patient (with your business, with others and with yourself!). Tony Robbins says, “People always over-estimate what they can do in a year and underestimate what they can do in five.” It’s tough to be patient with people and yourself if you are desperate and fearful. It’s easy to be patient with people and yourself when you are living in faith.

AND if you have lost a loved one and you are feeling hopeless and blue, or if the love of your life left you and you are feeling alone, faith is what will get you through. This might be your first holiday without your parents. That empty feeling that comes with loss of any kind . . . the Holidays can be especially tough. I’ll say a prayer for you. Faith is what we all need to get us through. Faith that everything will be okay. And in the moment it may not feel that way. We have all had the feeling of not wanting to do anything . . . of being paralyzed by fear and desperation. Sleeping and eating become senseless. All motivation is gone. We have all had the experience of being numb to life due to the loss of someone or something important to us. After grieving, faith is what will bring you back to life. Have faith. Let go. Be present. It really is the only way to finding peace during the tougher times.

I needed this message tonight.

Dec 14th, 2015 –


I ASKED YOU FOR SUGGESTIONS HERE ON FB AND YOU TOLD ME THIS IS WHAT YOU WOULD LiKE TO TALK ABOUT! Thank you . . . so many great ideas and it was tough to choose! So I picked 3 topics and here they are!

1). “They loved my card . . . now what?”
2). How to show the business from afar?
3). How to train a new distributor from afar?


You send cards to reach out in kindness AND you schedule appointments to show the business. They are distinct and separate. Personally I don’t think it’s too productive to send cards to show the business. It comes off as disingenuous to send a card of appreciation to get them to look at the business. So as a general rule, I wouldn’t mix up the two. You are in the business of helping people set up businesses on the internet that will allow them to send cards and gifts and impact the world in a positive way. That IS the business that you are in. So as a network marketing professional, you’ll want to make time each week to set up appointments to meet with people. I’d like to help identify a few different REASONS for setting up appointments. AND you send cards out to touch others in a meaningful way. Sometimes you’ll be setting up a time to meet with someone to talk about the business and they have gotten a card from you.

SPECIAL NOTE: I regularly see posts of Facebook from frustrated distributors that have sent cards to people and have received no response. First of all, the intention of sending a card is not to get a response. You are not trying to get others to do anything. You are simply sending a card without expecting ANYTHING in return! Just because they didn’t call you or email you doesn’t mean your card wasn’t appreciated by them! I run into people a full year after sending them something and they will thank me out of the blue. Sending cards to get a response is much like posting an ad on your Facebook wall. You’ll get very few likes. I have found that when I posted the picture of the ceramic animals on my deck in the snow with little animal footprints all around I get 400 likes. When I post anything about my business, I get 3 likes. Keep your cards PERSONAL and people will “like” them more!

At the same time, we are in the business of network marketing and building a business. So showing the business is an essential part of what we do. This involves setting up times to meet with people. Just to reiterate, this is not related to sending your cards. It’s 100% about contacting someone to talk about how they can increase their income, have a business of their own, free up some time, etc.

Meeting with people is key. Here are a few REASONS to meet with people:

1). To show them a cool app that has some big potential
2). To have coffee and talk
3). To show them how to make money in the business
4). To find out what they are looking for and how we may be able to help them achieve their goals

So to answer the question . . . “They loved my card . . . now what?” They answer is . . . there is no “Now what?”!
The answer you should give them is “Thank you!” That’s it! Just thank you. If you try and get them to meet with you after they thank you for the card, then you will negate the positive impact of the card.

BUT (The big BUT) . . . if they are on your list and you want to show them the business, then send them a text using the
2 step texting strategy script. The REASON you are texting them is clear and well defined . . . TEXT #1 “I want to show them something really cool that has some big potential.” TEXT #2: “It’s a new technology that you need to show them on their phone . . . when can I catch you uninterrupted for 30 minutes to show you?”

So to summarize . . . we send cards without the expectation of getting anything in return AND we set up times to show the business to people. These are distinct and separate activities from each other. Typically keep your card sending activities personal. The personal cards are the ones that will have the biggest impact as long as they are not manipulative in any way.

SPECIAL NOTE: There are times that you will send cards for business purposes as well. Many times they will be a “Campaign Card”. But be aware of the purpose of these cards. It may be to advertise a new program or product. It may be to share a business perspective. About one out of 5 cards I send someone is designed for the purpose of educating or getting someone to think. I have some of my cards posted in my PERSONAL COLLECTION on Sendcere. Feel free to follow me. Here are a few examples:

1. NETWORK MARKETING CARD: I have a campaign card that I’ll send people that says, “Why would anyone do network marketing?” And then I go over the benefits of doing network marketing over other traditional types of business activities.

2. GOING OUT OF BUSINESS CARD: I have a campaign card that compares our business model to that of the video rental business and the book business. It shows a video rental store going out of business being replaced by Netflix and a book store going out of business being replaced by Amazon. Of course it also shows the greeting cards store going out of business being replaced by SendOutCards. I did searches and pulled the images off of Google Images.

3. LET’S DO THE IMPOSSIBLE TOGETHER CARD: I have a campaign card that shows a crowd of people and a “Let’s do the impossible together” imbedded in the image.

So there are personal related cards and business related cards. There are personal related meetings (like “let’s get together for coffee and just get caught up!”) and business related meetings. If you keep them all distinct and separate from each other, you’ll rarely have problems and you’ll always have people to meet with.


All 3 attended our BNI meeting as guest. Andrew and Geoff joined our chapter. Brent did not. I sent each a “Nice
to meet you card” with some pictures of our group. I also included a $5 Starbucks card. About a week later I texted all
3 of them (using the texting script) and set appointments to meet with all 3 individually. We met at the Starbucks on Eastern and the 215.
I did the 5 step APA with each one of them. Brent has been saying he wants to sign up for the past 2 months. Geoff signed up the day
after I showed him and Andrew signed up on the spot. All 3 of them have received multiple cards from me including some of the ones listed above. They
have all received my Holiday Card and the card with the selfie we did during the APA (which included 2 brownies).


Three things:

1). It’s always better to show it in person, but if they are in another state/country then you must show it using
2). It’s a little awkward . . . and that’s okay. The process is not perfect, but it works.
3). You can’t do it wrong.

Sign up for a screen sharing website like www.zoom.us or www.join.me. Both work great and are free for the basic service. There are others that charge.
www.glance.net or www.gotomeeting.com. They are all VERY simple to use. You can also use google hangout, FaceTime or Skype for free.
So there are MANY free and paid options. Just pick one and try it. I prefer www.zoom.us because I can show my screen or I can use the camera so they can see me and the MPP (the deck of cards) that I do on a flat surface.

I have done lots of these that have gone well and a bunch that have flopped. Usually the ones that flop are because of a poor internet connection on one end or the other. Assuming the internet is working well, I’ll just follow the 5 steps:

1). Tell them how and why you got involved in SendOutCards (2 minutes)
Don’t start selling it to them . . . just tell YOUR story.
2). Demo the App . . . if you are on video, you can just pretend they are sitting in front of you.
Turn your phone to the camera on your computer as you do each step so they can see what you are
doing. This works well.
3). Go over the options. Have them take out a notepad and have them WRITE out the options (they take notes)
as you tell them. .39 per point PC=1pt, GC-3pts, 3-panel=4pts, Gifts: 7pts-700pts. No contract. Points Rollover.
Standard 2 panel card with pictures, $1.17. Basic program 100pts/mo-$39/mo. OPTION: Silver Package
$345 Upgrade. Custom Branding, Handwriting Font and Signatures, 200 Bonus Points, MRM Training Portal,
20% discount (.31 per point)
4). Do the MPP – Find a clear flat surface and go through it as if they are sitting in front of you.
5). Ask the “NOW” Question . . . Are you are 1,2,3 or 4?

IT’S OKAY TO IMPROVISE!! If something goes wrong, then go for plan B! You can’t do it wrong. The right ones
will “see” it if it’s the right time. So I have had the internet go bad about 1/2 way through the presentation. If this happens
then say, “I will send you a video to watch”. Or “I will send you a link of a conference call to listen to”. Then I go into the videos section
of the sendoutcards site and send them the compensation plan opportunity video or I’ll go to www.thecoolbuzz.com and send them
a call that will expand their vision. There are so many good ones to choose from! We don’t give people enough credit. They will get what they
need as long as you feed them information. Only start sending them links as a LAST RESORT!

Step #1 and #3 require no technology, so always do those two live over the phone.


Kathy Paauw has built her business all over the world. She has put together a great PowerPoint
that you are free to use in your presentations. Thank you Kathy! You can find it here:

Bob Bunch pdf: Bob has put together a really great PDF that can be used on a screen sharing
website if you are really not comfortable doing the live demo. The slides are not as effective but
are a good alternative . . . If you go to the Gone Mobile FB group, and search for
pdf you’ll see a pdf from Bob Bunch. You can download it.

www.sendoutcards.com/mobile-card-editor: This will pull up the card editor on your computer.
once it comes up, grab the bottom right corner of the website and drag it to the left (reshape the entire
website to be the shape of your phone (it will look exactly like the app). You can then demo the app using
your screen sharing without your actual smart phone. This is a GREAT option


I’m going to keep this brief and simple.

1). Text the following message to your new distributor
2). Have them listen and take notes on both conference calls in the text.
This will train them on the new programs and how to show the business.
It will also teach them the 2 step texting strategy
3). THEN have them text you back once they have listened to both recordings
4). Schedule a half hour with them to go over the what to do next.

20 texts in 20 minutes . . . then do the first 2-3 presentations together.


I’m really looking forward to working with you. When you get a chance, listen to these two 25 minute calls, and take notes if you can.


TEXT 1: I want to set up a time to show you something that’s really cool that I think has big potential.

TEXT 2: it’s a new technology I need to show you on your phone or on your computer. When can I catch you for 30 minutes uninterrupted?



HOW TO SHOW IT (25 min):



1. Order mobile pocket presentation under Gifts (Business Building Tools)

2. Listen to both conference calls and take notes

3. Practice sending cards with pictures from your iPhone

4. Start inviting people to take a look using that two-step texting script

Everyone has at least 300 FB Friends and an additional 300 contacts in their phone – They can set appts for a year with those- referrals will take them into their first 3 years

Nov 30th, 2015


Most importantly during this holiday time it’s important to understand that you have a business that thrives during this time of year. It would be absurd
to think that a store that caters to card and gift giving would be closed during this time of year. Sooooo . . . .with that in mind, make sure you are OPEN FOR BUSINESS! You do realize YOU HAVE A BUSINESS! There is no more productive time of year than NOW to show the business. Have your phone in your hand and DEMO LIKE CRAZY! Then tell people how easy it is to get a high quality cards out to all their friends and family in seconds right from the computer!

Let’s go over the 3 things I mentioned in my announcement for this call. Three things will propel you into 2016 with energy:

1. The cards you send in the next 30 days (Send Out Gratitude and Love)
2. The meetings you do in December and your meeting plan for
the new year
3. Your strategic plan for 2016

Before we do, I want to say that it’s just A FEW LITTLE THINGS that make the BIG DIFFERENCE. It’s the little things that are often overlooked. But then I see the questions on Facebook that insinuate . . . “What am I doing wrong?” And although they are somewhat obvious, sometimes they are the things that are the toughest to do because most everyone else doesn’t do them. Usually the reason most don’t do them is because they are inconvenient or a little out of most peoples’ comfort zones. For example . . . it’s certainly easier not to work the business through the holidays because people (including you!) are BUSY!! BUT its those that dig deep and make time for it that end up with the fantastic lifestyles that you read about in the network marketing books. It’s lonely at the top!! There is a ton of room on the stage because few are willing to really do what it takes! It’s easy to close up shop during the busiest time of year!! BUT doesn’t it make logical sense that this is the best time to turn up the heat (literally and figuratively!)
A few other examples of the LITTLE THINGS THAT MAKE A BIG DIFFERENCE . . . Send a card to EVERYONE in your contact manager. Not just any card . . . a card that will make them say . . . he/she really cares! This takes some time and some money! But throughout the year, you added a bunch of people to your contact manager! If they don’t get a holiday card from you a). They now know you weren’t that serious b). They are just a couple of months away from forgetting you are in the business.

It really doesn’t take that much to succeed, but the little things that most people don’t do are the things that make or break SendOutCards business. THE LITTLE THINGS ARE THE BIG THINGS! Each year my contact manager gets bigger and bigger! The first year I was in the business, I signed up right after Christmas so I was unable to get my traditional holiday cards out. BUT I frantically sent out hundreds of messages asking people for their addresses so I could “put them into my contact manager”. I filled my CM with 350 contacts and sent out 350 New Years cards. Each year now, my contact manager has been growing. In fact, I showed the business to about 8 people per week for the past 52 weeks. That means I’ve added approximately 400 new people to my contact manager just from those I’ve shown it to! So if I don’t send a holiday card to EVERYONE in my contact manager (4400 contacts) then many people won’t remember that I am actively working the business and using the system! It’s a little things BUT IT’S A BIG THING! So this year, I will send out almost 5000 cards (you do the math!!) It’s the best second best investment I can make in my business (the first is convention) and it’s a really nice thing to do! YOU REALLY DO GET BACK WHAT YOU SEND OUT!! So I highly recommend sending a card to EVERYONE in your contact manager! If it’s a stretch, please just sell something in your home that you don’t use and make this investment in your business and your future!

Hopefully this isn’t overkill but you remember me saying . . . that we are open for business during the busiest time of year?? lol. Well our business is all about leverage. When your customers send cards, and gifts you make money. When your distributors sign up customers that send cards and gifts, you make money! When your distributors find other distributors that get customers that send cards and gifts, you make money! That’s why we do the business! It gives us the leverage that offers the freedom we are all striving for! So this is the time to work on your pipeline. Now let me be real for a moment . . . this is a CRAZY BUSY TIME OF YEAR! I get it! I had one of those days today! I won’t bore you with the drama, because I know you are probably experiencing the same thing! But remember, as a business owner in the greeting card and gifting industry, we can’t let that stop us or use it as an excuse! We must BE PROACTIVE in our efforts otherwise time will slip away from us! My calendar is my boss . . . every day, I have appointments on it to SHOW THE BUSINESS TO NEW PEOPLE. I look for opportunities to book my calendar with appointments. As a business owner in the greeting card and gifting industry is it too much to ask of yourself to book at least 3-5 appointments per week during the busiest time of year for our profession? Actually if you are not doing one a day, I would question your commitment to your business.

I promised I would tell you what it would take to launch your business into the new year with real energy. So far we’ve talked about 1). Making sure everyone in your contact manager gets a meaningful Christmas, Holiday or New Years card from you. 2). Filling your calendar with appointments between now and the end of the year! Again, it’s about doing what most others won’t do! If you really want to know the differentiators, those are two of them! Don’t do it for me. Don’t do it for your upline. Don’t do it for Steve, Vanessa or Kody. DO IT FOR YOUR DREAMS AND THE DREAMS OF YOUR FAMILY. Do it so you can have the life you have always wanted!

That takes us to the 3rd thing on the list . . . Your strategic plan for 2016.

We had a call on this a few weeks ago. As a quick review, here’s what we talked about:

This doesn’t need to be a big long complicated process. You can do it on your bathroom mirror, in a journal
or on a whiteboard. But DON’T PUT IT IN YOUR COMPUTER. Things in the computer seem to melt into
cyber oblivion. It needs to be somewhere that you will see it almost every day. I have mine on whiteboards.
Most importantly, know what you are working for. Come up with 3-4 things that make you
REALLY EXCITED for your life! Last year, I decided that I would 1). FINALLY get my helicopter license 2).
Sign up for the civilian space program and begin to train 3). Get a home in the forest with a fireplace.
I also wanted to make a bigger impact in the world of giving . . . wasn’t sure how that one was going to happen,
but I figured it out from the stage at the Mirage Hotel and Casino when I auctioned off a $100 bill for $3.2 million!

Now my dreams didn’t start off at this level. The year I started in network marketing, I wrote down
1). A suit
2). A fax machine
3). A cell phone

At one point, I even had a goal to move out of the garage and buy a car with air conditioning that ran!

It’s so important to write down at least 3 things that you want to make happen as a result of your business
in the next 12 months! Your business will help to fund it! It’s okay to be a little outrageous. Don’t be afraid to STRETCH
a little. It must get you excited about your new year! Each time you schedule an appointment, think about WHY YOU
ARE DOING IT! You don’t even really need to believe it at this point. Just write it and put it somewhere that you will see it!

In fact, I’m going to recommend that the second we hang up tonight, you grab a notepad and write down 3 things for the new year.
What do you want to see happen as a result of growing your business in the new year?

Here are a few examples:

1. Visit the islands with the family
2. Take a LONG road trip
3. Enroll the kids in private school
4. Give a significant donation to a meaningful charity
5. Remodel the kitchen
6. Buy a brand new automobile
7. Take flying lessons
8. Take the family to a fine dining restaurant
9. Buy a new wardrobe
10. Hire a fashion consultant
11. Hire a house keeper once a week
12. Hire a nanny
13. Go to Vegas and have fun
14. See a broadway show on broadway
15. Visit Europe for the first time
16. Get a lake house
17. ?????

I know it can be a little scary for some of you to do this. I’ve been there. You may question your ability. Do it anyway and then when you
set your appointments, think about your dreams and why you are doing it! Remember, your dreams should be fun and exciting!
Again, you don’t need to believe it at this point . . . you don’t even need to know specifically how you will get there. That part comes later.
For now, just write them down and TRUST. I didn’t have a clue how I would get my helicopter license or finish Beach Money when I wrote down
those goals. I had to trust the process. You can do the same.

This can be your best year ever. All of the resources are at your fingertips. Do the three things we talked about on this call tonight and
let the fun begin! You may need to dig deep. That’s what winners do. Don’t be like all the rest of them. Remember it’s the little things that make
the big difference. This is within your reach. It’s up to you to take the steps. See you at the top . . . (but I’ll see you at the promptings academy in houston
on January 23rd before I see you at the top!)

Sept 14th, 2015

Why? Upfront and residual commissions
(DISCLAIMER) I haven’t seen all of them!)

1. New Customer Packages (Addition to the $39/mo Plan)
$345 Silver Package $100 Commission + CAB’S
$450 Gold Package $140 Commission + CAB’S

2. Immediate Pay on all Packages (Silver, Gold, Platinum and MD)!

Marketing Distributor Package:
$140 (Sponsor)
$100 (Manager) Must be qualified!
$50 (Sr Manager) Must be qualified!
$30 (Executive) Must be qualified!
$10 (Sr Executive) Must be qualified!

3. Tools to help you grow!
A. Android App in the Google Play Store! BETA
B. MPP: Mobile Pocket Presentation (now available through SendOutCards under
“Business Building Tools!) To show the $$ You can now send it with a card! $19.95
C. SendOutCards Application (has all options on it) $13.50 for 50

4. New Qualifiers will increase your residuals:
These go into effect in Jan 1, 2016 for existing distributors. Don’t wait. Get your qualification done now!
Sign up three distributors per month or more and have triple the # you need to qualify!
Your own $31 subscription counts towards your total volume. Manager 3 Preferred Customers
or $124 in volume. Sr Manager 6 preferred customers or $217 in volume. Executives 9 Preferred
Customers or $310 in volume. Sr Executives 12 Preferred Customers or $403 in volume. Eagles
need 15 preferred customers or $496 in volume. You never lose you rank once you attain it however you must
have the volume to get paid at that rank!

*** A $345 Silver Package may upgrade to MD by paying $159 upgrade
**** A $450 Gold Package may upgrade to MD by paying a $59 upgrade

***** The custom branding package has a $49 annual renewal. It comes with the Silver, Gold and MD Packages.
CAB’s are paid out on the renewals as long as you are qualified.

HOW TO SHOW THE BUSINESS – Nothing changes!

1. How and why you got started (2 MIN)
2. Demo the App (Best to take a selfie!)
3. Do the MPP (Mobile Pocket Presentation)
4. Are you a 1,2,3 or 4
ONE: You want to be a customer
TWO: You want to be a referral partner
THREE: You want to work the business part time
FOUR: You want to work the business full time

If they are a 1 go over the customer packages and let them pick. If they are a two, three or four sign them up as an MD
NOTE: SPLASH PAKS are still available for purchase under “Purchase Products” however they are not included
in the new MD Package. No splashpaks are required to “trigger” checks any longer. Commissions and CAB’s are paid
when the package is purchased. IMMEDIATE PAY!

It will take you 1:20 to read it to them.

August 30th, 2015

Almost every single active network marketer that’s giving presentations on the planet tells this lie. Whenever there is an “expose” by the press, this is the most common thing that comes out. It’s a deceptive practice and most people committing this offense don’t even know they are doing it. It’s somewhat of a paradox because it’s a logical conclusion considering the benefits of what we do. We teach leverage and geometric progression which ironically is what can get us in trouble. We even teach it in the books written about the profession. It’s a lie . . . it’s not true yet we want to believe that it is because it gives us hope! So we communicate our business in a way that provides false hope to people to get them into our program. This is not just an offense carried out by our distributors but it’s an offense committed by most on the planet. I’m not making anyone wrong over this because most people don’t even know they are doing anything wrong. So what is this lie?

The lie is: “Just sponsor a few and make millions!” Three who get three who get three . . . in real life, this doesn’t exist! I sign up three. They sign up three who sign up three who sign up three for seven generations. If everyone get’s 3 customers on a preferred subscription, your residual check equals $15,000 A MONTH!! Sounds great! But is it true? No. Does it exist in real life? No. Can someone actually do it? No. How would you feel if the city leaders of a town advertised that their town had no illness or death. Everyone was happy and got along perfectly. In fact, this was touted as a perfect community where everyone became successful in their business or trade. The weather is always beautiful and the temperature is aways perfect. And then you moved there and found out that none of it was true! Half the town was miserable. It stormed once a week. Twenty percent of the people their were strugglingHow would you feel. You would probably move away. And feel lied to and deceived. There is no town like this yet many people would love to believe that there was. In real life three who get three who get three doesn’t exist. Ever.
There is nothing wrong with saying that in a perfect world if everyone got three, _______ would happen. But it doesn’t occur this way in real life . . . then share a real life scenario (we’ll talk about this in a minute)

Some of you know that during my first few years of building my SendOutCards business, I didn’t show the comp plan once. In fact when people asked me questions about the comp plan, my answer was, go to the website and you can read the PDF online. I had them watch the DVD which gave a very general overview. Without ever answering a comp plan question or presenting it we built a business of 40,000 distributors. We 1). Sent at least one personal card a day 2). Sent out at least one DVD per day 3). Walked at least one person through sending a card every day. The message was . . . Use SendOutCards, Refer SendOutCards, and make some extra money. That was it. Nothing fancy. We under promised and over delivered. I would say, do this a lot and help a whole bunch of people make a little bit of money and you may be able to make a lot of money!

You’ve all heard my story multiple times. You know that I have personally signed up about 3 people per month for 10 years (That’s over 300 people personally sponsored). Not Three who get three who get three. The reason my business is as big as it is is because I have personally signed up a lot of people and taught others to do the same. In my last company I signed up 129 people in 13 years (That’s less than one per month). I present 3-5 times a week and sign up 2-4 per month. That’s my business. Its more “Real” than three who get three who get three.

The number one thing the regulators have a hard time with is deceptive practices. I don’t think there is anything wrong with teaching people leverage and geometric progression because it is an element of what we do. I certainly have massive “leverage” in my business and you can too. BUT you mustn’t make claims that aren’t true. That’s called lying and deception.

I believe we can build a multi-billion $$ company without making crazy income claims. In fact, most people don’t believe them anyway! So when we do projections showing people how they are going to get RICH, most people roll their eyes anyway and say, “Yeah Right!” So let’s dumb it down a little and make it realistic . . . something that is more believable and TRUE!

It’s true that if it takes you 4 hours to show SendOutCards to 4 people and one signs up as a preferred customer and one signs up as a distributor and meets the customer requirements, then you will receive 20% of the customer volume off your preferred customer and $140 up front for getting that new distributor started. That’s $35 an hour. Is that true? Is it realistic? The answer is yes!

So what is a healthy TRUE message. “I don’t know how much money you are going to make in the business. You may not make anything if you don’t do anything. You might make a little bit of money to help pay for your cards and your gifts. If you help a lot of people do that, you might make a lot of money. I’ll show you an example of how the money works and then you can calculate how much you think you will make based on what you do. Okay?”

So when we do the Mobile Pocket Presentation (MPP), and we begin to show the money, we get to the card that shows 3X3X3X3X3X3X3 = $15,000 a month. Tell people that this is a pie-in-the-sky example. It doesn’t exist in real life. Then give them a strong disclaimer that sounds something like this . . . “I don’t know what you are going to do, but it doesn’t work this way in real life. This is just a pie-in-the-sky example. let’s say over the course of 5 years you sponsor the equivalent of 2 people per month. So instead of sponsoring 3 you sponsor between 50 and 100 to create the equivalent of a 3×3”. Then DON’T calculate the #’s. I usually say, “You decide how much you will make based on what you are prepared to do.”

I’m not a huge fan of income disclosures because they are so terribly skewed (Someone who doesn’t do a thing and make $0 is lumped in with those that work for 5 years and are productive . . . so they always appear that no one makes any money). But the only way you are technically allowed to show income projections is to also show an income disclosure UNLESS you dumb it way down to something ridiculously doable.

So don’t tell lies when you present the business. The truth is good enough. There is money to be made in our business. Kody has paid out millions of dollars to the field. And he continues to do so. It’s okay to say, “In a perfect world this is what it would look like . . . but let’s be more realistic and say that the majority of this does not happen . . . “
Also, you can be perfectly safe by giving them the details of the comp plan and letting them calculate what they think they will make based on their own numbers.

To be safe, it’s good to say, “I’m not sure what you will do in the business. That’s up to you. There are people that make little to no money and there are others that make a lot. ” This is not a lottery. You don’t just sign up and make money. There is work to do and it can be fun work. But it is a business and if you treat it like a business it could treat you very well. And yes, there is a residual component that can pay you monthly for the work you do one time.

Is it true that you can get paid over and over again for working once? Yes! Can you say this? Yes! Can you say that you get paid for sponsoring people? No!! It’s not okay to say that you get paid for sponsoring people. We get paid because of customers. Customers are the lifeblood of the business. Without real customers, there is no business. We get paid when 2 customers are activated. We do not get paid for sponsoring people. This is a very important distinction.

Again, I want to emphasize that we can build a billion $$ + company by showing lots of people how to make a little bit of money. The serious ones will rise up and help lots and lots of people. When you build an army of customers using SendOutCards, your check can become very large. I can’t tell you how much money you will make. You can figure that out for yourself! I can tell you that if you have LOTS of customers buying cards and gifts, your check will be quite healthy! See you at Convention 2015! The Magic Begins with YOU!

August 24th, 2015


Once you have the card editor open, you can drag any picture over to the centerline of the card. Then hit the “span” button and as long as the resolution is high enough, it will span across both panels of the card. Powerful technique with lots of impact! Pictures pulled in from websites are sometimes very low resolution and won’t “span”.

2. HOW TO LOAD MORE THAN ONE PICTURE QUICKLY – I love this technique for taking a bunch of photos and quickly getting them into your SendOutCards library. Instead of loading them from the card editor, go to your PHOTO MANAGER (You’ll see it when you put your arrow on MAIN MENU on your toolbar at the top. Click the UPLOAD button on the upper right. You’ll be blown away as to how fast the pictures load. You can do the same thing on your iPhone, Samsung or Android from the website (not the App). Make sure you are LOGGED IN! Click the 3 little dots on the bottom right that say “More”.
Then click on MAIN MENU, then MY ACCOUNT and then, PHOTO MANAGER. You’ll see the little UPLOAD button which is a cloud with a little arrow in it. You can upload multiple pictures quickly from the button.

3. HOW TO SEND A CAMPAIGN AND THEN CHANGE OR ADD A GIFT IN ONE OR TWO CARDS: Let’s say you’ve created a campaign card and you’ve already sent it to 50 people. The card is “in que” to go out. It will be printed at midnight Mountain Time. Prior to it being printed you can go in and modify, revise or add a gift to any of the single card. Go to CARD HISTORY (put your arrow on MAIN MENU and you’ll see it on the left). Click on any card you want to modify or add a gift to.You can also access it by pulling up any contact in your contact manager (Click the VIEW button) then scroll down about 3/4 of the way down. You’ll see an ACTION LOG. You can click on it and see all the cards you have ever sent to this person. Any card still in que that has not been printed can then be modified or you can add or remove a gift.

4. WHAT TO SAY IN A CARD: Don’t make this one more difficult than it is. You don’t need to write out a novel. Sometimes a quick simple message is all you need. For example, Joe Gerard (Greatest Salesman in the World – “How to Sell Anything to Anyone” – Guinness Book of World Records) used to write in the cards he “I like you.” Then he would sign it “Joe”. That was it! Say what’s on your mind. If you appreciate them or you want to thank them, then say that! You can go to www.quotegarden.com to steal some quotes if you need to. I like to use SendCere.com for ideas. If you are trying to figure out what to say in a Thank You card go there and search for Thank You Cards. Then look on the inside of some of them and you’ll see some great examples. www.sendcere.com is a great resource for quick ideas. If you are looking for “Follow-Up” ideas then search those in SendCere. If you click on the card and then click on INSIDE you can view (and use) many examples! Many times my messages are short and to the point. Here are some examples:

“I appreciate you!”
“I miss you!”
“I’ve been thinking about you!”
“I think we would work well together!”
“Don’t forget about me!”
“Where did you go?”
“Call me when you get this!”

I’ll then center the message over a picture and sign my name. Sometimes that is all I will put. Short and to the point!

5. A PICTURE PAINTS A THOUSAND WORDS: Sometimes you can have a great impact by just putting pictures on cards.
I had a party at my place on Mt Charleston and then just created a photo collage BIG card with pictures on the front and the inside.
I added no text or words. I sent it a year ago and people are still talking about it! Everyone kept the card. It’s a great way of capturing
a moment of celebration. A couple of good friends of mine just took their anniversary in Miami. They are both acrobats. They put some amazing
pictures on Facebook. I grabbed 2 pictures off Facebook . . . one was their two mimosas sitting on a table with the ocean in the background and the other
was a picture of them doing handstands at the pool with the beach in the background. Very dramatic.

6. HOW TO INSURE THAT YOUR CARD GETS SAVED BY THE RECIPIENT! Almas and Katia obviously loved the pictures because they posted them on Facebook for the world to see. So I put the mimosas on the front and I spanned the picture of them doing handstands across two panels.
They called me immediately after receiving it! No words. Just pictures. Find pictures of things people are proud of or that they love on FB and put them in cards (new babies, birthday celebrations, milestones, pets, graduations, new cards, homes, etc). They will save these cards forever!

7. HOW TO BUILD LOYALTY – The daily card habit. I want to encourage you to create a new habit. This is a habit that will take your business to new heights regardless of the business you are in. Create a habit of thinking about someone every day that would benefit from a card from you. A co-worker, boss, business partner, friend, family member. Look for reasons to thank someone or celebrate his/her life. Send at least one card a day. Get into the send-a-card-a-day habit. Even if you are rushed and have little time, pick a card, type a quick personal message and hit “Send”. Your life will be better and so will theirs. The greatest way you can build loyalty in your network is 1). Make sure the people in your network hear from you at least 2-3 times per year. 2). Make sure they feel appreciated by you. 3). Keep it personal (in other words, not a campaign card)

8. HOW TO GET SOMEONE’S ADDRESS AND BIRTHDAY: When I meet someone for the first time I don’t typically say, “Can I get your address?” But I will say “How can I reach you?” They will almost always give me at least an email address or we will connect on FB. Then I can message them and say, “I’m updating my contact manager and would love to get the following info from you . . . Address, phone # and birthday (month and year). Almost 100% of the people will send it to me. Then I send them a “Nice to Meet you” card! If they are a business owner, I ask them for a business card and then I immediate check the card for a current address. I ask them to write it if it doesn’t have a mailing address and if it does, I confirm that it’s a good one.

9. GETTING YOUR HANDWRITING INTO A CARD: 3 steps 1). Buy it from the back office under PURCHASE PRODUCTS (or it’s free for another week if you purchase a CUSTOM BRANDING MANAGER for $149 (I’ll talk about this in a second). 2). Print the HANDWRITING FONT FORM from your DOWNLOADS section of your website. You’ll find downloads by hovering your arrow over COMPANY on your MAIN MENU. 3). Complete the form using a black ball point pen. Don’t fold it and mail it to the address on the form. It will show up in your font drop down menu in 7-10 days. You’ll have the flexibility to change the size, color and position of your handwriting and signatures once it’s in the system.

10. BRANDING YOURSELF AS A CUSTOMER: For many many months, businesses have been asking for the ability to remove the SendOutCards logo from the back of the card and include their own brand. Now, every single card that goes out can have the brand of the customer on the back. Anything can be put on the back and there are a number of templates to choose from. For $149 one time (doesn’t change the price of the cards) the customer can put their own logo or anything else on the back. They can create up to 10 brands that they have full flexibility to modify at any time.

11. HOW TO BECOME A 1/10TH OF 1%ER: We live in a competitive world and because of technology, products and services are becoming more and more of a commodity. Anyone with a computer and a phone can start a business today. The biggest question that business owners have is, “How can I differentiate myself?” You have at your fingertips the most powerful system in the world for doing that. If you will commit to sending a PERSONAL “Nice to meet you” card to everyone you meet, you will instantly put yourself in the top 1% of all salespeople/business owners. If you will send a gift to everyone you meet, you will put yourself in the top 1/10th of 1% of all salespeople/business owners. It doesn’t get any easier. Just by doing this, you will conservatively increase the percentage of new people doing business with you by 10%. So if you were to send a card and a gift to 100 people, you’ll add 10 new customers. Multiply this by the lifetime value of a customer and that’s what taking this action was worth (assuming you do a good job of keeping them a customer!) So if your lifetime value of a customer is $5000, then you have increased your revenues by $50,000. If the lifetime value of your customer is $100,000 (like in the case of a Realtor) then you have just increased your revenues by $1,000,000.

August 17th, 2015


What do Starbucks, Subway, McDonalds, the airline industry and computer technology all have in common?
ANSWER: They all are very large AND they all operate on “systems”.

I held many jobs over the years while working at a major airline in the 80’s.
As you know, I also recently learned to fly helicopters. Everything is run on “systems” and
this is one of the only reasons they were able to get very very large! In airline reservations,
EVERYONE answers the phone exactly the same with EXACTLY the same words. Everyone
asks the same questions in the same order. The training programs reservationists go through to prepare them for their jobs
involve teaching everyone the exact way, step-by-step to do their job. And then it’s drilled over and over again until it’s second nature. Everyone that buys a book on Amazon, follows the exact same steps. Everything from,
ordering, fulfillment, follow up and marketing is done with a system consistent throughout their entire company.

What would happen if every McDonald’s Franchise owner was allowed to do everything pretty much their own way?
So if I owned a McDonalds, I could do curly fries if I wanted to. Or add mint chip and banana shakes to the menu.
I could do veggie mcnuggets and offer mcpumpkinpie. Now imagine if all McDonald’s owners could do the same?
What if I could price the food however I wanted to. I’m really not sure what the outcome would be, but the system certainly
would break down! Because the consistency would not be there, it would be very difficult to duplicate AND would cause a ton of
confusion amongst the employees and customers.

Think about the impact on safety if an airline or helicopter pilot and the towers and ground operations didn’t have checklists
and systems to follow. It would be chaos not to mention many people would die! Airlines, Airports and Airspace all run on systems! In fact when people die, many times it’s because someone deviated from the system! The reason they have system is because it gives them the ability to expand safely, consistently and quickly if necessary.

Without plugging into “The System” a perfectly good lamp is no good!

So you see how having a system can help our business become more stable and grow more quickly? Every time you change something about the way the business is built you create confusion for your new distributors and others. It’s really very simple. Let say you want to call a leader in your area and you ask me for the phone #. Well I’m kind of lazy that day you ask me so I only give you 8 of the 10 #’s required to dial the #. All of the numbers I gave you are correct and in the right order. What will happen? You probably won’t reach this leader that you are trying to call because I left some #’s out! Now let’s say we are having a
conference call and I ask 100 people to call in. And let’s say I do the same thing . . . all 100 people only get some of the #’s required to dial in. What happens?? No one will be on the call. You get the picture.

So how does this directly relate to what we we do?

There is a system for building and growing your business that is very very simple. When you consistently follow
the system, in the right order, your business has a chance to replicate and grow. If you don’t follow the system, you are
hoping that luck will grow your business.

The components of our BUSINESS BUILDING SYSTEM:

1. Dream
2. List
3. Set the Appointment
4. Present
5. Followup
6. Sign-Up
7. Train
8. Repeat

1. One-on-Ones
2. Two-on-Ones
3. Small Group Meetings (cafes and offices)
4. Large Group Meetings (Hotels and Conference Centers)

Leave one out and the system breaks down! We train on each aspect of this system.
Master each component and you are off to the races! There are specific systematic
guidelines for each of the components as well.

EXAMPLE: System for Presenting

1. Tell how and why you got involved
2. Show the product
3. Show the opportunity
4. Ask the question


1. Resource Center
2. Social Media Resources (Gone Mobile, Official SOC Facebook Group)
3. Weekly leadership and training calls
4. Road Tours/TreatEmRight Seminars/Boot Camps/MRM’s
5. Annual Convention


1. Use the product every day
2. Show the product every day
3. Show the opportunity every day

1. Sign up a few customers
2. Show others how they can make money doing the same thing.

This represents ALL of the components of our system. They are all there.
Learn the system and you’ll have mastered the business. Don’t leave anything to chance.
Don’t leave anything out. Participate in all of it. You may have heard me say,
you don’t have the luxury to negotiate with the components of the system. Anything you leave
out changes the dynamics of the system!

When I go to Facebook, I see all kinds of questions that represent deviations from the system.
Most of them are distractions that will keep you from following the system.
For example: “I’m thinking about ways that I can create a website that will show the business
for me . . . “ OR “Does anyone have a way to integrate SendOutCards with another contact management
software . . .” OR “How can I buy leads that will give me a continuous flow of prospects to show this to?”
These things are interesting but they are not part of our system. So although there may be
25 other ways that McDonalds could distribute it’s food these things are not part of their system. So by introducing
these things, the system breaks down! Unless the entire organization embraces it, it is destructive to the whole!

“Yeah, but Jordan . . . I don’t like all the rah rah that goes on at network marketing events!”
I hear ya! I don’t like all the rah rah either! And, I know that the glue that holds
a business together are the relationships created through live get togethers and events. This is part of the system
so I promote it like crazy! Some people need the motivation and others don’t. You see, it does not matter whether you
need it or like it. The system breaks down when it’s not included . . . and your business suffers if you don’t promote
it to your team. Many people need it and so I promote it!

So as I put this call together and organize my thoughts on an airplane flying to Chicago, I repeatedly get an innocent
interruption in the form of a comment or question from the passenger sitting next to me. Each time, I am yanked
from my project and then need to pull my thoughts together to continue. It really seems like no big deal. But each time
it takes a few seconds to regroup and get my thoughts together. But because I’m in network marketing, I multiply everything times 1000. So I imagine 1000 people reading a post on Facebook and getting distracted even for only a few moments with a question about a deviation from the system that keep things moving smoothly, briskly AND in the right direction! Sticking with the system is critical!

August 10th, 2015



A bag of carrots . . . what’s in it?

A bag of peas . . . what’s in it?

A bag of cashews . . . what’s it?

It’s a simple conversation . . . easy to have and easy to understand. Therefore it’s easy to communicate.

Now let’s talk about what’s in a frozen dinner, or a bag of cheetos, or a powerbar. What’s in it??
It’s a lengthy conversation. If you can’t pronounce it, it’s probably a chemical and doesn’t really belong
in your body! It’s complicated!!

My story . . .

1. Demarr sent me cards and dvd’s
2. He then called me and emailed me.
3. He set up a username and password and walked me through sending a card to my mother
4. I had already watched the dvd which explained the opportunity
5. He signed me up and then came to Arizona to help me introduce it to some networking groups.

Pretty simple! I was a top performer in network marketing and he got my interest! So what if I did exactly the same thing to get the interest of others?

1. SendOutCards EVERY DAY
2. SendOutCards with DVD’s EVERY DAY
3. Walk someone through sending a card EVERY DAY

That was the plan that built a $100,000 a month income for me and also produced quite a large # of
people that have earned $100,000 to a few million dollars in SendOutCards.

When I go on Facebook and I start contemplating all of the options for building a business today, it’s easy to get caught up in the complexities of what we do. It’s really not complex but we make it so.
How you do it and what tools you use don’t matter as much as following some basic guidelines:

1. Show the product
2. Show the opportunity
3. Sign them up and teach them to do the same thing

However you do this is just fine! But keep in mind, if there is a complex learning curve in learning how to do these three things, it will impede the growth of your business.

I received a question the other day about what I thought about “SOC PROSPECTOR”? First of all, I”m not exactly sure what it does. Second of all, I know that I built a $100,000/mo income without it. Third of all, it has a significant learning curve that most people don’t have the patience for.

There is brilliance in simplicity. When you show someone how simple it is, they say to themselves . . . “I can do that!!”
If the people you are showing it to are saying, “That sounds really great, but I could never do it!” Then you need to drop the things that are causing them to get confused.

Once someone is fully engaged, they will learn all the in’s and outs of the comp plan and card sending system. The mobile pocket presentation does a great job of showing the simplicity of the money without getting too overwhelming.

Actually (many of you will remember this . . . ) I didn’t EVER talk about or train on the comp plan until I had over 40,000 distributors in my downline! I found in the past that virtually everyone I talked to about it said . . . “Wow! That looks really great, but I could never explain it!” So they would go home and try and explain it to a spouse and they would get completely confused and frozen in their tracks! A confused person freezes up and doesn’t take action. So I avoided the comp plan conversation all together and built a VERY large downline on excitement for our product alone! Well, now that we have the Mobile Pocket Presentation, we have a simple and fun way to explain the money that can be easily replicated.


1. I have something I have to show you that is really cool and has some big potential (You can text this)
2. I think it’s going to be really big
3. All that I know is that when you send out positives you get positives back! (We call this the law of reciprocity)
4. We’re transforming an industry by taking an offline product, bringing it online and making it accessible to everyone!
(Just like Netflix, Amazon and ITunes!)
5. It has the potential to create a residual income
6. You can work it from anywhere!
7. You can start a business for under $1000 that you can build from anywhere

Let me show it to you:

1. Have them send a card to someone they care about on a “Trial” Account
2. Have them watch the 8 minute Opportunity Video

Follow up with cards, gifts, emails, phone calls etc

Leverage the Conference Calls on www.thecoolbuzz.com
(example – $395 is an issue “What’s your Business Worth?” July 14th, 2014)


If you already KNOW how but it’s not happening, go to www.beachmoney.com/mp3 and listen
to this 12 minute recording daily for 30 days. It will help to SHIFT your focus to thoughts that will
be exponentially more productive than the negative self-chatter we focus most of our thoughts on!

If I were sitting across from you and you were required to answer the following questions
without really thinking too much about them could you do it?? It needs to be this automatic!!
You must know this simple system so well that you can do it in your sleep! If you find yourself hesitating
or not knowing what direction to go then figure out where the gaps are and fill them in!

1. Why are your doing this business? What are some of your dreams? If you had financial freedom,
what would you be doing with your time?

2. Where are you CURRENTLY meeting people to add to your contact manager EVERY DAY!

3. How do you contact people to set appointments and what do you say?

4. What are the exact steps you follow to show the business to someone

5. How do you follow up and what do you say?

6. What do you do to get a new distributor started?

This is all you need to know. Really not much more. Most careers require mountains of knowledge and
experience to be able to start getting paid. For example, what does it take to be a doctor? What does it take to become
an attorney? What does it take to become an airline pilot? 6-10 years of schooling or training and hundreds of thousands
of dollars in investment to get paid $50,000-$100,000 a year. You need to master the six things on this list.
And although there are many different ways to do each step, you only need to learn one way.

I received a question the other day from one of our distributors asking if he should purchase a “Coaching” program for $5,000 from
a guy in another network marketing program. I wanted to conk him on the head!! Someone will pay $5,000 to someone in another program
to learn what is already available FOR FREE in our current training. And actually it will in most cases the additional training and coaching will
just COMPLICATE what is already so simple! I really think we look for ways to make what is already so simple and make it more complicated to make ourselves look smarter or more important. That’s the only rationale I can come up with for adding so much complexity to what we do.

So rather than looking for things to add to make the business go faster, look for ways to SIMPLIFY to make the business go faster!!

1. Send Cards and Gifts
2. Show others how to Send Cards and Gifts
3. Show others how to make money Sending Cards and Gifts


1. Teach the Law of Reciprocity!
2. Master Relationship Marketing!
3. Be Generous every day!


1. Conference Calls
2. Weekly Meetings
3. Boot Camps
4. Road Tours
5. Convention

July 13th, 2015


Bart Miller, New Executive is a high performance cyclist. He competes at the highest level as an athlete. He asked me the questions, “What are the two things I can do to get this thing to go faster?” This is what got me thinking about doing this call.

Before we get right into it, I want to reference two things that may help. First, your business is meant to grow. Usually when it is not growing its because of something we are doing to impede its growth. A good idea is meant to grow. Let’s say you have this beautiful ficus plant. It’s growing slowly but you know it has the potential to become quite large. You give it a little extra water hoping that this will speed up it’s growth. Nothing seems to happen. So you move it to a different location. Again, you don’t notice much difference. So you water it a little more and even add some fertilizer. You wake up the next day, and from your perspective, it still seems to be about the same size. You figure it probably needs replanting into a bigger pot. So you replant it. About 2 days later it loses all its leaves. You’re frustrated so you give it twice as much water as you know it needs and move it again. And again. And again. About a year later your plant is completely dead. We do the same thing in our business. We push it and prod it. We uproot it and change things up . . . over and over again. Your ficus plant needed a little water each week and a little sunlight each day. That’s it. Over and over and over again. One day, you have a giant ficus tree. True your business is meant to grow . . . as long as you don’t mess with it too much. Give it the basics each day. Continue to stretch your dreams. Add new people to your list each day. Show the business every day. Follow up. Sponsor distributors and train them the basics. Over and over and over again. The reason I have such a big business today is because I truly didn’t know it was supposed to go slow. I have learned that the slow way is the fast way. What this means is doing the little things EACH DAY, consistently OVER TIME, creates very fast growth. And it creeps up on you. Lots of people doing a little represents momentum.

The night before our training I was meeting with a woman and her sponsor (will remain anonymous). She was working on her next promotion. She had been working on it for awhile. And I could tell that she was exhausted from trying. It seemed to me that they had gotten used to how hard it was to grow the business. Your business is meant to grow . . . your only job is to plant the seeds and then give them just enough to feed them but not so much to kill them. Then get out of the way and plant more.

After the training I was sitting with Bart, Demarr and BJ from Wyoming. We were sitting outside and Bart asked the question again. Then BJ asked me, “What am I missing?” That’s an interesting question and not a bad one to ask. Most of the time, the problem is not so much what someone is missing or what they are doing wrong but let’s explore the question . . . what’s missing that if put in could make a difference? Usually it’s not what someone thinks. In other words, sometimes it’s more about your focus and what you are thinking about than what you are doing. OR you may be doing something out of desperation that is killing the growth.

So BJ asks, “What am I missing??” She was implying that she is doing all the right things, but it’s just not growing the way she thinks it should.

I asked her, “Do you think Demarr could build an exploding organization starting in Casper Wyoming in the next 18 – 24 months?” She said, “Yes!”. I said, “Okay then, what would Demarr do that you are not doing?” She said, “Hmmmm . . . not sure. Maybe he would do more??” I asked, “What do you mean?” She said, “He would show the business more often!” Okay, now we are getting somewhere. As we talked, the truth came out. BJ is showing the business . . . but not showing it nearly enough. When you go fast and build with some urgency, your team seems to want to do the same. Demarr would show the business 3 – 5 times a day.Think about it this way. If you have 5 people on your team showing it 3 times a day that’s 15 exposures a day (300 a month). If you have 5 people showing it 3 times a week that’s only 60 exposures a month. Over a year, it’s the difference between 3600 exposures and 720 exposures. Do you see the difference? YOU must set the pace for your group.

Then I asked . . . “How would Demarr’s thinking differ from yours? In other words, what do you spend your mental energy on that he is would not be?” She thought for a moment and said, “I’m not sure?”. I’ll ask again, “What would Demarr NOT be doing with his mental energy that you are doing?” She said, “Thinking about what he is doing wrong?” I said, “How many hours a day are you toiling over this question?” You know the answer . . . you’ve been to all the trainings. You’ve listened to all the conference calls. It’s time to get out of your own way. You are spending most of your mental energy each day trying to figure out why it’s not growing! Versus spending that same energy on helping others see a a better future and how we can help them get there!

The one thing that can make the biggest difference is A BURNING DESIRE TO WIN. In the context of “a burning desire to win”, the question of “how to do it” doesn’t come up. The question of “what am I doing wrong?” doesn’t come up. That burning desire drives you!

So here it is:

1. Do more presentations
2. Stop asking “What’s wrong?”
(instead ask, “What can I do better?”)
3. Tap into your burning desire to win
4. Make this your highest priority


1. How many new people are you meeting each week?
(Meet more people)

2. How many people are you appreciating each week?
(Appreciate more people)

3. How many new people are you presenting to each week?
(show more people)
a. Look for leverage opportunities – show to more than one at a time
b. Get out of the conversation in your head that’s holding you back

4. Track yourself – Any tracking sheet will do
(Grid on wall or MPP Tracking Sheet)

5. Plug in and get your team plugged in
(Read Books, Listen to Conference Calls, Attend ALL events)

You won’t build a large business with the attitude of, “I’m in it for the long haul.”
I think it’s great that you are in it for the long haul, but that attitude gives you permission
to slack off and do it later. And then you’ll beat yourself up each week knowing that
time is slipping away. You want this and you want it now! Pulling an adhesive bandage off
slowly is painful. It’s time to get off the fence. Dig deep and find your burning desire.
YOUR BURNING DESIRE TO WIN will overcome all obstacles. You’ll access all the resources
(internal and external) you’ll need. You will have major setbacks but those won’t stop you.


Let’s say you focus on getting 2% better each week. What can you do this week
to be 2% more productive in your business. What can you do this week to be 2% more skilled this week
in your business. Do this for 1 year. You are 100% better after 1 year. 500% better after 5 years.
What can I do better TODAY? Get 2% better each day and in 60 days you are over 100% better and in
1 year you are 500% better. That’s 5X the person you are today. If I asked you what can you do to become
2% better today . . . if I asked you that question each day, I’ll bet you could come up with something. Like
meet one more person today. Or follow up with one more person today. Or read 2 extra pages in a personal development book today OR listen to a call on www.thecoolbuzz.com today OR book myself for convention today.
Just 2% a day can completely transform your life!

Today I hung out in a cabana at the pool all day at the Mirage Casino with Eric and Marina Worre and Tony Robbins CEO and his girlfriend. Today is Monday. Most people did a commute and are working a job that barely pays the bills. . We had salads and burgers and talked about our dreams, told stories and laughed a lot! At one point I said to Eric, “This is our life! . . . If they only knew how good it was, they would work 10 times harder to get here.” Not that long ago my tiny paycheck determined what my life looked like. And it wasn’t too pretty. I made a choice and put my head down for a few years. Today, I get to call the shots. You deserve to call the shots in your life. Stop playing around with this and make it your business. Don’t wait. You may have to work harder than you have ever worked before. But not for too long. Do it for 18-36 months so you can have the life of your dreams. It’s within reach.

July 6th, 2015


About 2 weeks ago I attended the regionals for American Ninja Warrior in Las Vegas at the MGM Fairgrounds. My friend and SendOutCards customer Almas Merimisino was competing. He is also in the show Absinthe at Caesar’s Palace. He has been practicing 4 hours a day, 6 days a week for months! In the third obstacle called the “Warped Wall” he fell. His wife Katia was standing with me and about 15 people from the cast of Absinthe off to the side of the course. To paint a picture, it was at 2am and all the television and film crews were on all sides of us. It’s set to air in August. Now Almas is an accomplished acrobat and gymnast. He has been training all his life. He comes from a line of circus performers including his father. His sister also competes at a high level. His wife is a contortionist from Russia. You get the picture. These are high level VERY disciplined athletes. They train incessantly and leave nothing to chance. So about an hour after Almas fell out of the competition, I was walking with his wife Katia and I made a comment . . . I said, “I guess this wasn’t Almas’s lucky night!” She immediately without hesitation said, “THERE IS NO LUCK!” In a fraction of a second, Katia challenged a long held belief of mine. I always thought there was an element of luck but I saw something in the moment that I had never seen before.

It occurred to me that Almas risks his life 6 days a week in front of crowds of hundreds at Caesar’s Palace. He has no room for error. He works without a net. He does a head stand on a chair balanced many feet above the crowd. The chair is on a wire that is on 2 guys that are also on a wire. He can not depend on luck at any level. His skill needs to be 100% 6 nights a week, 10 times a week. He can’t go up on that wire and say, “I hope I’m lucky tonight!”. So my eyes opened to a whole new perspective. And also, I started looking a little deeper at what it means when I say, “You must be a little lucky . . . “ In some ways, I am implying that a). You don’t have 100% control b). You have an excuse to fail (in other words if you don’t succeed, it means you just weren’t very lucky!)

Now let me give you a little history. As a child, when anything bad would happen in our family, my sister would just chalk it up to “The Adler Curse”! Anything that went wrong was attributed to “The Adler Curse”. She would even say we had a black cloud following us! If someone got ill, it was the Adler curse. If my bicycle was stolen, it was the Adler curse, etc. But then in the mid 80’s I was a draftsman and one afternoon, my boss came over and looked at my work . . . he put his hand on my shoulder and said, “You have a star following you!” And I heard, “You have a LUCKY star following you!” From that day on, I was anointed as someone who was lucky! No more “Adler Curse!”! From then on out, I have been lucky!

I received this message in response to the announcement for this call today:

“Much like you, I Am Lucky is one of my affirmations. The saying puts me in a positive mindset, reinforcing the belief that The Universe is a friendly place and I attract good things and happiness. I also believe I must be prepared and paying attention to spot the opportunity when it arises. Preperations could mean studying financial webinars, having the passport ready, a track record of contributing value into relationships, doing personal development activities, etc. Example: wealthy money habit of consistent budgeting and discipline allowed us to pay off our credit cards late last year. Our current goal is to use them and accumulate airline miles and pay them off each month with earned income, not dipping into savings. In the past 3 months we had major repairs on both car and needed to carry a balance. If I had been undisciplined about opening the credit “Important news about your account” administrative letters from the credit card companies (separate from bills) last month, I would have missed two time-sensitive offers: registering for a one-third reduction in one card’s rate, and a 0% for 12 months balance transfer.”

Let’s talk about Poker for a minute. If you were to ask an amateur poker player if they believe it takes luck to win at poker, many might say “of course!” In fact a high percentage of them on a losing night probably said, “Just wasn’t my lucky night!” If you were to ask a winning professional if they believe it takes luck to win at poker, most would say, NO WAY! It’s 100% skill. Think about it . . . any other answer from a professional is an excuse. It’s giving up responsibility to a force that is out of their control! Maybe a professional takes 100% responsibility for his/her mindset and skills . . . NOTHING TO CHANCE. Just like the acrobat risking his or her life in a show! Could it be that by giving some of that possibility to luck, we are setting ourselves up to fail because we are not putting in the necessary work to succeed at a 100% level?


There’s a guy who lives in my building in Vegas named Andrew Robl (You can google him). Andrew and his girlfriend, Cristal have been Platinum Partners with Tony Robbins (Costs $60,000 plus travel expenses). They are both their 20’s. Cristal is known as the “Ladies Coach” and Andrew is a professional poker player. I talk to them at least once a week in the reception area of our building. Andrew has made over $3 million playing poker. I’m going to read an article that was written about him recently offering his tips for success in a game that many would attribute to “luck”:

Robl worked his way up the ranks in poker at a young age, and now plays in some of the largest games in the world, whether that be cash games or tournaments. Robl boasts a career live tournament record of nearly $3.5 million earnings, having most recently scored the first major win of his career at the 2013 Aussie Millions where he took down the AU$100,000 Challenge for AU$1,000,000. The second and third largest scores of Robl’s live career came in World Poker Tour events. At the 2012 WPT World Championship, Robl took second place for $822,375. In 2010, he finished runner-up to Antonio Esfandiari in the WPT Five Diamond World Poker Classic for $549,003.

In this article, Robl took the time to discuss what makes a great poker player, outlining six key characteristics:
First off, I’d like to say that I don’t think I’m a great poker player. I have been outplayed thousands of times, and some of my opponents constantly outplay me. I tilt, play in bad games, gamble too much, drink too much, and make countless other bad decisions, but I am blessed to know some great poker players. Here are traits they all share.

This is by far the most important attribute in becoming a great poker player. It is impossible to become a great poker player without putting in thousands of hours at the table and seeing millions of hands. Due to the nature of online poker, with the ability to play hundreds of hands an hour, it’s possible to get experience faster than ever before. You have to play at least 10,000 hours of poker before you have a shot at becoming a great player. The best way to get started is by downloading an online poker room, and playing small stakes.

At the highest levels, everyone’s experience level and knowledge of the game will be near equal. Whoever can adjust to an opponent faster and out-guess what adjustments the opponents are making will come out on top. This is sometimes referred to as “leveling.”

Desire and Willingness to Learn
No matter how much you play, you will not improve unless you actively think about what your opponents are doing. Beyond this, you also need to seek other poker strategies from players better than you are. This can be done several ways through books, training videos, one-on-one coaching or discussing hands with friends. You may also want to check out the PokerNews strategy pages.

Ability to Control Emotions
In poker, it is always important to have a logical, analytical reason for what you are doing. Our emotions are not equipped to deal with probability and randomness, which are two defining elements of poker. The ability to control your emotions in order to make the correct logical play time after time is one of the hardest things to do in poker.

Social and Networking Skills
Having a strong poker network is key to becoming a great poker player, as referenced above in the desire and willingness to learn. It will allow you to get into the best games and allow you to make friends with the strongest players who can help you further improve. You can begin the process by liking PokerNews on Facebook, and keeping an eye out for tips and tricks.

Having a “Sick” Amount of Gamble
To be a truly great player, you have to have a lot of gamble in you. You have to be willing to take on players better than you at stakes higher than you’re used to. At some point, it is the only way to improve. But be warned, it’s also a good way to go broke.

I sent a private text message to Eric Worre:
“Do you believe it takes ‘luck’ to be a top poker player?”
“No. Extremely high skill game. Top Players always win”


So my beliefs were challenged and in a matter of seconds, I saw that my philosophy around luck may be limiting my growth potential. How many people are waiting around for their declared luck to “kick in”? In fact, I would venture to guess that some people are using the “I am just unlucky” card as a get out of jail free opportunity rather than taking 100% responsibility for their success or failure. Almas could die or be seriously injured if he depended on luck to get him through each show. It’s almost comical to consider luck as a variable in a life or death situation like this one. Can you see how luck can be a differentiator when it comes to a professional vs an amateur? Amateurs depend on luck. Professionals depend on focus and skill!

Jun 22nd, 2015


You live at the bottom of a hill where there is a stream.
At the top of the hill is a little village that has a shortage of water
You decide that you will haul buckets of water up the hill and the villagers are willing to
pay you $1 per bucket of water.
On the first day you haul 10 buckets of water and make $10.
You love this because you are a hard worker so you decide after the first week of making $10 a day that you can haul 15 buckets a day so you work faster and harder and the second week you make
$15 a day!
20 buckets a day are a stretch so for the next year you work extra hard and with the exception
of a few days, you make $20 a day. One day you were really tired and you tripped an sprained your ankle. You couldn’t get up the hill for about 3 weeks. No one else that lived by the stream was willing to work that hard and so besides not making money for 3 weeks, the village once again had a shortage of water.
Then one day you had a brilliant idea! You will build a pipeline that would feed water from the stream at the bottom of the hill all the way to the village. Building this pipeline will take a full year. And during that year, you know you are going to struggle financially because you aren’t going to have the time to haul buckets of water. But you also know that the villagers will be so happy once the pipeline is complete. In fact you find out that there is a need for 100 times more water than you have been hauling! And they are willing to pay for it! You are also able to lower the costs of the water which they are happy with. So you spend the next 12 months working very very hard building the pipeline.
Well when some of the other villagers saw you dropped the ball hauling buckets of water, they started to haul the water. And they laughed at you for working so hard to do whatever crazy idea you have!
In fact there were a couple moments where you questioned whether you were doing the right thing, because “your competition” was collecting money hauling the buckets every day, day in and day out. You were broke because you were working on your pipeline!

And once the pipeline was complete, the water began to flow to the village. All day and all night, clean fresh water flowed from the stream to the village. They were so happy because for the first time every, they had an abundant supply of water that they were willing to pay for. And you and your spouse decided to take a 6 month vacation while the water continued to flow to the village. And the village people applauded you for your vision. Some of your friends told you that you got in at the right time. And a few others attributed your success to luck. Other business owners came to you wanting to pay you for your consulting services and even encouraged you to write a book!

How does this apply to what we do? Well, selling the product and signing up customers is like hauling water up the hill. After a while it gets tiring and has some serious limits as far as income potential. The big money is in the distribution. In the beginning it’s important to get some customers that will be loyal long term users but the big money is in the distribution of the product. What we do is build the pipeline. A group of motivated distributors are your pipeline! The bigger your pipeline, the more volume will flow through it! And let’s say something happens and you need to take a break. If you are a customer gatherer, you’ll have a little income stream but if you are a pipeline builder, you can walk away for awhile and still have a substantial income.


Let’s say you could purchase liter bottles of cola for $1 a bottle and could sell them for $3 a bottle. That’s a hefty profit! And you get really good at selling them to the stores. And you start your route. Well you get really busy because you are good and by your second year, you are having to set your alarm clock for 4am to hit your route by 5am. And the demand is so high, that you typically don’t clock out til 6 or 630pm. You’re really happy but you are TIRED!! In fact you are beginning to experience this thing called burnout! Even though you are making great money, you are fatigued, tired and somewhat frustrated. You don’t see any light at the end of the tunnel. Well your friend turns you on to the idea of soda vending machines! So instead of running around like a chicken you can focus on placing machines all over your city. And people will deposit money into those machines every day and night! The machines represent a pipeline. Each machine gives you leverage. A single machine costs about $2000 and you decide to get 10. So for $20,000 you have the start of your pipeline. You find out that 3 of your machines are poorly placed so you go ahead a move them to better locations. Each machine produces a profit for you of $400 a month after paying your expenses including someone to collect the money and create your reports. So from your 10 machines you are netting $4000 a month! It’s not without it’s headaches, but for the first time, you can take a week a month off and enjoy some free time at the beach and it doesn’t really affect your income because people are still putting money into the machines. The machines represent your pipeline. Focus on sales and you’ll make a little money and get burnt out. Focus on distribution and you’ll create lifestyle freedom.

Here’s something else to consider . . . If the soda company wants to add a new product they just put another button on the machine and your income goes up! So if you have 10 machines making you $400 a month and the company adds a new button to the machine that represents 10% of your sales, just by adding the button, your income goes up by $400 a month! What did you do? NOTHING! But here’s where it get’s good . . . what if you had 100 machines and the company adds a button? 100 machines producing $400 a month each is $40,000 a month. A 10% increase represents and $4000 a month increase in income to you!


If you have 10 active distributors and the company launches a new service or product that increases your sales by 10%, then your income goes up 10% X 10. But if you have 1000 active distributors and the company launches a new service or product that increases your sales by 10% your income goes up 10% X 1000! What did you do?? NOTHING!!

Let’s say you are excited for international expansion. In fact you know some people in Mexico! And you are waiting for Mexico to open. Three years later the company opens Mexico and you are poised at the border ready to sprint across the finish line! So you go into Mexico and start recruiting like crazy! You are an animal and recruit 10 people in your first month! Well while you were waiting for Mexico to open, your friend in San Diego was building his team. In fact during those three years, his pipleline grew to 5000 distributors (He personally signed up 3 per month for a total of 300 new distributors of which 100 of them spoke fluent spanish! So Mexico is now open and his 100 distributors sign up 5 distributors each! You busted your butt and signed up 10 and the month the company opened Mexico, his team sponsored 500! Why?? Because he had a bigger pipeline!

So do you get it?? The person with the pipeline wins. You can make a little bit of money signing up customers but you can make A LOT of money and secure an income stream building the pipeline! Your lifestyle is in the pipeline! The pipeline represents freedom! Volume flows through the pipeline.

So how do you build the pipeline in network marketing? You show the product AND the opportunity. Some people will want to be customers and some will want to build a team. The more you focus on learning the business of distribution and speaking the language of distribution, the stronger your pipeline will be. It’s fun to help people realize their dreams by showing them how they can be on the distribution side of the business. And once you get your distribution pipeline started it can take on a life of it’s own! Because some of your team members will have the same vision as you and begin to also build the pipeline. Imagine having a pipeline that spans your entire country and eventually grows all over the world!


The internet to 20 years to become what it is today. It represents one of the most powerful pipelines on the planet! Trillions of dollars in sales volume are flowing through the internet pipeline and you get to participate in it! You didn’t even have to invest in building it! It was built for you! You are simply bringing people to the pipeline that has already been built for you! It doesn’t get better than that . . . a worldwide conduit that flows volume and produces income.

A worker bee moves the product and a mogul builds the system. Do you want to be a worker bee or a mogul? It’s important to understand that there is no company unless there is movement of sales volume. Your distributors just by the nature of showing the service and the opportunity will be signing up customers. You will be signing up customers as well by showing the service and the opportunity. This will produce the volume necessary to flow through the pipeline. But never forget, the big money is in deploying a pipeline that will flow the volume. Distribution is the path to wealth in our business.

Jun 15, 2015


Many of you have seen the video that Kody Bateman (SendOutCards Founder) put out today. The timing couldn’t have been better. Kody talked about SendOutCards Two Fold Mission, the MRM’s, the TER’s and the future of each of these programs. Here’s my interpretation of Kody’s video:


A. THE SENDOUTCARDS CULTURE – TreatemRight Seminars instill our individual and company values and philosphies. Someone that has not internalized these things, will cut corners and miss huge opportunities to grow. Our culture attracts the right people (Start with Why – By Simon Sinek)
B. RELATIONSHIP BUILDING AND BRANDING – The MRM Program teaches the philosophy and strategy behind creating a powerful bridge between you and your customers. These personal and business connections are the glue that hold your business together.
C. SKILL DEVELOPMENT – The ROAD TOURS and EAGLE BOOT CAMPS teach basic network marketing skills including fostering inspiring dreams, list building, contacting and inviting, presenting, following up and training new MDs. You’ll also gain valuable lessons for building teams and securing your income.
D. THE ACTIVITY TOOLS – These are the tools necessary to grow a successful SendOutCards Business. They include your SendOutCards Website, your mobile apps and interface, SendCere, The Mobile Pocket Presentation for showing the money, and the videos.

We offer the best personal development programs in the entire profession.

I try run my business based on values and principles. I always weigh my decision to do something or not based on these simple principles.

Here are a few of them:

1. DOES IT PASS THE 8 YEAR OLD TEST? – Can an eight year old do it and teach it? If yes, then do it!

2. WIN-WIN-WIN Does everyone win in the process or is it self-serving (in other words do you win at the expense of others?)?
Must be good for the new distributor, the sponsoring distributor AND the company!

3. DOES IT HONOR THE COMPANY CULTURE? Does it honor the philosophies and values of the company and it’s leadership. If it discredits or dishonors, then it should not be done.

4. IS IT COMPLIANT? Would it withstand an audit by compliance or the regulators? Would you do it if Kody Bateman were sitting the back seat of your car watching you do it?

5. DOES IT FOSTER THE INTENDED ACTIVITIES AND RESULTS? Are people inclined to show the business on a daily basis, sign people up and teach them to do the same? Do MD’s get good results doing it?

The Mobile Pocket Presentation does all of these things. It’s brilliant. I love it. An MD doesn’t have to wait for a weekly meeting to do the business. They can do it now and they can do it every day. It doesn’t require any special skill. Anyone can do it. The person getting a presentation for the first time, says to themselves . . . “I can do that!” It passes the 8 Year Old Test.

I’m not sure who exactly came up with it (Whether it was Bart Miller or Demarr Zimmerman), but I applaud you! Demarr did a presentation at the Salisbury Connecticut Boot camp and focused on the simplicity of using the Mobile Pocket Presentation. Simply put, you 1). Tell how and why you got started with SendOutCards 2). You send a card using your mobile device (take a picture, put it on the front of the card and send it with a two pack of brownies while they watch 3). Show the money using the card deck (MPP) 4). Ask the 4 questions.

This is in perfect alignment with the process I’ve been teaching for 10 years. When I started, Demarr sent me a DVD (in fact he sent me 5 of the same DVD until I watched it!) that explained how the money worked. Well very few people watch DVD’s any more. In fact computers today are not even being sold with DVD drives. All the videos are online now! But I even like the MPP better for showing the money for the following reasons:

1. It’s fun
2. It involves each new distributor and forces them to learn the simplicity of the money (it’s more active than passive)
3. It get’s MD’s showing the money part of the business every day – The second part of the two fold mission

I’ve always said that the business needs to be shown every day in one on one’s and two on one’s. Big meetings are always a result of lots and lots of one on one’s and two on one’s.

So yes, I love the Mobile Pocket Presentation and I encourage everyone to have a few decks to use and to give to their new MD’s. Teach your new MD’s how to use them. You can train them in 5 minutes. I have 50 in the back of my car and I’ve given away and sold 25 of them.

Now let’s talk about the MRM (Mastering Relationship Marketing). The MRM is not a program to teach distributors how to show the money. The MRM is a philosophy and system for building relationships. It’s for business people that are interested in magnifying their influence with their customers and potential customers. These two things are no more in conflict than airplanes and homes. We fly from point a to point b in airplanes because we need to get somewhere and we live in our homes. They are not in conflict. The MRM doesn’t show the money to prospective MD’s. And showing the money using the Mobile Pocket Presentation doesn’t do anything to build relationships. The MRM is a brilliant program developed by our Founder and CEO Kody Bateman to help businesses do a better job at making their customers feel appreciated. It teaches how to create long lasting connections with our customers through a systematic communication strategy.

So there is no confusion. There is nothing in conflict. They are both valuable tools that are designed for different purposes.

A. The MPP is for showing the $$ and teaching new distributors how to show the business on a daily basis in a way that anyone can learn quickly and easily

B. The MRM is for teaching business owners how to manage the relationships with their customers and potential customers in order to maximize the opportunities for growth through repeat business and referrals.

One does not supersede the other and one is not more important than the other. Both are essential to the future of our company.

Jun 1, 2015


Closing implies that we do something to someone . . . like we cast a spell on them and suddenly and magically they want to sign up with us! It doesn’t work that way in real life. CLOSING IS JUST THE NEXT LOGICAL STEP when all other requirements have been met. So the question I have for you is, did someone “close” you? Or did you at one point just say to yourself . . . “I’m ready”. And then either you took the next step on your own or someone else walked you through it. Closing is one step in the process. Most people view the close as the end of the process. Even the word “Close” somewhat implies the finishing point. Actually, the close is the BEGINNING of the process. Your new distributor’s business starts when they say yes to getting started. So let’s look at the close as the next logical step on your potential distributors journey into entrepreneurship.

If you ask someone to get started and they are not ready, they will perceive it as pressure. But if you ask someone to get started and they are excited, they will welcome your question. So how do you know? You look for signs . . . some of the signs are SUBTAL (Like smiling, nodding, asking lots of positive questions, etc) some of the signs are blatant (Like, them saying, “I love this!” or, “I think this has huge potential!” or, “It looks like there is big money in this!”). When you get a sign, that’s your que to ASK! When the signs are positive, it really doesn’t matter how you ask as long as you LEAD them into the next step. Remember, your job is to take them to the next step in the process. They don’t know what that next step is, so you need to LEAD by making a suggestion.

Here are some great examples:

“Are you ready to get started?”
“You obviously like what you see, can schedule training and get you going?”
“On a scale of 1-10, where do you see yourself? I’ll assume a 10 means you are ready to go!”
“Can I get you set up in the system and schedule you for training?”

Remember if you ask a question like this pre-maturely, it can be perceived as if you are pressuring them. You are looking to ask the question when you perceive they are ready because you notice positive signs.

They don’t know what the next logical step is so it’s up to you to tell them. Suggestions are great. You propose the next step and they tell you what they want to do . . .

“Can I suggest that we get you in the system and schedule you for training?”
“Why don’t we get you going and I’ll work with you to help you get your money back as quickly as possible”

Please don’t make this more difficult than it is . . . when someone has all the information necessary to make a good decision AND they are interested in moving forward, that’s the time to ask.
You can’t ask wrong. Just ask and lead them into the next step.


Sometimes when a potential distributor is dragging their feet or giving you excuses it’s because they don’t have everything they need to make a decision. So they may “him and haw” about why they
aren’t ready. They may say they have to think about it or do some “research”. Here is something you can do to move them through the process. This is something that most people don’t cover in the presentation that is extremely important. I also look for ways to make it easy for them to explain what they have just learned to a friend or family member. Even if he/she has heard it on a video, it goes by so fast that a detailed explanation can give you some mileage.

This weekend in Jacksonville, I was surprised at what happened after our texting exercise. We set up over 200 appointments in a 20 minute texting session using a very simple 2 step texting script.
Not one phone call was made and many of the participants walked away with 1-7 appointments each! But here’s what surprised me. Although I have trained on how to give a simple presentation at least 10 times on our Monday Training Call, I had at least 5 people come up to me in a state of PANIC because although some of them had been in the business for years, they realized they now had to give a presentation and had never done one!! So some of you will get on this call week after week, month and month and listen as an audience member. And I’ll teach a very simple step by step process for showing the business, yet you have never set an appointment so you didn’t have a need to ever give a presentation!! And some of you have been in the business for years and have never given a presentation! So after the texting exercise, you came to the realization that you now have to show the business to someone and had no idea where to start! So I’m going to do it again! And I’ll keep doing it until all of you are showing the business at least once or twice a week. We make this WAY harder than it is! It’s “show-and-tell” time.

1. Tell how and why you got involved in the business (2 minutes)
2. Either a). Set up a Splash Pak Account with a user ID and Password and walk them step by step through
sending a card to someone they care about OR b). Have them watch you send them a card from your phone after taking
a selfie with them and attach a two pak of brownies
3. Show the 8 minute Steve Schulz video from new.sendoutcards.com/YOUID# OR use the Mobile Pocket Presentation to show the money
4. Ask the question

(This is so very simple once you do it one time. The most important thing you can do here is start. If you are not setting up appointments and showing the business,
you really don’t have a business. I know that LOTS of you are doing this already, but many of you are not. I’m trying to help you here. If my helicopter instructor had
gone over the steps for flying the helicopter in a classroom 50 times over the course of a year, a year later I still would not be able to fly. We had to get in the helicopter and do it.
I’m suggesting that you do it and not just continue to be a spectator. If you can’t figure something out or are struggling with something, just ask. The steps are SIMPLE SIMPLE SIMPLE.)

But here is the missing piece . . . I think this is something that has been left out of our training that can really help to increase your chances that someone will be interested.

AFTER STEP 3 HAVE THEM PULL OUT A NOTEPAD AND A PEN . . . (it’s important that you have them write this down and not just tell them. They will remember it
if they write it down and it will be easier for them to explain it to others if they write it down)


Please write this down . . .

PC = 1pt
GC = 3 pts
3-Panel = 4pts
GIFTS 7pts – 700pts

NO CONTRACT (Cancel at any time)
ROLLOVER (Points rollover for a year)

.39 per point for a customer (PC = .39, GC = $1.17, 3 Panel = $1.56

$39/mo = 100points per month

MD – MARKETING DISTRIBUTOR $395/$59 Annual Renewal

WEBSITES – FREE (No Monthly)
10 Customer Accounts (25 points each to give away) – INCLUDED
Wholesale price on points (.31 instead of .39)
Unlimited Training – INCLUDED
Mobile sites – INCLUDED

Then stop and get a reaction. Look for positive “Signs” . . .


The first four letters in Leadership are “Lead”. What does it mean to lead? It means to go first!
That means as a leader, you want to go first. When you sign up, it’s just you . . . so it’s up to
you to lead. Lead by going first. You set the first appointment. You sign up the first customer. You sign up
the first distributor. You start the first meeting. You attend the first event. You be the first in your group to go
to convention. It doesn’t happen any other way. You must be OUT FRONT. That’s how you become a leader.
Without exception, the leaders you hear about went first. This is your time to go first Everything I’ve talked about
in this call is about leadership and leading. So I’m calling on you to be a leader and lead. That means, YOU GO FIRST. Callie Shields
went first. Melissa Barlock went first. Billy Aycock went first. Mathew Shorty Wells is going first. Casey Eberhart went first.
Jules Price went first. The list is long of people that went first . . . now it’s your turn to go first. That means LEAD. Go back
and review this call and start there. Lead by texting people and setting up appointments. Lead by showing the business at least
a few times a week. Lead by booking yourself for convention. Lead by getting your next promotion. You need to do it before you can expect
people in your group to do it. YOU GO FIRST!

May 18th, 2015


Periodically I will reflect on where I am in my life and what I am doing and ask myself . . . is this the best that I have? Am I living at my highest possible potential? And the answer is always no. Now I’m not talking about stressing out and killing yourself here. In fact, sometimes it’s just the opposite! Sometimes the best version of you means slowing down and being fully present with your family and friends. Your life may have spiraled out of control and you are running in 15 different directions. Maybe living the best version of you means finding peace with yourself and not beating yourself up so much each day! So when I talk about living your full potential, I’m referring to you being the best you you can be! The truth is, I am rarely living up to my true potential. There are always areas that I can be better or contribute more. But tonight we are not so much going to explore getting better as much as we are transforming your life into your perfect life. The life you want.

I have found that no matter how great your skills are and no matter how much training you have received, you’ll fall short if you don’t possess the energy and beliefs required for long term growth in our business. Let’s say you have been through a lot of training and you know the business inside and out. But you don’t possess the motivation necessary to keep going when things get tough. Your DRIVE is waning and you lack the energy to keep going. This applies to all areas of your life. My most recent example involves learning to fly the helicopter and ultimately getting my pilots certificate. Many times I had to remind myself WHY I was getting my license. Sometimes I had to remind myself that if I KEEP GOING BACK regardless of how I had been feeling, it was the only way I was going to win. There were so many times that my energy was low and I had no drive to keep going but I knew that if I was going to achieve my dream, I had to keep going back. I had so many setbacks, I can’t even count them. These principles can be applied to anything. Tonight I’m going to take you through an exercise that can help with your motivation, drive and energy. It’s somewhat of a visualization exercise. You won’t need to take notes. You can just sit back, relax and listen. You may want to listen to it again in the near future and if you find it helps you with your energy and drive, you can keep it handy to listen over and over again. I’ll be speaking the truth so you will resonate with what I’m going to say. Even if you have been feeding yourself negative thoughts, deep down you’ll know that what I’m saying is true about you. Again the power of energy can’t be measured. If you have hunger and drive, the facts don’t matter. You don’t have to have knowledge or skills when you are driven to succeed. You will find that over time, you’ll acquire all the tools necessary to succeed once you have the primal hunger in your spirit. So let’s get started. Sit back, relax and just take it in. Listen to my words and FEEL what I’m saying as I say it.
“You are living your perfect life. Everything is falling into place exactly the way it’s supposed to. You are confident and have an inner knowing that you are on the right path. Relax. Breathe. Feel what it feels like to have the life of your dreams. How does it feel? Now you know. All those areas of question melt away. What just a moment ago may have been confusing or unclear is now in perfect focus. In fact your life is in perfect focus. You might close your eyes now and in your minds eye begin to see all those people that are important to you . . . your friends . . . your family. Even your business partners and people in your exploding organization. They are smiling at you. They are proud of you and what you have accomplished. You feel pure love for them. They have an admiration for what you have accomplished not because of your achievements but because of the amazing contribution you have brought to their lives. Their lives are better because you took a stand for what you believed in. Although in the past, some of them doubted you, they can now see why you did what you did. And they are thankful for you . . . and you thankful for them.

Every moment in time you get a fresh start. Your power is in the present. Open. Relax your muscles. Allow your mind to slow down. Accept all the boundless resources life has to offer you. Picture your career. You are at the pinnacle of success. Notice your surroundings. Permit feelings of triumph to permeate your being. Watch it all come to life right in front of you. It’s all coming together perfectly. You feel abundance. The abundance of the universe and nature confirms what you already knew. There are no limits and you have boundless potential. You can feel this in every interaction you have with another human being. Even the ones that we don’t see eye to eye with. It takes all kinds of people and the opportunity is what it is today because of the diversity of people. If everyone understood our profession and wanted to do it, it wouldn’t offer the opportunity it does today. What makes it so special is that not everyone wants to do it. And you are good with that.

Your life is in motion. The motion of life. Like flowing water or wind. Movement is life and you are fully alive. You are making things happen. You are free. Pay attention to how it feels to be free . . . to be in motion . . . to be successful and alive. You are in the flow of life. You carry this into every moment of every day. You now know what it feels like. You are a contribution to the world. You are sharing your wealth with family, friends and those in need. The world is a better place because you are in it. And you are in a state of appreciation for all that this means.

So you are really beginning to live into the energy life. Your business isn’t growing unless you are growing and each day your are creating quantum leaps in your personal and business growth. You know this is possible because you are completely open to it. In fact those things that were holding you back are gone. You can’t even remember what they were and it doesn’t matter because you are on a different track now. Your life is working the way it’s supposed to. You recognize setbacks and challenges as opportunities to grow. You let go of the restriction caused by holding on to your limitations. Limitations are not real and they are self imposed. You now know this and immediately release them. You’ve learned that they can not hold you back . . . they can only propel you and make you stronger. You can feel your personal growth and so can everyone around you. You are acknowledged often for making a difference in the lives of those around you. You don’t seek recognition, but it seems to be happening all around you.

Life is easier and you are enjoying more free time to do the things that are most important to you. You feel a rush of love and gratitude for the beauty of life without the normal stresses brought on by a philosophy of scarcity. You make your decisions based on love and not fear. You don’t run and hide . .. you embrace life without hesitancy. You lean into opportunity. You are at peace in knowing that you paid the price and today you can make choices. Alarm Clocks are optional in your world and you love having the freedom to write your own schedule without anyone telling you where to be and what to do with your time. You smile knowing that you have mastered time and money not by taming it but by letting go of it’s significance and focusing on bringing value to those around you. A dollar can be worthless or infinitely valuable based on how you use it. The same goes for time. In the past, others controlled what you did with your time and money and today, you make those choices. Because you LOVE LIFE, and all of the choices we make involve either how we use our time or how we use our money, you realize that you must appreciate your time and money the same way you appreciate life. You must use your time and money for things that inspire you. You are generous with your time and money and in ways that contribute positively to the well being of others. You are okay with pampering yourself and others because you know that what you appreciate expands.

Each night when you lay your head on to your pillow you are calm and at peace knowing that you did all you could that day to leave the world better than it was when you woke up earlier in the day. Feel how your efforts are magnified each day through the contributions of all of those that you came in contact with earlier in the day. Life is a gift and each day is a reason to celebrate. As you look back on your successes, consider how you have achieved many things in your life that you can be proud of. And placing those feelings of accomplishment out in front of you you can achieve even more. In advance, you can feel those feelings of achievement and for things that haven’t yet even happened . . . things that have the potential to change the world.

You expect a breakthrough every day. Each day is an opportunity to view things differently and see opportunities where there were none. This is what entrepreneurs do. You can see the potential in others that they can not yet see in themselves. Sometimes they appear as disabilities or limitations. They represent the small embers that can turn into a blazing fire of success. In fact, you have noticed that all great success stories started with a handicap or serious struggle. So when you meet someone that can’t yet believe in themselves, give them the gift of belief. This is what breakthroughs are made of. You have the gift to see into the future. You have vision. In fact you may not have known it until now. But you do . . . because you are here. To imagine a better life for you, your family and those around you, you must be able to see the invisible.

Breathe in the feeling of triumph and success. How does it feel? What do you see? Step into your perfect future. You are unstoppable. You don’t care what others say or think. You know the truth. You know there are two worlds out there. There is a world of abundance and love and there is a world of fear, cynicism and doubt. You choose the world of abundance and love. When you encounter someone who is skeptical or doubtful, you realize that they just aren’t ready to see what you see. But you may be the one to help them have a ray of hope. By acknowledging their feelings and planting a seed of hope, you have the power to change their life. And you know it’s possible because you have experienced it time and time again. You have seen others come from the depths of depression and today have a life of possibility. In fact this is exactly why you do what you do.

You fill your calendar not to be busy but to make a bigger impact on the world. You know that ultimately your income will be a reflection of the value you bring in to the world. And you also know that your legacy is a reflection of what you get started. You feel energized in knowing that thousands of people will be touched by your efforts today and every day. You are not building because you have to, but because you get to . . . you get to share a business idea that can transform someone’s life in many ways. And you are inspired each day as you expose the business to new people.

Your energy is ever expanding and you can feel the power of motivation welling up inside of you. You are propelled into a world
of bountiful opportunity and abundance. Nothing can stop you. You have faith in people and believe in them even when they don’t.
When life kicks you down, you catch your breath and get right back up. You start fresh each day as if it was your first day in the business.
Why? Because you have the power to reinvent yourself each day and bring a whole new transformational perspective into the world. You know this is not about being smart or educated. It’s about having faith and understanding in a world of negativity. It’s about connecting with your source and helping others to have hope again. You have the power to change the world. Expect a breakthrough. You are confident and driven.
You are a masterful builder of relationships. You have no more questions . . . you just have a job to do. Confusion, doubt and fear melt away. You have fun and laugh a lot. Life gets easier the more you share. You are engaged, involved and connected. You don’t just believe, you now know.

May 4th 2015


When faced with the question, “What do I do to create a second source of income?” most people wing it. They might apply for a part time job or consider going back to school to get a more advanced degree or trade. Let’s take a look at the options available today and see if we can compare them to the option of Network Marketing:

1. GET A PART TIME JOB – At $10 an hour (the going rate), if one were to work an extra 20 hours a week, that’s about $800 a month or $500 a month after taxes. No residual income stream and a huge time commitment for very low return. If childcare is required, this option is out!

2. GO BACK TO SCHOOL – Make no money while in school . . . expense = $10,000-$30,000 for a minuscule return in terms in increased income once graduating. Most people find themselves in the same bind they were in prior to going back to school. Only now they have college debt.

3. BUY VENDING MACHINES – $2000 for a descent vending machine. Place each machine. Buy product in advance (some of it spoils). A badly placed machine yields no profit. Buy 10 machines, you’ll have $30,000 invested (including product) before making a penny. Oh, and machines break and need to be serviced! If loans or leases are involved it makes it even more difficult to make a profit. The reason most people buy vending machines is for the “passive” income. Not so passive when you figure out that you need to service the machines, empty and count the cash and stock product and remove expired inventory.

4. GET INTO RENTAL REAL ESTATE – Don’t get me started. My goal was to buy 50 properties for under the price of a car each! I began collecting properties in 2000. I bought 1 in Grand Rapids for $40,000. 13 in the mountains for Arizona for about $50,000 each. 5 in Milwaukee for about $25,000 each and about 30 in the Cleveland Area for $15,000 to $25,000 each. So all in all, I owned 49 properties! Wooooo Whooooo! I was flying high! Well every month I had a hot water heater, swamp cooler, roof, etc that needed replacing. I was hit with termites, mold (multiple times), and various repairs caused by damage from the tenants. Almost monthly I would receive calls from my property managers asking for $5,000 to $15,000 to resolve some sort of tenant issue. For example, I had a property manager that was an attorney and also the president of the board of realtors in his city, withhold rents from me even though he was collecting the rents from Section 8. In 3 months he had spend $17,000 of my money on luxury items like cars, vacations, etc. I had to threaten him with a lawsuit. I had a tenant vacate a property but didn’t find out until 60 days later. In the meantime the “thugs” had broken in and did over $40,000 in damage to a home that was worth $25,000. They stole the plumbing, ceiling fans, appliances, and doors. They broke all the windows.
I had a tree from one of my properties blow over in a storm and land on the neighbors car in the street. I received a citation because one of my tenants in Arizona was running a taco stand out of his front yard. I received a call on Sunday morning from my property manager of a $300,000 home I was leasing out as a vacation rental. She says, “Did you hear what happened last night?”. I said . . . “no.” She said, “The 17 year old staying with his parents at your home fell backwards off of the 3rd story and had to be rushed to the hospital in an ambulance at 2am. He was drunk. When I got to the home the next day, there were 50 empty beer bottles and four empty bottles of Yagger on the pool table. It’s an endless parade of issues and problems on a monthly basis. I’ve liquidated all but 25 of them and am now looking for ways to “simplify” my affairs. Yes, you can get into rental real estate to make money if you want to . . . network marketing is 100X easier.

5. BUY A FRANCHISE – I spoke with a woman that works for 7 Eleven. She goes in and checks up on the franchise owners. She makes
sure the stores are spotless and that the product displays are up to spec standards. She and her husband were talking about opening a
7 Eleven Franchise (she had no idea how she would do it financially). I asked her, how much it would cost. She said $150,000. I said, “Great! So you get a store location, all the inventory, employees, etc for $150,000?” She said, “No, that is the franchise fee. You need another $500,000 to secure the location, buy the inventory, the reserves, hire employees, accounting, legal, etc”. I said, “Oh, so what can you make from one store?” She said $300,000. So I asked, “You’ll profit $300,0000 with a $650,000 investment?” She told me that the $300,000 was revenue and expenses needed to be paid from that.
I replied, “So you’ll need to buy all your product, service your loans on the $650,000, pay all of your monthly utilities, pay your employees, leases, etc from the $300,000 in revenue.” Then she tells me that the $300,000 is based on whether the store does well. If it doesn’t do so well, that could be less. I asked her, after ALL of your expenses, if you do well, what will your PROFIT be? She said, $50,000. $50,000!!!! After all of that???? I would rather just do network marketing. Each distributor is independent, you are not limited by location, you don’t have to go into work each day, you don’t have to manager employees. AND, you have residual income without a $650,000 investment!! People!!!!!

Just in case you’re still interested, here’s
some startup info. Keep in mind, it may take you 3-5 years to break even
and you’ll never experience residual income. You’ll have to manage
employees and do your own payroll and accounting. Don’t forget,
you’ll have to sign leases and pay lawyers and franchise fees.
Before you sign up for one of these programs, you may want to consider
that having a network marketing business requires none of this,
has a residual component AND costs under $1000 to start.

So here are some options for you:

1. Snap On Tools $135,390 # of locations 3,392

2. 7-Eleven $393,800 # of location 6,142

3. Aaron’s $420,725 # of locations 1,749

4. Panera Bread $1,447,770 # of locations 1, 379

5. Servpro $156,250 # 1,571

6. McDonald’s $1,480,625 # of locations 14,016

7. Liberty Tax Service $63,350 # of locations 3,592

8. Merry Maids $66,600 # of locations 943

9. The Maids Interntional $106,420 # of locations 1,053

10. Jimmy John’s $395,500 # of locations 1,130
Please let me know if you need any more info on any of these
opportunities. By the way, they are legally not allowed to tell you
how much money you can make . . . but they have to tell you that you may
lose all your money and that you probably won’t break even for 3-5 years.

6. START A TRADITIONAL BUSINESS – Same as above!! Money Pit for 5 years if you plan to grow at all. So tough to make money
because you are continually looking to invest in the future of your business. (additional space, hire more employees, upgrade your technology stay on the cutting edge, etc) AND you need to create sales which means you need to become an expert in marketing your business. It’s not uncommon to spend $100,000 to $1,000,000 up front before every taking in a dime with no guarantees that you’ll EVER be profitable. Sure, you can make money in business if you have the stomach for risk, financial resources and time to make it happen.

As a small business owner you must consider that:

a. You’ll be handing leases and contracts
b. You’ll be dealing with employee issues including payroll, hiring and firing, disputes, training, etc.
c. You’ll be having to become a sales and marketing expert to grow your company
d. You’ll be taking out loans and mortgages in your name
e. You’ll be asked for the final say on ALL of the decisions
f. You’ll need to be sure that technology is up to date and you’ll be constantly investing in technology IN ADVANCE of the technology curve
not always knowing what direction it will go.
g. You’ll need to project, invest and plan for future growth.
h. You’ll have to handle all legal issues through attorneys. They are part of the equation and you must budget time and money for them.
i. Did I mention complicated taxes?

Yes, you can start a small business to make some extra money.
7. GET A BETTER JOB! We don’t question working 40 hours a week, 50 weeks a year for 40 years. That’s 2000 hours a year x 40 years = 80,000 hours.
We have a boss. We deal with politics. We work from a cubicle or our car. We set alarms for 5am. We drive in rush hour traffic. We have a LIMIT to our income. We are told when to take a vacation. There is no residual income. At the age of 55 they are looking to replace us with someone smarter and younger that will work for less. Sounds great!! And we do all of this to avoid having to be the person that STARTS A TRADITIONAL BUSINESS!!! (#6 Above)

8. YOU CAN BECOME A REALTOR, INSURANCE AGENT OR STOCK BROKER – Lots of training and certifications required. Very limited residual component. Investment of $2000-$10,000 up front to get your certifications. Probably the second best option of all. You are independent and you get to write your own paycheck. Unless you go on to become a broker and get an office, you don’t get the leverage of people that network marketing provides.

9. NETWORK MARKETING: Here’s why Network Markteting is so appealing . . . You get a business for significantly under $1000. You get to work from home. You don’t have all the headaches associated with a traditional business. You have no boss. You have an unlimited income potential. Your capital investment is limited to a computer and smart phone (which most people already have). You get paid residual income. You can start and stop as you choose. You are not limited to a geographic location. Your product is the most sought after commodity of all commodities . . . additional income. The company does all the heavy lifting – You get the massive leverage of technology, customer support, product development, product fulfillment, etc and you don’t need to pay extra for that! Network Marketing is BY FAR the best option for making extra money and taking control of your financial future available in the marketplace today!


April 27th, 2015


Jordan’s Notes:

Lay this side by side with any other opportunity, and it makes a person that doesn’t choose network marketing, look somewhat uneducated (no disrespect intended!h). Compare to a job, a college degree, an advanced degree, buying a franchise, buying a traditional business . . . if someone wants to start a business with little to no risk that has a huge upside potential, there is no better option.
12 Reasons Why Network Marketing is Better

1. Residual Income: (Get paid multiple times i.e.; Like Vending Machines, Real Estate, etc without the risk or significant investment)
2. Leverage ($300,000 @ 5% is $15,000/year $1200/mo)
Vending Machine Example . . .
3. Work from Anywhere (The Mountains, The Ocean, The City or ALL OF THE ABOVE!)
4. Low Capital Investment (Smart Phone and Computer)
What does it cost to start a business?? Leasing, Branding, Product Inventory, Advertising/Marketing, Employees/Payroll, Legal, Collateral (Before you ever take in one dollar!!) Add Franchise Fees if you bought a franchise! Seven Eleven Franchise $120,000 before you get the store! Income: $50,000 after expenses if you do well! No guarantees. High investment for low return.
5. No Territories
6. No Employees: No employee headaches. Payroll. Theft. Personnel issues, etc. You don’t need to be a babysitter! Everyone is independent!
7. Low Start Up: Less than $1000 start-up with unlimited upside!
8. Mentors – People who have already done it! They will coach you FOR FREE!
9. Personal Development (www.thecoolbuzz.com): Thousands of $$ worth of training at no additional cost to you! Nothing to sign up or register for! You get IMMEDIATE access!
10. A Company Infrastructure: The company already invested MILLIONS of dollars that you get to benefit from! LEVERAGE of Equipment, Employees, Product fulfillment, Technology, etc! You get to benefit but you didn’t have to pay a thing!! (quite frankly this is too good to be true.)
11. Unlimited Potential: It’s just #’s. Add a zero.
12. Tax Benefits

DRAWBACK: It takes some work and emotional fortitude to get it going . . . but so does everything else!

April 20th 2015


What to know about Millennials:

1. They are money motivated.
(But $500 a month can be a big deal to them!)

2. About 50% of them still live with their parents

3. Those that chose college have $50,000 to $100,000 in debt that is not forgivable
through bankruptcy!

4. They are GLUED to their devices! They are the texting and messaging
(Think Texting and Mobile Compatibility!)

5. They don’t want jobs . . . jobs are boring and have limited potential!

6. Some are skeptical but most are open minded!

7. They are the SELFIE GENERATION!
(so you better get good at selfies!!)

8. They all have 300-1000 friends on FB . . . and they use
Snapchat, Instagram and Pinterest

9. In some ways they are “Just like US!!”
(Us Magazine – Celebrities . . . “They are just like us!!”)
a. Some are WIRED AS ENTREPRENEURS and some are not! . Think “Michael Jordan
that has never picked up a basketball!”
b. They like appreciation, recognition and GIFTS too! A positive encouraging card with pictures goes a long way!

11. They need ZERO training on technology! The things that many of you
freak out about and need a training manual for, they just know. 7 year olds
can send cards with no training.

12. They will be around for a LONG TIME!!

What to do when you show it:

1. Use selfies
2. Show on your device (iPhone or Samsung/Android)
3. Show the money
4. Talk about taking control of your life and not having to depend on your
parents or a job – “Do you want Beach Money?? Yes or No?
5. Use texting to set appointments!
6. Use FB as a “Friend” reference!
7. Recommend books that can educate them: “The Four Year Career” by Richard Brooke
“Business of the 21st Century” by Robert Kiyosaki
The key to having a large explosive group of millennials is to have a couple of hardworking
millennials in your group. Your job is to 1). Get them started 2). Plug them in 3).
Get out of their way! People tend to attract others that are like them! So if you are not a millennial,
it will be tougher to lead a group of millennials. I’m not a millennial but Don Shan came into my group
in Singapore and caught our vision. He then sponsored some of his close friends and TOGETHER, THEY
are attracting other Millenials. I try and stay out of the way as much as possible! I can provide some
support, encouragement and recognition but it’s up to them to build it (which they are!)

What to do . . .

1). Look on your FB friend list to see who you know that are Millennials (use
the FB INBOX MESSAGING STRATEGY TO invite them to take a look
“At a new technology that is really cool and has some big potential!”

2). If you don’t know any millennials, keep your eyes out as you are out and about.
Build rapport by asking “curiosity questions”. Are you in school? What are you studying?
Where are you from? What jobs have you had in the past? Are you entrepreneurial minded?
What are your long term plans? Are you money motivated? How much money is serious money to you?
Then ask . . . “Do you want Beach Money? Yes or no? Explain what Beach Money is if you have to!
(www.thecoolbuzz.com Do you want Beach Money?) Get their phone # or connect on FB and then use
the FB INBOX MESSAGING STRATEGY to set up a time to meet with them.
(They typically will respond to a text or a message but NOT a phone call or VM Message)

3). Be prepared to take a selfie with them on YOUR PHONE when you get with them and send them
a card with a gift on the spot while they watch you do it. Hand them your phone when you get to the
recipient address page and have them put their address into your phone. (practice a few times if you need to
before you meet with them. (This meeting is best done in person if possible). Ask the question . . .
do you know people that could use a service like this? Their answer will tell you a lot! If they say
“yes” then continue on! If they say no, then you decide if you want to continue or pack your bags!
(remember, millenials are just like us in many ways!! Some will love the idea and others will have
no interest at all! It’s okay!! Let it go!! If they are not interested, you didn’t do anything wrong!! It just means
they are not interested.)

4). Here’s where things get interesting . . . .were going to talk about a very simple strategy to show the money
quickly and clearly. It’s not complete but it will do enough to determine whether they are interested or not
in learning more. You’ll need a notepad and pen for this:

A. I’m going to explain how the money works. Can I ask you couple of questions?
1. How much money would make a difference for you each month working part-time?
2. How many friends do you have on Facebook? (most will answer 300-1000)

B. SAY: “It will cost you about $400 to start a business with us, but I’m going to show you how to
get that back, okay?” Write $400 on your paper. Below that write, WEBSITES, BACK OFFICE

B. ASK: How many of your friends on FB will be looking for an opportunity? They
will usually answer 100 or so. Then you say, “Great, do you think FIVE out of your ______
friends would want to do something with us? We’ll use FIVE and not 100 okay?”

C. Draw out 7 levels (generations) and explain what that means.

D. Let’s say 5 come in on your 1st LEVEL. Write in 5 and say, you’ll make $50 up front and then about $1000 for doing this.

E. Now let’s say that each person has 300-1000 people on their current FB Friend list and only 5 decide to join us.
Let’s carry that down through 7 generations. Write 5, 25, 125, 625, 3125, 15,625, 78,125 on each level.

F. NOW SAY: “So that’s almost 100,000 distributors” But let’s put a BIG X THROUGH THAT and just say that 10,000
actually participate. So we’ll cut it down to 10%”

G. NOW SAY: Now let’s say each distributor has the minimum # of customers on average . . . say three. So 10,000 distributors
times 3 customers is 30,000 customers. And let’s use the lowest subscription possible. Many people spend $50-$300 a month or more,
but were going to say that each customer just spends $10 a month. That’s $300,000 a month in volume

H. NOW SAY: “In this business, our commission structure goes from 2% up to 30% off volume every month. But we’ll use
2% for this calculation because it’s the lowest amount that the company pays. 2% of $300,000 is $6,000 a month in passive residual
income. What that means is if you don’t go to work, you still get that check every month!”

I. BONUS QUESTION: “Based on what you have been doing for the past 5 years, how much is your residual check now??” haha. The answer is $0.

END WITH THIS: “So here’s the question I have for you . . . do you a). want to be a distributor with us and start building your monthly check or b). want to
just use the app

REMEMBER, In the calculations I used, I cut 100,000 distributors down to 10,000. I used only 3 customers per distributor and I used $10/mo subscription. I didn’t calculate in the volume of the 10,000 additional distributors spending $31 a month. I used the smallest commission percentage in the plan (2%) AND I didn’t calculate in any bonuses!!

April 6th, 2015


These principles have the potential to earn you thousands, hundreds of thousands or even millions of dollars. I wish I was taught these in this way while I was in college. They are simple and they are applied by every single successful business owner I know.

They will allow you to:

1). Compress Time Frames – Leverage gives you access shortening the success curve

2). Have a breakthrough – Possibly see something you did see before giving you access to a whole new world of opportunity

3). Increase your value – As you become more valuable, your bank account will grow


1. Meet more people (Turn $100 a month into $1000 a month)
2. Connect Successful people together (Turn $1000 a month to $10,000 a month)
3. Appreciate more people (Turn $10,000 a month to $100,000 a month)

MEET MORE PEOPLE: The size of your rolodex will determine the size of your income – Harvey MakCay (Swim with the Sharks). Make meeting more people a TOP Priority! Top producers have an intentional plan for ADDING PEOPLE TO THEIR LIST AND CONTACT MANAGER! Whether you do it through the internet, Facebook, networking events, or just living life out loud, you must make space in your life to meet new people and add them to your contact base. This is one of the top 3 key traits of a successful entrepreneur. If you are not currently adding a minimum of one person per day to your contact manager (average), you’ll need to intentionally step up your game. I know you are saying, “yeah, yeah . . . I know I need to do this” but I need you to understand that this is LIFE OR DEATH IN YOUR BUSINESS. It means the difference between barely getting by and having an explosive opportunity to grow. It needs to be ON PURPOSE!

CONNECT PEOPLE: This one is easy to miss but it’s the greatest source of adding value and leverage to your business that’s available to you . . . and it’s free. This one will allow you to grow in your brand exponentially. You’ll become a magnet for successful people. Here’s the formula. When you put two successful people together and they create something even bigger TOGETHER, YOU become more valuable in the process. You don’t need to do much except introduce them to each other! Start where you are. Look for people that you know, that don’t know each other. Bring them together with a powerful introduction and let the magic begin. Start where you are . . . find two people that could benefit from knowing each other and introduce them . . . tell them “I have someone that you need to meet! It’s hard to see the benefit of this at first, but as you become a connector of people, you become the hero. Bob and Betty Ann Golden have created a HUGE following by introducing people to each other. Many big developments are happening in the entertainment community in Vegas because of small connections that have turned into huge connections. Because of this, Bob and Betty Ann can call almost anyone including the Mayor of Vegas to have a chat about anything. They are givers and contributors. I do this all the time. Here’s one of my most powerful connections that has lead to a huge opportunity that will change many lives . . . Bob introduces me to Seth Grabel the Magician. At that event I meet Loren Slocum After talking to Loren for almost an hour we figure out we know about 50 of the same people and she was reading my book at the time! Three years later I’m sitting with Eric and Marina Worre in their backyard in Vegas. Eric says, “Do you have any connections to Tony Robbins? I said . . . let me introduce you to Loren Slocum . . . she developed Tony’s “Life Mastery” program and knows Tony well. So I call Loren. Loren answers the phone and says, “Jordan, you’ll never guess what I’m doing right now!” I say “what?” She says, “I’m listening to Eric Worre’s Go Pro Audio Program and he just mentioned your name on the program!!” She had never met Eric personally. I said, “Well, let me put you on speakerphone . . . say hi to Eric Worre!” At that point I stepped back in the conversation. Eric, Marina and Loren became close friends. Loren introduced Eric to Sam Georges who is Tony’s legal council and CEO. They have golfed together and have had many dinners together. This new relationship led to Eric signing Tony (the number one personal growth strategist in the world) to speak at the GoPro Event this year in Las Vegas. One introduction led to this!!

Start where you are! This is a big and dramatic one . . . most of them are small hits and a few home runs. But make it part of your strategy! Even if you introduce two moderately successful people to each other, it can elevate their individual achievements and you will be the one that will get credit for the introduction.

This by far is the #1 strategy that I know for RAPIDLY increasing your social capital in the world. It creates rapid personal growth and connections with others. Make it part of your plan!


Well, given the system we have at our fingertips, I don’t need to say much about this one . . . but, is it any wonder that the most successful people in business are also the greatest givers? We have a system that makes giving EASY! The “Law of Reciprocity” is a powerful thing! You do good for others and they want to do good back! You get back what you send out!

I get to turn $.05 rectangular pieces of cardboard into $1000 each! How? By doing the following:

1. Send a Nice-To-Meet-You Card Note (+2)
2. Place a call (+2)
3. Send a Gift (+4)
4. Remember their Birthday (+4)
5. Set up a Personal Meeting (+3)
6. Refer Business (+5)

Out of 100 business cards, 20 will become distributors when I do all six of these things with all 100.
I also know my numbers and know that when I take all the income I make as a result of those 20 that get started with me and divide it by 100, it comes out to over $1000 FOR EACH BUSINESS CARD RECEIVED!

It PAYS to appreciate!!

LET’S REVIEW . . . THESE THREE PRINCIPLES ARE WORTH A FORTUNE. They can compress time frames, give you daily, weekly, monthly and yearly break-throughs AND increase your value.


You may be saying that you are already doing all three. That may be true. But are you doing them by design? In other words, is it intentional and deliberate? Are you aware of it as you are doing it? Do you teach it to others? By being keenly aware of these three activities in a systematic way, you can plan your week around making sure that all three happen on a daily basis. Those people that PRACTICE THESE THREE POWERFUL PRINCIPLES DAILY go on to build large and successful businesses. You won’t be able to escape it. Happy Networking!

Mar 30th, 2015


Quick story.  First, remember how crazy it was that we sat down next to each other in Scottsdale the first time we met not knowing each other or having ever met previously.  I sat down with an empty seat to my right and you sat down right next to me just as the meeting started.

Well, get this crazy story.  I am at the Ford Dealership with Chris sharing with him how SOC cards as made a big difference for me in my roofing business and showing him how to sign up.

Chris was like, man, I know I need to do this but was wavering just a little bit.  I tell Chris this is so simple and sharing it is simple.  I said just ask business owners and salespeople you know these two simple questions:

1.  What do you do to say thank you for new business?


2.  How do you follow-up and keep in touch with your clients or customers?

Now, I kid you not, just as I finished asking the two questions above to Chris, a corvette pulls up right in front of the dealership and a guy dressed for success jumps out of the car and starts to walk into the dealership.

Chris is like my man Rob.  Rob walks in and they jive talk.  Rob knows Chris and was just passing through town on his way to an appointment and just happened to decide at the last moment to stop in quick to say “hi” to Chris.

I don’t know who Rob is and have never met the guy.

Chris introduces me to Rob.  I ask Rob what he does?  He tells me he is in financial services with Mass Mutual.

Chris then asks Rob, “Can I ask you a couple of questions?”  Rob says, “Shoot!”

Chris asks him, “What do you do to say thank you for new business and How do you follow-up and keep in touch with your clients?

And I kid you not, Rob looks at us and says, “Well, I’ve been using this service called Send Out Cards now for about 7 years.”  To say the least, Chris had a cow on the spot and Rob is like what is up with you two as I go crazy on Chris.

Rob was just as floored as us that he showed up at the exact time I was there with Chris sharing SOC.  Rob explained to us how he uses it and tells Chris he is crazy if he doesn’t join as a distributor and customer with me.

Now, that is what you call an “assist” in Send Out Cards.


As I was out doing my business today I was reminded as to how much things have changed since I joined this profession. I can
remember thinking how cool it was that I could be out doing my business from anywhere. I considered a phone booth (remember those??)
my “office”. And as long as an “office” was in the area I could do my business. In the past I can remember standing in 10 degree weather at a payphone
talking to prospects about my opportunity. Today I sat at a Starbucks in the Las Vegas Airport on a leather couch showing the business. When I was done,
I closed up my notebook computer and walked out. Business on the go. I cary a multi-million $$ business with me everywhere I go! In the past, having a storefront
was a badge of honor. Today “Work From Home” is only way to go. Because of the opportunities presented by the internet, a physical location is is a liability and
an expense. It’s geographically limiting! I can go and be anywhere today and run a multi-million $$ business. You have the EXACT SAME OPPORTUNITY!

Some of you are expecting something sophisticated here. You’re hoping to learn some magical structure that will launch you into network marketing space
on this call tonight. Well I suppose it is sophisticated in it’s simplicity. Here’s the premise of what we are going to do tonight. The objective is to quickly get someone up to speed
so they can begin to build the business today. So here are the objectives for getting someone going:

1. Leverage the tools and events
2. Keep it simple
3. Reconnect them

1. Explain the transition from www. to new.
(www.sendoutcards.com takes you to the old classic site which is being phased out. new.sendoutcards.com takes you to the
new site. You do not put in the www. to access this site. You can also use the buttons on the site to go back and forth between the two sites.
Use the NEW site)

2. Explain that there are THREE ASPECTS TO THE BUSINESS:

a. CARD AND GIFT SENDING PLATFORM (new.sendoutcards.com)
b. SOCIAL MEDIA PLATFORM (www.sendcere.com)
c. FINANCIAL OPPORTUNITY (new.sendoutcards.com/yourID#)

3. Explain and demo b. www.sendcere.com
It cost $3 million and took 2 years to develop with the assistance of 23 programmers. It’s 100%
USER GENERATED just like INSTAGRAM AND PINTEREST. Instagram and pinterest don’t exist without
the users. Sendcere doesn’t exist without the users.
Have them log in with their SendOutCards USERNAME AND PASSWORD

4. THE RESOURCE CENTER AND www.thecoolbuzz.com are the two most valuable resources available to get up to speed quickly.

a. Go to new.sendoutcards.com and SCROLL ALL THE WAY TO THE BOTTOM and CLICK ON RESOURCE CENTER on the bottom left. You’ll find EVERYTHING YOU NEED TO KNOW IN THE RESOURCE CENTER. (Training, Videos, Tutorials, Downloads, Events, etc)

b. Go to www.thecoolbuzz.com and click on REPLAYS. This is REAL LIFE BUSINESS BUILDING. Listen to one 25 minute call a day on your phone or computer.Take notes if possible. This will bring you up to date quickly.


1. Go to the RESOURCE CENTER and CLICK ON SIMPLE SUCCESS. Watch and take notes on the four 3-4 minute videos at the bottom
2. Go to www.thecoolbuzz.com and listen to the following audios right away:
3. SCHEDULE YOURSELF for the next MRM Event and CONVENTION 2015
4. SET UP SOCIAL MEDIA (Takes 5 minutes) a. Official SendOutCards FB Group – JOIN b. SendOutCards Mobile FB Group – JOIN
c. Register for SOC Updates d. Register for SOC Blog

Mar 16th, 2015


These 2 strategies are not theory. I have used these over and over again over the years to turn
cold market into warm. I meet people that I don’t know (cold) and then do one simple thing and they instantly
become warm . . . almost like a friend. I also know many many others that do the same. SendOutCards is almost like
a secret weapon. It does in a moment what personal development and sales gurus have trouble doing successfully
in a weekend course. Put 500 people in a traditional sales course to learn how to turn a prospect from cold to warm and on a good weekend,
maybe 20 of them will go on to do it successfully. Our system is nearly 100% in a moment. One click. Call it the law of reciprocity
or give and you shall receive.

The top two challenges network marketers experience is where to find people and what to say to them to get them to talk to them about their business. This answers both questions. You can have an unlimited # of people to talk to about the business using these strategies and it will be infinitely easier to talk to them after you use the strategies.

All of this being said, it’s still work. Sometimes it’s hard work. I saw someone on FB recently belittling our profession, saying “Yes, but it’s hard work! Well, you know what? I haven’t seen anything worthwhile that isn’t hard work. But most people work hard at things that pay them once for working once. If you are going to work hard, why not work hard at something that will pay you many years into the future . . . even after you stop working! Kody pays out millions of dollars each month to people that haven’t worked one hour in the business for many years. In case you think you misunderstood what I said, I’ll say it again . . . Kody pays out millions of dollars each month to people that haven’t worked one hour in the business in many years. So yes, sometimes you will work hard and these two strategies are probably the easiest steps from point A to point B.

And are you ready for this? You probably already know them. But can you tell me what they are? If not, they will be pretty hard for you to teach your team. If I can give them both a name and explain simply how to do them then you will be able to easily teach them to others. At the very we’ll have a conference call teaching them how to do it.

Where else in the marketplace can you turn someone you just met or hardly even know from cold to warm in an instant? Does it work 100% of the time. No . . . nothing does. Does it work most of the time?? Yes!! You don’t need it to work 100% of the time. You just need it to work more often than not.

It’s almost like cheating! Okay here we go!

Crystal Fuente Example: There is a young couple in our building that I see from time to time.
She is a woman’s coach and he is a professional poker player. They travel a lot and have a lot going on!
I connected with Crystal on Facebook (following her) and I simply copied 3 pictures from her wall onto my desktop.
Apparently they met Tony Robbins and went on a big trip with him (group photo of them and a group on her wall). So I simply put a picture of Tony, Crystal and Andrew on the front of the card and then “spanned” a copy of Tony and the entire group across the inside panel of the card. No words . . . just pictures. And I sent that! I did put my name and phone # in the card. I promise you, I will get a call from them! It’s a slam dunk!! Where else can you do this? Instant warm market! From cold to warm with one click. Professional Sales Guru’s will train people in a meeting room for 3 full days trying to teach salespeople how to create a similar result using tactics and communications techniques. And most won’t be too successful at it. Anyone can do what I’m teaching here.

1. Go to someone’s FB Wall
2. Find pictures that would be meaningful to them (a new baby, a family event, a party with friends,
pets, weddings, etc)
3. Send them a private message and tell them you want to mail them something
(it helps if you have some connection to them like you’ve met them once or you know someone that
they know).
4. Make a picture card of events that are meaningful to them
5. Mail them the card. Make sure your name and phone # are on the card.

I have a friend that works with Colonial Life as an independent insurance agent. She does cold calling to businesses and simply walks in and says hello. She tells them that she is just getting acquainted with the local businesses and wants to come in to say hello. She asks for their card (which they gladly give her) and she walks out. Her visit lasts no more than 3 minutes. On her cold call days she’ll do 20-30 in a day. She then sends a “Nice to meet you” card with a little gift (usually brownies). She gets calls back every day from people she popped in on. That doesn’t happen with any other “system”. Cold calls turn warm. So the strategy is very simple.

1). Pop in on people that have business cards.
2). Keep your visit short
3). Introduce yourself and ask for a business card
4). Turn around and send them a card with a small box of brownies

( I recommend taking a picture of their storefront but at the very least put a PROFESSIONAL picture of yourself in or on the card for facial recognition. Introduce yourself again in the card and make sure and say “nice to meet you”. )

Some will call you to thank you and anyone that you call will normally be very open meet.
No one does this and it causes you to go from a stranger to a friend in a moment. You have taken someone from cold to warm in an instant.

At any point in the future you can use the texting strategy (if you have a mobile #) to set up a time to meet with them.

I got a brief introduction to a woman last week at a networking event. I got her business card. She is a very successful Realtor with multiple offices. I immediately put her in my contact manager and sent her a “Nice to meet you” card with a professional picture of myself on the front. I included a two pack of brownies. I texted her today and here’s how it went:

Me: Hi Catherine, this is Jordan Adler.
I sat next to you at the networking meeting
last Wednesday night and asked you for your business
card. I would love to sit down with your for 30 minutes
to show you our technology and how it may benefit you. Are you
open to this?


Me: Thanks! Can I catch your for 30 minutes uninterrupted in front
of your computer at your office at 330p this Thursday?

Her: Yes.


1. Keep it simple
2. Pay a sincere compliment
3. Say “Nice to meet you” in your way

Hi Catherine,
I enjoyed meeting you last week in your office.
You have a beautiful set up! I hope we have a chance
to sit down and visit sometime in the near future.
Have a great week!

You may be looking for something sophisticated but it’s not . . . it’s simple!
The title of this call is “Two simple strategies”. Do this a few times a week
and you can begin to fill your calendar with appointments to show the service and
the business!

These strategies are just ways to grow your list . . . you’re adding new people to your network of people.
Remember “If you want to predict the future of someone’s income, look at the size of their rolodex!”
Harvey MacKay.

We are focused on “GIVING” and reaching out to connect in a meaningful way.
Each time we connect we increase our possibilities for showing the business to new people.
People will save the cards you send them for years because they had meaningful images
on them. Each time they look at the card they are reminded of you in a positive way.

IMPORTANT NOTE: This is not a manipulation. It’s simply a way to meet more people and connect in a positive
way that is meaningful and memorable. Some people will not respond at all. Some people will become your friends.
Some will become your customers and a few will become distributors. Be patient with people. Do all of this in the spirit of giving. If you don’t hear from them, don’t take it personally. We never know what is going on in someone’s life. They may be going through a tough time or leaving on a vacation. Have fun with this . . . as Kody says, celebrate life . . . get in the flow of it.

Mar 2nd, 2015 MRM – How do I present it??

(Mastering Relationship Marketing)

Business owners are looking for ways to make more money and become more successful
marketers. Most small businesses spend $2000-$5000 PER MONTH on marketing. And it goes
up from there! If someone can show them how to be more successful and spend less money doing
it they are all ears!

Think of the MRM Program as a training program to help small business owners become better marketers.
Right now the MRM Program is being refined and tested. The Salt Lake City event was the first of it’s kind.
In the near future this program will be rolled out to the marketplace as a stand-alone training that will
help businesses be more successful. This is a conversation that virtually all business owners are interested in


We have ALWAYS been the relationship marketing company! The people that have become successful in SendOutCards have always seen this. They could describe SOC as a way to enhance relationships, retain customers, celebrate life and get more sales. In fact between 2005-2009 we exploded because most distributors were focusing on sponsoring small business owners, salespeople and entrepreneurs! Business Network International was a focus for many of our distributors. The low hanging fruit in our business are the business owners and salespeople that get the importance of expressing appreciation and kindness in the written word!
So really nothing changes . . .

Greeting cards are a product. Relationship marketing is a solution. What most people in our company do is sell greeting cards. The general view of the greeting card industry is that it’s a dying industry (even though we know better!) At one point, people thought the video rental business was a dying industry! But it was reinvented by the entrepreneurs that started Netflix and today they are part of a booming company! We are spending lots of our time trying to show people that there is a better way! Until we meet with someone and let them experience the service by sending a card, they really don’t “get it”! Really, we have always been the relationship marketing company.
SendOutCards is just the mechanism we use to nurture and advance the relationships with the people we love and the people we do business with.

So by describing us as “The Relationship Marketing Company” we open up a whole new world of conversation that can serve the business community. And if you think about it . . . what is network marketing?? It’s RELATIONSHIP MARKETING. So it serves us better to reference us as “The Relationship Marketing
Company” vs “The Greeting Card Company”. Without your knowledge of what we do, who would you think would be involved in a greeting card company? Older people? Crafters? Mostly Women?

Without your knowledge of what we do, who you would think would be involved in a Relationship Marketing Company?
Successful Business Owners? Entrepreneurs? Salespeople? Men and Woman? Success minded people? Do you see the difference?

And we get to show others how they can make money helping us promote THE #1 RELATIONSHIP MARKETING COMPANY ON THE PLANET! Greeting Cards happen to be one of the most powerful mechanism’s for following up and expressing gratitude and appreciation!


Because these programs are in the early stages of being launched, there is a perception that we need to be experts at relationship marketing to succeed. Some people
even think they have to do training programs on Mastering Relationship Marketing. You do not. It can’t hurt for you to MASTER RELATIONSHIP MARKETING because we are
in the relationship Marketing business and the basic skills will serve you well.

But this has nothing to do with you teaching MRM. There will be 4-6 programs a year available to attend for business owners and our customer base. There will also be a condensed version in an audio format that is already in the works with an introduction by Tom Hopkins. Think about it this way . . . as the relationship marketing company, we need to become the very best at relationship marketing. This includes the skills for being a professional network marketer. The programs will help you grow and become better. Over time, we will have a number of commissionable training programs made available to our distributors, our customers and the marketplace. SendOutCards is a tool that supports being a great relationship marketer. So we’ll want to master those skills. But in no way are you required to be the expert on training this info!
(Of course it’s always good to teach what you learn and you’ll become much better at it if you do!)


When I’m talking to someone about what I do, I don’t talk about SendOutCards as a product. When I am presenting the SendOutCards Opportunity, I don’t say that we are a greeting card company. People don’t buy products. People buy stories, ideas, solutions, and strategies. SendOutCards is a product (and a really powerful one!) But it means little without the context of what it will do for people! So here’s an idea for you:

“What do you do?”

“I represent the #1 Relationship Marketing Company on the planet. We help business owners and entrepreneurs with strategies and tools that will help them grow their businesses and make more money. And we are looking to train a few others that may be interested in a new opportunity or second income stream.”

Personally I think it could serve you to memorize this. Say it over and over 10 times until you can repeat it without thinking if I were to stop you on the street!

This is just an example . . . Again, think about who this will attract (as compared to “we are a greeting card company”)? Because, truthfully this is who we are and who we have always been! Kody says, “Find out who you are and give yourself away!” Well SendOutCards has always been a relationship marketing company but our distributors have always been left in the dark as to how to bridge the gap and explain it to others. Many figured it out on their own. The ones that did, did very well. But now we have clearly defined it. We have the #1 Relationship Marketing Tool on the planet and what that means to you is that we can help you be more successful at what you do. The proof is, we’ve sent out over 120 million cards!

I am letting my potential distributors know this up front . . . I say something like,

“We are the #1 Relationship Marketing Company in the world. We offer programs and systems that can help business owners be more successful. I’m going to show you an example of one way we do this. We also have programs that we offer that can help to train you and your team to make more money. We can talk about that later. Ok?”

1). This approach attracts successful business people
2). Successful business people know other successful business people
3). Business owners tend to have to think less about spending $395 to start a business because the door on their office cost more than $395
and they are used to spending $2000 to $10,000 a month on marketing
4). Successful business owners know other people that could benefit from Mastering Relationship Marketing
5). Successful business owners immediately recognize a great opportunity when they see one

I love the “Sales Statistics” Card that is available on Sendcere.com It explains that 80% of all sales are made on the 8th-12th contact. I like to show this chart up front and at the very least send it to them as a card as a follow up to our meeting.

Question: if I were to run into you, and ask you to show me the business, could you do it?
What steps would you take?Answer below. Be specific.you never know, I may ask you to do that someday!

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I put his on FB and got 30 or so answers that were all different. Thanks for your input! The responses were interesting!
For those of you that responded, if I were to ask you are you really happy with your results, how would you answer?
Here are some key points:

1. You must have a system. For you to teach it, you must know the steps. If I ask you the steps,
you should be able to tell me

2. Any thing you change, leave out or add will give you a different result. It’s like a phone number.
Leave one number out or switch 2 of them around and you get a different result

3. Some things do work better than others!

4. It must be simple, easy to teach and explain and accessible to others! (remember the 8 year old test!)

5. The better you are at INVOLVING the person you are showing it to the more successful you will be!

6. There is a method to the madness! (explain having them send a card OR doing it on the phone)

7. Ask the Question at the end!! How do you know if you don’t ask!

8. Ask for 30 minutes of UNINTERRUPTED TIME! If you do it on the run, you’ll get mediocre results!

Feb 23rd, 2015 – How do you answer: “What do you do?”

HOW DO YOU ANSWER: “What do you do?”

I have a simple answer that I like to use . . . you need to come up with something that is comfortable to you. I say, “I help people set up home based businesses on the internet”, however I see this “shift” to Mastering Relationship Marketing as a real opportunity. I’ll probably now say something like,
“I represent a philosophy and system that helps businesses grow by 20-400%”.

Bob Golden is the master and I love his approach. When people ask, “What do you do?” he leans over and quietly says in their ear. “I’ll fill you in later . . . “ It’s brilliant because it leaves people curious and wanting to know more. Curiosity is a very powerful emotion. Bob gets LOTS of people asking around . . . “what exactly does Bob do?” No one really knows, but everyone wants to! Powerful.


At a weekly networking event they may ask you to do a real quick 30-60 second commercial. I’m a fan of joining one group and getting really familiar with the members of the group. That way, when you show up, you’ll get regular introductions to the visitors.

Here are a four tips:

1. Be a giver – look for opportunities to refer business to the other members
2. Be a connector – Look for opportunities to put people together that could benefit from knowing each other
3. Send Cards to the members of the group – Let them feel the love.
4. Become friends with members of the group! People love to refer business to their friends!

Now let’s get back to your commercial. Your commercial should do 3 things (quickly)

1. Identify a challenge, issue or opportunity
2. Offer a solution
3. A call to action (a good referral for me is . . . )

Personally I like to have a different commercial each week. Because people tend to tune out if it’s the same thing week after week. PLAN YOUR COMMERCIAL. DON’T WING IT! If you have to read it that’s okay . . . but make sure it is well thought out. Also, when you have an alternate, they can READ your commercial if you give it to them.

Here was my 30 second commercial from last Wednesday (feel free to use mine if you like it!):

Dr Ivan Misner, the Founder of BNI talks about “The Law of Reciprocity”. The “Law of Reciprocity” states that if you do nice things for people they tend to want to reciprocate! It’s human nature. I can show you how to MAXIMIZE THE LAW OF RECIPROCITY with A CLICK A DAY. Take a photo and send it with a gift and you can double or triple your annual sales. A good referral for me is . . . .

I usually write mine out and then reference it so I stay on track. I keep it simple and to one point.
If you write it out and read it 3 times, you should be pretty good to go! It’s only 30 seconds or so!


The same principles apply to your 8 minute presentation as your 30 second commercial. Try not to do what most people do . . . ramble on about how great your company is or your background. People will get to know you by your weekly presence. You don’t need to give a bunch of background. Follow the simple formula below. Use your time effectively. YOUR GOAL IS TO EDUCATE THE MEMBERS IN YOUR CHAPTER WHO TO REFER TO YOU AND HOW TO REFER THEM.

1. Identify a challenge, issue or opportunity
2. Offer a solution
3. A call to action (a good referral for me is . . . )

You may have time to go through this 2 or 3 times during your 8 minutes depending on how efficient you are. Here’s a couple of examples:

1. Identify a challenge, issue or opportunity – “You know how stay at home moms have birthday parties for their kids and are always trying to figure out creative ways to invite people?”
2. Offer a solution – “I have a way they can quickly and easily get an invitation into the mail without having to run around to buy cards, stamps, etc. They can do it right from the computer and even add pictures. With a simple click, as many cards as necessary can be sent right from home . . . at about a buck a card.”
3. A call to action (a good referral for me is . . . ) – “A good referral for me would be a BUSY STAY AT HOME MOMS!”

1. Identify a challenge, issue or opportunity – “You know how you go to your mailbox and get legal sized letters from vendors with logos that are offering you some kind of deal? What do you do with those?” That’s right . . . they go right to the circular file. They are more of an annoyance than anything else.”
2. Offer a solution – “We believe that APPRECIATION WILL WIN OVER SELF PROMOTION EVERY TIME!” We show you how you can send something that they will want to KEEP instead of throw away! And you can do it right from the comfort of your chair or desk.”
3. A call to action (a good referral for me is . . . ) – “A good referral for me is someone who owns a one or two person operation that spends money each month on traditional advertising. I want to meet the owner.


“Most businesses are looking for ways to grow. The people you do business with are probably no different. Hopefully by knowing you, there businesses are better off for it. I’m going to give you 3 ways to grow your (or their) business using SendOutCards.

1. With the iPhone App or Mobile Device Website take a selfie with your client. Send them a Thank You card with the Selfie on the front and include 2 brownies or a $5 Starbucks Card. Let the “Law of Reciprocity” work in your favor.

2. Appreciation will win over Self-Promotion every time . . . (I showed a State Farm “Appreciation” letter with the logo on it . . . I asked, “What do you do with these?” Everyone unanimously said . . . “we throw them away!” I said, “Exactly” and then explained why our cards don’t get thrown away.

3. I gave each person in the group a SALES STATISTICS sheet and talked about the #’s.

2% of sales are made on the first contact and 80% of Sales are made on the 8th-12th contact. You can use SENDOUTCARDS as a powerful way to reconnect with someone. When you send a card, as long as it is a card to “Appreciate”, it will sit on their desk, bulletin board or refrigerator. Each time they see it it’s a reminder that you care about them.

Over the past 8 months, you have probably met people that gave you their business card and YOU NEVER HEARD FROM THEM AGAIN. They need me. 2% of sales are made on the first contact. A GOOD REFERRAL FOR ME IS . . . someone who you only met once and never heard from again. You can help me by contacting them and telling them what I have just told you and suggesting that we meet.
Jordan Adler – SendOutCards.com

I had notes in front of me when I did this presentation. I didn’t rely 100% on my memory. I planned my talk out in advance. I didn’t just ramble on. I had a little plan.
I received 5 referrals after my talk and also got a few business cards from the guests at the meeting. Yesterday I created a simple “Thanks for stopping by our BNI Meeting” card with my picture on the front. (I had walked over and met each guest personally – They each handed me a business card and I confirmed the mailing address on each card. I put them in my “BNI Vegas Guest” Group. Then I sent them each a card with a box of 2 brownies. I will sign up 4 customers and 1 distributor as a result of these actions.

Feb 16th, 2015 GO FASTER!!

ACCELERATORS! These are the little things that added up can shave years off your timeline to the top. It’s the difference between never getting there and being a superstar. Don’t take these conversations lightly! Each item I’m talking about on this list can massively improve your productivity and even take you to the top. So here we go:

1. TREAT PEOPLE NICE! – They will reciprocate (we talked about this on a recent call)
When we do nice things for people they tend to want to do nice things back.
Generosity will create allies and leverage. Be generous every day. Look for ways to serve others
regardless of whether you are getting anything in return. Be source of light in the world.

2. HAVE SOMEONE WITH YOU! This was a big one for me. Many years ago I decided that
I would try not to do a presentation for someone without inviting someone else to come along to listen or observe. I’m very aware and conscious of this. When I have someone else downline or crossline with me I am at minimum doubling the impact of my presentation. I’m training and modeling and over time, as you teach this simple idea, your group very rapidly is multiplied and replicated. So if you are doing something with one part of your group, invite another part of your group to sit in, observe or participate. Staggering leverage.

3. FOLLOW A MAP! Getting to a destination without a GPS or a Map adds years to your journey and can be very stressful. What is your roadmap? . . . learn the journey from those who have gone before you! You can wing it or make up your own map, but expect your journey to take 10 times longer. Most likely you won’t get to your destination. “This is where you go first . . . now go here . . . then here . . . keep going, even though it may feel like you are going the wrong way, keep going. Put one step in front of the other. Go fast here . . . slow down here. Nice. You’re really getting closer. etc”

4. WORK A LITTLE HARDER! I’m not exactly clear what the actually physics of this is, but for whatever reason, that extra 5% of work you do at the top end of your maximum productivity adds 100% or more of additional benefit to your results. I’m sure there is some mathematical reason for this . . . for example 100% get’s me x and 105% get’s me x times 10. Here are a couple of reasons why this may be true. a). There are fewer people playing at this level so you’ll stand out and get showcased and edified by others which gives you additional exposure and impact in the marketplace. b). You attract others playing at this level – usually people that are well networked, more successful and great communicators. Again each little thing adds about to a big thing. So because you chose to turn off the TV and put in an extra 5% at your highest level of productivity, your business doubled or tripled. Your skills will be better. You’ll attract better people into your business. You’ll be promoted at a higher level.

5. LET YOUR DREAMS DRIVE YOU! Motivation is key. Arbitrarily write down at least 10 things you’ll do as a result of your success in the business. Put them out in front of you as a carrot. Post them where you’ll see them every day. I still love finding magazines that have photos of my dreams and cutting out the pictures and creating a notebook or dream board . . . this is a big deal. Get excited about the life you are creating for yourself and for your family! There is a reason why this step is in virtually every personal development book on the planet. It’s part of the road map. You will have up days and down days. Let your dreams inspire you to turn off the TV and go to work! This is a massive accelerator . . . imagine an architect that attempted to build a building without a vision for what the final structure will look like. They know every detail before breaking ground. You are the architect of your life. If you’re not clear what it will look like, it will take you much much longer to get there! Motivation comes from having something to look forward to. Don’t you agree that you’ll move faster if you are motivated then if you are not? So give yourself something inspiring to strive for!

6. UNPLUG AND RECHARGE! We live crazy busy lives! And sometimes we get so overwhelmed with the pace that our productivity declines. At least once a week, give yourself a 2-3 hours to completely unplug and regroup. Clear your mind. You’ll find infinite sources of creativity in that space of doing nothing for a few hours. If you have kids and a job as you are building your business, it may be challenging to do this but it is as important as getting some sleep or finding time to eat. This won’t happen by accident, You’ll never have time to shut down. You must schedule it on your calendar or it won’t happen. This is one of those things the seems somewhat counterintuitive. In fact you may have seen my post on FB saying “Most people do the opposite of what they need to do to be successful. This may apply to you here . . . I don’t know. But I do know that most people either rarely work OR they never take a break. You’ll need to work very hard to get your business going and then make sure you take short breaks in between. Catch your breath. Regroup. Find your peace. Get inspired again and again on your journey.

7. LET GO! This is an accelerator like no other! Most of us are so over controlling that we don’t allow the breathing room for growth. Remember, your business wants to grow! Be patient and give it time.
Trying to motivate your team is a perfect example of holding on too tight. Sponsor someone, train them and then get out of the way. Let go of the outcome. Getting frustrated when someone doesn’t do anything is a form of holding on too tight and being too attached. Sometimes you think you are helping and actually you may be choking out any possible future life Think space. If you put a fish in a small fish bowl it will only grow to the size of it’s environment. If you put a fish in the ocean or lake it grows to full size. Your business will grow into the size of the environment that you make available to it. Give your business oxygen and space to flourish.
8. ADD WOOD WHERE THERE IS FIRE! Most of us with little experience in this business tend to throw tons of wood on a fire that has no flame. It won’t burn!! Look for fire and throw wood there. This is why I always say to work with those that are already doing something. You’ll triple or quadruple your results! So if no one is doing anything you must show the business to more people. This is why I always suggest to strive for signing up 2-4 new distributors per month. Because when you do this, there will be one person ever 3 months of so that really starts to go to work (sometimes even without your involvement!) This is when you say, “Hey, can we do some meetings together or some conference calls? I would love to grab lunch with you and some of your new distributors.” Invite them to trainings, offer to assist, pass along valuable resources. Your business will not be a struggle when you find a group like this. But again, don’t try and ignite a fire when the wood is soggy! It won’t light!
9. CHOOSE THE RIGHT TOOLS! There are many tools that can radically leverage your reach and exposure in the business. How you choose to use them can yield
mediocre results or staggering growth. How you use social media, books, audio links, texting, video, webinars, apps, etc. Think . . . How can I serve and add value to more people
by using the tools that I have at my fingertips?

10. CHOOSE YOUR FRIENDS WISELY! This is a tough one to talk about. Your friends are your friends! We love and appreciate the people in our lives even though sometimes they don’t
contribute positively to the forward trajectory of our business growth. That’s the nice way to say it. The ugly way to say it is some of us have losers as friends! They speak negativity into our lives.
They are unmotivated and they tend to bring us down. Remember, positive and resourceful entrepreneurial minded people attract other positive, resourceful entrepreneurial minded people. It DOES matter who we choose to hang out with. If you are a father and your 16 year old daughter that starts to date an 18 year old guy that has a partying problem and tattoos from head to toe, you are concerned!! Why? Because you know that often we become who who we hang out with!

When I was learning to play ping-pong in high school I read in a book that if you want to get really good, you need to play with people much better than you! This is how it works in life and in business.
Especially in network marketing. The greatest way to rapidly accelerate the growth of your business is to begin to hang out with people that play in business much better than you. This is by far the FASTEST ROUTE TO THE TOP! Tony Robbins says, “Proximity is Power!” Be in the proximity of those you want to be like! Figure out how to get closest to those that have what you want. This is why it’s so important to get to the major events! Where are the top people in our profession?? They are at the major events! Remember, “Proximity is Power!!”

BONUS: Record conference calls of your calls and send to the other part of your team – Recording and disseminating training info can offer you massive leverage. This is why I record all of these calls
and post them . . . because they continue to work for me over and over again! Today I received a message from someone wanting me to do an business overview for them over the phone. I directed them in a text to go to www.thecoolbuzz.com and click on “Jordan does a live walk-through”. Took me no more than 5 seconds. Do this kind of thing every day and teach it and you massively accelerate the productivity in your group!

BONUS: DO GROUP MEETINGS (at least once a week) – When you start a meeting, your #1 goal is to get guests to the meeting. Your #2 goal is to replace yourself! Always be looking to replace yourself and then teach them to do the same! In the beginning your group meetings may be 3 people. Eventually they will grow to 10, then 50, then 100 . . . and then they will branch off into other cities. At some point, you’ll be asked to come out an speak in other places for members of your team! You just show up! And then teach them to replace themselves as well!

BONUS: MAKE SOMEWHERE YOU LOVE YOUR “OFFICE” – You may love the forest . . . find a place in the forest that has wifi and work there for a day. Or you may love the ocean. Find a place by the ocean that has wifi and work from there for a day, a week or even a month. You’ll be way more productive if you are inspired by the environment you are working in. So if you are unable to leave your home, at least take a day and set your workspace up as a place you love to be. Make it comfortable to you. You may like candles and incense. Or a big leather chair. You may work best from a bean bag chair with a little fountain in the background. Everyone has a different type of “space” that inspires them. Make yours perfect for you so that you can be in your zone every day! If clutter is distracting to you, then clean it up right away or at the very least, put it all in a box and push it into the corner til you can get to it. Create a clearing where you can work clutter free and unencumbered. Give yourself a working environment that feeds your soul!

Feb 9th, 2015 SHOW THE APP!


“Hey Jordan . . . I listened to your conference call and really enjoyed it and learned a lot. I’m still hesitant but just need to talk with you more. I love the return possibilities that sen out cards potential has for me but it is scary because I don’t know if I would be able to make that much success happen. I am reading beach money with my husband right now too and I love your story. I guess that I am just a safe player and scared to take the risk.”

This feeling represents the feelings of 90% of the people we show it to. They are scared. She is being honest. She questions whether she can do it. She questions her ability to succeed. My objective is to answer her concerns and show her in a very simple way how to succeed in the business. I want her to see SendOutCards as a part time opportunity to create some extra income and over time a residual income that will exceed any part time work that she can go out and get . . . and have fun doing it. As I read her text to me, I’m in tune with her feelings of doubt. What can I show her that will ease her concerns and help her to see the potential here. I may compare the SendOutCards opportunity to going back to college or setting up a traditional business. How much does she risk if she spends $10,000 going back to school? Or spending $50,000 starting a traditional business? She’s young and inexperienced in the business world . . . so she doesn’t have this perspective yet. So I need to find third party tools that can help to educate her.

She also is lacking some confidence in her abilities. When we talk I will have her pull out a piece of paper and write down these 3 things:

1. Show the App
2. Show the Video
3. Repeat Daily

I’ll ask her if she can do this? What will her answer be?? “Yes, of course!”
I’ll ask her . . . “If you do that once a day, how many people per month do you think will want to use the service? And, How many people per month do you think will want to be distributors? If you are showing it to 20-30 a month?”

Let’s say she says 5 will want to be customers and 2 will want to be distributors . . . Five customers per month will increase her personal residual income by $40 per month or $480 per year. After 12 months she has almost $500 per month coming in as residual income (that’s $6000 a year!) And SHE just told me how many people she would sign up following this simple plan. So far we have only talked about customer gathering!

She also said that 2 per month would want to be MD’s (showing it to 20-30 ppl per month). Just off the Fast Start Commission she makes $280 her first month and $820 her second month. She becomes Manager her second month so she receives:

$140 for the third MD making her a manager
$480 for 2 new personally sponsored MD’s as a Manager
Approx $200 for the Manager Pool Check

Each month she signs up 2 new distributors and over the course of the year, a few of them go out and begin to build the business. Do you see how significant this is?

So what started as a real concern now becomes a huge opportunity.

When we talk, I will review the SIMPLICITY of what we do in 3 simple steps:

1. Show the App
2. Show the Video
3. Repeat Daily

And again . . . I’ll ask her . . . “can you do this?” And then I’ll ask her . . . “How many of the 20-30 people you are showing it to each month will want to be customers and how many will want to be an MD like you?” She’ll tell me and then I’ll tell her how much she’ll make.

All of a sudden she has gone from . . . “I’m not sure I can do this” to “I think I can do this and make money!”


If you have an iPhone, go to your “App Store” and order the free “SendOutCard Kindness Revolution”
App. It’s very intuitive and you should be able to immediately start sending cards and gifts.

Remember that showing the App to someone is as “Show and Tell”.

“Hey check this out and tell me what you think!”

As you send a card and gift to them from your phone, have them watch you do it.
I recommend taking a selfie with them and putting it on the front of the card.
I also recommend sending them brownies (just a 2 pak). When you get to the screen
requiring an address, hand them the phone and have them put it in. It will save to your
SendOutCards contact manager and the card and gift will show up in your card history.

It really is this simple. Don’t overcomplicate it! Show them how it works!


There are only a few versions of the iPhone, and so keeping an App up to date is manageable.
However there are over 100 different versions of the Smart Phone outside of the iPhone market
and many different operating platforms. Because of this there are literally thousands of possible
combinations of phones and platforms making it nearly impossible to manage an app in this
technology space. BUT THERE IS GOOD NEWS! There is a solution that will have your Android or
Samsung Device act EXACTLY like the app. On your phone, go to new.sendoutcards.com
and create a SHORTCUT so that when you go to your home screen you see the SENDOUTCARDS
WIDGET. Log in (you only have to do this once). After that, you have 100% full access to an interface

You can search for the SOC GONE MOBILE FB group and join that for additional tips. If you have
any challenge post them there and someone will come to your rescue.

Once you have logged in and you have the shortcut on your Android or Samsung Phone, you’ll
be good to go!


I like showing the 7 minute INCOME OPPORTUNITY VIDEO because it’s short enough that
I can stay with them to answer questions until after its done. Here’s the link to the video:

Or you can have them go to new.sendoutcards.com/YOURID# and click on the big JOIN NOW button.
The video will be about 1/2 way down.


Ask the question . . . “On a scale of 1-10, where do you see yourself?”

Here’s how I ask the question . . . “On a scale of 1-10, one meaning you want me to go away and never see me again
and ten meaning you have your credit card in your hand, where do you see yourself?”

Get an answer . . . if they have questions, answer their questions. Send them another card after you’ve done the presentation.


Follow up with cards and gifts!
Follow up with good news!
Follow up with invitations!

I like copying links of conference calls from www.thecoolbuzz.com and sending them with a short message like:

Julio, here’s a 25 minute call on “10 Brilliant Ideas” that I really think
you’ll like. Listen to it on your phone and hit me up with a message once you’ve done that!

It typically takes me 8-15 follow ups (texts, short calls to answer questions, cards, emails, etc) before
I sponsor them. Most people quit after the first presentation so they never get the benefit of adding new
people to their front line. Use the tools to leverage your time. You do not need to spend hours with people to
sponsor them.

I recently received this message in my inbox on FB.

“I have a distributor who’s doing the brownie thing to people like DeMarr and Bart suggest… Out of 15 people, only 4 agreed to let her demonstrate… And of those 4, none have called her back as the script suggests.. Stroke of bad luck? Is it the area she lives in? Looking for suggestions.”

Here’s my answer to her:

“Great question Steve . . . First off, don’t kick yourself for only getting 4 presentations . . . that’s FOUR and that’s four that you she wouldn’t have gotten if she hadn’t asked! That being said, this is a function of PERSONAL DEVELOPMENT. It’s not 100% a mechanical process. It’s a RELATIONSHIP issue. That individual needs to work on their SKILL WITH PEOPLE. It’s not just about going through the motions . . . in fact it’s more about CONNECTING WITH PEOPLE than it is about doing the mechanics of showing the system. We are dealing with people and people do business (and show interest) with people they know, like and trust. When those three things aren’t in place then it’s like shooting in the dark. Have him/her order the book SKILL WITH PEOPLE by Les Giblin (very short book) and actively apply what they learn in that book. Someone who is good at connecting can get 9 out of 10 to walk through it.”


In an ideal world, I would text someone and set up an in person meeting with them. Ask for 30 minutes of uninterrupted time. Do the things we talked about above . . . do this once a day. I find it somewhat funny that some people think this is a lot to ask. Like it’s hard work. If this were your job and you only did one 30 minute presentation per day, you would be fired!! TREAT IT LIKE YOUR BUSINESS BECAUSE IT IS!


In Pittsburgh last Thursday we did a 30 minute texting strategy with 25 people. We split up into teams of 5 and then each team competed to see who could set up the most appointments in the 30 minute time frame. They weren’t allowed to make any phone calls. In fact if someone called them after receiving a text, they were asked to hit “ignore”! We set 85 appointments during the 30 minute time slot! And another 30 appointments or so filtered in over the next 24 hours from the original texts that were sent out! Afterwards, one of the MD’s said, “I just set up more appointments in 30 minutes than I have in my entire 5 years in SendOutCards! And then a woman just behind him said, “I just set up more appointments than I have in the past 2 years!! Your new distributors are afraid of making calls. This is a strategy that anyone can do and it’s almost like cheating! It works so well and instantly overcomes the fear of calling people.
TEXT 1: I want to set a time to show you something that is really cool and I think has big potential.
(If they ask what is it? . . . )

TEXT 2: It’s a new technology I need to show you on your computer or phone. When can I catch u uninterrupted for 30 min?



Have you ever noticed that when you are in trouble financially you have to take desperate measures.
And unless you are ready (which usually you are not), decision making can get clouded.
Also, when you are desperate and in trouble, you tend to make choices that
are much more ‘expensive.

For example, if you go to the bank to get a loan when you are dead flat broke, the bank will
tell you ‘no!’ The only place you can go to get money when you are broke are places that will cost you
dearly in the long run (Rob a store, borrow money from friends, etc. By the way,
borrowing money from friends can prove to be quite expensive over time!)
But if you go to the bank for a loan when you don’t need one (because you are
financially stable and you have lots of savings), they can’t wait to give you one! And the better your
credit, the lower your interest rate.

Who typically goes into check cashing centers? Typically someone using a check cashing
center is someone who is desperate for money . . . and what happens? They get charged
up to 30% of their check just to cash it! Why? Because they are desperate.

In network marketing, when someone is struggling they tend to take desperate measures that
can ultimately lead to ‘ruin’. People have been known to compromise their values, make rash and
destructive decisions and abuse their relationships in the interest of quick money.
Most network marketing companies that tell you that you will make quick money are either:

1. Front End Loading (encouraging people to buy or ‘front load’ $1500-$5000 in product so that they
can qualify for a higher bonus level or promotion). This practice is frowned upon by the regulatory agencies
and can get a company shut down. Many companies have been investigated and shut down for the practice
of front end loading.

2. Using enticement: Grossly exaggerating income possibilities or using ‘smoke and mirrors’ tactics
to ‘entice’ you to come on board with them.

In the long run, these desperate measures almost always lead to financial ruin.

Your business will suffer and you’ll most likely struggle if you are emotionally or financially desperate.
Desperation is a tough place to be when you are trying to build a business. Most of us have found ourselves
in a place of desperation from time to time in our lives. I equate a state of desperation a state of EMERGENCY.
You must act quickly and decisively. You’re going to drown. Your ship is sinking.
If you find yourself broke or desperate, here are a few things
you can do to prevent a :

1. QUICKLY get yourself out of the emotional state of desperation. Your state of mind has little to do with the
physicality of your situation. We have all felt desperate fear only to learn that our fear was completely
unwarranted. Fear and desperation are both ‘states of mind’ and are not connected to the actual situation.
They are our physical response to a surprise event. As entrepreneurs we must learn to adjust our ‘state’ to remain
calm when things are out of whack. Have you ever heard the phase, ‘Don’t ever let them see you sweat?’
Adjust your focus and language and reclaim your power. This is the only state of mind
that will serve you in a situation like this. Breathe.

2. QUICKLY stabilize your financially situation. It’s okay to temporarily get a job that can help you pay the bills while
you are building your network marketing business. I have had to take many steps back over my career to ultimately
get to where I am today. At one point I had to rent out my primary residence, sell both my cars and take out
a second mortgage. I even took the bus to work for 2 years because I couldn’t come up with the money to fix the
alternator on my car.

3. PEDAL TO THE METAL – There is not time to waste. Put your blinders, turn off the TV and work your tail off.
Steps one and two will help you to survive. Step three will get you out of this mess you have created for yourself.
Follow the plan. Be vigilant in your mission. FILL your calendar with appointments. Plug in. Be creative and resourceful.
Expand your list. Be passionate.

Network marketing is DESIGNED as a part time business. OVER TIME you can create a substantial residual income that
will replace or even exceed a job income. Even great wealth is possible. However it takes time, patience, work, vision, faith,
commitment and resourcefulness. Be cautious of the promise of quick money. It typically won’t happen as fast as you want it
to and as long as you are in action, it won’t take as long as you think it might.

As I learn to fly helicopters, I must master the autorotation. An autorotation is a maneuver that is required if there is
ever an engine or drive failure while in flight. If the ‘LOW ROTOR RPM’ warning siren sounds (not good!), I must IMMEDIATELY
take EMERGENCY measures. There is not time for thought. It’s a desperate situation! A crash is imminent unless
I follow the steps to ‘glide’ the helicopter in. I must take immediate measures if I am to land safely.

Here’s the good news . . . you have a vehicle that can fix the problem. Your situation can be completely solved within the next
18 months if you will commit, focus and work.

By the way, there doesn’t seem to be much financial desperation in Las Vegas this weekend! Apparently these crazy people didn’t hear
there was a ‘fiscal cliff’! The strip has been bumper to bumper for the past 4 days and every hotel room in town is booked at our highest room
rates. Interesting.

YOU CAN MAKE BIG MONEY IN SENDOUTCARDS: Yes, there is big money in SendOutCards if you have big volume going through your organization. How do you create that? The formula is simple. a). Get yourself qualified! That means getting at least 2 subscription customers and $93 in personal customer volume.(I think its a good idea to continue to sign up customers. I have 100 subscription customers. b). Show the business to others and find a few others that want to do the same. Sponsor 1-4 people per month for 2-4 years. Your income will gradually grow into something worth talking about. Most of all, you’ll have a residual income (something that 99% of the population will never experience. Don’t take this lightly. Residual income is a gift that is indescribable. When you offer this business to someone, you are offering them something that is priceless. Ask anyone who gets a residual check each month. Yes, it will take work and time, but there is nothing else like it.

EVENTS: Are you scheduling yourself to attend at least 3 TreatEmRight Seminars (Now MRM Events) per year AND the Convention? I’m going to be honest here. I know this is possibly a real stretch for you. I’ve been there. I was the person staying at budget motels with 6 people piled in in the early days. I had $36,000 in debt on 22 credit cards. I took the bus to work for 2 years. The reality is, LEADERS ATTEND THE EVENTS. If you don’t attend how can you ever expect the members of your team to attend? And if your team is not there, you don’t have a business. I stepped out in faith and I believed. In light of MANY HUGE SETBACKS, I didn’t quit. I’m the same guy that had my bank card repo’d of for bouncing checks. I’m the same guy that never made more than $28,000 in a year at my job for 17 years. This MONTH my SendOutCards residual check was almost $200,000. I had a goal to make $100,000 a month for 25 years before I got there.I don’t take this lightly. I recognize that it’s because of many great people (most that have become my closest friends) that this is possible. It would be no fun if I couldn’t take others with me. I lose sleep trying to figure out ways to communicate all of this so that you may someday experience the same thing.
I want to talk about what it really takes to make $100,000 a month or more in Network Marketing. Hundreds of
people do it, but very few compared to the number of people that sign up. It’s not a lottery. There is an element of luck
which I will talk about, but luck wouldn’t explain why some do it more than once. I’m going to be real with you here
tonight. NO SUGAR COATING if that’s okay with you.

Six figures per month is the big leagues in our business . . . and there is a price to pay. Everyone who has ever done it
says . . . ‘If they only new how good it is, they would all pay the price!’ To reach the top levels you will most likely have to
give something up. I gave up 30 hours of television per week. You may have to give up some sleep.

Six figure monthly earners don’t come up with reasons why it won’t work for them . . . they use the reasons why most would say
it won’t work as their reasons for doing it (and doing it BIG!)

To become a six-figure monthly earner, you will need to become a teacher and a trainer. The fastest way to learn to do
something is to teach others.

The six figure monthly earners realize that the big money is in the small money. All meetings count . . . it doesn’t matter if you
are meeting with 1 person or 1000 people. We know that one can turn into thousands. More meetings mean more money.

When some of you saw the title of this webcast, you thought to yourself . . . ‘Yeah right’. Others said . . . ‘Well I know it’s
possible but I know that I could never do it’. And a few of you said to yourselves, ‘Tell me what I need to do and I’ll do it!’

I never said these things. I always believed that it was possible for me . . . even when my job was paying me $14,000 a year
AND I had never made any money in network marketing over a 10 year time frame. I still believed it was possible.

Here are some observations about the people that have created six-figure monthly incomes:

First of all we are going to be talking about those that created it from scratch. I’m not referring to those few that
were given a downline or a top position with their company (master distributor).

1. We don’t need to be told what to do. We don’t have all the answers, but we are willing to go into
massive action and trust the process. If you find yourself using the excuse that you don’t have an active upline in your city
or that you don’t know what to do, you are crippled and you will never make money.

2. Most of us failed for many years before we found the zone that took us to the top

3. ALL of us did not question whether it was possible to make a lot of money in Network Marketing.
It didn’t just happen. We continued to believe it was possible and we went into massive action.

4. We fill our calendars daily with productive activity.

Our calendar consists of:

Appointments to show our product
Appointments to show our business
Appointments to follow up
Networking meetings
Fun activities with our teams
Coffees, lunches and dinners
Home meetings
Office meetings

Until your team is growing without you, it’s up to you to be the catalyst for growth. You must
conduct the orchestra of growth and lead your team.

5. We attend all major events and we promote all major events.

Here’s the formula we all use:

1. Discover your dream
2. Choose your mechanism for fulfilling your dream
3. Take massive action and schedule your time on a calendar!
4. Trust the process

If you have never made money in Network Marketing or if your checks have been small, start with $500 a month. Then up it to $5000 a month . . . remember that every single six figure monthly earner passed through $500 a month and $5000 per month.
Once you hit $10,000 it will be easier for you to believe you can achieve $100,000 a month. It’s simply numbers and commas. There are millions of people per year turning 19 years old . . . it’s an untapped market.
Here are some observations about six-figure monthly earners:

1. FB does not determine whether we are going to build or not that day or
that week. . We LEAD! If someone is sucking our energy, we distance
ourselves from that individual. Our FB friends represent a fraction of a fraction
of the people in the world.

We learn to manage our emotions – It’s by far the greatest skill you will adopt in building a six-figure
monthly income. If you are not effectively managing your emotions, you will never have a big income.
The bigger your team becomes, the more necessary it becomes to keep a check on
your emotional state. People do not follow others that are in a state of doubt and fear.

2. We hang around with other successful people. This anchors and
feeds our personal belief and it expands our vision. In the beginning we may not
know any other successful people. We must look for ways to meet them and get to know them.
You might start off setting appointments to just get a simple mentoring session and then
grow your relationships from there. In my 20’s I always looked for opportunities to meet and get to know
these people. Introductions are always the best. Look for people that you know that know other people that
you may want to meet.

3. We focus(ed) on building our networks and making connections. This is one of the top three things
you must do . . . make new friends, add people to your contact manager and manage your relationships by
making sure that the people you know are well cared for by you. They need to know that you are 100% on their side for
life. Every single six-figure monthly earner has a LARGE network of friends and business associates. It’s what we do.
There is no way around this. Some of the greatest rewards you will receive will come from the friendships you build
in your business on your journey. Think ‘LARGE NETWORK-QUALITY RELATIONSHIPS’ People are your social capital.

4. We have a FULL calendar (personal and business)

5. We spend almost no time in front of the TV. We read incessantly.

6. We have a vision much larger than what we ‘see’ in reality. Reality is
what’s happening now. We CREATE our own reality. Many companies
have become what they are today because the leaders went out and BUILT it!
If Jim Packard, Diane Walker, Todd Falcone, Bob and Betty Ann Golden, Demarr, etc didn’t build their
businesses there would be no SendOutCards!

7. We don’t whine or complain.

8. We are extremely focused, determined and hungry AND we realize that these qualities
are not inherited . . . they are generated and practiced

9. We work harder when things get tough and we don’t talk about our problems with our downline or cross line. Problems only go up.

10. We understand that business is cyclical (it always has been and it always will be). We also see ourselves as the catalyst for the next big cycle of growth

11. We place little attention on whether we get recognized or not . . . we are more concerned with whether the members of our team are getting recognized.

12. We attend ALL events and they promote ALL events.

13. We don’t judge what’s possible based on the past. We write our own future. The past does not equal the future

How do I make this kind of money in a small town?? Remember it’s about what you start and not what you do. Your income will almost never come from where you live . . . it will grow to other places. You’ll be doing 3 way calls and conference calls with those that are looking at the business in other towns and cities. Most of you are in my organization, but don’t live where I live. You may need to travel, do 3 way calls, conference calls, small meetings, big meetings. Although we had a guy in my last company making over $100,000 a month and he never spoke in front of groups. He had others on his team that liked to do that and he just put them in the front of the room.

What ever excuse or reason you have that the business will not work for you, you must use that as a reason to do it big. There are many others just like you and they will relate to your situation . . .

$100,000 a month + is not for everyone. Not everyone will be willing to do what it takes to achieve this level of success. Here are the variables that go into success at a $100K/mo level:

1. The right attitude (read personal development and get around others that
have achieved the level of success you are looking for)
2. A big and expanding vision (same as above)
3. Taking 100% responsibility (no more blaming the company, your upline
or your lack of (fill in the blank) for not succeeding.
4. The power of a LARGE network (this is a big one)
5. Attending and promoting events
6. Luck (yep . . . there is some luck involved)
7. A calendar FULL calendar of productive activities
8. Time (many people quit right when they are on the verge of massive success)
9. Consistent daily action (this doesn’t mean reading your FB once a day!)
10. Patience (learn to manage your emotions)
11. Working the numbers (there is power in large numbers)
12. Generate the emotions you desire (you are not a victim to how you are feeling – create
the excitement, determination and courage necessary to win)

You’ll need to sponsor between 100 and 200 people and have an organization of 30,000-100,000 people.
This is not hard, but it takes the things I talked about above . . .

If you will break it down and realize that if you’ll focus on building for 2-5 years with a consistent plan of sponsoring
2-4 people per month, you’ll see that it’s achievable. A six-figure monthly earner does not get emotionally drained when
someone signs up and doesn’t do anything. They know that this is just the nature of people. Most people quit everything they do.
I’ve sponsored 237 people and 95% of my income comes from the following 8 people’s organizations. That means that
229 of the 237 became customers, did very little or quit. Only one out of 20-30 will do anything worth talking about.

Jan 19th, 2015


By the way, the picture was with Michael Jackson’s Dad and no, I did not sponsor him lol

1. YOU WON’T NEED TO HELP THEM – They typically are confident,
self-sufficient and resourceful. They will devour everything on their own and
go into immediate action WITHOUT YOUR HELP!
MINDED INDIVIDUALS – This turbo-charges the growth of your group. Successful
people attract other successful and well connected people.
3. THEY WILL STRENGTHEN YOUR TEAM – Quite commonly they are proficient
trainers and can bring a valuable resource to the leadership on your team.
for someone like this to enter your team without your knowledge . . . and then you start
seeing your check swell and wonder where it’s coming from! This is exciting and fun.


A MESSAGE IN THEIR FB INBOX – TURN OFF!! They will remember you as someone that
is an amateur. Don’t spam their inbox! It’s unprofessional and screams that you don’t know
what you are doing.
COLD THROUGH FB – There are trainers that teach people to post “I am looking to connect with
other success minded people” . . . DON’T DO THIS! It again “screams” AMATEUR!
3. YOU WON’T TAKE THEM FROM ANOTHER COMPANY – When someone is with another company
and happily building a business, your only response should be something like . . . “Don’t you just love
network marketing! Congrats on your success! Let’s stay in touch.” Professionals don’t bounce from
company to company. They may love our service and setting them up to use it is completely appropriate
but never try and badmouth or talk them out of working with their current company to join us.
(It’s offensive to try)
4. YOU WON’T “SELL” THEM – They are contacted multiple times a day. If you try and
sell them into our program, you’ll end up turning them away. Just acknowledge and congratulate them.
It is okay to ask them to try our service.

“Big Hitter” opportunities’ will come from someone coming up from the Little Leagues.
3. THEY MAY JUST “SHOW UP” IN YOUR DOWNLINE – This is common and consider it a gift!


Learn to speak the language by doing it and studying it! (helicopter – rapport)
It helps if you are viewed as a leader in the company
3. YOU MUST BE A PROFESSIONAL – Network Marketing Pro
4. YOU MUST BECOME THEIR FRIEND – Skill of making friends.
Skill with People – Les Giblin




1. GO WHERE SUCCESS MINDED PEOPLE GO – Go where they go . . .

a. Networking Events – Who’s in charge? Who are the influencers?
b. Golf Course
c. Cigar Shops
d. Trade Shows – Who owns the company?
e. Bridal Shows
f. Entrepreneur Shows
g. Seminars



SMALL BUSINESS OWNERS – They are already success minded.

5. BE A LEADER – Show up as a leader that is really engaged in what is happening
with the company . . . be a “front of the room” person. Leaders join other leaders.

BIG HITTERS ARE PEOPLE TOO! So if you do create a chance to show it to them, have them
send a card to someone they care about and then show them the video. They may want to meet Steve
or Kody . . . you can set that up (reserve these introductions for those that have huge networks and have had lots of success
in Network Marketing in the past)

YOU MAY NEVER SPONSOR A BIG HITTER – But that doesn’t mean you can’t make a great income in your business.
I never had a big hitter in my downline in my last company yet I had 85,000 part timers making an average of $200-$500 a month
and I made $8 million. But by applying someone of the things on this call, you set yourself up to attract someone that can
quickly drive thousands of people into your business very quickly.

1. Jim Packard was a referral
2. Bob and Betty Ann Golden were past friends
3. I met Todd Falcone at a Seminar when I was in between companies
and he knew me as someone who was moderately successful in MLM
4. Judy O’Higgins was a friend but never had thousands in her downline
until SOC
5. Mark Herdering was a friend but never had thousands in his downline
until SOC

January 12th, 2015


#1: Take Pictures of Business Cards with addresses on bulletin boards and mail them a card with 2 brownies with the photo of THEIR CARD on the front of the card.

Say in the card:
“I saw your business card pinned to the board at ________. You gave me a great idea and I would love to tell you about it! Please give me a call when you get this gift and I’ll tell you what it is. It may be a great way to market your business.

1. It conveys a giving spirit
2. It explains the possible benefit to them in a general way and gives them a reason to call you after they get the card and gift
3. You can follow up if you don’t hear from them
4. It’s a great “door-opener”

#2: Send a “Congratulation” cards to people in the newspaper who have just received a promotion and photograph their picture from the paper and send it to them on the card.

#3: Start or Join a “Meet-Up” Group www.meetup.com.
Here are examples of some of the categories:

1. Conscious-Events
2.Fashion Meet-up Arizona
3. Scottsdale You and Fun 20’s and 30’s
4. Sisters on Purpose/Phoenix Living passion and Joy on Purpose
5. AZREIA – Arizona Real Estate Investors Association
6. Scottsdale Sea and Ski

A. Come up with something that you love or are interested in
B. Make sure your intention is to facilitate a way that the members
can help each other
C. Use SOC to help foster good will within the group.
D. Keep your eye out for entrepreneurial minded people.
E. Relationship Marketing is a big part of what we do. Look for ways to
help the members of your group
F. Great way to get out and meet more people (expand your list!)

#4: Teach a Simple one-hour Relationship or Social Media Marketing Workshop

Invite your friends, Facebook Friends and those in your phone. Teach basic principles that you have learned. Invite your distributors and their guests. Start small . . . it’s ok if only 5 people are at your first one but have a goal to have 15-20. Grow from there. Have a handout and use SendOutCards examples for reaching out to clients to say “Thank You” Teach Principles and show the technology. . Afterwards ask who would like to stick around to help us grow and make some money. Show the 30 minutes Steve Schulz Video for those that want to learn more.

A. People love to come learn from an expert (you are an expert!!)
B. It’s not a sales pitch . . . it’s a program that will help to make their life better
C. Take pictures at the event and send a card to those who attend . . . make sure you get everyone’s contact info!
D. Start by creating a handout with 5-10 Bullet Points that you can expand on.
1). Be a giver 2). 3 ways to say thank you 3). how to open any door 4). How to triple your income in the next 12 months using appreciation
E. You can pull testimonials from the SendOutCards Testimonials FB Page.
F. You can show testimonial videos posted by SOC for credibility and validation

You could also do a Social Media Marketing Workshop and make it all about SendCere. Teach people how to use SendCere.com
on an Online Webinar. You can use joinme.com or glance.com to show everyone your screen. Make it valuable by teaching them
how to access specific cards that would be beneficial to them. Make it FREE and promote it as a generic social media training
program that will help them grow their business. At the end make sure and let everyone know that you have an opportunity to
participate in the growth of our program which could be very lucrative. Have them contact you for more info.

#5: Use the “Brownie Challenge” depth building program (I did a whole call on this a few months ago). Start with ONE PERSON.
Send him/her a card with brownies. Ask them the question . . . “Would you be willing to introduce me to one person that you think would like to also receive brownies?” When they say “yes”, set up a time to meet with that person and do EXACTLY THE SAME THING! And them ask them the same question . . . “Would you be willing to introduce me to one person that you think would also like to receive brownies?” Again . . . when they say “yes” go on to that person and so on a so forth . . . make sure each person also watches the 30 minute Steve Schulz Video (you can email each person with the link . . . normally I wouldn’t do this but because you have sent brownies and already engaged them, they are more likely to watch a 30 minute video). Follow the trail down until you have someone say they want to be a distributor. Then go back up the chain. Start with the one closest to the person that wants to sign up. “Joe is getting started in the business and in all fairness to you, since you introduced me to him, you should be the one signing him up. Do you want to sign him up or do you want me to do it?” If Joe’s friend, Suzy says yes then call or message the person the referred you to Suzy . . . and say, “Suzy and her friend Joe are getting going in the business and in all fairness to you, you are the one the introduced me to them. Do you want to sign them up or do you want me to? I don’t know what they are going to do . . . I can’t make any promises, but if they do big things, you could really benefit. What do you think?” Keep working down the line until you make your way all the way back up to the top.

You’ll need to do this quickly because no one will want to wait to get going. There won’t be time for them to “think about it”. They have to make a decision and get in right then and there.

Sometimes fear of loss is a bigger motivator than potential for gain.

This is a powerful strategy that can help you sign up 3-8 distributors in a leg every month. Show one per day for 30 days. Now you’ll have 30 people
that have received a card with brownies. If you will make sure each one gets a video to watch and get just one referral a day from each person (remember they are all connected to each other through the referrals!) when one says . . . “I want to do it!” you can go back to each of the others and sign up a bunch of them all in one leg.

I’ve used this strategy in my last company and signed up 5-6 people each month in a leg. Some of these legs have turned into giant organizations of thousands.

Don’t make it more complicated than it is. It’s very simple. Send someone a card with 2 brownies and ask them to introduce you to one other that will allow you to send them a card with 2 brownies. Keep doing this over and over again and then make sure each one gets a video to watch. That’s the extent of this until someone says, “I want to do this!!” Then quickly go back up the line and put people in one at a time . . . one underneath the other based on who referred who.

This gives you an ongoing flow of new people to talk to. You are just asking for one easy introduction from each person . . . . their best friend would be the best choice because they are more likely to want to participate of someone underneath them in the referral chain says yes.

The ideas are ENDLESS . . . I’ve given you so much to play around with here that it could keep you busy for the next 2 years and provide you with an unlimited supply of new people to talk to.

Have a great night!!


January 5th, 2015

I asked a question in the email announcing this call: DO YOU WANT BEACH MONEY? YES OR NO?
Many of you thought I was asking YOU this question . . . well that’s partially true. But mostly I
was using it as an example of a prospecting question.

What do you think would happen if you asked this question 3 times a day? You’ll get 1 of 3 answers –
1). No
2). Yes
3). What is Beach Money?

When you get answer #2 or answer #3 you simply say . . . I can show you how. Do you want to know?
It’s a very simple question. And really . . . who doesn’t want Beach Money? If they start giving
you are hard time simply say . . . yes or no? Do you want Beach Money?

If you asked this question to 3 people per day (1000 a year) that you had just a little rapport with, how many would say
“yes” or “What is Beach Money?” Probably at least 700! That’s 700 people that have just said to you, “Talk to me!!”

It’s a simple question that can be answered quickly. If the answer is no, then there
is really no need to show someone the business. If the answer is yes, then the door is wide open!
Just ask the question! There are so many amazing options when they say “Yes” or “What is it?”

1. You can give them the book, “Beach Money” and ask them to read it. Ask them to read the
first chapter and then call you. Say . . . “I’d like to get your reaction”


2. Whip out your phone and send them a card with brownies . . . then ask. How would you like to get paid
every time someone does what I just did? That’s Beach Money!

Any time someone starts to give you a hard time, simply ask the question again . . . “Do you want Beach Money? Do you??”
It’s either a yes or a no . . . if “No” then move on. If yes, then show them!

UNDER $400. Is that worth significantly more than $400? Then why are you keeping it to yourself?

MY STORY: My 1st year goal was to earn $100,000 a month. I didn’t meet my goal. At the end of my first year, I was at $21,000 a month.
But I worked harder than I had ever worked before in my life. With excitement (explain this!!!) , I showed the business to 3-8 people PER DAY. Demarr
remembers. I was a madman! This is NET WORK MARKETING . . . notice the world “Work”. Despite what others say to sell you into their
dream, I’ve never seen a business that builds itself. Cards don’t go flying out the door because you signed up. You’ll need to DO THIS if you
want a big check. Imagination is great but Walt Disney didn’t build the Disney empire just imagining. He put massive action behind his dreams.
Imagination is the first step, but MASSIVE ACTION is what will build your dream. It doesn’t happen by shear luck or chance . . . You CREATE your future!
Let’s break it down . . .

Let go of your doubts and apprehensions – Do you really believe?

THE NUTS AND BOLTS (The “how to’s” are just logistics) – The business is built in your PASSION!

Get lost in your dreams and your actions . . . let go of the need to know everything and just go to work!

GARY ALLEN – Set 10 appoints for today. 3 showed up, 1 no-showed and 6 rescheduled or cancelled.

GET LOST IN THE FLURRY OF ACTIVITY! FILL YOUR CALENDAR! Be relentless and again . . . don’t be afraid to ask!

Remember . . . the definition of Marketing is “Leave them wanting more . . . “ And again, we are in
Network Marketing. So how do we leave them wanting more. How do we get them to lean in and say . . .
“Okay . . . what’s this all about?” We opened this call with one very powerful question. “Do you want Beach Money?”
That leaves them leaning in and wanting more!

Let’s talk about some other things you can do to engage your potential distributor . . .

I love to open a phone call or a meeting with the following question . . .

“Tell me about some of YOUR dreams and goals? Where would you like to be in say, 3 years?
What are you doing now to get yourself there? How do you plan on accomplishing your goals?
Do you have a plan?”

These questions get people THINKING about what they want and how they are going to get there.
It also causes them to think about how unprepared they are to meet their dreams and goals.
Some will actually say to themselves . . . “hmmmm . . . maybe I should listen”

I use this ALL THE TIME on 3-way calls.

1). What do you want?
2). What is your current plan to get there?
3). If I had something that could get you there would you listen?

Do you see the line of questioning here and how it can “Leave them wanting more?”

You set everything up perfectly so they are open to hearing about what you have to offer.


1). I’m just curious
2). Do you mind if I ask you a simple question?
3). Can I get your opinion on something?
4). Would you mind sharing something with me?
5). Do you mind if I share a little story with you?

Some people call this . . . “permission to continue”. You are essentially getting
their ok to go ahead . . . You’ll never get a no to a question like this but
it creates a gap that causes people to lean in and want to contribute.

Here are some examples:

I’m just curious . . . have you considered options that could create Beach Money?

Do you mind if I ask you a simple question? What are you currently doing to prepare for retirement?

Can I get your opinion on something? I want to show you something on my phone and see if you think it has potential

Would you mind sharing something with me? How much money would you consider to be serious money on a monthly basis?
Would that amount be worth carving out 1 hour a day for 2 years . . . if you knew you could do it?

Do you mind if I share a little story with you . . . I know someone that had a job paying $14,000 a year and had $36,000 in credit card debt when he
joined this industry . . . he worked very hard for 3 years and became a millionaire. He’s not the only one.

All of these questions are designed to get people to say . . . “sure . . . yes . . . tell me more! You have my permission to proceed”

Dec 29th, 2014 – NOTES


Back Stage at Go Pro Event . . .


System I learned at a workshop

Old School

1. Simple
2. Easy to learn
3. Easy to implement
4. Inexpensive

Sophistication doesn’t mean “better”

ALL the top earners that I know have a WRITTEN list
(It’s not just in the computer)


Most Valuable Book – Green Book

Date – Name – Phone Number – Special Notes

When someone looks at the business, likes it but doesn’t get started, they go from the black book to the green book.

Follow up from your GREEN BOOK.


1. Good News
2. Invitations
3. Cards

OK to use emails, texts, inboxing, calls, cards, etc.

GOAL: Get LOTS of people into your BLACK BOOK and your GREEN BOOK so you always have people to contact and to follow up with.

It’s better to be USABLE vs PRETTY

Dec 22nd, 2014


Alastair Humfreys recently inspired me again when he posted a video that challenged
everyone watching his video blog to take one day and go somewhere inspiring to sleep
under the stars . . . the beach, the forest, a meadow. He suggested bringing a camping
mat, sleeping bag, lantern and just become one with nature for 24 hours. Wow. I love this.
Alastair is a dream builder. He rode his bicycle around the world (that’ right . . . AROUND
THE WORLD) with no money. He raised money along the way and kept a journal of his journey.
He was traveling through Arizona on his way to Mexico and a radio station picked up his story.
My friend, Casandra Smith called me and asked if I wanted to help by contribution money
to buy him a new bicycle to continue on his way. I contacted him and we got together for coffee
at a local Market on Central and Camelback. I love Alastair for being a “Dream Broker” and to help
people see that you don’t need to be rich to live your dreams. Alastair lives life as if today is his last
day on earth. One day . . . this will be your last day. There is no better time to live your dreams.

I love to ask the question . . . what can I do NOW to begin to live my dream? In many ways
PREPARING to live your dream is equal to actually living it!

So let’s dig in.

The new year is always a great time to regroup and realign with our purpose in life.
For me, this was a challenging year personally and at the same time, many amazing
things occurred for me. I’m ready to start fresh and re-design my life with some new challenges
and opportunities. This morning I was working out with Almas (he’s an acrobat in the show “Absinthe”
at Caesar’s Palace in Las Vegas – Don’t see this show if you are easily offended!) I met him at
a networking meeting for BNI. As I was having my butt kicked this morning, it occurred to me that
the part of my week I least enjoy is also the best part of my week. It seems to come with the territory.
I felt like I was going to pass out as he pushed me and I was drowning in sweat. I’m 56 years
old and although I never really stopped exercising, I had gotten somewhat lazy in my routine.
I felt like I wanted to challenge myself physically once again. What was I thinking!!??
So although the workouts are intense and really really challenging (actually they hurt at times),
I also found that I feel GREAT for 2-4 days afterwords. I’ll trade 1 hour of pain for 72 hours
of euphoria (yes, I feel somewhat euphoric after these workouts).

I’ve also noticed that in my business there are times that I am challenged by some of the business
building activities that are WAY out of my comfort zone. But because I paid the big price, today
I can live a life of complete financial freedom. There are still times that my position puts me in situations
that feel way out of my league . . . but I also know that I must face them head on to take the business
to a level that no one in our company has ever experienced.

Sometimes just the act of writing down you dreams is a stretch when the dreams seem unattainable.
But it always starts there. Think about it . . . a worthwhile dream that you have never achieved will
most always feel out of alignment with your current situation. That stretch is what creates the VACUUM
for you to grow to the next level of achievement. In fact YOUR TEAM NEEDS TO SEE YOU STRETCHING
TO A NEW LEVEL. Why would they want to follow a leader that is complacent or comfortable with the way things

I love what Eric Worre says:

1. Figure out what you want to do
2. Declare it
3. Figure out how you are going to get there.

Notice that figuring it all out is #3 on the list. It doesn’t say . . . “if you can’t figure out how to get there
cross it off your list or don’t write it down”


NEWS FLASH: Most successful entrepreneurs have no clue how they are going to achieve their dreams when
they initially write them down.

NEWS FLASH: It’s okay to feel a little anxiety over how you are going to get there. That’s what creates the vacuum
that will give you the drive to have your dreams!

I’m a huge fan of making lists. Every time I’m inspired to do something, give something, create something, etc.,
I write it down in my journal. It’s a habit. Here are some of the things written in my 2014 journal:


1. Published the Beach Money Journal
2. Bikram Yoga (109 degrees – 90 minutes) 1-3 times per week
3. Private jet travel
4. $100,000/mo+ for 5 consecutive years
5. Built lifestyle and business around travel
6. Become an industry leader
7. Solo in Helicopter
8. Visit Thailand
9. 5 Equity Estates Training “Retreats”
10. Fly the helicopter with Richard Brooke – One of my top mentors
11. Be on a television network marketing documentary (“Rise of the Entrepreneur”)
12. Remodel Jerome Home
13. Purchase a spiritual retreat home in the forest

1. 2 million customers
2. Continue to practice “Living Health”
3. Attain private helicopter license
4. Give tours of the strip and redrock to friends
that visit by helicopter
5. Have a “front row” life
6. Triple my Kiva Loan fund to $1,000,000
7. $50 million in cash
8. Smoke a cigar in Cuba
9. Summer Alaskan Cruise
10. Space Flight
12. Take Beach Money mainstream (Airport and Traditional Bookstores)
13. Invent a “sensation”
14. $2 million/mo in network marketing income with SendOutCards
15. Visit Kiva on-site
Some of these goals are a huge stretch for me right now. I’m not sure HOW I will accomplish them.
But I do know that by writing them down, I am setting in motion a chain of events that will guide me to them.
(talk about the subconscious mind and how it works)

Again . . . I always ask myself . . . what can I do TODAY to begin to live my dream. By putting yourself in this
state of mind, you will begin to feel the true excitement and power of your dreams. There is no need to wait.
You’ll gain momentum. You’ll feel the energy of life like never before. Most of the time there is something you can
do NOW that costs little to nothing until the financial resources show up! For example, years ago I decided I wanted to
spend one week per month at the beach in southern, California. I was making less than $20,000 per year at the time
at the airline. I asked, what can I do NOW that can take me closer to my dream of spending one week per month
at the beach? My first step was to use my flight benefits to fly to LA in the morning, take the bus to the beach . . . spend the day
there and fly back the same night. I started doing this once per month. When my network marketing income got to a point that I
could swing $200 a month for a hotel room on the beach once a month I started doing that. I would stay one night a month.
And then I increased to 2 nights . . . then 3 nights and eventually I started going for one full week a month and I did that for 5 years!
Start where you are. Sometimes it’s just interviewing someone else that has achieved the dream that you want to achieve to
determine what it’s going to take.





Here are some ideas to help you come up with some of your own:

1. Take a trip to the tropics
2. Move to a place that has always inspired you
3. Contribute $10,000 to your favorite charity
4. Give away ten $100 bills to those in need
5. Pay off all of your credit cards
6. Buy a boat
7. Host a big party for all of your friends
8. Become a top 10 money earner
9. Speak in front of a group of 100, 1000, 10,000
10. Become an Eagle Distributor
11. Go on a Tall Ship Cruise
12. Buy an airplane
13. Remodel your kitchen
14. Visit ???
15. Take one month off (be careful with this one)
16. Sleep under the stars
17. Climb a mountain
18. Run a marathon (Steve’s Wife, Ellen Mars)
19. Run a triathlon (Ike – Southerby’s Realtor)
20. Buy 10 Rental Homes
21. Read one personal development book per month
22. Go back to school
23. Buy a brand new car or truck
24. Buy a new wardrobe
25. Hire a personal assistant
26. Hire an image consultant
27. Order custom clothes
28. Put in a Jacuzzi or Sauna
29. Sit in the front row at a Broadway Show
30. Go to the top of the Empire State building
31.Shop in Times Square
32. Lose xx lbs
33. Buy your first home
34. Volunteer at the homeless shelter
35. Build a rescue facility for animals
36. Start a charity
37. Fix your teeth
38. Learn to play guitar
39. Join a band
40. Learn to fly (Tammy Gillette)

Merry Christmas . . . have a happy, healthy and safe week. Let’s make 2015 our best year ever!

Dec 15th, 2014

(Grab your notepad for this call!)

I got this idea from a home study helicopter course I’ve been taking to prepare for my check-ride. Up until now, I’ve had a very hard time learning and retaining the essential information to pass my check-ride. I’ve met all my flight requirements but need to get signed off by the FAA. In this course the instructor summarized each important note in his journals . . . I take notes on his notes and it seems I’m retaining the information much better and discerning between what’s really important and what’s not. So I thought this could be helpful for you. I’ve reviewed many many pages of notes from my journals over the years and summarized lots of the essential entries for this call. So here we go!

1. Sponsor wide for income and deep for security

2. Being more effective is a loser’s game . . . effective at what? More effective at what you are already struggling with? The key is to transform it. It requires disruption . . . viewing it completely differently.

3. Money is THE RESULT of doing the things that add value. When money becomes the goal, you’ll flounder. Money is the result of contribution. Money is about you. You must make this about others to succeed.

4. We have an abundance of skills for working in a world of scarcity. What is the skill set for working in a world of abundance? Completely different focus (You are the speaker of the petty stuff. You are the speaker of the miraculous). There is no satisfaction, fulfillment or power in always trying to fix things. Power comes from transforming things and stepping into a world of abundance.

5. I am a victim of what I created. What’s the schedule of someone who is changing the world? What’s the schedule of someone who is struggling and trying to survive?

6. My schedule is my life. Figuratively and literally. “Am I too busy to do the things I’m committed to”. This makes me time’s victim. Absurd. Steven Covey . . . “Rocks and Jar” Story. What are you committed to? Are you too busy to do the things you are really committed to?

Write a book
The Carribean
Sell the things that aren’t important to me and buy some things that are.
Work out consistently
See family regularly
Clean up messes in my homes

(There is no calendar with “someday” on it!!!)

7. For POWERLESS people $395 is a lot of money. I would be offended if you listened to me as a pathetic loser that couldn’t afford $395. That you saw me as someone who thought $395 was more important than my freedom. People will live up to my listening for them. Stop resisting their concerns and they’ll stop having them!

8. Turn PROBLEMS into something “powerful in action” – Not something wrong . . .

9. Life will give you problems to the extent that you are willing to tolerate them.


a. Build Networks (Joe Girard, Harvey McKay)
b. Bounce back from failures quickly
c. Think differently than those that struggle
d. It’s partially a #’s game
e. Duplicate yourself (Jack Birnbaum) Always train your replacement
f. People do business with YOU!
g. Offer more value than people expect and don’t expect anything in return

1. Visibility
2. Credibility
3. Profitability

12. If you know the people in your group, your group is not big enough.

13. If you are in business and the people in your life don’t know it, you are not in business

14. YOU select the people you want to work with. This is your business . . .the growth and strength of your business will be largely determined by who you choose to work with.

15. People create volume! Volume creates lifestyle!

16. You are 3-5 producers away from financial freedom. Look for competitive, hungry, driven and well networked people. Hungry always wins over smart.

17. THE BIG DECEPTION: That your business will get big because of what you do. The truth is, your business
will get big because of what you START.

18. It’s okay to educate someone who is interested, but if you have to SELL them on why they should be doing network marketing, you are probably talking to the wrong person.

19. Building Blocks for a successful business:
a. Autonomy: It’s YOUR business
b. Mastery: Learn the Skills
c. Purpose: Building for a worthy cause
d. Action: Do something every day to advance your business

20. Focus on the people in your group that:
a. Call you
b. Do something
c. Show up

21. You’re one presentation away from a big check

22. Don’t let crisis turn into ruin

23. FINANCIALLY DESPERATE: 90% of the population is 60 days away from bankruptcy if they lose their job. The earn
less than $50,000 combined household income and are heavily in debt.
between their home mortgage, car and student loans and credit card debt they carry
$200,000+ in debt. These individuals are victims of their circumstances.

24. FINANCIALLY ENLIGHTENED: 3% of the population makes $1,000,000+ per year and are self employed. many of these people have passive residual incomes and are self-made. It makes no difference if the economy goes up or
down. These individuals are responsible for their own destiny.

25. Network Marketing is a vehicle that can take you from FINANCIALLY DESPERATE group to the FINANCIALLY ENLIGHTENED GROUP.

26. Value is CREATED in language. We determine whether the business is worthless or worth hundreds of thousands of dollars. (Would someone pay $10,000 for a $100 bill?)


1). We have the most unique product in the Network Marketing Profession
2). We have virtually no competition
3). We have the comp plan that arguably has produced more millionaires in our profession than any other comp plan
4. We have a meaningful product that does good in the world
5). We are truly “home based”
6). We aren’t scrutinized by the FDA
7). No one can potentially die by ingesting our product . . . well if they ingest our product I suppose they could die
8). We have the most solid RESIDUALS in the profession
9). People benefit whether they work the business or not
10). We have a CEO that really cares and isn’t just in it for the money

A small town can easily support 1-3 Executives (Avg 250 distributors per Exec position when promoting). We have just over 100 in our company. There are 25,000 towns and cities in the US alone! You do the math! That means there are 24,900 cities that do not have one Executive! If you had ONE distributor in each of 25,000 towns and cities, your income would be in the range of $60,000/mo

Dec 1, 2014


Challenge: $25 AX Card/$50 AX Card.


Let’s see how many appointments we can set up BY TEXT in the next 24 HOURS. Send this text or private inbox message WORD FOR WORD to a handful of people. If you confirm TWO Appointments by text post a comment on this thread. If u successfully set up TWO you will be in a drawing for a $50 American Express Card. (Feel free to use FB Private Inbox Messaging as well)

EVERYONE should go for it! GO!! Must be done by 5p MST to be in drawing. No phone calling. Just text. Don’t think about it just do it!
TEXT 1: I want to set a time to show you something on your phone that is really cool and I think it has big potential.
(If they ask what is it? . . . )

TEXT 2: it’s a new technology I need to show you. When can I catch u for 30 min?Results: (read threads)

Why do a texting/inbox strategy? Isn’t calling more personal? YES!! Calling is more personal and very effective if the person picks up or calls you back. You must also have some skills to set appts by phone.

a. It’s becoming the norm and now it’s an expected way to do business
b. People aren’t answering phone. Especially Millenials.
b. Its less stressful
c. Do it anywhere. Anytime.
d. Takes less time
e. Perfect for new people and for launching the biz. Requires little skill. Easy to quickly implement and offers massive immediate action activity.

What it’s not: Spamming
(Not talking about text blasts here)
We don’t advocate or promote text blasting or email inbox spamming. We are sending PERSONAL text messages and private inbox
messages to people we know or have met with the intention of showing them the business.

How to do it:
a. Keep it personal
b. To the point – don’t beat around the bush or sugar coat it
c. Don’t second guess yourself – when you start to doubt just hit ‘send’
d. Text 5-10 at a time
e. Fill your calendar
f. Ask for addresses “I’m updating my holiday card list”
g. INTENTION: Set up a time to meet. Sending a video is a LAST RESORT! Only send a video if you have tried everything within your power to have a personal face to face meeting with them. If they are out of town, set the appointment up by phone.

Using it to follow up:

a. “Suggest” next steps
b. Be a valuable resource
c. Offer conference call replays and invitations as follow up
d. When someone is interested they will take the time to listen to a 25 minute audio or jump on a call. If they don’t take that little step, then most likely they aren’t ready to really build a business.

FOR EXAMPLE (send to someone that is interested but hasn’t signed up yet).

TEXT EXAMPLE 1: “Hi _______, I thought you might find this intriguing. It will give you a better idea of how to prepare for making a lot of money in SendOutCards

TEXT EXAMPLE 2: Hey ______, This 25 minute conference call has really good info in it that explains how we build the business. Most of all,
I think you’ll see that you can do it too.

TEXT EXAMPLE 3: Hi ________, You may like this 25 minute audio . . . you can listen on your phone. It talks about what may happen if you don’t
build SendOutCards as a business.

So there are LOTS AND LOTS of reasons to use a texting and inbox messaging strategy to set appointments and follow up.

Nov 17th, 2014


Why are the Holidays the best time to build the business?

1. The Holidays are a time of giving – People look for REASONS to be generous. And we
are the Kindness Company!!

2. People are BUSY!! Some people see this as a liability and it’s actually a HUGE benefit. When
people are busy they see the real need for taking back control of there time! I’ll talk about this
more later!

3. People are stressed for lack of time! The more stressed someone is . . . the more motivated they are to take action to solve their problems! People are exhausted during the holidays and that’s a HUGE issue . . . people are craving relief from a crazy schedule!!

4. People are stressed for lack of $$! Once again . . . the bigger the problem, the bigger the opportunity! People are MORE LIKELY to come up with the money to get started when money is tight IF they see a solution to their problem of lack of money.

5. SendOutCards makes it easy! We can solve the big problem of getting out a lot of cards and gifts, quickly, easily and inexpensively. How many people do you think have the intention of sending out their Holiday cards but don’t do it because they are just too busy. That’s STRESSFUL!! We have a chance to make their lives so much easier during the hustle and bustle of the season!

6. SendOutCards solves a few BIG problems! What are the BIG PROBLEMS . . . lack of time, lack of $$, too busy to send cards, stress, anxiousness, overwhelmed. Our service and our opportunity solves most of these problems. Let’s help people take the cumbersome process of sending out their cards into a painless and efficient process that takes minutes vs hours. Let’s show people how they can solve some $$ problems by having their Christmas paid for before the end of the year by introducing a few other people!! Network Marketing done well, FREE’S UP TIME!! So we have a vehicle that can make the Holidays MUCH easier for most people!

7. People have 100 times more reason to use the product during this time of year . . . so they get off to a fast start! Which also creates many many more exposures for building the business!! As people send out their holiday cards (Thanksgiving, Christmas, etc) they will be creating exposures for the business along the way!

8. Laurie Delk: People are looking for New Years resolutions that can help them to make a significant change in their lives . . . more open to opportunity! What more can I say. It’s sometimes a little more difficult to get someone’s attention this time a year, but when you do, more commonly than not, they see a way to hit the ground running in the new year! We can become part of their new years resolutions!

9. Valerie Bouvier: People that are holed up inside for the winter due to weather can sit by the computer and still make a significant difference in other people’s lives by sending cards and gifts!

10. Norbeth Shortt DeJesus: Someone can take an end of year TAX DEDUCTION!! Check with your accountant but there are deductions even for sending out holiday cards and gifts when someone is part of our business! And the $395 if deductible as well!

How to build over the Holidays

1. Let people know you know they are busy and let them know you are busy too . . .
that’s why you want to talk to them

2. Let people know that you know they may be stressed out . . . and that’s why you want to talk to them.


4. Start EARLY! The earlier you start, the more opportunities you will have to show it to people. If you send out an early holiday card campaign you’ll have more chances to talk about the program in time for others to send out their cards!

5. Hold Campaign Card Sending Workshops . . . allow guests to attend! You’ll sign up distributors each time you do it!!


1. Most people say to themselves . . . “People are so busy, I don’t want to bother them!”

2. Some people say to themselves . . . “I’m too busy to build the business!!”

REMEMBER I SIGNED UP ON DEC 27TH 2004 . . . right after Christmas! If Demarr had said . . . Jordan is probably too busy, I don’t think I’ll talk to him – He would have passed up a chance to have 150,000 distributors in his business. And I plan on having 2 million or more . . . so it’s even worse than that!!

What if Demarr was “too busy” during the Holidays to approach me? Where would he be today?

THE HOLIDAYS ARE THE BIGGEST OPPORTUNITY FOR YOU TO CHANGE YOUR LIFE FOREVER BY STARTING SOMETHING REALLY BIG! I don’t have the actual statistics but I suspect that in our business, the biggest growth has come from activity generated over the holidays!

Nov 10th, 2014


Most people are somewhat resigned and cynical when we first approach them
They’ve been battered by the media and have heard all the “pitches”. They have
a hard time believing that there is something out there that is legitimate and can
give them a real sense of hope.

[We offer hope and an opportunity for a better way of life.]

But when talk to them the first time, on a scale of 1-10, they are typically a 1-2 . . .
if they are an opportunity seeker, they may be at a 4 or 5 but those type of people
are the exception. Our job is to get them up higher on the scale by:

1. Showing them something of real value
2. Helping them to see that it’s real
3. Helping them to see that they can do it

So we need to bring them up the scale . . . knowing that when we initially talk to them,
they may be pretty low on the scale. And it’s okay to acknowledge that with them.

“I know you have heard about every opportunity in the book and that you may have even heard me
talk about a few. I need to prove to you that what I’m going to show you is real and help you to see
that it represents something legit with huge potential. Let me do my work and you can evaluate it
and tear it apart if you want to . . . “

So after we show the business to 10 people, 5-7 are interested and once in awhile someone signs
up on the spot. 3-5 are not interested at all. But the question is, how do we move the 5-7 that are interested
to actually taking action and getting going with us?


Okay so let’s start by talking about what constitutes “showing the business”. This means you have:

1). Told them HOW AND WHY you got started in the business
2). Set up an account for them and walked them through sending a card where THEY sent the card
3). Had them watch at least 1 of the videos that explains the opportunity.

So how can you possibly sign up 50% of the people that you show the business to? Well we are in a unique situation in
that at least 50% of the people that we show it to have some level of interest in signing up with us. As far as I know,
this condition doesn’t exist in any other company. I hear this phrase all the time from people that I show SOC to –
“I would never consider a business like this but SendOutCards is different and just makes a lot of sense!”

Every single person I show the business to that DOESN’T sign up goes into my GREEN BOOK and
my SOC Contact Manager. So I can keep them in the loop using cards and other things until the time is right for them
to pull the trigger. As people sign up, you can highlight them in your GREEN BOOK. Over time if you follow this TIP
and TOOL, you should begin to notice that 50% of the people in your GREEN BOOK sign up as Marketing Distributors.

So just a quick recap:

1. Most people start off being somewhat cynical because they have been bombarded by
the media and are sick and tired of being lied to.
2. Most people that are shown SOC love it and have a fairly high level of interest – They even rate themselves
as a 7-9 on a scale of 1-10.
3. We are responsible for moving people up the scale from “interested” to “in the business”


I don’t know what the actual # is, but according to the stats I’ve read, most people sign up for something between the 7th-9th exposure to it.
If this is true, then much business is lost if you stop communicating after the 1st-8th communication. So if you’ll commit to following up with someone that
has seen the business at least 9 times after showing it to them, you’ll stand a much higher chance of getting them involved with us. FOLLOW UP IS YOUR KEY

2. THE TOOL IS . . . www.thecoolbuzz.com. Why? Because when someone has interest they will continue to pursue and even devour information until a). The timing is right OR
b). They begin to believe they can do it. I highly recommend staying in touch with them, answering questions, sending them cards and gifts, etc. But I have found that when someone is interested, they will read and listen to things about the business until they are ready to sign up.

When you go to www.thecoolbuzz.com you’ll see a link for
CONFERENCE CALL REPLAYS and CONFERENCE CALL SUMMARIES. Now keep in mind, most people that say they are interested are really interested . . . but what keeps them from actually signing up??

1). They don’t perceive they have the $$ right now . . . or they don’t perceive the value exceeds the benefit of being involved.
2). They question whether they can do it

So what can we do to raise them up on the scale knowing these two things?? The most powerful thing you can do it feed them info that will help them see the value of the business
and increase their belief that THEY can do it. Every call that I do on Monday Nights is designed to answer those 2 questions. Every single call . . . Is it real and valuable? Can you do it?

Here’s what I do . . . when someone is interested but not ready to sign up,
1. I put them in my contact manager and send them a card
2. I put them in my GREEN BOOK
3. I send them an email or FB Private Message with a copy of the link of one of the conference calls. I tell them . . .
“I really think you’ll like this 25 minute recording . . . it may answer some of your questions” Then I copy the link
from www.thecoolbuzz.com and paste it in under the message. I then ask them to drop me a message after they have
listened to it.

I continue to stay in touch with cards, emails and an occasional tool from www.thecoolbuzz.com. The Cool Buzz also has RANDOM ACTS OF KINDNESS
and TESTIMONIALS. These can be cut and pasted into a card and sent to your potential distributor. The site is FILLED with ideas
and information that can help raise someone’s belief in the company, the opportunity or themselves. Be creative here. What can you text or send over that can
anchor or advance someone’s belief in the business?

Let’s talk about different ways to USE www.thecoolbuzz.com


This is filled with valuable follow up content for cards, emails and FB Private Inbox Messaging. Give info in bite-sized pieces.
A 25 minute conference call they can listen to on their phone is a good start. A short cut and paste of a testimonial can be powerful.
Put a section of one of the conference call summaries in a card and send it to them with a 2 pak of brownies. There are so many creative
opportunities for following up here.
THE TOOL is WWW.THECOOLBUZZ.COM . . . This is one of the most valuable resources you have for follow up.

It really doesn’t matter if you use www.thecoolbuzz.com OR the SOCTV archive OR the SendOutCards Resource Center. The most important thing
is that you stay in touch and offer ongoing and relevant info that will anchor the prospective MD’s belief in the company, the business and themselves.

Most important to remember . . . most people won’t sign up until the 7th – 9th exposure! So if someone else happens to be exposure #7, 8 and 9, you lose!
Your job is to feed them relevant info. www.thecoolbuzz.com is a source for relevant info. Become a resource and not a sales pitch. When I’m following up,
I’m not trying to “SELL” them into the business. I am trying to educate and provide valuable information that will be of benefit to them.


1. Be a resource of valuable information
2. Educate – don’t sell
3. Be patient. Most people sign up between the 7th-9th exposure.

Nov 3rd, 2014


What’s this for and what’s that for?? In the sport of hang gliding, the spectators were many times referred to as WUFFO’S. Lots of times new distributors will ask WUFFO questions and so tonights call will be about WUFFO’S. We’ll be talking about what some of the tools are for in case you were wondering!


At times I’ll be referring to the RESOURCE CENTER and the PURCHASE PRODUCTS link.


POINTS: For cards and gifts
EXPENSE: For postage, shipping and GIFT CARDS!

HANDWRITING FONTS: For putting your handwriting and signatures into cards
ITEM 2050 $25 for 4 signatures and 1 font
Print form from DOWNLOADS on your MAIN MENU
(color printer, mail completed form FLAT – don’t fold it)

ITEM 5010 – Social Sendcere Annual Subscritption $129.50
Pay all at once and get 2 months free
WUFFO? Gives you an IMMEDIATE professional presence on social media
with weekly posts and monthly blogs done by professional writers. You can also
post anything of your own on their as well. You can pay monthly for $12.95 a month
(All SendOutCards and Sendcere Links are also automatically put on your SendOutCards
Business FB page for you. It’s worth 100X what you pay for it

ITEM 5410 SPLASH PAK – 10 accounts included. 100 points and 2 stamps in each account (The reason it’s called a Splash Pak is because it can help you get into the Manager Pool) 100pts and 2 stamps included.
A Splash Pak is simply a customer account that you set up for a prospective customer or distributor. It’s a way to get them a quick USER ID and PASSWORD so they can TRY SendOutCards. Just pretend it’s a customer account that you give them or sell them. They can add points or postage with their own credit card after they use the points and expense provided.

ITEM 5414 MINI SPLASH PAK – 10 accounts included. 25 points and 2 stamps in each account
So a mini splash pak is the same as a regular Splash Pak only it has fewer points.


They are the same as the regular and Mini Splash Paks the the postage is
metered for an international stamp.

You can buy them with 10 pre-paid cards or 70 pre-paid cards
The card sharing kits allow you to click on any card in SENDCERE.COM and SHARE IT ON
SOCIAL MEDIA (i.e.; Facebook, Twitter, Pinterest, etc) If you don’t PURCHASE AND TURN ON the CARD SHARING KIT, then if someone tries to send a card that you shared, they will have to put in their credit card to send it ($1.98). If you buy a card sharing kit, then when you post a card from SendCere to Social Media, the person sending it doesn’t have to pay because you PREPAID it when you bought the kit. NOTE: You much TURN ON your social card sharing. You do this buy clicking on
SENDCERE CARD SHARING KITS on the right of the MAIN MENU. You must TURN THE TOGGLE SWITCH TO ON. And just as before, the INTERNATIONAL CARD SHARING KITS have the postage metered for an international stamp.

5416, 5417 SENDCERE DUAL SHARING KITS – These include both Splash Paks AND Card Sharing Kits for Sharing on Social Media.


Splash Pak Accounts are Customer Accounts that can be given away or sold to people wanting to test drive SendOutCards. If I want to give someone an account just to have them try it, I assign a SPLASH PAK ACCOUNT to them (either one of the 25 or 100 point accounts that include 2 stamps). 99% of the time, I walk them through sending their first card on it.

CARD SHARING KITS allow you to post cards from Sendcere to FB, Twitter, Pinterest, etc. You click on the card and then click on one of the social media icons on the left to post to social media. If you want your FRIENDS to be able to send a card on your nickel, first buy a CARD SHARING KIT (10 OR 70) and then TURN ON THE TOGGLE SWITH under SENDCERE CARD SHARING KIT on the right side of your MAIN MENU

When I go to www.sendoutcards.com/MYID# or URL NAME there is a BLUE BUTTON that says SPLASH PAK on the upper right . . . what do I do with that?
You can copy a SPLASH PAK CODE from your list of SPLASH PAKS under MY SPLASH PAKS on menu on the far right of your MAIN MENU. THEN you click the BLUE BUTTON on the right and enter in the code. This is how you set up the customer account for your prospective customer or distributor

Everything about everything you ever wanted to know about SOC. If you are looking for something start here. Want to know how to sign up for the SOC UPDATE? Go to the RESOURCE CENTER!

SOC WALLET – You can sign up for a debit style SOC Branded Card. Your checks can be IMMEDIATELY deposited onto this card. Fees are really reasonable and you can access your money from any ATM Machine. It’s great for our International Partners!!

SENDCERE – Think about it this way . . . Facebook is nothing but posts from users. If you took all the users away there would be nothing there. It’s just a place to post things and find things. And people are just all connected together through relationships. Sendcere is sort of the same. Without us, Sendcere doesn’t exist. WE post cards on there. And we can create “Albums” (just like a photo Album only we call them Collections) and we can categorize what we put in our collections by creating descriptions of what we have collected. We can peer in to other people’s albums as well by “Following” them. AND we can search any search term to try and find topics, images, ideas that we are interested in. The coolest thing of all is there is a little ENVELOPE ICON that when we click on it takes us to our SendOutCards Site Editor where we can edit and send any card we see on SendCere. This is REVOLUTIONARY. No one else in the world has anything like this. It’s THE CARD CATALOG ON STEROIDS! And instead of our designers creating it, WE, THE SENDOUTCARDS USER POPULATION ARE CREATING IT MINUTE BY MINUTE!

So that you are up to speed each week and each month on everything going on in the company.


As a NETWORK MARKETER building a business, I see ALL of this as a way to SHOW OTHERS HOW TO
THAT CAN BE WORKED FROM ANYWHERE. The ultimate WUFFO is that each of these tools and product features
give our opportunity the most juice of any in the marketplace today. We are dynamic and multi-dimensional. We have broad appeal.
We have a REAL SERVICE that appeals to almost everyone and a REAL OPPORTUNITY that the world has not
yet discovered. It’s time to expose SOC for what it is! Share it! Send it! Show it! Do this over and over again.


1. Send Cards daily using your computer, iPad, tablet or handheld device
2. Give others a chance to try it by doing the same.
3. Show them how the money works (use the video, a business presentation, etc)

Follow up with good news, information, invitations in the form of cards, texts, emails and phone calls.

Oct 20th, 2014


Today is a BIG day in SendOutCards history! I have a lot to cover in a short timeframe tonight . . . but I want to get
everyone up to speed quickly.


I sat on the shuttle that gets me from the Oakland Airport to the BART to go into downtown San Francisco a few days ago.
While I was sitting on the shuttle for just 10 minutes I sent 2 cards with gifts and spent about $60. I KNOW there are a few million
people that would love to be able to do the same. I also know that when we sponsor a distributor and help them activate
2 free accounts, the company sends us AT LEAST $140 ($240 if you are a Manager and $290 if you are a Sr Manager).
I also know that Kody sends out a few million dollars a month in residual checks each month for the purchase of cards and gifts
by our customer base. Everything is working! The program is simple. We can never forget the essence of what we do and
keep the main thing the main thing.

Periodically I’m asked to come to Corporate for a couple of days to work with the team on sometimes difficult decisions involving
product launches, compensation enhancements, technology, etc. As I said at the retreat, I’m a little mentally challenged
when it comes to these things. Some of the decisions are really tough because a). There is no RIGHT answer b). Everyone has
a different opinion. Kody does his best to make everyone happy and at the same time he must balance marketing budgets, payroll,
expenses and a massive investment in future technology. I wouldn’t want to be him for a day!! The responsibility is enormous.
I get “brain-lock” in these meetings. Kody, OUR job is simple . . . send cards, show people, sign people up, train them. That’s it.

Sure, I have my frustrations at times . . . I wish the JOIN button was more prevalent! It will be.
I would like my groups to be in alphabetical order . . . they will be.

I wanted a $5 Starbucks Card for a couple of years . . . we have that now and much more.
I wanted an iPhone App for a couple years . . . yes, we have that too!

The “Bells and Whistles” are part of our future but let’s never forget what makes SOC work. You can make someone’s day
by sending them a card and a gift if you want to. AND they’ll pay us WELL for sharing this gift with others.

And here’s the BIG NEWS . . . there IS BIG money in SendoutCards. MILLIONS of people will be using us and when they
do, we will make LOTS AND LOTS of $$$. Were not perfect but we are very very good and we are getting better!

So as I go through these announcements, remember once again to keep the main thing the main thing.

That brings me to THE FUNNEL. This is the Marketing Plan . . . Go to DOWNLOADS (under Help) and click on THE FUNNEL AND MARKETING SYSTEM

THE FUNNEL will eliminate any confusion . . . Every tool and system that’s in place is designed to bring people to the funnel to SORT
them to determine whether they are interested in being a customer or distributor with us.

OUR BIG ADVANTAGE: We have the most exciting product/service in the network marketing profession

OUT BIG DISADVANTAGE: We have the most exciting product/service in the network marketing profession

People love to talk about our product and we truly are the “jewel” of the profession. Everyone seems to love us! But because of this,
people tend not to talk about our opportunity . . . Our comp plan is one of the very best in the profession but we get so caught up
in the appeal of our service, we neglect telling people about the big opportunity that presents itself!

As you look at the Funnel System, you’ll notice the green bar in the middle is how we SHOW the business. You can use videos, have someone send
a card, do one on one’s, two on one’s lunch meetings, home meetings, hotel meetings, etc. All of these are designed to introduce the business and the service
to NEW people. If 100 see the business, somewhere between 10 and 30 will sign up. If 1000 see the business, somewhere between 100 and 300 will sign up
and if 10,000 see the business somewhere between 1000 and 3000 will sign up. That’s just how it is!

The powder blue section above are the TOOLS used to bring someone to the party. You can use ANY of these tools to get someone interested in seeing the business. Social Media, Sendcere, Card Sharing Kits, Splash Paks, Mobile Apps, Personal Website, Videos . . . they are all designed to get someone to the green
section so you can show them the business. Pick the one’s you like most and that work best for you!

After showing the business (the green section in the middle, we ask for a decision . . . 1 or 2. They decide. And if they are not ready to pull the trigger, then send a card (and a gift if you want to!). Keep them in the loop! Send them a link for one or two of our Monday Night calls? Stay in touch until they are ready! Most of all, make sure they are in your contact manager and start to receive cards from you on a regular basis.

This is the FUNNEL SYSTEM and it’s the basis for everything we do to grow the business.

So what I am going to talk about tonight are enhancements to the powder blue area (Section 1)

NEW REFORMATTED 2.0 WEBSITE – Click on the link at the top that says “We have a brand new Website” This is the new modern website
that was launched at convention. Simpler/cleaner/easier to navigate,etc. You can navigate back and forth between Sendoutcards “Classic” and
2.0. Use the banner across the top. Eventually “Classic” will go away. FEEDBACK should be put on the green tab on the right of the new website and
not on FB.


Sending a card while standing in line at the bank!
Sending a card from the baseball stadium!
Sending a card while sitting in bed.
Sending a card while watching your kids play soccer
Sending from the backseat of the car
Sending a card while waiting in the cell phone lot at the airport


We are going where the people are . . . companies like Nike are abandoning traditional advertising and putting their money
into Social Media Channels. One in every 7 minutes online are spent on FB!!

As of today, you can send cards from ANY device including tablets and iPads. Again feedback should go through the green
FEEDBACK tab. Use this as a tool to sponsor new people. Have fun with this one!

SOCWALLET – Get your checks deposited directly to a credit/debit type card. Transfer $$. Access $$ from ATM’s. Very low fees. Website access. Apple and Android Apps. SMS Notifications. Easy way to manage your money on a card. When money is deposited you’ll get a text message. You can transfer $$ from you soc wallet to your bank account. You can view your history online. Perfect for getting international distributors paid immediately.
SOCIAL SENDCERE – This is one of those things that may not make a lot of sense to you until you get in there. It’s YOUR SendOutCards/Sendcere Marketing FB Page. I believe everyone should have this. Social Media Consultants charge thousands of dollars for something that we will pay under $150
for. (that’s per year!). Other companies and individuals pay $500 a month for the same service.
It’s free to new distributors for their first month. If you pre-pay the year, you get 2 months free. If you pay monthly it’s less than $14 a month.
It makes you look professional and gives you a way to communicate with your potential distributors and customers. It educates your customers and potential customers.
There is so much more to this than I can even describe on this call. Professional Associated Press writers will be writing approved blog posts for us on appreciation
and law of attraction. http://www.social.sendcere.net/landing/sendcere/

Watch the video and get your account set up NOW! :)

BOTTOM LINE: Makes you look good and professional!

HOLIDAYS – Make sure and schedule your holiday card making webinars
for your customers . . . teach your customers and distributors how to send campaigns!
At the very least, send them to the webinar on how to create and send a campaign.

Coming soon as announced at convention. . . Global API and Branding Packages
FOR EXAMPLE: Jiffy Lube Cards! Kwik Copy Cards! Liberty Buick Cards!
Hillstone Restaurant Cards!

Imagine a business that wants cards branded to THEM and then allowing their employees
and salespeople to be able to send them through THEIR Contact Manager! Imagine
being able to set up business on a service like this and get paid to do it!

Let’s not forget the business were in! We offer a way for people to make money in the greeting
card and gifting business. You own your own internet based business. Use all of these great tools to
find people that want to grab a piece of a rapidly expanding business sector.

Oct 13th, 2014


I can remember learning to fly hang-gliders back in the 90’s. We used to practice take-offs and landings over and over again. Sometimes they would go perfectly and sometimes they would be a little rough. Many times we left the desert with bumps, scrapes and bruises. We would practice on little “bunny hills”. Wait for the wind . . .  run, step off the hill to go airborne  . . . then 2 seconds later . . . push the bar out and land. We would do 20 – 30 a day . . . every weekend. We did this for 3 months before flying off a mountain. Then we did really small turns. Left . . . then right. Right  . . . then left. Over and over and over again. No matter how much training we did, there was really nothing we could do to prepare for every single possible scenario that would happen after leaving the mountain. But once the fundamentals became automatic, we would be able to handle just about anything that presented itself. Gotta learn the rules (laws of nature) and gotta learn the skills. After that you are good to go!

When it comes to professional sports, we get to watch the big show . . . but behind the scenes for many months, there is intense training that goes on to prepare the teams and the players to compete. Have you ever experienced the training of a professional sports team? What can you imagine they are doing during practice? They typically set the alarm for very early in the morning. They watch what they eat. They work till they fall over. They drill the same plays over and over and over again. They learn the rules. And day after day, week after week and month after month, they do the drills until they are AUTOMATIC.

Once you are on the field, the plays must be automatic and there is only one way to acquire them . . . PRACTICE. Practice over and over again until you can do  them in your sleep!

So every time I go out to fly with my instructor in the helicopter we do pretty much the same thing over and over again.

We’ll pick 4-5 skills and do them a handful of times. Before we leave he’ll say, “Today we’ll do running landings, slope set-down’s and pick ups, a few approach patterns and a couple of auto-rotations. Things that at one point a few months ago presented “freak-out” moments became “matter of fact – this is what were gonna do” conversations. I must MASTER ThE FUNDAMENTALS to be safe and to be prepared for anything that presents itself.

So the question I would start with is, “If you were meeting with the top 20 business builders in all of network marketing, what would they suggest that you understand and what would they urge you to master?”


1. Success is a process and not an event – You will have up days and down days. You must never let a bad day affect your excitement about your future . . . a bad day is just a bad day. Many times a negative reaction can transform into something great if you’ll just give it some time. Timing plays a big role in whether someone joins the business or not. I recently had a 4 turn into a 10 within a few weeks.

They are signing up this weekend.

2. It will take work . . . sometimes hard work. As Jim Rohn says, “You can make up in work what you lack in skill. Ask yourself, “Is sharing something so beneficial to another human being really ever work??” Can you find the confidence in knowing that just because someone doesn’t “see” it doesn’t mean it’s not great? Most NEW ideas are not always accepted right away. Putting roofing on homes in the summer in Arizona is hard work. Working in the sewer is hard work. Building high-rises is hard work. Doing outgoing telemarketing work is hard work. Rebuilding motors on trucks is hard work. Showing the business is really not that hard. BUT there are times when you will have to work really hard to get things going! Be prepared for it!

3. You must hold the vision for your team – You are a leader. Leaders LEAD! That means when someone or a group of people on your team begin to doubt, it’s your role as a leader to prop up your team when they need it the most. Stay true to what you believe in.

4. You’ll put a lot of work in up front for very little pay to get paid a whole

lot of $$ later for almost no work at all – This is a business of leverage. Leverage comes with work, patience and time. One person can break you loose. In fact in network marketing it’s a COMMON event to sponsor people that do little to nothing. You will feel like you are doing EVERYTHING and no one else is doing anything. Keep sponsoring. As you’ve probably heard me say before, your quest is to find the Michael Jordan that has never picked up a basketball. They are out there waiting for you. Some are out there LOOKING for you. Keep moving and keep showing it.

Do three-way calls with those you sponsor until you find someone that has the same vision as you do. Make friends with those in your group so that you know when someone really goes to work. Give your time to those that deserve it . . . not so much those that need it. Needy people are needy for a reason. I give everyone a chance and will take 2 steps for every 1 that they take.

5. It’s a business and you must invest time, money, energy and ideas into it

to get good results – Most business that have this much potential require HUGE investments in product, capital and people. Most businesses take 3-5 years just to break even. Take a look at how fast you want to go and determine what you are willing to invest in terms of money and time.

6. This is a people business . . . keep it personal. Technology will

never replace a conversation. People need to know you are interested in them.

There are always those exceptions that will jump in based on seeing a video or sending a card but MOST will need to connect with another human being that holds a strong belief in the future of the company and confidence that our business can take them to a better place in life. You must be the catalyst for helping to instill that belief. Listen to the conviction of Kody Bateman, Steve Schulz, Vanessa Hunter, Demarr or the Golden’s. If you don’t have the confidence, borrow theirs. Be sincere and generous. Be excited about our direction and our future and others will follow. If you are not excited, how do you expect them to be?

7. Time is your friend – I have hundreds of people in my organization that signed up weeks, months and even YEARS after seeing the business. If you are still around and in action, many will join you later. Stay focused and true. Create the organization you desire.

8. Patience. Patience. Patience – Don’t want to beat a dead horse, but how long did it take you to say “yes”? Remember this when others don’t sign up immediately.

9. Your network and the people in it are your greatest asset – How is it that some people sign up and move very quickly through their promotions? They came into the business with a network of people . . . in other words, they established a personal connection with others prior to being involved with us. There is no better relationship building service on the planet than SendOutCards. Grow a network of people. Be a resource for others.


1. How to Dream – Most dreams occur as “impossible” the first time you consider them. Write them down anyway. You don’t need to know exactly how you will get there. Let your subconscious mind guide you. Dream courageously. Let go of doubt. Doubt and dreams don’t live in the same space. As humans we consciously dream in a linear fashion. You subconscious mind works in a non-linear fashion. It will find the way to your dreams if you have the courage to throw them out there. If you can dream it you can achieve it.

2. How to invite – If I were to stop you on the street and say, “Invite me to take a look!” could you immediately without thinking about it invite me to take a look. It should be that automatic. Master it. The invitation should take no more than 30 seconds. You can do this. Here’s how I invite:

a. BE IN A RUSH: I only have a minute

b. TELL WHY YOU ARE CALLING: “The reason I’m calling is . . . “

(I say, “I want to run an idea by you that could be really lucrative and I want to show it to you. It involves the launch of some really cool technology”)

c. SET UP A TIME TO MEET: “I’d like to set up 30 minutes with you in front of your computer . . . I’ll show it to you and you can decide”

d. ANSWER QUESTIONS LATER: “I know you are going to have lots of questions. I’ll answer them when we get together.”

Get on and get off.

3. How to do a  30 minute presentation – Rapport is #1. Be real. If you love it, make sure they know you love it. Ask some questions like . . . “Have you ever owned a business?” OR “Are you considering ways to make additional income?” AND/OR “Tell me about your business background?” AND/OR “What are some of your dreams?”

a. Tell how and why you got started in the business (2 min)

b. Set up a Splash Pak or Mini-Splash Pak Account and walk them step by step through sending a card. Have them send the card to someone they care about that they know their home address. Keep it very simple. You can tell them about pictures and campaigns but just have them type a personal message and have them send the card. No TEST cards . . . have them send a REAL CARD to a REAL PERSON.

NOTE: All the tools are their to help you bring people to the table. Sendcere, Phone Apps, Splash Paks, etc. The most important thing is that they get to experience the service however you get them there. Imagine a big funnel. Show and Tell. Go through the process. Have fun with it. Do it A LOT. Over and over again!

4. How to follow up (3 ways) – Most people will sign up after you follow up. Here are the 3 things I do to follow up:

a. Follow up with CARDS

b. Follow up with GOOD NEWS

c. Follow up with INVITATIONS

I love sending links for the 25 minute conference calls or videos of SOC TV. You can copy the links from www.thecoolbuzz.com under TRAINING. Invite people to listen in on the Monday Calls. Treat them as if they are already in. Get them plugged in. This will give them more information to make an educated decision.

5. How to sign someone up and get them started – I prefer taking control of the process and signing them up much like an order taker. When they are ready, say, “Let’s get your going . . . it will take 5 minutes to get everything set up and then we’ll schedule a short training to get you up and running”. I suggest that you enter in their information or at least be present when they sign themselves up.


I SAY: “I want you to get your $50 check right away and it’s also going to get me paid as well. You’ll need to find 2 people in the next 24 hours that will “Try” SendOutCards. Tell them you just want them to test it out. They won’t need a credit card. I want you to text me once you have the follow info from both people.





USERNAME (firstinitial, lastname, 2014)

PASSWORD: (cards)

Please text me when you have this and we’ll get on the phone together and I’ll walk you through putting them in.”

Set up 2 splash pak accounts for their first 2 activations. Now they get their $50 and you get your Fast Start ($140 if you are brand new, $240 if you are a Manager and $290 if you are a Sr Manager).

Set up a 1 hour training to show them how to use the site and the Simple Success System Training.

I usually give them the following assignment between the time they activate their 2 accounts and we do training:

a. Watch the videos on www.sendoutcards.com/simplesuccess Please take notes.

b. Go over the last 4 or 5 webcasts on www.thecoolbuzz.com under TRAINING.

c. Start putting people in your contact manager and sending cards.

6. Using the product: SendOut at least 1-3 cards a day and one gift a week. You get back what you send out.

This is all you have to master. Do these things and everything else will fall into place. If you get discouraged, go back to the 9 things you must understand from the beginning of this call. Just like mastering anything if you’ll do it over and over again for a few months, you’ll be home free. The future is bright!


Sept 15, 2014

Sandy Morgan has been a big part of the SendOutCards for six years.

Although Sandy has been bound to an electric wheelchair for many years and has a difficult time verbally communicating, she has not let that stop her. Her doctors predicted she would be a ‘vegetable’. Sandy makes no excuses. She is a winner and she lives life to the fullest despite what others would consider insurmountable obstacles. She graduated from college with a BA. Sandy was inspired through Kody Bateman’s message of “The story in your mind becomes the story of your life” and decided to write a book. “Dance of Victory” was born.

She has written manuals for the Minnesota Department of Education.

For her own mobility, Sandy Morgan has used a 1997 van that her parents bought just prior to their deaths. This current mode of transportation is no longer dependable. The lift became unreliable to raise or lower her. She had the lift removed, replacing it with a portable ramp donated by the local Lions and Rotary clubs. It’s heavy and clumsy for Sandy’s friends and PCA’s use the ramp and Sandy doesn’t feel safe. Sandy’s van is now in need of extensive repairs which would cost more than the vehicle is worth.

With shopping options 35 miles away, she is unable to fully gain access to all that is needed to successfully build her business. By providing her the appropriate vehicle, she can attend meetings, and offsite workshops to continue to grow as a successful Entrepreneur, without limitation.

As friends and family of Sandy Morgan, are now acting on our own prompting to offer her the convenience of mobility many of us may take for granted.

Please help us help Sandy . . . make a donation to help us help her get an equipped vehicle. The cost will be $80K-$100K so your help is needed. Special thanks to Tracey Parnell, Lucie Smiles and Roger Hallback for helping to make this happen.


SEARCH: Get your motor runnin

2. Like the page

3. Make a donation (everything helps – Please do what you can)


Sept 16th is her 5th year Anniversary in SOC

She’s from

Kathryn Asaro Myers

Toronto, Ontario

Kathryn sent me her “Why” statement and it moved me to

want to have her share it with you.

Here I am now with you and my WHY

“I have a true love story…my husband and I have been together since  November 7, 1986 we were married and then suddenly after 9 years were not together and we never had a fight…it took us 9 years to get a divorce and for 16 1/6 years I waited every day for him to come and get me…I woke up and said to myself everyday…today is the day…I would imagine myself in the presence of my husband/ex husband and what I would say but more importantly how I would feel…the butterflies in my stomach lived for 16 1/2 years and one day he came back for me and asked me to marry him in a Send Out Cards…I have that card with me all the time. I AM going to give my husband the life he gave me…David dedicated his life to our blended family and to the recuperation of my ongoing miscarriages..my inability to accept that I could no give him a child of our own was a failure that I could not accept and TODAY I AM giving back…our life was right out of a story book with a happy ending everyday! SO the money will be for my husbands dreams to come true…for us to help children all over the world to receive an education and to have a home to live in while they are devoting themselves to their goals and passions. The money will be for Scholarships and for Housing for students to have a life of abundance…I will host an Educational Seminar on Network Marketing and Presentations…I will hire the very best leaders from all over the world to come and share their gifts with small children and to use music, dance, art and books to role play practical life situations that will make leaders of our children and to prepare them for the world of adventure and the unexpected. The money will be put to good use by funding religions from all around the world to feed the poor and to give to the needy.  The money will be spent on day to day necessities for the elderly who have no families in the city that they live in to have family dinners to have weekly flowers delivered to their homes, nursing homes and to the lost family members who are far away…the money will be invested in the lives of those who step up to the plate and play ball with the 24 hours that they are blessed with and the money will be saved for the future of the children who are not yet born…we will oversee the laying of foundations of housing all aver the world to spread spiritual freedom and to foster newcomers into promised lands. The money will last as long as dreams are in reality and for as long as we sleep and wake up we will shake hands with the rich and the poor. We will educate the wealthy on how to be proud and how to be humble and we will share our wealth through preparing meals for students and families all around the world…we will organize a series of shows that will teach everyone how to take care of their health, mentally, physically and spiritually. We will stop at nothing we wont stop until the world listens to our message and our money will never run out because we will continually give it away to those who are hungry and sick…I have only touched the surface because I want to make my husband proud as proud of me as I AM of him…so it will be an eternal act of kindness and love …my WHY is Universal, it is multilingual, it is never-ending, it is undying, it is infinity…I AM so glad you asked and now you know me a bit more today than yesterday!!!”

RaRa is in the House

btw September 16, 2009 is my sign up day and I am celebrating my 5th year!!! Thank You Thank You Thank You


There are exactly 3 1/2 months left in the year. . . about 100 days. The next 100 days can be just like the last 100 days

or they can launch you in to 2015 with so much momentum that your life will never be the same. In my last company, my income grew from $2800 per month to over $34,000 between my 33rd month and my 40th months

Truthfully, this will not happen for you if you simple treat the next 100 days the way you treated the last 100 days. You must become

the person that deserves and expects this kind of growth to attract it. You must change. Money will not make you the person you need

to become. We teach the importance of ‘I am’ statements in the TreatEmRight Seminars. Your ‘I am’ statements will transform you into the

person you’ll need to be to create the massive shift we are talking about here.

If you are fearful, doubtful, apprehensive, unsure, impatient, desperate, anxious, greedy or distracted, you will probably not get the momentum you are looking for. You must re-invent yourself tonight. You must immediately become the person that is worthy of attracting success and being a leader. These are all feelings that we move in an out of all the time. The key is to be aware of these feelings and then reframe them. Flip them around and turn them into empowering feelings that will serve you over the next 120 days.

You must start here. When you go into massive action before creating yourself as a person that deserves success, you’ll get frustrated because you will be spinning your wheels. Remember . . . Affirmation first –  then action. Affirmation without action leads to delusion. Action without affirmation leads to frustration. How many of you know someone that says their affirmations daily, but they never DO anything??!! They are delusional. How many of you know someone that works, and works and works and works, but never gets ahead. They may be in action with no empowering affirmations! This is frustrating! Action without affirmation leads to frustration!

So who are you that deserves and expects success? Are you confident? Are you empowered? Are you empowering? Are you a leader of leaders? Are you lucky? Are you blessed? Are you loving? Are you charismatic? Are you friendly? Are you fun to be around? Are you healthy?

Do not skip this step! Keep it simple . . . write down three things that you ARE that will empower you. Put them where you can see them every day. Read them daily. When you find yourself going ‘South’, immediately re-invent yourself by reading your 3 ‘I am’ Statements.

Breaking loose will require a little extra time and a little extra effort. There is a misnomer that to make twice as much money

you must work twice as hard. Actually the difference between being #1 and being #100 is just a little bit of extra effort. Tonight will be about a personal challenge to do just a little more. Its crystal clear to me and others that are winning in the game of life. We say to ourselves, “If they only knew, they would just do a little more” Its not that tough . . . actually its really tough if you are not being the person you need to be to find and lead people. Its easy once you become that person. You become that person in an instant. Once you become that person, success flows to you quickly and easily at whatever you put your mind to!

In my last company, I had just purchased my first dream home in the mountains of Arizona. It was a beautiful mountain home in the forest with tall cathedral ceilings and huge picture windows that framed the valley below. The sky and the mountains were like a beautiful painting. The pine trees came right up through the decks and when the wind blew, they sounded just like the ocean. My network marketing income allows me to come and go as I please. Every day is Saturday in my world.

One Sunday night in October, I was cruising up to Pine in my convertible. The top was down and the night breeze was cool. The sun had set and the mountain roads snaked up through the pine forests. What I noticed that night taught me a valuable lesson . . . As I drove up the mountain, I noticed a chain of car lights that went on for 50 miles on the southbound road that led back down to Phoenix. I was the only one going UP the mountain that night and thousands of cars were coming down the mountain. The mountains were a weekend vacation retreat for the masses, but I LIVED there!

I was driving UP on Sunday night while everyone else was driving down. You see what happened on Saturday night, was, the boss started to rattle the chain that was attached to the ankles of all those that had to go to work on Monday morning. ‘Time to pack it up!’ I guarantee that if that chain didn’t get rattled, the majority of them would have stayed on vacation!

Winning as an entrepreneur means THINKING DIFFERENTLY. It means going against the grain. It means driving in the other direction. It means standing up for what you believe in. Here’s how I see it . . . We are not average. We will do what average people won’t do.

So tonight we are talking about busting loose in 2014. That means doing more of the right activities than the average distributor does. We are not going to talk about doing more than the average couch potato . . . this would just get you better than average results. We are going to talk about the extra 5% that will make the difference as to whether you plod along or whether you have a banner, kick-some-butt 2014! But we are not talking about burning yourself out or being a work-a-holic. Remember the difference is simply doing a little extra.

What does this mean?

If the average distributor is sending about 1 card per day . . . send out 3 heartfelt cards per day.

If the average distributor never makes it to a Treatemright, go to 3 per year.

If the average distributor meets one new person per day, meet 3 new people per day.

If the average distributor does one gift account walk-through per week, do one per day. Do 2-5 per day to break-loose quickly!

If the average distributor usually doesn’t make it to the Monday Night call, be on all of them!

If the average distributor is afraid to share Sendoutcards, make sure everyone you know at least knows what you are

up to.

If the average distributor does SendOutCards ‘on the side’, consider doing SendOutCards as a major positive force in your life.

If the average distributor doesn’t follow up, make sure you follow up with everyone you meet with cards, e-mails, phone calls. Become a valuable resource to the people you meet. Following up to me means making friends with everyone I like and keeping them friends over my lifetime by nurturing our relationship.

If the average distributor gives up easily, never give up.

Very simply, stand out as a leader of leaders. Become great at what you do. The rewards will astound you.

I have heard it said that the difference between water boiling or not is just 1 degree! Just 1 degree more heat makes a huge difference. Have you ever wondered what would happen if on take-off in a Boeing 757, the pilot was just 1 knot short of take-off speed? What would happen? That 1 extra knot makes the difference as to whether an airplane takes off or crashes. Do you get the point. Its not a huge shift! Its just doing a little more that makes a huge difference!

My challenge to you beginning tonight is to define yourself as someone who wins. Not just someone who gets by or makes a living, but someone who wins in a big way. Starting tonight, own your power. Recognize that your actions today can potentially impact many thousands of people as your team grows. You have the opportunity to change many lives and impact thousands or even 10’s of thousands of people by who you introduce SendOutCards to. My challenge to you is to do just a little more each day, for the next 100 days. Make SendOutCards a top priority in your life for the next 100 days. Instead of trying to work SendOutCards into your life as a side business, make your life about the crusade to change lives and make a difference for many others for the next 4 months.


Periodically one of my distributors will ask me to speak with someone about SendOutCards because they have a bunch of ‘Objections’. What’s interesting is, I rarely get any objections. When i do , I have found its usually because I talked about SendOutCards with them before having them actually send  card.

Objections regarding the compensation plan, the 3 options or how much money can be made usually only come up when someone talks details about the business before showing someone how the system works.

Here’s an example. . .

I got a call from someone that said his boss was interested in SendOutCards. We scheduled a 3 way call, and during the call he asked, “So is it true you are making over $100,000 per month because I have a hard time believing that?! I just don’t see that kind of money here!” This objection should never have come up. Nowhere in our presentation do we say . . . “now interject how much money the top earners are making”! First of all, most people won’t believe its true. Secondly, most people won’t believe THEY can do it so you don’t need to share it! This objection may have cost him a distributor. INSTEAD, JUST GIVE OR SEND THEM BEACH MONEY, PROMPTINGS or SECRETS FROM THE SOC DRAWER AND SAY, “I think this will answer all your questions.”

Most questions are credibility issues and the books will help with that. There is usually a questions behind the question that is hidden from view. Keep it simple . . . just give them the website and tell them that all their questions will get answered.

Normally after listening to a conference call or reading some things on the website they have very few additional questions.

What’s interesting to me is that usually the greatest skeptics will be completely excited after attending a full Treatemright seminar. Not because their specific questions were answered, but because they now trust the philosophy and ideals of the company and they believe in our crusade. Again, its because the questions they had were an attempt at gaining trust in the system and the people.

I rarely answer questions for a number of reasons:

1. Its not duplicatable

2. Usually they are not relevant to building a successful business

3. The questions being asked are usually not the real issue.

When someone starts asking questions prior to me having them do a GIFT ACCOUNT WALK-THROUGH, I simply say, “I’m going to answer ALL of your questions, but before I do, I need to have you see the system because it will provide a framework for the answers I’m going to give you”

If they still insist on asking, I have them give me ALL of their questions and I tell them I will write them down to make sure we get all of them answered. I then write them down and repeat them all back. THEN I TAKE THEM THROUGH SENDING A CARD ON THE SYSTEM. Most of the time, just by doing this, the value becomes so great that the questions become less important.

Simply do 3 things:


2. Set up a Splash Pak Account for them and have them send a card on it

(to someone they care about – IMPORTANT!)

3. Have them watch the 3 short 3 min videos on www.sendoutcards.com/YOUR ID#

Most people don’t see the value UNTIL they have sent a card.


The next time you hear . . . “I don’t have the $395” consider this. We ALL seem to figure out how to get a car with a down payment of $1000-$10,000. Why? BECAUSE IT’S IMPORTANT. When people see your business as IMPORTANT they will figure out how to come up with the money. By having them send a card, they begin to see the importance of the system to them.

Sept 8, 2014


Q: If you could only pick 1 group of professionals to call about SOC what group would

it be?

A: Tough question. Certain questions are great but the answers will lead you down a dead end path. I can answer but it won’t serve you if you want to grow in your business. I have found that the reason most ppl fail in network marketing is that they focus on the wrong things. Change your focus, change your results. The questions we ask guide our focus.

Q: What question should I ask to follow in your footsteps?

A: Now THAT’S a great question!

Q: OKAY . . . “What should I focus on?


The future: Not the past . . . when you focus on the past, you get more of the same you are trying not to repeat

Creating: You are responsible for the future of your company. Just like Steve Jobs was responsible for Apple’s future. You attract the team and the volume you want. That’s what determines your income. It’s not a lottery. The past does not equal the future.

Action: There are lots of struggling analysts and pontificators. Action will always win. Outwork everyone else. 1-3 presentations per day.

Leverage: Leverage people. Leverage Time. Leverage Tools. How can you do more with less?

Personal Development: Align with those that have done it before you and are striving to get better and better each day.


There is a business behind the business. There is the “doing” of the business

and then there is the running of the business. The book, “The E-Myth” by

Michael Gerber talks about how people that start businesses usually do it because

of something that they love (and it’s usually not about running a business). For example

I might love to write books but I have no interest in running a business. The more successful

I become, the more business skills that are required to keep my writing business going.

You may have signed up in network marketing because you love people and you love sharing the

product and the opportunity. And then one day you find yourself growing and making money.

Now you must hire an assistant and be an employer. You must learn to invest your money

and figure out how to handle your taxes. Your lifestyle begins to expand and then all of a sudden

you are faced with running a business. And you didn’t sign up for that class!

There is a business to the business of network marketing.

You must budget for company events, cards, taxes and marketing.

TAXES: One of the really cool things about having a home based business is that you get

to deduct many expenses. So after you receive your income, you can deduct those expenses first

and then you only pay tax on your profits. It’s very important that you find an accountant that likes

network marketing and encourages and supports you. Your accountant will be worth his/her weight in

gold and the right one will save you a lot of money. View your accountant as an investment. And there

is a RETURN on your investment. The worst thing you can do is to have an accountant that doesn’t like

MLM. They can be very discouraging and you’ll get enough of that without your advisors contributing to it!

SET ASIDE MONEY FOR TAXES! When you are operating at a loss, it doesn’t matter too much but once you

start receiving a residual check, you may go for a few months with minimal expenses yet your income continues

to roll in. If you don’t set aside money for taxes you can get yourself in some real trouble. Make sure and take

at least 20% of your profits and put it in an account. Check with your accountant and decide if you will be paying

taxes quarterly or annually. I set aside 30% of my income each month and then we send a check to

the government quarterly. I have friends that have ignored this aspect of the business and then 5 years later

they get a real surprise when the government catches up to them. Trust me, you don’t want to be in this situation!

BOOKKEEPER: I delayed this decision for years and after I finally got a bookkeeper, I wondered why I didn’t do it sooner,

First of all, I’m really bad at it and I don’t like doing it. Secondly, my time (and yours) is best spent working the business vs

balancing the books and paying the bills. Find someone that loves doing it and is good at it. For most people this is a huge burden lifted.

It was THE BEST FINANCIAL DECISION I MADE TO HIRE A BOOKKEEPER! A good bookkeeper will communicate with you

accountant and do an annual bi-annual or monthly Profit and Loss Statement for you as well. Get referrals . . . start small if you

need to, but the sooner you do it the better you life will be! I found a financial planner in a Robert Kiyosaki book and she referred me

to her bookkeeper. She has been with me now for 15 years and is probably the most valuable member of my team!

BUDGETING: Most people (including me) start their network marketing business part time and slowly build it up over time.

A great startup entrepreneur figures out how to take limited resources and leverage them for maximum benefit. In the beginning

this can be a challenge when there is little to no money coming in. At the same time, for a business to grow, you must make

some kind of investment in it. Be frugal if you must but make sure and invest where you’ll see both short and long term returns.

It’s a given that you’ll need updated technology like a computer and a smart phone. Normally I don’t advocate the use of credit cards

unless you can pay them off within a month or two however I believe you can make an exception with a computer and smart phone because

they are essential business building tools. Remember, these expenses can be deducted from your taxes! The variable expenses you will have

should be paid off each month so you should budget accordingly. There is a difference between an expense and an investment.

An investment can grow your business. An expense is a cost. Focus on investments.

At least 20-30% of your income should be invested back into your business.

1). Cards and Gifts

2). Events

3). Personal Development

I generally am pretty sloppy about this and do a very bad job of managing my investment in the business. I usually invest first and then figure out how I am going to pay for it later. This isn’t always a great idea. But sometimes you may want to take a calculated risk based on your level of confidence about what could happen if you make the investment.

The non-negotiables in my book, are Convention, at least one Treat-Em-Right Seminar, and a monthly budget of cards and gifts. So if you do all 3 here’s what it could look like:

$200/mo for cards and gifts = $2400

Convention = $2000 (tickets air and hotel)

TreatEmRight Seminar = $1000 (Air and Hotel)

TOTAL $5400 or $450/mo

You may not make this right away but as far as putting yourself in a position to succeed, I highly recommend you do this. In 1995 when I joined my 12th network marketing company, I spent about $5000 my first year and only made $1000. My second year I broke even and my third year I turned a profit. But I invested in myself and in my business. Keep in mind, with your tax write-offs, you can actually show a loss but be in a profitable position because of your deductions.

OUTSOURCING: This was a challenge for me for years until I really started studying the habits of successful people as compared to the habits of unsuccessful people. I learned that virtually all wildly successful people learned to outsource everything that someone else could do for them. They focused on growing the business and the “busy-work” was always handled by someone else. I grew up in a working class environment and this was not the norm. So it was very difficult for me to let go of the things that working class people do . . . like wash my own car, write my own checks, do the yard work, wash the windows, clean the house. I had to relinquish my attachment to doing these things myself. I had to start small because I didn’t have the financial resources in the beginning but over time I had other people doing these things for me. Alecia cleans my condo in Vegas. Malin cleans my condo and waters my plants in Jerome. Christie and Carrie do my bookkeeping. Ed washes my cars. Warren does my taxes. Megan has been handling many of my emails and calls, etc. I hire other people to fix things that need to be fixed. I FOCUS on building my business! It wasn’t always this way. In the beginning, I hired a house cleaner once a month. Try it once and you’ll experience how good it feels to free up that time! If you are not organized, pay for an hour of coaching with a personal organizer! They are worth their weight in gold! As my income grew, I added more and more new members to my team to handle the things that I didn’t like doing or things that were taking parts of my day! This is one of the most important lessons you can learn.


Balance is somewhat of a myth. We all strive for it but it seems that when one thing is in balance something else is out of balance. You may have to create imbalance for awhile to get the result you are looking for. You wouldn’t even be working your business if everything were in balance . . . and once you have some success, you’ll find that there will be a new imbalance between where you are and where you want to go in your life. For example, let’s say you were completely out of balance financially and your goal is $10,000 per month. Once you start making $10,000 per month, the $1200/mo apartment you are living in doesn’t make so much sense any more . . . so you decide to upgrade to a $3500/mo condo and you find yourself out of balance. So we move in and out of balance in many areas of our lives . . . Relationships – were in and were out of them. Homes, we upgrade, we downgrade. Spirtitual – were broken, were healed. Our kids are born and then they grow up and leave. Money flows in and out of our lives. So you see trying to achieve “Balance” is pretty tough . . . If you do feel balanced, it’s usually only for a moment. True balance is found in embracing the adventure of change in our lives . . . it’s inevitable. Remember, “lift” is a result of an imbalance in air pressure. Instability (imbalance) creates the imputis of positive change. So if anything, we must strive of the imbalance that moves us to positive action.

August 25, 2014


Your residual check is a result of your volume

Your volume is a result of your customers

Your customers are a result of your distributors

(The distribution system used in network marketing is word of mouth . . .

People telling people about a good idea. Without this we have no business!)

YOUR BUSINESS IS EITHER GROWING OR IT’S DYING – Because we live in a rapidly changing environment,

when you are not growing, you are losing ground. What happened to Sears and Woolworth? What happened to Blockbuster

and Hollywood Video? What happened to Barnes and Noble and Bookstar? Even your little  business must grow or it’s going to die.

The beautiful thing about this is you have control over the growth of your business! Think, “New Buds on the Tree”. When you are green you grow and when you are ripe you rot. As a team we must be in a constant state of growth.

A LITTLE SHIFT IN PHILOSOPHY: Most likely the thing that got you interested in this call was the title . . . “How To Get More People!” Let’s talk about the word, “Get”. Getting is the energy of doing something to someone else so that they act for our benefit. Granted this is what got you interested in this call because intuitively you know that you must get people to join you to grow your business. However the energy of “getting” is the OPPOSITE energy necessary to succeed. In fact as I study the habits of of those that achieved long term financial success, the energy they send out is the energy of GIVING. So when we ask someone to join us, it must be in the spirit of giving more value than they expect. In the book, FREE by Chris Anderson, he talks about the Billion $$ brands being created as a result of companies giving immense value to their consumer base for FREE! They attract people through a model of giving. Eric Worre created a community of 400,000 people because for many years he interviewed top leaders in the field of Network Marketing and offered the videos to the marketplace for free. You didn’t even need to provide your email address to watch the videos. He had over 1000 videos produced and posted before his business really took off! Immense value offered without the expectation of getting anything in return . . . as a result in 4 years he became known as the #1 trainer in the network marketing profession and companies pay him big money to train their people.

Now don’t misinterpret what I’m saying here. Giving and receiving are like the front and back of your hand. You can’t have a front without a back. Giving and receiving go hand in hand. Asking someone to do business with you can be done in the spirit of giving or in the spirit of getting. If people run from you, you may be perceived as a taker. If they are attracted to you, you may be perceived as a true giver. If you are wondering how you are perceived you can always ask! Especially if you don’t like the results your are getting you may want to take a little poll from the people that used to be your friends! Be prepared to learn from the experience!

The message to get here is that your business building activities must be approached in the spirit of giving AND as long as you are building in that vain, it’s ok to ask people to do business with you! They will appreciate it. The only time someone feels pressured is if you are trying to get without a value exchange that is of equal or greater value.

HOW TO GET MORE PEOPLE (How to give more value – Giving value to more people is how you get more people!)


Jordan Adler

There are only 3 ways I know to get more people:

1. Put more people into your network

2. Work to add more and more “connected” people to your network

3. Give more value to the people in your network

Let’s take a look at #1 “Put more people into your network”. You don’t need to have a lot of strategies to do this. You’ll need 2 or 3. Here’s how I have added people to my network over the years . . .

1983-1992 America West Airlines – Started in customer service, then training. Met LOTS of people as we grew the airline from 180 people to 15,000. Added people to my “rolodex” and did my best to stay in touch. Met mostly vendors and employees. Became close friends with about 200 of them.

1981-1992 Tried 11 different network marketing companies. Attended many seminars and workshops. Personal development became my “thing” Didn’t make money but met LOTS of like minded people. Added them to my rolodex and did my best to stay in touch.

2005-Present Networking Groups like BNI, Chamber of Commerce, etc. I attend the same group events over and over again to get to know the members of the groups. I want to be remembered and recognized as someone who contributes positively to the results of the group. I joined one BNI Chapter and stay there for YEARS.

Take a look at your life and where you are meeting people. If you are not meeting new people regularly, I recommend realigning yourself to be in contact with more like minded people that you can become friends with and add to your network. Check out www.meetup.com. It’s a great place to go to find people that want to meet new people for all kinds of things.

#2 Work to add more “connected” people to your network. I have found that people with big networks are the most exciting people to meet. They typically hang out with very interesting people and are a source of constant social engagement.

Over the years my network has grown to THOUSANDS of people that know me, remember me, trust me and some of them even like me. I want to be known as someone who is ROCK SOLID. I want to be known as someone who is a positive contributor and a great resource. In a minute were going to talk about ways to do this.

YOU MUST DEPLOY SHORT TERM AND A LONG TERM CAMPAIGNS FOR ADDING VALUE TO YOUR NETWORK – About 20 years ago I attended a speakers seminar and I heard about a guy called, “The Pumpkin Man”. He’s a Realtor and

for 30 years he’s been giving away pumpkins to all his clients and even potential clients (YES, IT COSTS HIM MONEY TO DO THIS!) and today he is one of the most successful and known realtors in Arizona! People remember him as the Pumpkin Man. In fact, I have not talked to him or seen him in 20 years but I remembered him  . . . couldn’t remember his name but definitely remembered his brand! He took a long term approach of giving that has paid him millions of dollars over the years in Real Estate commissions.


1. Set up splash pak accounts and have them send a card

2. Register people for Sendcere and show them how to use it

3. 3-way someone into a conference call that you think they will benefit from

4. Give away or send one personal book per month to someone that could benefit

5. Give away or send one personal development CD per month to someone who could benefit

6. Connect business people together that could benefit from knowing each other

7. Take one person per week out to lunch just to get to know them

8. Do one random act of kindness per day

9. SendOut one personal card a day without the expectation of getting something in return

10. Host or “sponsor” a business event at least twice a year (buy the coffee)

11. Volunteer or assist at personal development events

12. Sign someone up for SendOutCards and teach them how to use it!

13. Set someone up as a distributor and RECOMMEND that they listen to ten of the past conference calls

over the next 10 days.



A. To grow your residual check you must sponsor more distributors

B. Shift your energy from “getting” to “giving”

C. There are only 3 ways to get more people (1. Add people to your network.

2. Add better people to your network.  3. Give more value to those in your network.

D. Deploy short term and long term campaigns for adding value


IN YOUR COMMUNITY. People will want to be around you and will want to do business with you.

Last thing for tonight . . . you may have noticed a buzz coming from Corporate. Things are ramping up and about to get really crazy.

You’ll want to be on the train when it leaves the station. Get yourself up to speed and begin to share Sendcere and SendOutCards with

people in the spirit in which it was designed. Be like a child with a new toy that you want to show to everyone.

There is no need to master the presentation. There is no need to perfect it. Just excitedly show it the way a child would show off

his/her new toy. Let other people absorb your enthusiasm and excitement. It’s time to take SendOutCards to the world. SendOutCards

is an idea that is worthy of a worldwide movement. It changes people for the better. Even people that aren’t involved are touched by SendOutCards

in a positive way. No other network marketing company can claim this. How many times have you heard . . .  “My life is better because you lost weight!”

EXACTLY. When someone is touched by our product they don’t even need to be involved.

August 18, 2014








Mark Twain


It’s a very simple phrase that carries with it some awesome power.

It can turn stagnation into action. It gives someone permission to proceed.

I recommend you incorporate this phrase into your daily business building language.

It’s only two words. The words are “I recommend”. I talked about this on FB but I felt like it warranted a special call because it’s that important.

I use it in almost every conversation when I want someone to take some sort of action.

Remember, they don’t know the next step and you do. So it’s up to you to recommend to them what’s next. This is part of “leading”. Imagine you are holding their hand and leading them down a path that will benefit them. Where are you taking them next? Use the phrase “I recommend” to point them in the direction you want them to go next. These two words are so powerful when used effectively.

People respond well to the phrase “I recommend”. Here are a few different ways to say it:

“I highly recommend that you . . . “

“You know what I would recommend as a next step?”

“My recommendation would be to . . . “


I always ask myself . . . “What’s the next step for this person?” Then I recommend it!

For example, if the next step is to upgrade to a $31 subscription, I would say . . .

“You know what I recommend for you as a next step? I suggest that you do the $31 subscription because it will lock in our lowest price on cards and gifts for you . . . “


Here are a few different examples of when and how to use “I recommend . . . “


“I would like to RECOMMEND that we get together and I’ll walk you through everything so you can see how it all works . . . “

“My RECOMMENDATION would be to have you test drive the system and watch a couple of short videos before deciding anything. After that you’ll be in a much better position to figure out what’s the next best step for you”


“I highly RECOMMEND the $31 program. It will give you the best value and will insure that you always have the lowest price on the cards and gifts. There is no contract and your points rollover. Remember when you do campaigns or send out gifts, you’ll most likely use up your points and even need more.


“I can tell you are interested but may just need a little more information. What I RECOMMEND is that you jump on the call with me on Monday night. It will give you a broader view of what we have going on so you can make a good decision.”


“Here’s a book (Beach Money) you can look over that will help you with your decision. I can tell you

are questioning whether you can really do it. Beach Money coul